32 K-Beauty Products That’ll Make You Wonder Why You Waited So Long To Try Them

32 K-Beauty Products That’ll Make You Wonder Why You Waited So Long To Try Them

BuzzFeed-Shopping·2025-06-19 05:04

1. A beginner-friendly skin booster serum formulated with retinal, the most potent over-the-counter retinoid you can snag (basically retinol's cooler cousin). Retinal's more effective, which typically means it can be more irritating — but here, the addition of Centella asiatica keeps it gentle and safe for sensitive skin. This lightweight serum can help visibly reduce the appearance of wrinkles, refine your skin's texture, and minimize pores within four weeks, but many reviewers said they saw results much sooner!

www.amazon.com, Amazon

While this serum is designed to be less irritating, as with any powerful skincare product, it's important to start slow and patch test to see how your skin reacts. If your skin tolerates it, you can apply both morning and night after cleansing.

Promising review: "Honestly, buy it. I was skeptical about this serum, especially since it’s such a large bottle for so cheap, plus this was a leap of faith for me since I do have sensitive skin. I’ve been using this religiously for over a week now, and even after the first day, I could see and feel the improvement of my skin. I went from having small red breakouts to clear, even skin almost overnight. I’m not even wearing makeup now because I love the look and glow to my skin. I don’t even do reviews, but this product deserves it 100%. I will be purchasing again. BUY IT!" —Boogs

Get it from Amazon for $19.99.

2. A buildable Missha tinted BB cream that's a primer, foundation, concealer, AND sunscreen (with SPF 42 and PA+++)! It also offers some seriously hydrating skincare magic thanks to the hyaluronic acid and ceramides. If you're someone who wants to skip out on having a million different bottles on your vanity and simplify your beauty routine, this is THE one-and-done face product.

www.amazon.com, www.amazon.com

In case you're not familiar with it, PA stands for "Protection Grade of UVA" and is a four-level rating system that's more common in Asia. In this case, PA+++ just means this product offers a high level of protection against UVA rays, which don't cause sunburn but rather cause the skin to turn brown.

Promising review: "I've been using Missha BB cream for eight years now, and it's hands-down the best BB cream I've ever tried! What I love most is how lightweight it feels on my skin while still providing natural coverage that hides my redness and occasional blemishes without looking cakey. The staying power is impressive — I can apply it in the morning, and it still looks fresh by the end of my workday without needing touch-ups. After eight years of loyalty to this product, I can confidently say it's worth every penny!" —Daryna

Get it from Amazon for $12.90 (available in seven shades).

The shade range is unfortunately pretty limited for this product — if you're looking for another option in this price range, check out E.l.f's Camo CC Cream!

3. A pair of moisturizing booties to intensely hydrate and repair your dry, rough, cracked feet. If you don't want to deal with those foot peel masks that can take up to a week for the final result, give these a try — they'll make your piggies baby soft in only 30 minutes!

www.amazon.com, www.amazon.com

Promising review: "My feet have been dryyyyy since having my kiddos (maybe hormonal, idk) and I've been using the metal grater regularly, lotions and creams nightly, pedicures with callus removal monthly, the list goes on. I'm shocked at how well these socks work! One time used so far and my feet feel amazing! Better than all the other things I mentioned. I didn't get the peel ones cuz I've done that once and don't feel like dealing with the peeling so I'm talking about the nom-peel moisturizing socks. Get them! 30 minutes of chilling with them before sleep time and you'll love your feet!" —EB

Get two pairs from Amazon for$12.95 (also available in larger packs).

4. An Elizavecca hair treatment, which will have your hair feeling like it's on cloud nine. This hair mask is infused with collagen and protein extracts — after applying to wet hair and sitting for only five minutes, your hair will be completely transformed.

www.amazon.com, www.amazon.com

Promising review: "I saw this product mentioned in so many articles about cheap products that are great. I don't know what took me so long to purchase this, but I am kicking myself for waiting!! My hair is DAMAGED. Beyond fried. I've bleached it so many times. I am consistently changing my hair color, and while the semi-permanent dyes don't hurt it, the bleach sure does! My hair always feels like straw. My hair looks and feels INCREDIBLE!!! It is so soft and I am just absolutely in love! This will forever be used by me from now on!" —Krystle

Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more!

Get it from Amazon for $7.60.

5. A moisturizing hair serum ready to give your locks the intense hydration and nourishment they've probably been craving. This dreamy concoction is derived from seven incredible oils: argan, olive, coconut, apricot, marula, jojoba, and camellia. Reviewers say it's perfect for dealing with dryness or brittleness, and they absolutely love the scent!

www.amazon.com, www.amazon.com

This serum also offers heat protection up to 446 degrees F, so it's great to apply before any heat styling. Plus! Reviewers compare this to the $46 Gisou hair oil!

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower, when my hair is still damp, I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on, and then after I blow dry it, I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast, and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas).

6. A light, silky Touch in Sol No Poreblem primer to create a base for your makeup that's satisfyingly smooth. If flaky patches and dryness are always ruining your look, this super hydrating primer will save the day; plus, it's great at minimizing the appearance of spots, blemishes, and pores. If that's not enough, the proof is in the orange — I mean the one below!

www.instagram.com, www.amazon.com

Promising review: "I'm 44, and for the past four years my skin has been throwing a hissy fit. No matter what I tried, my pores were screaming through my makeup. You know what I mean? Makeup sinking into the pores will turn any good foundation into a pool party on your face. Finally, a month ago I found this and it really works. I have combo-dry skin, weather depending, and it doesn't make my skin oily. My foundation sets nicely over it (no sinking) and stays on for about eight hours before needing a touchup. And of course my pores...barely visible!!!! I'm happy!" —KPak

Get it from Amazon for $12.99.

7. And a tube of Elizabeth Mott Thank Me Later eye primer capable of enhancing the pigment of your eyeshadow, giving it that ✨ pop ✨ you crave. It also helps control oil on your lids to make your makeup last all day.

www.amazon.com

Elizabeth Mott is owned by Korean American Alice Kim and partners with top Korean manufacturers to bring affordable yet effective K-beauty products to the U.S.

Promising reviews: "This stuff works!! Wish I would've known about this product years ago!! 10 stars!" —TJ

"This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or MAC Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe

Get it from Amazon for $15.35.

8. A TikTok viral, satin-finish TirTir cushion foundation offering 72 hours of flawless wear, blending seamlessly to hide redness, blemishes, and under-eye bags. It has buildable coverage, perfect for a natural look or full glam. Plus, it’s packed with hibiscus and red propolis extracts for a boost in skin elasticity. And to top it all off, its oval-shaped puff can reach every little corner of your face.

www.amazon.com, www.amazon.com, www.amazon.com

Check out a review of this foundation on TikTok from beauty influencer Mikayla Nogueira.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer so if you're older that's something to keep in mind. Overall beautiful and long-lasting. This will be my go to foundation from now on." —AJ Bond

Get it from Amazon for $25 (available in 39 shades, a matte finish, a dewy finish, and mini versions).

9. An Anua pore-clearing cleansing oil that visibly sucks out sebum from your pores and removes makeup residue and blackheads, leaving your skin looking clearer and feeling smoother. Reviewers of all skin types swear by it, including those with acne-prone skin (who say it doesn't cause breakouts)!

www.amazon.com, www.amazon.com

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising review: "BEST OIL CLEANSER I SWEAR. I’ve gone through 3-4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly it's heaven-sent. The first time I used it, it cleared a lot of my sebum and even now when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo [above, right]." —rexichor

Get it from Amazon for $17.69.

10. *Plus* another gem from Anua: Their heartleaf daily toner pads made with PHA to gently exfoliate and remove dead skin cells while also helping to reduce blackheads, whiteheads, and breakouts. 

www.amazon.com, www.amazon.com

Promising reviews: "This has been THEEE best product for my dry sensitive skin. These pads are brightening and helped my uneven skin texture. I didn’t know these pads would change my skin completely!! I’ll be repurchasing forever, best skincare product I’ve used in a long time, you NEED THIS! You’ll immediately notice a difference." —Kenny Vasquez

"When I tell you my skin hasn’t been this clear in forever. I have PCOS and hirsutism, which causes me to grow hair on my neck and chin. I’m also a skin picker so clearing my skin has been really difficult for me. But this product has saved my skin. I’m still working on my skin picking but when I don’t, these pads help to exfoliate and help with the dark marks. Thank Anua!" —Jessyca Renee

Get it from Amazon for $22.

11. A TirTir setting spray with the power to lock in your makeup so well, not even an ugly cry could make it budge. This spray has a soft blurring effect and helps control excess sebum if you struggle with a bit of shine in the T-zone area, leaving you with a radiant finish. Reviewers say they get basically all-day coverage (up to 10 hours) before needing to touch up. 

www.amazon.com, Amazon

Promising reviews: "I swear to you, this stuff is magical. My makeup never budges when I use this, and I don’t have to use that much. You can take it off with micellar water pretty easily, but I’m telling you I have ugly cried with this over my makeup and my makeup stayed. the. same. It’s the best. It also has the nicest bottle, it sprays really evenly over your face, and if it has any flaw, it’s probably that it makes your makeup a little TOO dewy, but I usually use a little powder over the parts of my face I don’t want to be highlighted and it works like a gem. Also definitely blurs my makeup very well. 10/10 would recommend!!!!" —Jennifier Moore

"I've fallen in love with this setting spray. It leaves the skin looking fresh, not shiny. It locks in makeup. The nozzle provides very fine misting. I think it's replaced myUrban Decay All Nighter setting spray." —Michelle

Get it from Amazon for$15 (also available in a semi-matte version).

12. An Elizavecca carbonated clay mask here to remove all the built-up sebum from your face without stripping away your skin's natural oils. Reviewers say after using this their skin feels super clean and irresistibly soft — you won't be able to resist touching it! 

www.amazon.com, www.amazon.com

P.S. Thisreviewer recommends putting the lid back on when not using because the air activates it.

Promising reviews: "I loved this! The fizzing effect exfoliated and deep cleaned my face….beyond facial smooth and bright! It felt nice during the treatment. I really sensed DEEP cleaning! I think it will be a nice weekly treat! I highly recommend it for the fun experience and the amazing results." —Amy Lynn Volansky

"I love love love this carbonated bubble clay mask! Ok so the packaging was very cute and simple, when opening up the jar, they give you this little spatula to help spread the mask. A little bit goes a long way! The texture is jelly-like and smells decent. Once on your face, you can feel it tingling and cracking cause it's creating bubbles on your face. When done your face itself looks like a huge bubble, it's quite fascinating. I kept the mask on for 10 minutes. Afterward, I used wet hands to rub the product in, then I washed with warm water. After using this my face felt amazing! Super soft and shiny, not oily of grimy at all. Will definitely buy again, 10/10 :)" —Erica

Get it from Amazon for $9.80.

13. A buildable jelly balm giving that dewy, almost wet-looking glow you would see on a model during a Miami Swim Week fashion show. With a fun, bouncy-like texture, it's perfect for dabbing on your lips for a pop of color or blending into your cheeks as a soft blush. Plus, it comes with a cute keychain, so you can hook it right onto your purse and take it with you everywhere!

Amazon, www.amazon.com

The keychain will come empty *but* it is intended for you to fill it up with product from the included jelly pot.

Promising review: "So so adorable! It came packaged so well and came with the keychain! I bought two of these and got the color Squeezed and Rosy Glaze. I also bought a little silicone stick so I don't dirty my hands while putting this on!" —rosiemify

Get it from Amazon for $18 (available in 18 shades).

14. Mixsoon Bean Essence that hydrates and exfoliates your skin at the same dang time. 🤯 This thick (but not sticky) essence contains natural ingredients like fermented bean, barley, and pomegranate to remove dead skin cells and revitalize skin tone.

www.amazon.com

Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It works! You can physically see the sebaceous filaments come out of your pores; it is not the product bunching up. My [skin looked] so much smoother after using and was left with a moisturized glow. I then proceeded to have my boyfriend use this product to see if it worked this well on everyone on the first try, and it worked on his nose as well. Amazing stuff. 🩷" —Losa

"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae

Get it from Amazon for $13.95+ (available in two sizes).

15. A Medicube Age-R Booster Pro if you want to feel like you just left a Korean skin clinic without having to hop on a flight. This device features four different treatments, all powered by LED light therapy, that can exfoliate, tighten, boost the efficacy of your other products, and rejuvenate your skin. It announces the minutes as you're using it to ensure you don’t overuse it in one spot and doesn't take long to see noticeable results.

www.amazon.com, www.amazon.com

It's recommended to use the Air Shot mode 2–3 times a week. The other modes — Booster, MC (microcurrent), and Derma Shot — can be used 1–3 times daily. You can also sync the device with the Age-R app, which guides you through a custom calendar and allows you to track your progress.

I own the Medicube Age-R Booster Pro and it is definitely worth the splurge! When I first started using this device I had a dark mark from a pimple on my cheek, but with consistent use of this device, it faded in under a week (wish I had taken those before and after pics!). Overall, it didn't take long to notice that my face was visibly brighter and lifted. Although I've slacked a bit lately (oops, guilty of being lazy 😅), I've definitely seen the difference when I'm diligent with it.

Promising review: "I have been using the Booster Pro for a month now, and the results are fantastic! My pores are less visible, and my skin is more radiant. The LED lights and various modes make it easy to target specific concerns. The AGE-R app is a great addition, providing helpful tips and progress tracking. Worth every penny." —J Miles

Get it from Amazon for $185.07+ (available in two colors).

16. Along with their collagen jelly that's basically "glass skin" in a jar. It’s packed with hydrolyzed collagen, which means the collagen is broken down into smaller segments for better skin absorption, keeping your skin firm and elastic. Plus, it has niacinamide (vitamin B3), which enhances your skin's barrier function and boosts hydration, giving you that perfect texture and 24-hour glow. 

www.amazon.com, www.amazon.com

Promising review: "I'm obsessed with this product. I have dry skin, and this helps plump everything. I use it as the last step in my daytime routine, and it feels like it locks all my serums and toners in. At night, I put a thicker moisturizer on top, and it helps hydrate my skin while I sleep. The texture is so unusual and I love using the spatula to frost my face with it. I also love the fragrance, and it doesn't irritate my sensitive skin." —Kindle Customer

Get it from Amazon for $14.90.

17. ABeauty of Joseon eye serum to send your tired under-eye bags running for the hills. Made with ginseng, retinol, and niacinamide, it can help reduce the appearance of wrinkles, improve skin elasticity, and enhance the brightness of your skin, giving you that radiant glow.

www.amazon.com

Promising review: "This eye cream makes my eyes so soft, it has this luxurious feel that is better than any high-end product I have tried and for the cost? This stuff is unbelievable. I tried Ogee and all sorts of products that people swear by, but this one keeps my eyes hydrated and soft all night and lasts until the next day. It also isn’t greasy which I love. Since it has retinol I only put on at night and use a vitamin C serum by murad in the morning. I love this product! You can feel and see a different after one use." —AJ

Get it from Amazon for $16.99+ (available in two sizes).

18. A hydrating lipstick that melts down into a gloss once applied?!? Korea is really living in 2035. 🤯 This divine lippie has just the right amount of sheer tint and leaves that perfect glassy look. Reviewers have compared it to Tarte Juicy Maracuja and YSL Candy Glaze!

www.instagram.com, www.instagram.com

Promising review: "These have become my FAVORITE lip product. They feel like silky jelly on your lips. They don’t dehydrate them or dry them out. They give a gorgeous plumping effect that makes them look bigger and fuller. The colors are nice. I have three different ones and use them all regularly mixing them with lip stains and lipsticks for fun. They combine nicely with other products but again, the fact that they don’t dry my lips out is great!" —Alyssa C.

Get it from Amazon for $9.99+ (available in 21 colors).

19. A Beauty of Joseon serum, aka the secret ingredient to more glass-like skin. This honey-like serum uses propolis and niacinamide to help control sebum production, minimize the appearance of pores, and even out any skin discoloration. 

www.amazon.com, www.amazon.com

And don't worry, even though this is a serum it won't leave you feeling like you just smeared olive oil over your face.

Promising review: "From the moment I started using this serum I saw results! The combination of propolis and niacinamide in this serum is a winning formula. My complexion has never looked this radiant and healthy. It effectively addresses dark spots and hyperpigmentation, visibly reducing their appearance. What makes this serum even more remarkable is its lightweight and fast-absorbing texture. It feels like silk on my skin and leaves no greasy residue. I can apply it seamlessly without worrying about it disrupting my makeup or other skincare products. The hydrating properties of this serum are a game changer. My skin feels intensely nourished and plump, minimizing the look of fine lines and wrinkles. The only downside is the price. I think it's a bit expensive for the amount of product you get. However, it's so good that I'll still leave it at 8/5 stars!" —Yuna Lee

Get it from Amazon for $16.99+ (available in two sizes).

20. A cute little Tonymoly octopus-shaped blackhead remover that rids your nose and chin of all the gunk that's built up throughout the day and exfoliates pores, making your skin look smoother and cleaner. 

www.amazon.com, Amazon

Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like mine." —LuckLocust

Get it from Amazon for $12.50

21. A "lifting" essence reviewers on TikTok are referring to as "Botox in a bottle." It's made with NAD+, which can help boost cell turnover and stimulate collagen production, along with 50 types of peptides to help plump and firm your skin. With a stretchy texture that's similar to snail mucin but thicker, this gem can help make fine lines and wrinkles less noticeable in four weeks!

Amazon

Here's how to use it: Take 2–3 drops and apply evenly all over your face — if you want to target any particular areas that have wrinkles, like smile lines, frown lines, and your forehead, you can apply extra there. Gently massage the product into your skin until it's fully absorbed. For an added boost, follow up with their lifting sheet mask at night to lock in the benefits!

Promising review: "The texture is smooth (not too greasy), which is a plus for me since I don't want to feel like I’m wearing heavy products. It has a light, clean scent (a plus for me as well). After using this product, I feel like my jawline seems a bit more defined, and the overall elasticity of my skin feels better. Would definitely recommend for everyone!" —Joel Jang

Get it from Amazon for $26.40.

22. A color corrector that starts off green but then blends seamlessly into your skin like magic, neutralizing any redness. It’s packed with Centella asiatica extract, which is well-known in Korea for its calming and soothing properties. Plus, with glycerin in the mix, your face stays hydrated and glowing all day long. It's a great tool for evening out redness on no-makeup days, or layering under your foundation for an even more polished look!

www.amazon.com, www.amazon.com

Note: This does contain SPF 25, but based on guidelines from the American Academy of Dermatology, you should still wear a daily sunscreen with at least SPF 30!

Promising review: "I have rosacea, and it’s often accompanied by not just redness, but uneven texture and flaking.  I was genuinely shocked how easily and quickly this stuff went on, and how much better my skin looks! Being able to put something on that looks great without spending a ton of time prepping is amazing. My face feels soft and looks so much less red, and so much more even. Using this completely on its own looks better than any other expensive primer and foundation I've tried. I’m so happy I found this!" —S. K.

Get it from Amazon for $25+ (available in two sizes).

23. A popular pack of Skin1004 pore tightening and lifting masks if you don't mind looking like a zombie for 15 minutes in exchange for your skin being deeply hydrated and dead skin cells being removed.

www.amazon.com

To use, mix the powder and activator and apply it onto your face. FYI — you'll look like a character from The Walking Dead as the mask works its magic (it's called the "Zombie Pack" for a reason!). But once you rinse it off after 10–15 minutes of letting it dry, you'll have some happy and radiant skin.

Skin1004 is a Korean skincare brand that provides high-quality skincare items made of plant-based ingredients from Madagascar. Its signature ingredient is centella asiatica extract, a soothing and hydrating antioxidant that is known for its ability to heal wounds and protect the skin.

Promising reviews: "I purchased the three-pack. I have only tried the zombie so far, but wow! First time, immediate results. My skin was brighter, the tone was more even, my pores looked smaller. There was no shine to my skin. I was amazed! I will say the zombie mask does get quite restricting as it dries. I would do it at a time when you're not trying to talk to anyone or do much of anything. The mask came off super easily. It took about five minutes to completely remove. I love it. I rinsed the brush that was included with hot water and it's good as new, ready for next time." —Andrea Russell

"I was a little skeptical when I bought this. Tried it for the first time and was amazed by the results! My skin looks and feels amazing; I felt like I looked at least five years younger. Yes, it doesn't smell the greatest, but it wasn't overly strong. My skin is very sensitive and I avoid trying new products because a lot irritate my skin, this product didn't. I am so thrilled." —Dayna

Get a pack of eight from Amazon for $19.25 (also available in larger packs). 

24. A fast-working calming cream by Dear, Klairs with a natural extract from chamomile oil that hydrates the skin and helps relieve redness. It can be good to use after laser treatment, long-term sun exposure, or post-shaving.

www.amazon.com, www.amazon.com

The picture on the left (split image shown above) is of a reviewer with severe rosacea — the right pic shows their results after applying less than a dime-sized amount of the cream to their face four times.

Promising review: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I’ve had little success with anything topical that will provide any relief to my irritated skin...I received my order Wednesday and applied it that night after washing my face. By Saturday afternoon, my face is almost completely healed, preventing pealing and helping clear up my rosacea skin irritation!" —Amazon Customer

Get it from Amazon for $12+ (available in three sizes).

25. The Saem hydrating eye stick, a perfect remedy for dehydrated skin. This eye treatment is made with Icelandic glacier water, giving your skin the fresh hydration boost it needs on days when you've hit the snooze button one too many times.

www.amazon.com, www.amazon.com

It also can help tighten the appearance of eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.

Promising review: "This is definitely a miracle product. I was impressed that it worked so well, so fast, and so instantly. The packaging is silly but whimsical; I enjoy it. This is the last thing I apply before walking out the door. First day I used it, I put it on and got in my car — I looked in the rear view mirror and my heart jumped. My eyes had de-puffed on my walk down the front path!!! So impressive. It's not hydrating, it’s more tightening/brightening. If you have dry under eyes, use a creamy hydrating eye cream first, and apply this over it — problem solved. You don’t get much product, but you don’t need to use much either, and it’s not like it’s expensive. Definitely worth it if a product actually DOES what it claims it’ll do!!! Buy it!" —Joseph S.

Get it from Amazon for $9.99 (also available in two other versions and as sets).

26. A Beauty of Joseon rice toner in case you need a little extra help with hydration, especially if you live in a dry environment. This toner gives the skin a lovely illuminating effect while also improving its protective moisture barrier.

Amazon, www.amazon.com

Promising reviews: "When I tell you this revolutionized my skincare routine? I have not seen my skin so clear in a decade? This company’s glow serum was already working wonders (I have been using it for a couple of years now), but in conjunction with this toner??? Highly recommend." —Megan Schultz

"I don't know what kind of magical ingredients are in here, but I've only been using it for three days and my skin looks amazing. Specifically my chest, it looks like I have a beauty filter on, I swear! Affordable and luxurious-looking bottle. I can't wait to try more products from this brand." —Quentin

Get it from Amazon for $18.

27. A retinol neck cream made with hyaluronic acid and collagen, a delightful concoction that can help give your neck the TLC it deserves. It has a built-in gua sha roller, providing a little massage moment while you apply the product to your neck, jawline, and décolleté. Over time, it can help your neck appear lifted, firmer, and oh-so-smooth!

www.amazon.com, www.amazon.com

Promising reviews: "I’m happy with this neck cream. The roller makes it super easy to apply, and it kind of feels like a mini massage while using it. It’s way more convenient than using my hands, and I’ve noticed my neck lines looking a bit lighter than before. I’m definitely going to keep using it and see how it goes." —Sandy

"Noticeable lift and smoothness after a few uses! The massage roller feels amazing and helps the cream absorb better. My neck feels firmer already." —Ethan Ahn

Get it from Amazon for $29.95 (also available as a refill).

28. A whole body deodorant gel that works by neutralizing odor-causing bacteria *before* it can cause a stink. If you have dark underarms, this can also help reduce hyperpigmentation while soothing the skin. And as a HUGE bonus, you'll smell like a luxe blend of bergamot, white rose, and vetiver, so no one will even guess you’ve just come from the gym or dashed to catch the bus!

House of Balance

It's also free from aluminum, parabens, and phthalates!

House of Balanceis a small wellness brand that creates products made from natural ingredients like Korean seaweed and essential oils.

Promising review: "I'm absolutely loving this deodorant! It has completely transformed by daily routine when it comes to odor control, The best part is that it's not just for my underarms — I can apply it on my wrists and neck too, just like a perfume! I also appreciate how lightweight the formula feels — it's not sticky or heavy, which makes it a pleasure to apply." —Marina C.

Get it from House of Balance for $29.

29. Heyhae gel nail wraps so you can jazz up your manicure without the pricey salon visits. No need to juggle bottles of polish or buy a UV lamp — these wraps cure effortlessly in sunlight. Plus, they’re designed to be easily stretchable, ensuring perfect coverage on every nail. Reviewers say it takes about 10 minutes in the sun to cure, and you can expect about a week of wear. However, one reviewerreported an impressive three weeks of stunning nails!

www.amazon.com, Amazon

This set includes: 28 strips, one prep pad, one nail file, and one wooden stick. To apply the strips, just use your palm to warm them up. Once the strips are warmed, they can be easily pulled for the perfect fit on your nails. 

Note: If you live somewhere that doesn't get sun often, you can still use a UV lamp. You only need to pop your nails in for about 5 seconds!

BTW, Heyhae is a small biz!

Promising review: "I’ve tried several brands and this is by far my favorite. I have short nail beds and brittle nails that break easily. Using these strips has allowed me to grow my nails and when cured with a UV light, they’re hard and strong!!! I can do dishes, shower, and bathe and they don’t budge. It took a second to figure out a good application that didn’t require replacing a nail or two here and there, but my latest set has been on for over a week and it’s still going strong!!

"UPDATE: My nails finally grew long enough to shape and I LOVE THEM! I’ve never been able to grow my nails this long. And they’re still healthy underneath the strip!" —Laura Hunter

Get it from Amazon for $9.99+ (available in 11 styles).

30. An Innisfree daily UV defense sunscreen reviewers are calling their "holy grail" sun protection. It has SPF 36, which is *chef's kiss* for everyday use. It’s formulated with green tea for hydration, cica to soothe redness and irritation, and sunflower seed oil to nourish the skin. And the best part? It leaves behind a beautiful glow with zero white cast.

Amazon, www.amazon.com

Promising reviews: "My holy grail SPF. The scent is mild, and the sunscreen goes on my skin like a dream. I’ve tried maybe 20 other sunscreens (American, Korean, and Japanese), and this one is my top pick for everyday wear." —Symphanie Park

"I LOVE this product, I swear by it and I’m pretty sure this is my 3rd or 4th time purchasing it! As a woman of color, I discovered that finding a sunscreen that didn’t give me a white cast / ashy finish was very hard, so I am so glad I’ve come across this product ! It goes on the skin so smoothly. I apply moisturizer first, then the sunscreen and have no trouble spreading a little over my entire face! I seriously don’t leave the house without this; I keep it on me at all times! It gives you a glow and makes skin feel so much softer. I also feel like some of my dark spots have faded due to this product! Also I have VERY sensitive skin, so everything breaks me out, but this has not!" —Sierra Keyes

Get it from Amazon for $18+ (available in two sizes).

31. An Etude eyebrow pencil complete with a brow wand on the other end for easy blending. The triangle-shaped pencil contains a blend of powder, wax, and oil for long-lasting color and a natural finish that looks totally effortless. It's great for filling in sparse areas or creating a whole new shape if desired!

Amazon

Promising review: "This is the best eyebrow product I’ve ever used and so the price and ease of ordering makes me happy. I love that it has a brush wand on the other end so I can blend and refine my coloring with a quick flip and brush of the pencil/wand. The pencil itself has the perfect width and length and it’s in a beveled diagonal shape, which I’ve never had in a pencil before and I found it works the best for drawing more naturally. Plus, these pencils last me a long, long time! It’s the longest-lasting pencil I’ve ever used. I hope they never change these or take them away from me because I’d always been frustrated by eyebrow pencils before finding this one." —Lisa N. Hyman

Get it from Amazon for $6.94+ (available in seven shades).

32. A strawberry milk body lotion infused with nourishing milk protein and natural ingredients for deep, long-lasting hydration. This burst of strawberry goodness not only smells divine but also transforms your dry, dull skin, leaving it glowing and gorgeous.

Amazon

Promising review: "I have very dry, thin skin and have tried many lotions through the years…none have worked as well as this one. It not only softens my skin but smells great, too. It absorbs quickly and is not greasy at all." —Phyllis Baird

Get it from Amazon for $15.99 (available in nine scents).

Reviews have been edited for length and/or clarity.

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