1. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which might as well be a magic wand because it can smooth down flyaways for a hairstyle so flawless, people will be saying "drop the link!!!" when they see ya. It has a soft built-in brush that you dip in a hydrating blend of dragon fruit, prickly pear seed oil, and meadowfoam seed oil to give you a ~sleek~ look without a greasy feel.

Amazon

Check out a TikTok of the taming wand in action. 

For thicker or curlier hair types, you might want a stronger gel formulation, like Mielle's rosemary mint strengthening edge gel.

Dae is a small business that specializes in haircare and styling products. 

Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! 

Get it from Amazon for $18.

2. A TikTok-famous overnight collagen mask so your parched skin can receive a major punch of hydration while you catch some Z's. It'll also help reduce the appearance of enlarged pores while firming the skin and boosting elasticity. Wake up and peel it off to reveal visibly tighter, smoother skin that looks downright magical.

www.amazon.com

Check out a TikTok of this mask in action.

Most reviewers recommend doing this treatment once per week. 

Promising review: "I am not too big on skincare, but I have been following this mask's hype on digital platforms. A couple of months back, I ordered since the price tag is not bad. I live in Arizona, and it gets really dry here; this mask worked like magic. Helped me combat the dryness. The best part is you don't have to use it daily (unless you want baby skin). I use it once every week and it keeps my skin plumped the whole week. I take this with me during travel and put it while I am on the plane to not have jetlagged skin after. This review is coming from a toddler mom and a full-time worker, so you can imagine how much limited time I have for myself." —Ms. W

Get a four-pack from Amazon for  $19 (also available in three other styles).

3. Laneige's Neo Blurring Powder when you wanna *instantly* matte-ify your skin while helping it maintain its natural glow thanks to the blue hyaluronic acid. It even comes in a mess-free, travel-friendly case so you can take it on the go!

Amazon

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising reviews: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

"What is this witchery?! 😱 Seriously, I wasn’t on the lookout for a product remotely like this, but somehow it sprang up in my view while perusing for other K-beauty items. I’ve read all the 5-star ratings and thought it seemed too good to be true, YET I was intrigued and decided to purchase it on the spot. I’ve been battling eons with oil slick during midday with my combination skin and I’m just never on top of oil-blotting papers. I thoroughly enjoyed how this came in a sleek, minimal chic mirrored cushion and I can throw it in my purse. I’ve only sampled it twice and just did so for my flight. Lemme tell you – I am beyond shocked! It lasted from 6 a.m. through 10 p.m.in one application. Unbelievable! I will definitely stand behind this product and order again once I’m done. So, will I recommend? It’s a raging yes from me! 🌟" —Linné

Get it from Amazon for $25.

4. A satin-finish TirTir cushion foundation for an unprecedented 72 hours of wear while blending perfectly to conceal blemishes, redness, and under-eye circles. The buildable formula lets you achieve *just* the right amount of coverage for your needs. It also contains hibiscus and red propolis extracts to help enhance your skin's elasticity. And!!! The oval-shaped puff is great for reaching every inch of your face. Results below. ⬇️

www.amazon.com, www.amazon.com, www.amazon.com

Check out this TikTok of the TirTir cushion foundation.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Get it from Amazon for $17.50+ (available in 40 shades, a matte finish, a dewy finish, and sample kits to find your best shade match).

5. Gold Bond's firming neck and chest cream that'll probably haunt your FYP, your dreams, *and* your cart until you buy it. This fragrance-free formula will give your skin a huge gulp of hydration while helping to visibly improve texture and elasticity! It contains aloe, salicylic acid, and jojoba oil to make skin smoother and more supple! Reviewers are obsessed with how fast it works.

www.amazon.com

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Get it from Amazon for $11.89.

6. Clinique Almost Lipstick Tinted Lip Balm in Black Honey, a cult-fave product that is 100% worth the hype, so why isn't it in your cart yet? It delivers a lightweight, buildable gloss that complements every skin tone. Apply a single layer for a simple look or pack a few on if you really want your pout to POP!

Amazon

My coworker Emma Lord had this to say: "I was very adamant about not buying this for the longest time because I am stubborn about 'expensive' beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did, and oops, this lipstick FELL into my cart."

Get it from Amazon for $21.25+ (also available in pink honey).

7. Catrice "Instant Awake" Under Eye Brightener to help liven up your tired eyes with a lightweight formula that delivers superb coverage in just a few swipes. This tinted concealer contains hyaluronic acid and shea butter that may also help reduce dark circles over time.

www.amazon.com, www.amazon.com

Check out a TikTok of the brightenerin action. 

BuzzFeed Shopping editor Heather Braga had this to say: "The color-adaptive formula is designed so that one of four shades will work on any skin tone. I've personally tested this out, and it has become an essential part of my daily routine. As a mom of two, I gotta just say I am TIRED. So tired that I'm not sure what my face even looks like without bags under my eyes — that is, unless I've got the Catrice "Instant Awake" on. A little really goes a long way and has great coverage. I wore it throughout my sister's wedding weekend in Aruba, and despite the heat, it stayed perfectly in place. An incredible product for an even more incredible price...10/10 from me."

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades).

8. Plus, Good Molecules Yerba Mate Wake Up Eye Gel, better known as eyeball fuel, so you can keep those "you look tired" comments at bay. This incredible beauty find can help reduce swelling *and* puffiness around the eyes with hyaluronic acid and caffeine.

www.amazon.com, www.amazon.com

You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Check out aTikTok of the eye gel in action. 

Good Molecules is a small business that specializes in affordable skincare products. 

Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products." —Hayden Smith 

Get it from Amazon for $5.97.

9. Mise En Scene Perfect Serum — it works wonders for repairing brittle locks, so it's all over your FYP for a reason! It's made with nourishing oils, including argan, coconut, olive, and, jojoba. Reviewers praise this serum for its ability to combat dryness. Plus, it smells absolutely divine.

www.amazon.com, www.amazon.com

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

Check out a TikTok of the serum in action.

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower, when my hair is still damp, I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on, and then after I blow dry it, I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast, and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $18.99 (available in two sizes and five other formulas).

10. Sol de Janerio's Brazilian Bum Bum body cream, a top-rated lotion featuring guarana extract, coconut oil, and caffeine to help smooth and tighten your skin. Plus, it basically smells like sunshine in a jar so you won't even have to bother with perfume. These are the kinda results that'll leave your jaw on the floor.

www.amazon.com

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Check out a TikTok of the Bum Bum Cream in action.

Promising reviews: "I've only been using this for four days and can see a slight difference in the appearance of my cellulite. I have a deep dimple in my left butt cheek and I can already tell that it's shrinking and smoothing out. I've used very expensive creams, oils, and lotions but after four days I already see more results with this product. To make it even better, the scent is amazing! I use it all over because it makes my skin so soft even the next day." —ChelseaK

"This stuff is magic! It smells amazing. Lasts for the entire day. Doesn't feel greasy. Goes on smoothly. I will definitely be reordering!" —Skittles79

Get it from Amazon for $24+ (available in four sizes and as a two-pack).

11. Anua's pore-clearing cleansing oil if you crave results you can *actually* see. This stuff removes all traces of makeup and sucks sebum from your pores so that your skin is visibly clearer and smoother! Once you witness the proof, you'll only wish you'd found it sooner.

www.amazon.com, www.amazon.com

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising reviews: "BEST OIL CLEANSER I SWEAR. I’ve gone through 3–4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly a heaven-send. The first time I used it, it cleared a lot of my sebum and even now when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing." —rexichor

"Got it because it was all over my TikTok and I wanted to try the double cleansing. And wow, I don't regret it, it's amazing!!!! Leaves my skin so soft and so hydrated. I use it before my water base cleanser and it has helped me reduce my breakouts. I love the texture, the smell is very subtle (you can barely smell it) and I just love it." —Linette González

Get it from Amazon for $17.69.

12. And their heartleaf soothing toner that can calm irritation and deliver the ~glass skin~ look you've been chasing ever since it erupted on TikTok! It refreshes your complexion by gently balancing your skin's pH so it can better absorb your other skincare products.

www.amazon.com, www.amazon.com

Check it out in this TikTok.

Promising review: "Guys. Guys. MAGIC IN A BOTTLE. I was slightly hesitant to buy this because of the price point, but I know it was highly praised on TikTok. I kid you not; I have not had a SINGLE whitehead since I started using this. I have EXTREMELY sensitive skin, and this toner has been amazing. My skin has quite literally never been clearer. I have tried so many freakin' products to try and get my skin clear, and this one is absolutely my new holy grail. I cannot recommend this enough if you have oily, acne-prone, super-sensitive skin. I cannot express how happy I am at how affordable it is!" —morgan

Get it from Amazon for $19.69+ (available in two sizes). 

13. I Dew Care dry shampoo powder, which can help revive limp, greasy hair and add some much-needed volume. This hypoallergenic powder is made with black ginseng and biotin to absorb oil, sweat, and dirt so locks stay fresh longer!

www.amazon.com, www.amazon.com

BTW, this is cruelty-free! It's suitable for all hair types, too.

Get a look at how it's used on TikTok.

Promising review: "I can finally skip a day or two between washes!! I’ve tried so many dry shampoos, from drug store to salon and none of them really worked for me. I can apply this product very sparingly along my part and easily skip a shampoo without being self-conscious or having an itchy scalp. Must have for oily hair." —Dino

Get it from Amazon for $18 (available in six shades and in multipacks). 

14. Eos' Shea Butter Vanilla Cashmere body lotion to delight your senses with a heavenly blend of whipped vanilla, soft musk, and cozy caramel. TikTokers are absolutely obsessed with how lightweight yet hydrating this formula is! Clicking "add to cart" has never smelled so hauntingly good.

www.amazon.com, www.amazon.com

My colleague Daniel Boan can vouch for it: "Also, this is a MUST for all my fellow B&BW Vanilla Bean Noel stans. It smells super similar (actually, it's more caramel-y, so it's better) and absorbs SO quickly. I keep it by my sinks so I'm never without it — it's that good."

Promising reviews: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

"Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" —DeeDra Billings

Get it from Amazon for$9.97 (available in many scents, sizes, and in multipacks).  

15. Maybelline's Lifter Glaze Oil Balm for anyone who wants hydrated, tinted lips but would prefer to skip the pricey name brands. This balm is infused with hyaluronic acid that melts into your pout for a smooth, glazed look without feeling sticky. It may even help reduce the appearance of lip lines with regular use!

www.amazon.com, www.amazon.com

Check it out on TikTok!

Promising review: "This lip glaze is beyond amazing. I've used $32–$39 dollar lip products and they do not compare to the new Maybelline oil balm glaze. It is astounding! I received this on a Saturday and used it, by Sunday my lips are so smooth and plump. This lip glaze is amazing, I can’t say it enough. The color is awesome and glides on smooth. I’m 58 years old and this product passes all products. I am stocking up on this for summer! This will be so amazing for winter as well." —Janice

Get it from Amazon for $6.97 (available in 10 shades). 

16. Medicube Turmeric Overnight Wrapping Peel Off Mask currently gaining traction on TikTok for allll the right reasons. Apply this K-beauty gem at night and you'll, quite literally, get your beauty rest while you sleep. It uses hydrolyzed collagen, vitamin C, and turmeric to help improve elasticity and even out your skin tone. Peel it off in the morning and admire your fresh new face!

www.amazon.com, www.amazon.com

Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona 

Get it from Amazon for $15.20+ (also available in two other styles). 

17. E.l.f's Lash XTNDR Tubing Mascara because your lashes deserve the best and you don't wanna waste your time with dry, clumpy formulas. This one is perfect for thin, delicate lashes — the lightweight tubing technology wraps around your eyelashes for a smudge-proof lift. Plus, it's super easy to take off at the end of the day without tons of harsh scrubbing.

Emma Lord / BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

My colleague Emma Lord can vouch for this: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Promising review: "This product is so good that I almost couldn't believe it! Since it is a 'tubing' mascara, it has a bit of a learning curve on application, but if you follow the directions and apply it from base to tip of lash, it is like magic. I've tried so many mascaras and this is the best one ever. It stays put, but it is also very easy to remove with no black eyes left behind. The pricing makes it even better. You'll love this." —Rosemary Breehl

Get it from Amazon for $7 (available in three shades).

18. A bottle of Elizavecca hair treatment, which uses collagen ingredients and protein extracts to restore over-processed hair. Dull, dry strands are about to go POOF before your very eyes *and* you won't have to spend quadruple the cost on high-end brands like Olaplex.

www.amazon.com, www.amazon.com

Simply apply it to wet hair after a shampoo, wait five minutes, and rinse it out. It's designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

See it in action on TikTok!

Promising review: "Not gonna lie, I was skeptical that this could help me. A few months ago, I decided I could bleach my hair. I burnt it to such a crisp that I've literally been wearing it up under a cap. That worked when it was winter. But now it's warm so I needed a solution. I saw this product highly recommended on other sites, and the reviews were good. So, I ordered a tube. Used it twice now, and OH. MY. LANTA. For months, my hair has felt like crunchy noodles, ready to snap at a moment's notice. After one treatment (left in about 15 minutes after shampooing before conditioner), my ends feel soft!! After the second, it actually moves like it's not damaged, and it is visibly SO much healthier. Like seriously, IDK how they bottled witchcraft. But I'm going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn't work. But instead, I have the healthiest hair I've had since being an idiot home hairdresser. 10/10." —Liz

Get it from Amazon for $7.60.

19. Dermora's exfoliant foot peel when you're ready to treat your feet to the gift of super smooth skin — no more rough calluses making you wildly uncomfortable. Put 'em on, get comfy for an hour, then get ready for the big reveal as you shed dead skin over the next few days. The gross but highly satisfying results will probably earn this product a permanent place in your cart.

www.amazon.com

Check it out in action on TikTok!

Promising review: "So easy to use! It took a couple of days before anything started happening — my feet just felt 'tight,' and then I saw a bubble on my heel, and it was amazing! After more than 30 years of being in sports and the military, these are phenomenal! My feet were so soft and looked perfect! PS — best to use when you don’t need to wear sandals or show your feet because it takes a couple of days for everything to shed off." —RLeigh

Get a pack of two from Amazon for $19.99 (available in five scents). 

20. Kahi Wrinkle Bounce Hydrating Multi-Balm, a K-beauty staple that TikTok is rightfully hyping up — it's an all-in-one magic stick for your face, eyes, lips, and neck. This moisturizer uses collagen and salmon complex to help minimize fine lines and enhance your natural glow. One order of glass skin, comin' right up!

Amazon, www.amazon.com

Check out a TikTok of the wrinkle balm in action. 

Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $24.99(also available in six other styles).

21. A Dazzle Dry starter kit because, believe it or not, this fast-drying (non-gel!) nail system is designed to last up to TWO WEEKS without chipping. There are four steps, but each one dries in a matter of minutes, so it's 100% worth it considering how much you'll save on trips to the nail salon.

www.amazon.com

If you're not sure what color to get, you can't go wrong with a classic red or ballet pink! But these kits are available in lots of laquer shades: shop all the mini starter kits here.

Check out this TikTok of the Dazzle Dry in action.

My colleague Maitland Quitmeyer had this to say: "I use Dazzle Dry, and I love it! I've also turned my mom onto it, and she also loves it. It really lasts and lasts, but comes off with regular polish remover! I use their system, and I add in "Transform" which is a ridge filler that helps get that plump, gel-like look, too! Like with anything, it takes practice to get used to it, but you can easily get 7-14 days out of a manicure when you get the hang of it!"

Promising review: "I can’t speak for the longevity just yet since I just received this stuff today, but my goodness, this polish cures quickly. This polish was 100% CURED five minutes after applying the top coat. Like I could scratch the polish five minutes after applying the top coat and this polish was UNFAZED. My jaw was on the floor. In my experience, with most polishes (even most ‘quick-dry’ ones), you’re looking at several hours (at least) of using your hands extra carefully so you don’t dent your fresh mani. In total, I maybe spent 20-25 minutes on this mani, and after minute 25, my nails were completely dry — with that little of a time investment, this polish will be my holy grail if it stays chip-free for even three days. If it lasts seven days, honestly, just bury me with it. The scent is very mild, particularly once it’s dry. The color is sheerer than expected (the picture shows two coats) but I also didn’t apply it thickly." —Anne Jones

Promising review: "Always a skeptic but a number of people I follow on YouTube sing the praises of this system. So why not try…nothing else has worked. Well, I watched some videos and followed directions. VERY IMPRESSIVE! I like neutral sheer color and Prima Ballerina is perfect. My manicure lasts a good two weeks. My nails are NOT breaking (miracle) and they look great! Been using for four months…so happy!" —Marilyn

Get the starter kit from Amazon for $39: available in tons of shades: neutrals, reds, pinks, blues and greens, purples and oranges, and more.

22. And Londontown "Nail Veil" Protectant — yes, it will protect your nails, but it also doubles as a lovely sheer tint without having to pop open another bottle of polish to achieve this look. It's perf for anyone who wants "barely there" makeup vibes but for their nails! I dare you not to RUN to TikTok to profess your love for this one.

Amazon, www.amazon.com

Londontown is a small business that specializes in nail care products. 

Check out a TikTok of the nail veilin action. 

Promising reviews: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K 

"Beautiful color: subtle but elegant. Lasts well. Small bottle, but plenty to use before it gets thicker. Would definitely buy again. Recommended." —Kokopelli

Get it from Amazon for $20 (available in nine shades). 

23. Olay Super Serum Body Wash if you and your dry skin are fighting for your lives and need all the help you can get. It's infused with shea butter, collagen peptides, and niacinamide to help restore moisture and nourish your skin. It's basically the body wash version of their TikTok-famous facial Super Serum — iykyk! Might as well buy it *now* before it starts haunting you indefinitely.

www.amazon.com, www.amazon.com

Check out a TikTok of the Olay Super Serum Body Washin action. 

Promising review: "I love love love this body wash. It smells SO expensive and like a luxurious perfume without being too much — still very much gentle but long-lasting at the same time. Delicious spicy scent that's also delicate. It really made my skin feel smooth and soft after use with good moisture level. Totally useful. Good for my sensitive skin. Large bottle and easy-to-use pump. I will 100% buy again!" —Jordan Alderon

Get it from Amazon for $12.97 (available in three styles). 

24. Sulfate-free biotin shampoo made with botanical extracts to help thicken and hydrate your hair if that's your preference. It also clarifies and removes product buildup. If you'd rather not take supplements to fix thinning hair, try this TikTok gem instead!

amazon.com

Talk to your doctor before using this product if you're experiencing hair loss. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Check out a TikTok of the biotin shampoo in action. 

Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. 

Promising review: "Best purchase decision I have ever made when I purchased a bottle of the biotin shampoo. I have struggled with bald spots and thinning hair for years and was in the process of planning on getting surgery this fall. After using the biotin shampoo for three months, my bald spot is no longer visible and my hair is thick in growth. I am no longer have anxiety going to a barbershop. This is a miracle product. I am thankful I tried this product before doing surgery because it would have been a waste of my money." —Ainsley C.

Get the value-size bottle from Amazon for $34.95 (also available in larger and smaller sizes and as a two-pack).

25. The internet-famous Revlon oil-absorbing volcanic face roller that can make excess oil instantly ✨disappear✨ with a few swipes. It's more eco-friendly than blotting sheets and you won't have to keep reapplying powder. How did you ever live without this?!

www.amazon.com, www.amazon.com

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

Get it from Amazon for $9.25. 

26. Exfoliating skincare mitts for achieving ~super smooth~ skin without having to resort to harsh chemicals or rough dry brushes. Plus, regular exfoliation is great for reducing other annoying probs that make you wanna hide from the world, like bumps and ingrown hairs.

www.amazon.com, www.amazon.com

Seraphic Skincare is a small business!

Promising review: "I have very thin and light body hair so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it, it's amazing! I also have very sensitive skin and this mitt doesn't leave my skin irritated at all." —Kat

Get it from Amazon for $10.55 (available in three colors and as a two-pack).

27. And this deep exfoliating shower back scrubber so you can properly exfoliate every inch of your back without turning into a contortionist. Bonus: This is great for anyone with keratosis pilaris and needs regular exfoliation for that sweet, sweet relief.

Amazon

Dermasuri is a small business that specializes in skincare and personal care products. 

Check out a TikTok of the back scrubber in action. 

Promising review: "I used this back scrubber the day after it arrived, and I love it. Finally, I have an easy-to-use and more effective way to scrub my back. I saw the dead skin fall to the shower floor. Wow! And it easily rinsed cleaned, too." —Naomi M. 

Get it from Amazon for $15.99. 

28. A stainless-steel blackhead spatula if you wish you could experience that post-facial glow a lil' more often without actually paying for one — buy this! This can unclog pores via high-frequency vibrations. Each cycle lasts five minutes before it automatically turns off. Bonus: Your skincare products will be better absorbed after using it.

www.amazon.com, www.amazon.com

See it in action on TikTok!

Promising review: "Don't doubt it, a staple in skincare. I got this little device from a TikTok and decided to give it a try. I never knew I needed it until the first time I tried it. The vibrations magically bring up all the stubborn blackheads you can’t reach with just your fingers, especially if you have acrylics like me." —Paige Chaney

Get it from Amazon for $15.99 (available in three colors).

29. A heat-activated ColorWow anti-frizz treatment when you want an invisible hair shield that protects your beloved blowout! It'll keep unwanted moisture away so you can live that frizz-free life. Bonus: The waterproof coating can last up to 72 hours or through 2–3 washes! Just apply it to damp hair, then hit it with the blow-dryer for smooth, silky locks that look like they came straight from the salon.

www.amazon.com

Check out aTikTok of the Color Wow Dream Coat Supernatural Spray in action. 

Promising review: "When I first saw the advertisement for this product, I thought it was too good to be true, so I purchased it to see if it truly worked, and it absolutely did... I have 4c hair and everything I have ever used never worked — my hair would get frizzy or even go back to curly as soon as I stepped outside. I had no frizz, no static, and my hair was SO SOFT and it lasted a week and a half. I LOVE this product." —Chy Marie

Get it from Amazon for $28 (also available in kits).

Psst — you can also get this in an extra strength version and a version for curly hair!

30. Nyx's Lip IV Hydrating Gloss Serum to ~inject~ your pout with a powerful punch of tinted moisture that won't break the bank. This stuff promises 12 hours of hydration with a colorful lip-staining effect that actually lasts, so prepare to be haunted if you sleep on it. 

www.amazon.com, Amazon

Check out this TikTok of the Nyx Lip IVin action.

BuzzFeed Shopping editor Maitland Quitmeyer says: "I have two shades of this gloss (Red-y Set Wet and Berry Thirsty) and I wear them both all the time. I use them as a stain and top them with my favorite cherry glossy balm (I'm partial to the Summer Fridays Lip Butter Balm) for the perfect everyday lip combo. I've never really had a lip stain I truly loved before — they were always patchy or clung to dry spots — but these are by far the best I've ever tried. They go on so evenly and are surprisingly long-lasting. For a low-key lip-blushing look, I'll leave the product on for 60 seconds before blotting, or if I want a truer red lip vibe, I'll leave it on for about 5 minutes while I finish the rest of my makeup."

Promising review: "I normally don’t love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don’t even understand how moisturizing and glossy this is. It’s not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it's chef's kiss perfect! I’m totally getting more!" —Katherine Stanton 

Get it from Amazon for $11.97 (available in nine shades). 

31. And! Nyx's Pore Filler Targeted Stick that's absolutely worth the hype because it makes blurring and matte-ifying your skin a breeze. This will reduce the visibility of your pores while smoothing your skin so it's ready for makeup — or wear it solo because you'll look absolutely flawless when you're done applying! Bonus: It won't add any shine that you have to blot away.

www.amazon.com, www.amazon.com

Check out a TikTok of the Nyx Pore Filler in action.  

Promising review: "Love this. It truly covers my pores, and I noticed it covers some of my wrinkles. I apply it right before I apply my foundation. There is no drying time needed. And it makes my skin silky smooth. I'm buying it again as I write this review. Thanks for this product." —Greeneyez 

Get it from Amazon for $7.79 (also available as a liquid primer).  

32. Some fan-favorite Clean Skin Club Clean Towels with so many uses, you'll be amazed by their versatility. Combine them with makeup remover or face wash for a gentle cleansing experience OR use 'em to dry your skin after washing. Plus, they're soft, disposable, and free of chemicals — unlike reusable towels, which are basically bacteria's fave breeding ground.

www.amazon.com, www.amazon.com

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a 50-pack from Amazon for $17.95 (available in various multipacks).

33. A reviewer-beloved anti-dandruff shampoo for keeping your hair free of those bothersome flakes that have been irritating your scalp for far too long. Apply it to wet hair, lather it up, then rinse thoroughly. It's formulated with 1% ketoconazole to kill the fungus that causes dandruff!

www.amazon.com

This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.

Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff-free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." —Martin C. 

Get it from Amazon for $15.88.

Reviews in this post have been edited for length and/or clarity. 

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