32 Under-The-Radar Treasures You Can Find On Amazon And Flaunt Before Everyone Else Does

32 Under-The-Radar Treasures You Can Find On Amazon And Flaunt Before Everyone Else Does

BuzzFeed-Shopping·2025-06-21 05:04

FYI: Amazon Prime Day is coming!

From July 8th through July 11th, we'll be wading through the mountains of bargains for you to find some of the best deals in every category. For *now*, we're reminding you to sign up for a Prime membership so you can take advantage of the sale!

1. A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that also tastes like you're perpetually eating a s'more for less than $6?? My friends, life is good. 

Amazon

Promising review: "My new must-have! My number one go to for healing lips was Camex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi

Price: $5.99 (also available in Strawberry Acai) 

2. A 2-in-1 nausea relief inhalerdesigned to work FAST on spontaneous nausea, motion sickness, morning sickness, and general queasiness (having a human body is hard). Summer road trips and cruises just got a HECK of a lot more bearable. 

www.amazon.com

You can either use it as a scent inhaler or rub it directly on the tip of your nose for relief.

Promising review: "Took this on my first cruise. Anytime when I started to feel woozy I’d reach for it. I’m sure the required act of deep breathing helped a lot - and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly

Price: $12.99 for a pack of two (also available in a pack of four). 

3. Eight Saints Firm Intentions Neck Cream, a super gentle but suuuuper effective formula that reviewers with sensitive skin swear by for helping firm the skin on their neck and chests without irritating it. This works gradually over time to help firm skin and reduce the appearance of lines, but many reviewers notice a difference on the first use! 

www.amazon.com

Eight Saints is a small business that specializes in skincare products. 

Promising review: "I'm a huge fan of all things Eight Saints. I have sensitive skin, and this is the first skincare line that I have seen results in my skin texture and fine lines while not triggering my eczema. When I saw they added this neck cream to their product line, I knew I had to try it. At 39 years old, I've noticed some loss in firmness of my skin on my neck, and when I wake up in the morning, I have wrinkles on my decolletage from side sleeping. I started using this about a week ago, and I've already noticed improvements in the fine lines on my neck, plus when I wake up in the morning, no more wrinkles on my chest! It's so smooth, thick, and creamy, but rubs into your skin with ease, and it's so hydrating. Top quality product again from Eight Saints!" —Ms Leach 

Price: $34 

4. A reviewer-beloved Choco Musk concentrated perfume rollerball that's taking the affordable perfume world by storm — this is perfect for anyone who loooooves the smell of warm vanilla, spicy amber, and musky cocoa. Bonus: it's made without alcohol, so it doesn't have that chemical smell and will effortlessly blend with other scents! 

www.amazon.com

Promising review: "I stocked up with a six-pack of this oil because it's literally heaven. Strong projection, long lasting, just a delicious blend of warm vanilla and sweet cocoa! I will never get tired of it. Choco Musk is already bomb by itself, but you can pair it with any gourmand scent and layer it for a deeper scent profile. I'm wrapped in a yummy scent bubble that leaves an alluring scent trail. 😍" —tima

Price: $6.99 for two rollerballs (available in larger sets) 

5. A painted book mug perfect for anyone whose love of books is as all-consuming as their insatiable need for coffee. This also makes for a unique, thoughtful gift for the bookish humans in your life! 

Amazon

Promising review: "The mug is the perfect size to hold my morning coffee. I've received numerous compliments on it. It washes well in the dishwasher." —Silvana

Price:$13.58 (available in six styles) 

6. Billion Dollar Brows Eyebrow Powder that fills in your brows so naturally and realistically that you'll be like, "Wait, are these mine??" Reviewers are stunned by how effective it is and how long it lasts, especially at such a low price point. 

www.amazon.com

Billion Dollar Brows is a small business that specializes in beauty products. 

Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer

Price: $10+ (available in five shades and multipacks) 

7. An adorable little puppy night-lightwith a soft white glow that makes it the perfect critter for gently illuminating bedrooms and bathrooms at night. It even has eight different color modes so you can finally live your childhood dream of having a purple dog! 

www.amazon.com, Amazon

Promising review: "So cute and they work great! The light is the perfect brightness to see, but not too bright that it’s annoying in the middle of the night. Changing the colors is easy, and I like how it goes off when there’s enough light in the room." —Jas

Price: $9.99 

8. A decadently scented, ultra-hydratingvanilla cedar body wash filled with hyaluronic acid and peptides for deeeeep hydration and elasticity — that said, buy this at your own risk. You are going to be tempted to publicly smell your own delicious self ALLLLL day long.  

www.amazon.com

Promising review: "I was worried at first because it's a very thin consistency, but oh my goodness, my skin is incredibly soft, and it lathered so well. The smell is a soft vanilla with woody undertones. It smells really good. It's better than the Dove body wash that is all the hype currently." —Jessica 

Price: $7.97(available in six styles) 

9. Moroccanoil's Mini Must-Haves Sampler, which is so affordable that I'm not not pinching myself to make sure I'm awake. Reviewers especially love these teensy versions for traveling in ~luxury~ on the cheap, and for trying these beloved splurge-worthy products without committing to the whole price first! 

www.amazon.com

This handy travel set includes deluxe sample sizes of Moroccanoil hair treatment, shampoo, conditioner, styling cream, and shower gel. 

Promising review: "I thought this promotion was fake, but I ordered it hoping I’d get a good product — and I did! OMG! If you’re thinking about trying Moroccanoil, you can totally start with these minis to see if they work for you. And let me tell you, these products are 100% recommended! They’re perfect as a gift or just for your own use. So worth it!" —Alehandra 

Price: $10 

10. A Bob Ross color-by-number coloring book, because free will is stressful, and sometimes you just need the world's most iconic painting instructor to guide the way. The pages are thick enough for colored pencils, paint, or acrylic pens, so you can use whatever medium you choose for your "happy little accidents!"

www.amazon.com, www.amazon.com

Promising review: "Fantastic quality for the price!! The cover is very sturdy, the pages are really thick, the preview graphics are great, and there’s a helpful fold out color key. The coloring pages are serrated so you can easily tear them out and they are thick enough that acrylic pens don’t bleed through. The cover is sturdy enough that you can use the book as a hard surface to color on. Highly recommend!" —Jess O. 

Price: $11.98 

11. A super effective and strangely whimsical foaming drain cleanerfor anyone who wants to make cleaning a whole aesthetic. This gentle but powerful foam pulls up gunk and cleans out drains in sinks, bathtubs, and floor drains, helping prevent plumbing issues and making everything smell ~squeaky clean~. 

Amazon, www.amazon.com

Check out a TikTok of the foaming pink drain cleaner in action. 

Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner. I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain, to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out and it left the sink smelling fresh and clean as well." —Amazon Customer 

Price: $15.98 

12. Kitsch's flat claw clip with some modern meets retro vibes that will give your hair a chic little ~pop~ of volume and hold. Reviewers are especially impressed by how strong these little clips are, and how much hair they can hold! Reviewers also note that these make it more comfortable to lean back on chairs, since the claw won't dig into your head. 

www.amazon.com, www.amazon.com

Promising review: "Just got this today and I love it! I needed something that would keep my hair up, but not pull and not pull it out when I removed it, as well as something that was comfortable and safe to wear while driving. I haven’t driven with it in yet BUT, I am lying in my bed, on my iPad with my head in the pillow and am very comfortable. My new holy grail for putting my hair up. Could not be happier! My hair is long, and moderate thickness, and it holds beautifully." —Kimberly A. 

Price: $6.79+ (available in three sizes and five colors) 

13. McCormick's Potato Topping Seasoning for anyone who's not afraid to get a little feral about their air-fried, mashed, and baked potatoes — this blend of salt, garlic, and asiago cheese is so mouthwateringly delicious that you'll be dumping it on everything from popcorn to grilled cheese to guacamole. 

www.amazon.com, Amazon

Promising review: "I literally had to run to the store and get mashed potatoes so my son could have this again versus ice cream. It’s so well done. I’m a sous chef and this is a go-to now for home cooking. Love it." —Brandon

Price: $4.98(available in three variations)

14. Adrain-fly killer you'll really want on your side when you're like, "Where are all these bugs COMING FROM?" and your sink lets out a guilty little gurgle. This is your go-to, quick solution to rid yourself of fruit flies, house flies, and roaches in your drain for GOOD. 

www.amazon.com, Amazon

Promising review: "This 100% works. Two weeks after the first use and I’m afraid to say it out loud but we have ZERO drain flies. We’ve been inundated every spring and summer for the last few years. Biblical plague level. Nothing has worked: baking soda, boiling water, other drain treatments. Nothing. Until Terro. I will buy this every year until I die." —Seth Parry 

Price: $15.97 

15. L'Oreal Paris Bond Repair Oil-in-Serum for a blowout-style look for a FRACTION of the price — this helps revive damaged or color-treated hair for healthier looking locks, and helps make your hair even mightier by acting as a heat protectant. Reviewers love this formula for helping boost shine, reduce frizz, and overall make their locks look a whole lot more nourished. 

www.amazon.com, www.amazon.com

Promising review: "This hair oil is amazing. It leaves my hair so soft and helps define my waves. I have an oily scalp and dry ends and it leaves my hair so shiny and frizz free, which is my favorite part about this serum. When I am not applying heat to my hair I still apply it since I work in the sun, and it does a great job at protecting my hair from being fried to a crisp. 😭" —Jocelyn Calderon 

Price: $9.97

16. E.l.f. Sheer For It Blush Tint, the $5 answer to the beloved $26 Benetint that does just as brilliant of a job despite costing five times less. This flush of pigment for your lips and cheeks is perfect for those lightweight, "no makeup makeup" looks that are especially key on a day when the sun is showing no mercy. 

www.amazon.com, www.amazon.com

Promising review: "The Sheer For It cheek and lip tint is amazing! It's surprisingly long-lasting for a more sheer product (but it is definitely buildable). I bought the shade Cherry Cola which is a beautiful, warm, reddish-brown tone. So excited to try the rest of the shades! I highly recommend!!" —Amy Pomykal 

Price: $5 (available in four shades) 

17. A fully wireless (Shark Tank-featured!) stick-on "Poplight" sconceso easy to install that you literally just charge it up and stick it to the wall with non-damaging adhesive. It is a renter and indecisive decorator's DREAM — all the whimsy and function of a cute sconce with none of the effort!! HGTV nerds all over the world are shaking. 

www.amazon.com, www.amazon.com

The sconce is USB-C rechargeable, features three different dimness settings, and can be controlled through an app on your phone. 

Promising review: "This totally is a lighting game changer! If you're like me and are constantly revamping your home and moving things around — well this cute, rechargeable, 'no-wiring-needed' light is just the ticket. It took me all of 30 seconds to install, and the brightness settings on the app are perfect. I like that I can set a timer on the light so I don't accidentally leave it on. Mine came with an extra battery, so when the initial one needs to be recharged, I just swap it out. I actually think I'm going to need to buy another one!" —Lauren 

Price: $99 (available in six colors) 

18. Black Girl Sunscreen's Make It Pop Sungloss with SPF 50 (!!) that reviewers *adore* both as a glossy shine on bare lips, or to make their signature lippies pop. Who knew sun protection could look so chic? 

www.amazon.com, Amazon

Black Girl Sunscreen is a Black-owned small business that specializes in sun-protective products that don't leave a white cast. 

Promising review: "Best SPF lip gloss I’ve tried at a price you can’t beat. It keeps your lips moisturized long after it’s applied and has no white cast. I also have fairly sensitive skin and this has yet to cause any irritation on my lips which is a huge plus. It's generally impossible to find SPF 50 in any lip product, let alone in a gloss — I will purchase again for sure." —Ashlee Meckler

Price: $9.99 

19. Solarcaine Aloe Sunburn Relief Sprayfor when those sunburns aren't just an "ouch" but a full-on "YIKES!" This is designed for fast-acting, long-lasting relief from burning, pain, *and* itching, so it will be your secret weapon for summer sunburns, scrapes, and bug bites. 

www.amazon.com

Read more aboutlidocaine and pain relief at Cleveland Clinic. 

Promising review: "I brought this with me on a cruise, and I’m so glad I did! After a little too much sun on the deck, this spray was a total lifesaver. It provided instant cooling relief and took the sting out of my sunburn right away. The spray made it easy to apply without having to rub it in — perfect for those sensitive areas. The aloe was super soothing, and the lidocaine helped calm the burn fast. It absorbed quickly and didn’t leave any sticky feeling behind. Definitely a must-have for any sunny vacation or cruise — I'll never travel without it again!" —Barbara

Price: $9.98 

20. Pacifica Crystal Lit Glowy Glisten Drops, which are basically like if Drunk Elephant Drops were a whole lot cheaper ... and pink ✨. This rose gold, subtly shimmering highlight will give you a unique luminous glow that says you weren't just kissed by the sun, but Glinda the Good Witch herself. 

Amazon

Promising review: "I absolutely love this stuff!! I will throw it on right on top of my moisturizer for a slight glow without doing a full face of makeup and it works wonders!! Amazing!" —Brook Ayres 

Price: $16 (also available in a gold shade) 

21. A set of Disney Princess-themed playing cards with a lil' Easter egg of a twist — just like Sleeping Beauty's dress at the end of the movie, you don't know whether the deck is going to be pink or blue! 

Amazon

Promising review: "Absolutely beautiful card set. Bicycle quality is top notch. The images are stunning. My daughter loves to play Go Fish with these and so do I!" —M. Sanders 

Price: $9.99 

22. A set of espresso martini instant cocktail tea bags — all the sophistication of tea, the zing! of coffee, and the 😜 of a cheeky cocktail, without the exorbitant bar price tags.  All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious cocktail in one minute. 

www.amazon.com

Sayso is a woman-owned small business that specializes in the first-ever cocktail tea bag, perfect for cocktails *and* mocktails. 

Promising review: "I was a bit skeptical when I purchased, but these are actually fantastic. The taste is great, and the bags make it incredibly easy to mix up what would otherwise be complex cocktails quickly and easily. I've had the spicy marg, espresso martini, and old-fashioned versions, and while they aren't exactly the same as the original they are wonderful for making yourself a cocktail at home. Highly recommend." —Meredith 

Get a pack of eight from Amazon for $14.99 (available in four other cocktail styles and larger packs). 

23. A pair of high-waisted"Secretsculpt" biker shortswith some real booty-lifting action (AND NO FRONT SEAM!!) that will have you admiring your reflection in shop windows all summer long. Psst — reviewers compare these to the WAY more expensive Lululemon Align shorts and Halara's UltraSculpt, and these come in a whopping 11 colors!! 

www.amazon.com, Amazon

Promising review: "I am actually really impressed with the quality of these. I’d compare them to Lululemon Align. Not too thin, not see through, plenty of coverage, but also soft and super comfortable. The butt scrunch isn’t super noticeable which I love, but still gives you a nice shape. I wouldn’t say the fit is like compression, but they aren’t going anywhere. I’ll def get them in more colors, I’m so impressed." —Megan Lindsay

Price: $26(available in women's sizes XXS–XL and eleven colors) 

24. CoverGirl's Yummy Blur Lipstick, which is designed to roll on as a balm and dry matte, giving you the best of both lippie worlds. This gives a smooth, diffused finish for a step above the "no makeup makeup" look. If you're going for a minimalist, easy-to-maintain summer beauty routine, this is a must! 

Amazon

Promising review: "Exactly what I was looking for! Smells good, sweet,  moisturizing, but simultaneously has a light powdery feel. The color is also pretty long-lasting! I have been looking for something to replace ColourPop's blotted lipstick, and I've finally found it!" —Amber

Price: $11.99 (available in eight shades) 

25. A set of "cheese huggers" to keep your cheddars and goudas fresh without wasting plastic bags or wraps, and to give me inspiration for my new stage name. (If "Cheese Hugger" can't headline in Vegas, WHO CAN?) 

www.amazon.com

Food Huggers is a small business that specializes in sustainable food preservation products. 

Promising review: "I really like this product. It keeps your food fresher longer and are a quick and simple way to preserve your food. Great price and great quality." —Happy customer 

Price: $15.99 for a set of four 

26. Yellowbird's Small Batch Garlic Shiitake Hot Sauce, the beloved brand's *hottest* sauce yet. Those brave enough to ride the burn will love the combo of umami mushroom and spicy garlic and the fresh, slightly floral top note of habaneros. Bonus — this hot sauce is vegan and gluten-free! 

www.amazon.com, Amazon

Yellowbirds Foods is a small business that specializes in "curious and flavorful" hot sauces. 

Promising review: "The heat sneaks up on you! Super delicious. I like it in place of a spicy mustard. Flavorful, but with a sneaky, slow build heat. The mushroom is really subtle — but the umami flavor is there!" —Molly Leftwich 

Price: $14 

27. An effortlessly chic woven straw summer clutch to pair perfectly with any summer outfit, whether you're kicking back at the beach or fancying it up for a wedding. This is basically the purse equivalent of that one friend of yours who's always like "Yeah, I'm down" before you even tell them the plans. 

Amazon, www.amazon.com

Promising review: "I bought this clutch for a trip this past summer and my sister has already used it more than once, haha! I couldn’t believe how high quality it was! It looks way more expensive than it was, so I was very impressed! It’s a perfect clutch to add to a spring/summer outfit and add a little something extra!" —Hannah

Price: $18.99(available in eight colors) 

28. An oh-so-cozy patio lounge rocking chairthat's basically what happens when a couch and a rocking chair have an outdoor-friendly baby. This all-purpose cuddly spot is perfect for any summer agendas, whether it's to read books, gossip with the neighbors, or take biiiiiig long sunshine-y naps. 

www.amazon.com, www.amazon.com

Promising review: "I am OBSESSED with this chair. I wanted something big and comfy that I can lounge in for reading on my patio. This was everything I had dreamed of and more. I can’t wait to get home every day to read on this thing. My cat enjoys cuddling up with me as well. I’ve read three books since purchasing this chair less than a month ago. It was easy to put together, too! A little intimidating, but totally doable for just one person. I strongly recommend this chair." —Regina

Price: $161.99 

29. "Fitzels" Protein Pretzels for all the snack-happy humans out there who could use an extra protein hit during the day (lest you become your inner Hangry Self and scare your whole office). These come in flavors like "Everything Bagel," "Boujie Mustard," and "Cinnamon Buns," helping you get a satisfying croooooonchhhhh of a snack with 20 grams of plant-based protein to boot. 

www.amazon.com, www.amazon.com

Promising review: "I AM IN LOVE!! I am so skeptical of protein snacks but these have a great texture and the flavor is amazing! I find myself reaching for these more often than regular pretzels. The bags are a little larger than I tend to eat in a serving but I love to keep them in my car for a filling snack." —Sara Grace

Price: $15.29+ for a pack of eight (available in five flavors and a variety pack) 

30. A set of obscenely adorableflower vase fridge magnets that look so hyper realistic that it's only a matter of time before a family of fairies moves into your kitchen, confusing it with their own. This arrive with the vases separate from the flowers, so you can mix and match the colors yourself! 

www.amazon.com

Promising review: "These mini ceramic vase magnets are the cutest addition to my fridge! Each ceramic vase is unique in shape and color, and the tiny plastic flowers fit perfectly. Magnets are strong—hold notes and photos easily without sliding. Guests always comment on how charming they are. Such a fun, affordable way to add color to the kitchen." —Norma Morris

Price: $12.49 for a pack of eight

31. E.l.f.'s Blue-ty Sleep Night Oil reviewers LOVE as an alternative to the pricier versions — this overnight face oil is formulated with 1% granactive retinoid and blueberry extract for the geeentlest boost to help reduce fine lines, plump skin, and tone your complexion without drying you out or compromising your skin barrier. It also absorbs beautifully and is super lightweight, so it'll play nice with the rest of your skincare routine. 

www.instagram.com, Amazon

Promising review: "I don’t know why I bother with all the expensive brands and lotions and potions. E.l.f. always knocks it out of the park. I love this retinol oil mostly because it is an oil. A lot of retinol products dry out my skin too much and this prevents that. This is a nice easy affordable step in maintaining my skin." —Aimee

Price: $18 

32. A stress-relieving mini bookshelf full of itty bitty little books you can pull out individually and reorganize to your precise liking. The world may be vast and out of control, but everything is juuuust so in your happy little library. 

www.amazon.com

Promising review: "I didn't know what to expect from this super adorable anxiety bookshelf but it delivered! I shake it up when I feel anxiety, even frustration, and I sort all the little books back onto the shelves any way I want and it is sooo satisfying! The bookshelf is super cute and welt built. It is sturdy and beautiful. The tiny books are detailed and their covers are amazing. They aren't actual books but they really look like they are. This is the most gratifying gift I have ever purchased for myself. Beyond satisfied!" —Elda M. Ferguson

Price: $26.99 (available in three colors) 

Reviews have been edited for length and/or clarity.

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