33 Reliable Products On Amazon’s “Internet Famous” List That Thirtysomethings Will Truly Love
Amazon
Bounce Curl is a small business that specializes in curl brushes.
Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K
Price: $29.99(available in four colors)
Amazon
Promising review: "I absolutely love Sun Bum lip balms. It's the only brand I get now. The hydration is incredible. I love the plain old coconut. But the feeling is the star. My wife spent $50 on a lip balm that some influencer talked her into. She's using mine now. The $50 one sits in a vanity drawer." —Dave U
Price: $8.99 for a three-pack
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Check out a TikTok of the Olay Super Serum Body Washin action.
Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina
"I have been using Dove moisture body wash for a long time, but it just wasn’t getting the job done. After trying this, I will never go back to anything else. Worth the price, and I can clearly see and feel a difference." —JW
Price: $12.97 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin)
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Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT
Price: $4.79
Amazon, www.amazon.com
Promising review: "Love these sunglasses! They are comfortable and I can wear them on my head as much as I want. Great that it's a three-pack!" —L. Overby-Dosier
Price: $14.99+for a set of three (available in 16 sets)
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard
Price: $11.30
Amazon, www.amazon.com
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Price: $25
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Promising review: "I was really skeptical at first, but this bag is HUGE! I was expecting it to be small and I would have to return it, but it holds an iPhone 14, a big pack of gum, three lip glosses, a full-size wallet, a Tide pen, and a mini perfume. And with all that, it doesn’t look like anything is inside of it. My new favorite bag to carry around!!" —Mackenzie Stephens
Price:$16.98 (available in 34 styles).
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Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie
Price: $25
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Promising review: "This was amazing to have on my trip to the beach. The sand just fell right out while all my belongings were safe inside. It's a stretchy material so you really can fit many things inside. There's even an extra safe pocket for your phone or wallet." —tim hart
Price: $8.54+ (available in six styles)
Amazon
Promising review: "I am obsessed with this! From the first pump, you can tell this isn’t your average body oil. It has a silky, lightweight texture that absorbs beautifully into the skin without leaving that greasy, sticky feeling some oils do. My skin instantly feels soft, smooth, and nourished. The scent is luxurious and comforting — soft, slightly sweet, and just the right amount of fragrance that lingers without being overpowering. It truly lives up to the 'cashmere' name — my skin feels pampered and velvety all day long. I especially love using it right after a shower; it locks in moisture and gives my skin a subtle glow. It’s also perfect for layering under lotion for that extra hydration boost during dry seasons." —Ruby
Price: $12.99
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Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne
Price: $22.99 (available in women's sizes XS–3XL and 29 colors)
Promising review: "I've struck gold with Palmer's Cocoa Butter Skin Therapy Cleansing Oil! First off, this oil is an absolute CHAMPION at removing makeup. Even stubborn waterproof mascara and long-wear foundation melt away effortlessly — no harsh rubbing needed! What truly impressed me is how it manages to deep clean without stripping my skin. After rinsing, my face feels incredibly soft and hydrated, not tight or greasy. The rosehip fragrance is divine — subtle and natural, not overpowering like some other cleansers. If you're looking for an effective, affordable cleansing oil that performs like a luxury product, this is IT. My skin has never been happier, and my wallet is thanking me, too." —Jessica Camacho
Price:$9.99
Amazon, www.amazon.com
Promising review: "If you’re looking for a comfortable and supportive strapless bra like me, this one is a great choice! It offers a secure, nonslip fit without the discomfort of wires, making it perfect for all-day wear. The seamless and padded design ensures a smooth look under any outfit, while the push-up feature enhances shape beautifully. Whether you’re wearing it for everyday use or special occasions, this bralette provides both style and comfort. I am in love with this bra, as I am a breastfeeding mom, it really helps me a lot." —kumar subedi
Price: $24.99 (available in women's sizes XS–XXL, four colors, and multipacks)
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Promising review: "This air fryer guide is so useful that I purchased several for family members. They really like it too. It has all you need to make air-fried foods a success. It is easy to read and understand. I like that you can wipe it off. It stores conveniently on my refrigerator by the magnet on the back." —Spindoc16
Price:$8.51 (also available in Insant Pot and keto-friendly versions)
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Psst, you can find the Attitude Oceanly Lip Balm that reviewer is wearing on Amazon!
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "Like a lot of women over 50 I prefer to use a tinted sunscreen instead of foundation these days. I have tried a dozen, and this one is the winner, hands down! It has a thin, non-greasy texture, no odor, and is lightweight and buildable if you want a little more coverage in certain areas. Best of all it does not settle in to pores or fine lines at all. So many of the others I've tried, including high-end expensive ones that are pushed heavily on social media, are greasy and settle into every pore and line. I've put this on auto ship and hope it never gets discontinued!" —Chartwell
Price: $39.99 (available in four tinted and non-tinted)
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Bug Bite Thing is a family-owned small business established in 2017 that specializes in bug bite relief products.
This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer, I may just stay indoors forever!!).
Promising review: "I cannot stress to you enough how much better this simple little tool has made my quality of life during summer in Ohio. It rains a lot. There are a lot of mosquitoes. I have horrific allergic reactions to mosquito bites. We're talking bumps swelling to the width of softballs within minutes of the bite. This tool doesn't make those bumps go away, but it stops the itch IMMEDIATELY. I was a huge skeptic; how could a little suction cure this agonizingly itchy allergic reaction? I'll be honest. I still really don't know how it does, but it provides instant relief that no pill, cream, or injection ever has ever achieved for me. If you live anywhere where insect bites are common, you need to own one of these." —Customer
Price: $9.95
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Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago
Price: $10.98
Amazon, www.amazon.com
Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glows and feels smooth! I had gifted a jar to my 60-year-old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi
Price: $16.90 (available in two other formulas)
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Promising review: "The BEST! I love this skort. You can dress it up or down. It is an amazing travel piece! Fits great and the material it stretchy and soft at the same time." —Amazon Customer
Price: $28(available in women's sizes XXS–XL and 10 colors)
Check out a TikTok of the Monday Dry Shampoo in action.
Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B.
Price: $5.59
Promising review: "This caddy is large and can hold anything you need for a barbecue. It is very functional and we use it all the time. It was easy to assemble and very useful. Highly recommend!" —Amazon Customer
Price: $35.14
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Promising review: "I've bought this same hoodie several times, in various colors AND to have an extra black and white one for vacations. The fabric is thin. It won't keep you very warm in cold weather. It's PERFECT when you just want something lightweight to wear over a tank top, spaghetti-strap top, or tube top. I wear it when I just need a little extra coverage." —Amazon Customer
Price: $14+ (available in women's sizes S–XXL and seven colors)
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Check out aTikTok of the oil sprayer in action.
Promising review: "I really like this sprayer. The glass bottle gives it a slightly heftier weight than the all plastic variety, holds a lot of oil, and has an awesome spray pattern (sprays evenly every time). It's also pretty. The gold design on the bottle gives it a more luxury look. Fits my hand well, and easy to use. Would recommend." —Norma P.
Price: $22.99 (available in three styles)
Promising review: "I bought this cabinet for my small bathroom, and it fits perfectly in the space next to the vanity. It was easy to assemble and is sturdy, with the drawers working smoothly. It holds a lot of extra supplies such as toilet paper, extra soap, and toothpaste." —T Williamson
Price:$69.99 (available in three colors)
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Promising review: "I wasn’t sure what to expect when I ordered this, but I’m seriously impressed! The fit is snug in all the right places without feeling too tight. I got it for working out and casual summer outfits, and it works perfectly for both. The fabric is soft, stretchy, and surprisingly good quality for the price. It hits just above the waist, so it looks great with high-waisted leggings or shorts. I’ve washed it a couple of times already and it’s held up really well — no shrinking or fading." —Sarah Rosa
Price: $17.99+ (available in women's sizes XS–XXL and 19 colors)
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Promising review: "It's cute, it's compact, it's intuitive, and it sounds great! You can believe all of the other reviews on those fronts. The reason this speaker gets a resounding 5 stars from me is because I've had it for three years now, and today I realized I hadn't seen it in a long time. I searched my yard and there it was, hanging on a fence post where I had left it ... last fall! That's right, my friends. This tough little speaker spent a winter (that included several snows) and much of a rainy spring outside. I brought it in, cleaned it up a little, plugged it into charge, and now I'm listening to it sound as good as ever. Frankly, I'm astonished." —Choirgirl21
Price: $39.95 (available in 14 styles)
Amazon, www.amazon.com
Promising review: "This is one of my favorite pair of jeans. I have been looking for something in this fit for some time now. I am usually a 32, and quite curvy, which causes waist gaps in most jeans. So I ordered the 32 and 33. They both fit quite well. I went with the 33 because it’s longer and more roomy around my hips, and gives me the baggy fit I wanted. The cinch waist allowed me to tighten the waist. It really is perfect, and I just ordered this in another color." —Peace
Price: $69.99+ (available in women's sizes 24–34 and four denims)
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Promising review: "Worth the price! Very easy to use (I'm obsessed). These oven mitts are incredibly well-made and offer top-tier heat protection! The silicone grip ensures I never lose hold of a hot dish, and the soft fabric lining keeps my hands comfortable. They’re long enough to protect my wrists and forearms, which is a huge plus. Easy to clean, durable, and stylish — these mitts are a must-have for any home cook." —Gracie Lawrence
Price: $17 (available in 23 styles)
Promising review: "This sunscreen is well worth it. I used it all summer and never got burnt. It lasted tanning, swimming, and walking around outside every day. I would reapply it every hour or so to ensure coverage. It is really lightweight and doesn’t feel like a thick sunscreen. It had a nice, subtle smell that wasn’t overpowering. I am happy I got so many bottles to last the summer, and the slim packaging was nice to take in a bag. I will be getting it again!" —Savannah
Price: $7.11+ (available in multipacks, SPF 100, and SPF 30 versions)
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Promising review: "Yeah, this hat is awesome. Very nice quality, and it looks and fits great. Also, can’t beat the price. It’s just as good as any hat that any apparel company would sell for $45 after slapping a patch on it." —Nicole Franks
Price:$16.99 (available in 22 colors)
Amazon
Dae is a small business that specializes in haircare and styling products.
Check out a TikTok of the taming wand in action.
(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.)
Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer!
Price: $18
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Promising review: "Better than I expected! Comfortable and cute. I love that the buckles actually allow you to adjust for your own comfort. I’ll be ordering in other colors." —Emeraldpeach11
Price:$29.99 (available in women's sizes 6–11 and five colors)
Reviews have been edited for length and/or clarity.
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