33 Reliable Products On Amazon’s “Internet Famous” List That Thirtysomethings Will Truly Love

33 Reliable Products On Amazon’s “Internet Famous” List That Thirtysomethings Will Truly Love

BuzzFeed-Shopping·2025-07-15 15:05

1. A holy grail 5-in-1 Edgelift Curl Brush to define curls, waves, and coils, help prevent frizz, and create precise parts and sections. Reviewers of all curl and wave types are just short of shouting in the comments about how they never found a brush that worked as well as this one, and parents are especially grateful for how easily this untangles their kiddo's hair! 

Amazon

Bounce Curl is a small business that specializes in curl brushes. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Price: $29.99(available in four colors) 

2. Sun Bum SPF 30 Sunscreen Lip Balm, a cult-favorite, ultra-hydrating balm that reviewers can't get enough of in summer. Even if you can't afford a tropical vacay this year, now your lips sure can! 

Amazon

Promising review: "I absolutely love Sun Bum lip balms. It's the only brand I get now. The hydration is incredible. I love the plain old coconut. But the feeling is the star. My wife spent $50 on a lip balm that some influencer talked her into. She's using mine now. The $50 one sits in a vanity drawer." —Dave U 

Price: $8.99 for a three-pack 

3. Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) 

www.amazon.com, Amazon

Check out a TikTok of the Olay Super Serum Body Washin action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

"I have been using Dove moisture body wash for a long time, but it just wasn’t getting the job done. After trying this, I will never go back to anything else. Worth the price, and I can clearly see and feel a difference." —JW

Price: $12.97 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin) 

4. A delightfully affordableinstant foot peeling sprayfor anyone ready to go full YEEHAW!! on that at-home pedicure. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck. 

www.amazon.com, www.amazon.com

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

Price: $4.79

5. A three-pack of retro-style sunglasses so you can shove an emergency pair in your tote bag, glove compartment, and/or stroller so the glare of the sun can never take you by surprise.  👀

Amazon, www.amazon.com

Promising review: "Love these sunglasses! They are comfortable and I can wear them on my head as much as I want. Great that it's a three-pack!" —L. Overby-Dosier

Price: $14.99+for a set of three (available in 16 sets) 

6. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. 

www.amazon.com

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Price: $11.30 

7. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh...witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy like the fresh spring dew.  ✨

Amazon, www.amazon.com

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Price: $25

8. A retro-inspired shoulder clutch bag reviewers compare to $$ Coach and Aritizia version, and love for the timeless design and unexpected roominess. Watch out, cast of Friends, there's a new '90s "it" influencer in town. 😎

www.amazon.com, Amazon

Promising review: "I was really skeptical at first, but this bag is HUGE! I was expecting it to be small and I would have to return it, but it holds an iPhone 14, a big pack of gum, three lip glosses, a full-size wallet, a Tide pen, and a mini perfume. And with all that, it doesn’t look like anything is inside of it. My new favorite bag to carry around!!" —Mackenzie Stephens

Price:$16.98 (available in 34 styles). 

9. Dr. Melaxin "Peel Shot," a K-beauty staple for serious exfoliation that buffs out dead skin and leaves your complexion looking glowy and refreshed. If you're looking for an effective way to kick dead skin cells, blackheads, and sebum to the curb, this deeply penetrating rice water extract formula is just the ticket.

www.amazon.com, www.amazon.com, www.amazon.com

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Price: $25 

10. A roomy sandproof mesh tote bagso you can take all your belongings to and from the beach *without* taking half the beach home with you. 🫠

www.amazon.com, Amazon

Promising review: "This was amazing to have on my trip to the beach. The sand just fell right out while all my belongings were safe inside. It's a stretchy material so you really can fit many things inside. There's even an extra safe pocket for your phone or wallet." —tim hart 

Price: $8.54+ (available in six styles) 

11. Eos Cashmere Body Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in body oil form, so you can lock in that ridiculously compelling whipped vanilla, musk, and soft caramel scent *and* lock in that all-day moisture with a lightweight, velvety finish. 

Amazon

Promising review: "I am obsessed with this! From the first pump, you can tell this isn’t your average body oil. It has a silky, lightweight texture that absorbs beautifully into the skin without leaving that greasy, sticky feeling some oils do. My skin instantly feels soft, smooth, and nourished. The scent is luxurious and comforting — soft, slightly sweet, and just the right amount of fragrance that lingers without being overpowering. It truly lives up to the 'cashmere' name — my skin feels pampered and velvety all day long. I especially love using it right after a shower; it locks in moisture and gives my skin a subtle glow. It’s also perfect for layering under lotion for that extra hydration boost during dry seasons." —Ruby

Price: $12.99 

12. An affordable, Lululemon-esque longline sports braso comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat. 

www.amazon.com, www.amazon.com

Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne

Price: $22.99 (available in women's sizes XS–3XL and 29 colors)

13. Palmer's Cocoa Butter Skin Therapy Cleansing Facial Oil to remove makeup oh-so-gently that anyone with sensitive or dry skin will say "yes, PLEASE." This gives you that fresh, clean-clean feeling without stripping or drying out your skin, thanks to the moisturizing cocoa butter, shea butter, and coconut oil. 

www.amazon.com

Promising review: "I've struck gold with Palmer's Cocoa Butter Skin Therapy Cleansing Oil! First off, this oil is an absolute CHAMPION at removing makeup. Even stubborn waterproof mascara and long-wear foundation melt away effortlessly — no harsh rubbing needed! What truly impressed me is how it manages to deep clean without stripping my skin. After rinsing, my face feels incredibly soft and hydrated, not tight or greasy. The rosehip fragrance is divine — subtle and natural, not overpowering like some other cleansers. If you're looking for an effective, affordable cleansing oil that performs like a luxury product, this is IT. My skin has never been happier, and my wallet is thanking me, too." —Jessica Camacho

Price:$9.99 

14. A nonslip wire-free strapless bra so comfy that you might be like, "Wait — am I wearing a bra??" halfway through the day. This will be your wardrobe's BFF for all your dresses and shirts with fun necklines! 

Amazon, www.amazon.com

Promising review: "If you’re looking for a comfortable and supportive strapless bra like me, this one is a great choice! It offers a secure, nonslip fit without the discomfort of wires, making it perfect for all-day wear. The seamless and padded design ensures a smooth look under any outfit, while the push-up feature enhances shape beautifully. Whether you’re wearing it for everyday use or special occasions, this bralette provides both style and comfort. I am in love with this bra, as I am a breastfeeding mom, it really helps me a lot." —kumar subedi

Price: $24.99 (available in women's sizes XS–XXL, four colors, and multipacks)

15. An air fryer cheat sheet that basically pays for itself on the first use — you can magnetize this right to your fridge and know precisely how to cook meats, veggies, and frozen food to perfection, helping eliminate food waste and save your budget from takeout.  

www.amazon.com, www.amazon.com

Promising review: "This air fryer guide is so useful that I purchased several for family members. They really like it too. It has all you need to make air-fried foods a success. It is easy to read and understand. I like that you can wipe it off. It stores conveniently on my refrigerator by the magnet on the back." —Spindoc16

Price:$8.51 (also available in Insant Pot and keto-friendly versions) 

16. La Roche-Posay Anthelios SPF 40 Tinted Sunscreen, aka the "holy grail" of tinted sunscreens — reviewers love this lightweight, buildable formula so much that a lot of them replaced their foundation with it altogether. If you're in the market for some subtle but effective coverage that won't get goopy or settle in pores, this is your sunscreen match made in heaven. 

www.amazon.com, www.amazon.com

Psst, you can find the Attitude Oceanly Lip Balm that reviewer is wearing on Amazon! 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "Like a lot of women over 50 I prefer to use a tinted sunscreen instead of foundation these days. I have tried a dozen, and this one is the winner, hands down! It has a thin, non-greasy texture, no odor, and is lightweight and buildable if you want a little more coverage in certain areas. Best of all it does not settle in to pores or fine lines at all. So many of the others I've tried, including high-end expensive ones that are pushed heavily on social media, are greasy and settle into every pore and line. I've put this on auto ship and hope it never gets discontinued!" —Chartwell

Price: $39.99 (available in four tinted and non-tinted) 

17. A delightful little tool called the "Bug Bite Thing" — it suctions on all kinds of bug bites to reduce swelling, itchiness, and redness. 

Rebecca O'Connell / BuzzFeed

Bug Bite Thing is a family-owned small business established in 2017 that specializes in bug bite relief products. 

This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer, I may just stay indoors forever!!).

Promising review: "I cannot stress to you enough how much better this simple little tool has made my quality of life during summer in Ohio. It rains a lot. There are a lot of mosquitoes. I have horrific allergic reactions to mosquito bites. We're talking bumps swelling to the width of softballs within minutes of the bite. This tool doesn't make those bumps go away, but it stops the itch IMMEDIATELY. I was a huge skeptic; how could a little suction cure this agonizingly itchy allergic reaction? I'll be honest. I still really don't know how it does, but it provides instant relief that no pill, cream, or injection ever has ever achieved for me. If you live anywhere where insect bites are common, you need to own one of these." —Customer

Price: $9.95

18. L'Oreal Paris Infallible 3-Second Setting Spray Mist so darn phenomenal at its job that one reviewer calls it "hairspray for your face," and several compare it to the $34 One/Size setting spray at triple the price. This ultra-fine formula sprays on lightly and leaves a natural finish, but just one spray is designed to LOCK IN your look for 36 hours. 

www.amazon.com, www.amazon.com

Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago

Price: $10.98

19. Medicube Deep Vitamin C Golden Capsule Face Moisturizer for a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping brighten and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use! 

Amazon, www.amazon.com

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glows and feels smooth! I had gifted a jar to my 60-year-old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Price: $16.90 (available in two other formulas) 

20. A buttery soft (and pregnancy-friendly!) Butterluxe athletic skort so lightweight, comfortable, and breezy that it will become the MVP of your warm weather wardrobe in no time flat. 

www.amazon.com, www.amazon.com

Promising review: "The BEST! I love this skort. You can dress it up or down. It is an amazing travel piece! Fits great and the material it stretchy and soft at the same time." —Amazon Customer

Price: $28(available in women's sizes XXS–XL and 10 colors) 

21. Monday Haircare Dry Shampoo with all the oil-absorbing, refreshing power of its competitors, *plus* added keratin for protection against frizz and breakage. The subtle gardenia scent is just extra extra credit after all that. 

www.amazon.com

Check out a TikTok of the Monday Dry Shampoo in action. 

Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B. 

Price: $5.59 

22. Anoutdoor grilling caddy that's simply thought of everything — it has room for all your condiments, a magnetic strip to keep tools and cutlery in place, two paper towel rolls or aluminum roll holders, and adjustable, removable grids so you can optimize it to your exact needs. No more ducking into the house for odds and ends when you should be going to clown town on a burger! 

www.amazon.com

Promising review: "This caddy is large and can hold anything you need for a barbecue. It is very functional and we use it all the time. It was easy to assemble and very useful. Highly recommend!" —Amazon Customer 

Price: $35.14 

23. A suuuper thin, breathable Hanes slub knit hoodieas the ultimate "just in case" layer on days when the weather is having an existential crisis and taking you for the ride. 

www.amazon.com, www.amazon.com

Promising review: "I've bought this same hoodie several times, in various colors AND to have an extra black and white one for vacations. The fabric is thin. It won't keep you very warm in cold weather. It's PERFECT when you just want something lightweight to wear over a tank top, spaghetti-strap top, or tube top. I wear it when I just need a little extra coverage." —Amazon Customer

Price: $14+ (available in women's sizes S–XXL and seven colors) 

24. A cult-favorite Flairisol Olivia, a continuous oil sprayer with built-in portion control that has won the allegiance of reviewers from professional chefs to at-home bakers. The ultra-fine spray makes it ridiculously easy to work with, especially for people tracking nutrition stats for their own sake or for a restaurant's — each spray is equivalent to one gram of oil for easy measuring. 

www.amazon.com, www.amazon.com

Check out aTikTok of the oil sprayer in action. 

Promising review: "I really like this sprayer. The glass bottle gives it a slightly heftier weight than the all plastic variety, holds a lot of oil, and has an awesome spray pattern (sprays evenly every time). It's also pretty. The gold design on the bottle gives it a more luxury look. Fits my hand well, and easy to use. Would recommend." —Norma P. 

Price: $22.99 (available in three styles) 

25. An affordable, ridiculously convenient bathroom floor cabinet you can easily squeeze into narrow spaces to help create extra storage out of thin air. Look, sometimes having a rotation of nine different body washes and 86,000 hair accessories requires a little extra space! 

www.amazon.com

Promising review: "I bought this cabinet for my small bathroom, and it fits perfectly in the space next to the vanity. It was easy to assemble and is sturdy, with the drawers working smoothly. It holds a lot of extra supplies such as toilet paper, extra soap, and toothpaste." —T Williamson 

Price:$69.99 (available in three colors) 

26. A reviewer-beloved basic crewneck teethat plays nice with ALL your jeans and skirts, since it's just the right amount of compressive and easily slides under waistbands. Also, at that price point, and in THIS MANY colors??? Seems like it's Restock Your Wardrobe O'Clock. 

www.amazon.com, www.amazon.com

Promising review: "I wasn’t sure what to expect when I ordered this, but I’m seriously impressed! The fit is snug in all the right places without feeling too tight. I got it for working out and casual summer outfits, and it works perfectly for both. The fabric is soft, stretchy, and surprisingly good quality for the price. It hits just above the waist, so it looks great with high-waisted leggings or shorts. I’ve washed it a couple of times already and it’s held up really well — no shrinking or fading." —Sarah Rosa 

Price: $17.99+ (available in women's sizes XS–XXL and 19 colors) 

27. A waterproof, super lightweight JBL Go 3 speaker so you can impress your friends not just with your excellent playlist curation skills, but the ridiculous sound quality that comes out of this tiny gizmo. It's so portable that you can easily tuck it into a tote bag on your way to a park or pool hang, and so waterproof that reviewers even keep it in the shower! 

www.amazon.com, www.amazon.com

Promising review: "It's cute, it's compact, it's intuitive, and it sounds great! You can believe all of the other reviews on those fronts. The reason this speaker gets a resounding 5 stars from me is because I've had it for three years now, and today I realized I hadn't seen it in a long time. I searched my yard and there it was, hanging on a fence post where I had left it ... last fall! That's right, my friends. This tough little speaker spent a winter (that included several snows) and much of a rainy spring outside. I brought it in, cleaned it up a little, plugged it into charge, and now I'm listening to it sound as good as ever. Frankly, I'm astonished." —Choirgirl21

Price: $39.95 (available in 14 styles) 

28. Levi's Cinch Baggy Jeans, aka the closest you can get to a tailored fit — the band at the high waist can be altered to tighten to your shape, so you get your *denim's kiss* perfect fit. These also has a good amount of stretch to them, so you'll have the cutest *and* the comfiest booty in the room. 

Amazon, www.amazon.com

Promising review: "This is one of my favorite pair of jeans. I have been looking for something in this fit for some time now. I am usually a 32, and quite curvy, which causes waist gaps in most jeans. So I ordered the 32 and 33. They both fit quite well. I went with the 33 because it’s longer and more roomy around my hips, and gives me the baggy fit I wanted. The cinch waist allowed me to tighten the waist. It really is perfect, and I just ordered this in another color." —Peace 

Price: $69.99+ (available in women's sizes 24–34 and four denims) 

29. A set of reviewer-beloved, super comfortable ribbed silicone oven mitts so you can feel chic and put together even as you pull things out of the oven that have names like "piecaken" and "everything but the kitchen sink cake." (I don't know if that exists, but if you buy these oven mitts, I trust you to make it so.) 

www.amazon.com, www.amazon.com

Promising review: "Worth the price! Very easy to use (I'm obsessed). These oven mitts are incredibly well-made and offer top-tier heat protection! The silicone grip ensures I never lose hold of a hot dish, and the soft fabric lining keeps my hands comfortable. They’re long enough to protect my wrists and forearms, which is a huge plus. Easy to clean, durable, and stylish — these mitts are a must-have for any home cook." —Gracie Lawrence 

Price: $17 (available in 23 styles) 

30. Neutrogena Dry-Touch SPF 70 Sunscreen designed specifically for people who get the "ick" from oily sunscreens but need all the sun protection they can get. This ultra-sheer, quick-absorbing formula leaves a matte finish that still packs a powerful sun-protective punch. And at this price point, this is the ultimate "everyday" sunscreen for face and body. 

www.amazon.com

Promising review: "This sunscreen is well worth it. I used it all summer and never got burnt. It lasted tanning, swimming, and walking around outside every day. I would reapply it every hour or so to ensure coverage. It is really lightweight and doesn’t feel like a thick sunscreen. It had a nice, subtle smell that wasn’t overpowering. I am happy I got so many bottles to last the summer, and the slim packaging was nice to take in a bag. I will be getting it again!" —Savannah

Price: $7.11+ (available in multipacks, SPF 100, and SPF 30 versions) 

31. A quick-dry laser-cut mesh baseball cap you will be *SO* happy you invested in when even the walk from your door to your car feels like a sauna. Reviewers love how high-quality this super breathable, chic hat is, especially at such a great price point! 

www.amazon.com, www.amazon.com

Promising review: "Yeah, this hat is awesome. Very nice quality, and it looks and fits great. Also, can’t beat the price. It’s just as good as any hat that any apparel company would sell for $45 after slapping a patch on it." —Nicole Franks 

Price:$16.99 (available in 22 colors) 

32. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz. 

Amazon

Dae is a small business that specializes in haircare and styling products. 

Check out a TikTok of the taming wand in action. 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! 

Price: $18 

33. A pair of ultra-comfortable suede cork footbed sandals with some *major* Birkenstock energy at a fraction of the price. Reviewers are so obsessed with the support, durability, and comfort of these that a bunch of them went back for extra colors. 

www.amazon.com, www.amazon.com

Promising review: "Better than I expected! Comfortable and cute. I love that the buckles actually allow you to adjust for your own comfort. I’ll be ordering in other colors." —Emeraldpeach11 

Price:$29.99 (available in women's sizes 6–11 and five colors)

Reviews have been edited for length and/or clarity.

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