33 K-Beauty Products That’ll Have You Saying "Where Have You Been All My Life?"
www.amazon.com, www.amazon.com
Promising review: "None of the many cleansers I’ve tried throughout my life have worked as incredibly as this one has. I’ve had top recommended brand cleansers that required two washes to thoroughly cleanse it all off. Not with this one. And the scent is wonderful!! I love it even more for that! The size of the bottle is much bigger than I expected and for such a great price!! Highly recommended!" —Carlos
Get it from Amazon for $8.99+ (available in two sizes).
Promising review: "Overnight glow-up! It's a treat for my skin! This hydrating overnight hydrogel mask leaves my face feeling refreshed and elastic by morning. While it minimizes pores, the real magic is in the deep hydration it provides. It’s a perfect addition to my nighttime routine. Highly recommend for a glowing complexion!" —Marisa
Get a four-pack from Amazon for $19 (available in three styles and a 16-pack).
KimChi Chic Beauty
KimChi Chic Beauty is a queer- and Korean-owned biz founded by drag queen Kim Chi! The brand sells fabulous lip treatments, lashes, eye palettes, and more, with 2% of proceeds donated to The Trevor Product to support LGBTQIA+ mental health and suicide prevention.
Get it from Amazon for $25 (available in two colors).
www.amazon.com, www.instagram.com
You'll also get a velour puff!
Promising review: "My skin is on the oilier side and this product saved my life, especially on camera. It is flawless, reduces shine, and doesn't make you look splotchy. It goes on flawlessly on top of my other products and feels so light. 100000/10. I've used so many powders, and this product makes your skin look airbrushed in real life." —Marissa Pizzuto
Get it from Amazon for $19+ (available in 10 shades, a larger size, and a mini trio pack).
www.amazon.com, www.amazon.com
Promising review: "My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once nonbeliever, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki
Get it from Amazon for $16.98 (available in two sizes).
www.amazon.com, www.amazon.com
To use as intended, apply the moisturizer after the snail repairing essence has dried on your face in your skincare routine.
Check out a TikTok of the snail mucin moisturizer in action.
Promising review: "I was skeptical about this but I love it. I have sensitive skin, and when I use it, I don't feel like my face gets irritated or red. It goes on so smoothly and very well under makeup. My face looks so plump and feels soft. Definitely recommend." —MO
Get it from Amazon for $20.46.
Amazon
Promising review: "The best scrub I've ever used. Very thick scrub, easy to control where it goes because it's so thick. I haven't had any ingrown hairs since I've started using this, and my skin has been so much softer." —Madison
Get it from Amazon for $16 (there's also a serum available).
www.amazon.com, Amazon
Promising review: "After just two days of use, this adorable little octopus has done wonders for me, and it smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust
Get it from Amazon for $12.50.
www.amazon.com, Amazon
This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates.
Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" —Rachel
Get it from Amazon for $12+ (available in 13 shades, a jumbo size, and multipacks).
www.amazon.com, www.amazon.com
Promising reviews: "I’ve been searching for the holy grail of lip balms and THIS IS IT. Seriously. I’ve been on the hunt for years, using everything from fancy French balms to plain organic nut butters, and have always needed to reapply hourly. This stuff is magic. Just the tiniest dot keeps my lips super soft and hydrated for hours, even through drinking and eating. The grapefruit smells great, but isn’t overwhelming. I’ll never go back to anything else." —Spectacle
"TikTok made me buy and I am not mad. This is my go-to lip gloss and I definitely plan on buying more. I also didn’t realize I have the Laneige sleep mask I got from an Ipsy bag and just like to say, this company's products are really good. One of my faves overall!!" —Nadine Perez
Get it from Amazon for $19 (available in nine scents and bundles).
Promising review: "I looooove this so much. The smell is amazing, and it tends to stick around for a while so I love getting whiffs of it through the day. My hair is softer and doesn’t seem as frizzy as before. I put it on after washing my hair, and then after it’s dry. I tend to wash my hair two times a week, so I’ll use it in between washes on my ends to make sure they still look nice and healthy. Great value too; I’ve been using it pretty consistently since purchasing and I’ve barely made a dent in it. Love it!" —Noley
Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas).
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.60.
Promising review: "I've been buying this mask for a little over a year now and can verify that it is totally worth the hype. I have relatively dry skin, but while I never had acne when I was younger, I quit hormonal birth control a few years ago, and since then have started breaking out shortly after ovulation. I tried many more expensive masks, but I also have very sensitive skin, and previous products either left me itchy and irritated or had no effect. This mask has completely cured all of my skin problems. If I remember to put it on the night I think I've ovulated, I have zero zits, and if I forget and some start to show up, I do the mask, and the zits have significantly retreated by the next morning. I only need to use it a few times a month, so it takes me several months to go through a jar. I would pay four times more for this product if I had to!" —carof
And check out our full Elizavecca Milky Piggy Carbonated Bubble Clay Mask review for more deets!
Get it from Amazon for $9.80.
Promising review: "This is the best eyebrow product I’ve ever used and so the price and ease of ordering makes me happy. I love that it has a brush wand on the other end so I can blend and refine my coloring with a quick flip and brush of the pencil/wand. The pencil itself has the perfect width and length and it’s in a beveled diagonal shape, which I’ve never had in a pencil before and I found it works the best for drawing more naturally. Plus, these pencils last me a long, long time! It’s the longest-lasting pencil I’ve ever used. I hope they never change these or take them away from me because I’d always been frustrated by eyebrow pencils before finding this one." —Lisa N. Hyman
Get it from Amazon for $4.70+ (available in six shades).
www.amazon.com, www.amazon.com
Promising review: "I wanted to give this product 10 stars but was only limited to five :( This stuff is AMAZING!!!! I'm almost 30 and my face has become super oily — like I can fry chicken on it by the end of the day. So for months I've neglected wearing any kind of foundation or makeup in general. After reading reviews I figured I would give this a try. The glow it gives you is AWESOME!!! It makes my skin so soft. I'm probably going to wear just this and no foundation 50% of the time. After the Texas heat...and the sun..and amounts of sweat...my face was PERFECT...STILL! No oil...no smears...no pores...This is literally sent from heaven!!!! My ONLY dislike is the fact that you can't purchase this in 5-gallon buckets!" —Jessica
Get it from Amazon for $11.75 (available in two styles and packs of two).
www.amazon.com, www.amazon.com, www.amazon.com
Check out this TikTok of Mikayla Nogueira's review of this foundation.
Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer so if you're older that's something to keep in mind. Overall beautiful and long-lasting. This will be my go to foundation from now on." —AJ Bond
Get it from Amazon for $21 (available in 40 shades, a matte finish, a dewy finish, and sample kits to find your best shade match).
Amazon, www.amazon.com
Promising reviews: "My holy grail SPF. The scent is mild, and the sunscreen goes on my skin like a dream. I’ve tried maybe 20 other sunscreens (American, Korean, and Japanese), and this one is my top pick for everyday wear." —Symphanie Park
"I LOVE this product, I swear by it and I’m pretty sure this is my 3rd or 4th time purchasing it! As a woman of color, finding a sunscreen that didn’t give me a white cast / ashy finish was very hard, so I am so glad I’ve come across this product ! It goes on the skin so smoothly. I apply moisturizer first, then the sunscreen and have no trouble spreading a little over my entire face! I seriously don’t leave the house without this; I keep it on me at all times! It gives you a glow and makes skin feel so much softer. I also feel like some of my dark spots have faded due to this product! Also I have VERY sensitive skin, so everything breaks me out, but this has not!" —Sierra Keyes
Get it from Amazon for $18+ (available in two sizes).
www.amazon.com, www.amazon.com
It also helps tighten eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.
Promising review: "This stuff is magic! I purchased this product on a recommendation from a BuzzFeed list, and was not disappointed! I have not been sleeping well due to stress, and the first day I used it, my coworkers commented how well rested I looked! I told them about it and all of them ordered one for themselves. Very impressed!" —Saminyah Marcelin
Get it from Amazon for $9.99 (available in three styles and packs of two or three).
www.amazon.com, www.amazon.com
Promising reviews: "This has been THEEE best product for my dry sensitive skin. These pads are brightening and helped my uneven skin texture. I didn’t know these pads would change my skin completely!! I’ll be repurchasing forever, best skincare product I’ve used in a long time, you NEED THIS! You’ll immediately notice a difference." —Kenny Vasquez
"When I tell you my skin hasn’t been this clear in forever. I have PCOS and hirsutism, which causes me to grow hair on my neck and chin. I’m also a skin picker so clearing my skin has been really difficult for me. But this product has saved my skin. I’m still working on my skin picking but when I don’t, these pads help to exfoliate and help with the dark marks. Thank Anua!" —Jessyca Renee
Get it from Amazon for $22.
www.amazon.com, www.amazon.com
If you're looking for a water-based cleanser to go with this one, reviewers love this pore-deep cleansing foam from the same brand for their double-cleansing routine!
Promising review: "My go-to cleansing oil. It melts makeup and SPF quickly and without much effort. I like using it more as a skin cleanser than a makeup remover just because it has helped my skin glow by making my skin texture better and getting rid of blackheads!" —Ravishankar Rao
Get it from Amazon for $17.69.
www.amazon.com, www.amazon.com
Promising review: "This has been a godsend for my skin. I use this in conjunction with the Anua oil face wash and this line of skincare has really impressed me. This serum goes a long way. One pump I can use on my face and neck. It doesn’t have a smell to it. It has a thicker, sticky consistency when you first pump it out, but it dries quickly and smoothly. I’ve been using this for about three months and have seen quite a difference in how soft my skin feels." —Angelica Hall
Get it from Amazon for $17.
www.amazon.com, www.amazon.com
After cleansing, soak your cotton pad with this stuff, gently wipe your face, and lightly tap for absorption. Follow up with moisturizer!
Promising review: "This stuff works! First of all, there was no purging period, which my acne-prone skin is grateful for. It also doesn't sting or smell harsh. Within a week of using this toner, I stopped having breakouts. My dark spots are slowly getting lighter, and my skin is starting to glow. I'm on my second bottle now, and I have nothing but good things to say. I really hope they never stop making this." —kem
Get it from Amazon for $15.80.
Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff! 🩷" —Losa
"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae
Get it from Amazon for $17.91 (also available in a smaller size).
www.amazon.com, www.amazon.com
Promising review: "I love this product with my heart and soul. I've been using it as a part of my skincare and prep routines for a few months, and my skin looks so natural, plump, even, and healthy. I'm ALL about a glowy, dewy, natural look and this product has helped me achieve that, plus it's a great serum packed with goodies that your skin will thank you for! It's definitely worth it. And I will always recommend this to anyone. I use it twice a day, in the morning as the last step before my makeup routine and at night before moisturizer! If using it during the daytime, don't forget to use sunscreen because its vitamin and natural acid contents make skin a little more susceptible and sensitive to sunlight! Hope this helps. :)" —Andrea Velarde
Get it from Amazon for $35 (available in three sizes).
Peach & Lily
Promising review: "Love this moisturizer so much! It’s definitely a holy grail in my routine now. It’s so cooling and refreshing, and leaves my skin feeling so hydrated, soft, and smooth without any greasy, heavy feeling or sticky residue. Great for the oily skin and acne-prone folks!" —Chloe W.
Get it from Amazon for $41, or from Ulta or Peach & Lily for $43.
www.amazon.com, www.amazon.com
Promising review: "I swear by this serum, it made my dark spots disappear. and I’ve been using this on and off for about four months…because I’m not consistent with my skincare lol. These photos are only about a month apart..as you can see the dark spot on my cheek completely disappeared. i don’t have photos from when I first began using it but there’s a huge improvement!" —Minah
Get it from Amazon for $19.15.
Amazon, www.amazon.com
Check out a TikTok of the wrinkle balm in action.
Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips and wrinkles!! Game changer for me, will def try the others!" —Kristy
Get it from Amazon for $24.99+(available in eight styles).
Reviewers find it especially helpful to use after chemical peels.
Promising review: "I am in love with this product. It doesn't have a smell, and texture-wise, it's more of a gel. It absorbs into the skin perfectly without drying down matte or greasy. It makes the skin look so healthy. After washing my face, my acne sometimes gets irritated, but as soon as I apply this moisturizer, the irritation goes away. It's also really compatible with every toner, serum, sunscreen, and essence I've used. It's my favorite product." —Neyssa
Get it from Amazon for $20.83 (available in three sizes).
Promising review: "I LOVE this cleansing balm. I’ve been trying all sorts of different cleansers to try and help my acne, to no avail. It wasn’t until I started watching vids on Korean beauty that this oil cleanser kept being recommended, and I decided to give it a try. Worth. Every. Penny. You don’t need a lot to wash your whole face, and it gets the job done well, leaving my face super refreshed afterward. Of course, I’ve been using other Korean beauty products, so I won’t give it full credit, but I do think it’s helped out my acne a lot." —A Flying Potato
Get it from Amazon for $17.99 (available in two scents and a two-pack).
Amazon
Promising review: "Freakin' love this stuff. Makes my skin feel bouncy and hydrated. It feels like a beautiful drink of sunny morning water for the face. LOVE the smell of this stuff, it’s a very bright citrusy scent I can’t describe fully that just smells like you are happy to be alive lol. Oh, AND I looked up the ingredients of this stuff on the EWG website, and it had pretty good safety ratings! After using this consecutively for a couple of weeks, I’ve noticed a significant brightening effect and anti-acne effect! I think this is due to the active ingredients being for skin barrier health, so the skin is less likely to break out. And the evening of my skin tone is just an added benefit!" —CatLover222
Get it from Amazon for $21.66.
Amazon
The UPF 50+ rating is the same one that's used for sun protection clothing. You can read more about UPF, why it matters, and how it's different from SPF on the Skin Cancer Foundation website.
Promising review: "I purchased this product for sun protection while golfing, and I love it. The patches are invisible on your skin and feel super lightweight. They also lasts all day, even when you’re out in the sun and sweating. If you’re looking for extra sun protection, I highly recommend you get these patches!" —Amazon Customer
Get five pairs from Amazon for $19.99.
Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level." —Samantha
Get a box of eight masks from Amazon for $19.54 (available in three pack styles).
www.amazon.com, www.amazon.com
Soak your skin in water for 10 minutes before exfoliating for best use. Recommended use is one to two times a week.
Note: It shouldn't be used on your face, but your arms, legs, and the rest of your body are fair game!
Promising review: "Where have these been my entire 41 years on this planet?! Oh that’s right…Asia! I am an exfoliating and moisturizing snob. To the point that my blue collar husband with the roughest hands in the world always comments about how soft my skin is after using these. They leave my skin feeling so soft and satisfied. It’s unbelievable. I can’t wait to see how my skin's texture looks after continued use of these." —n3m0
Get a pack of eight from Amazon for $5.85.
Reviews have been edited for length and/or clarity.
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