34 "Treat Yourself" Products You'll Genuinely Put To Good Use
www.amazon.com, Amazon
Promising review: "I love these! These add the cutest touch to any outfit. They make you feel better about wearing a hair tie on your wrist. And they function great as both a hair tie and a bracelet! Not too tight to wear as either. Love them!" —Tiara Scheurell
Get a set of 20 from Amazon for$7.99 (available in nine styles).
Emma Lord/BuzzFeed
Check out aTikTok of the foot masks in action.
I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018
Get a set of three pairs from Amazon for $10.77.
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.60.
www.instagram.com, Amazon
Check out a TikTok of the Olay Super Serum Body Washin action.
Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina
Get it from Amazon for $12.97.
Amazon, www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "Super nourishing. I have extremely sensitive skin and this helps with protection from every day friction and irritation from elements like wind burns. Will be repurchasing." —Tricia D.
Get it from Amazon for $34.94.
Amazon, www.amazon.com
BrüMate is a small business that specializes in mugs, tumblers, coolers, and other insulated products.
Bonus – this is dishwasher-safe!
Promising review: "The BrüMate is an absolute game-changer for anyone looking for a reliable drink container. Its 100% leakproof design means you can confidently toss it into your bag without worrying about spills, making it perfect for on-the-go use. The durability is outstanding; it holds up well against daily wear and tear, maintaining its sleek look and performance. Most impressively, it keeps beverages cold for a full 24 hours. Whether you’re hiking, at the office, or relaxing by the pool, the BrüMate is the ultimate companion for keeping your drinks icy cold. Highly recommend!" —Horace Dixon
Get it from Amazon for$37+ (available in 16 colors and two sizes).
Promising review: "If you’re looking for a cute band-aid that has flexible fabric, these are it! I only use flexible fabric Band-Aids because they’re way more comfortable and stay on better. Bonus that these are a cute design!" —Jessica
Get a pack of 30 from Amazon for$3.77.
www.amazon.com, www.amazon.com
Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for, and I look forward to when I burn mine after I’m done. Self-love, self-care, and meditation for a better state of mind tomorrow are always the goal. I definitely recommend it to those susceptible to change and the willingness to try things differently." —Brent Helm
Get it from Amazon for$7.70.
www.amazon.com, www.amazon.com
Promising review: "I absolutely love these sunglasses! They suit my face beautifully and elevate any look with their stylish design. The gold details on the sides are such a stunning touch — reminiscent of high-end Miu Miu sunglasses but at a fraction of the cost. They’re lightweight, comfortable, and feel durable. I’ve received so many compliments already. Highly recommend these for anyone looking to add a chic accessory to their collection!" —Arsalan sheikh
Get it from Amazon for $11.99(available in five styles and two packs).
Amazon, www.amazon.com
Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona
Get it from Amazon for $18.90.
Emma Lord/BuzzFeed
Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I’ll probably never sleep without them again." —AJ
I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say "good riddance" to that old pair — I love this version way more. It's perfectly contoured so it doesn't rub my eyes or mess up my makeup if I'm traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without every getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show if off.
Get a pack of two from Amazon for $16.99 (available in seven sets).
Amazon
Check out a TikTok featuring the Tree Hut hand soaps.
Promising review: "Really great hand wash! I really can’t believe it is so inexpensive. Enjoy." —Shar XO
Get it from Amazon for $5.99 (available in five scents, including the brand new Lotus Water!).
Promising review: "I don't write a lot of reviews, but I have been looking for something like this mask for a very long time! My skin is glowing! I left it on all night, and now it's mid-day, and my skin still looks and feels amazing, even with makeup over it! I love this brand and all its products! I'm 46 and trying to fight aging, and Corsx is the most cost-effective and gives the best results! This mask was thick, stayed on all night and I'm a side sleeper, and I woke up to what felt like new skin! It's amazing! For the price, it's definitely worth it!!!" —Babe03
Get a pack of three from Amazon for$15.
www.amazon.com, www.amazon.com
Promising review: "I get compliments on these all the time! They are so cute and functional! They are easy to clean and help keep your straw clean, help with accidental spills, and keep bugs out in the summer! They are a must-have." —Amazon Customer
Get a set of two from Amazon for $5.98 (available in six colors and larger multipacks).
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: "This stuff is amazing!! I put it on every night and morning. I’ve been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!" —Shay M.
Get it from Amazon for $5.98.
Promising review: "I have been on a hunt for The Lipstick for my 20 plus years of wearing makeup. Regular lipstick comes off in minutes because I'm chugging water all day. Matte long stay just settles into every lip crack and looks terrible. This is the first and only long-stay lipstick that doesn't settle into cracks and dry down. I think because it's a slightly thicker consistency — not quite glossy, more like a thick balm so it glides over lip cracks. I have just about every color — I'm really hoping they come out with a rusty red." —Kate Lynch
Get it from Amazon for$9.97 (available in ten shades).
www.amazon.com, www.amazon.com
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo
"I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." —Samantha
Get it from Amazon for $8.98.
Amazon, www.amazon.com
Londontown is a small business that specializes in nail care products.
Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K
Get it from Amazon for $20 (available in nine shades).
www.amazon.com, Amazon
Promising review: "These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap) and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try and I’m so glad that I did! They are so comfortable! Made from silicone so they are flexible and fit great. I’ve slept with them in all night without issues. The noise cancelling is fantastic! Now does it block everything? No, but I think that’s a good thing for safety reasons. They do block my husband’s chainsaw snoring and that is exactly what I needed them to do." —melanie98837
Get it from Amazon for $19.95 (available in seven colors; check out Loop's Amazon Storefront for more options related to concerts, offices, and parenting!).
Amazon
You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water.
Promising review: "Simple to use and cheaper than that other brand. This is about the best tasting coffee I have ever made at home. Easy to clean. Sturdy. Portable." —Alex Bonick
Get it from Amazon for $35.13.
Promising review: "I use these every day at work! Love these — easy to learn and to use. Best thing about them? Well, everything, lol. Good sound, they hold a charge for long periods, and I don’t have to worry about them losing power. I can answer my phone easily and then go back to music without a problem. Definitely a great buy and worth the money! Love this color, too!" —Erin
Get it from Amazon for $25.99+ (available in eight colors).
www.amazon.com, www.amazon.com
Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products.
Head's up that you should start very gently, and that you really only need to use it two to four times a month to get good results without over-exfoliating and compromising your skin barrier.
Promising review: "Not to be gross but when I lightly use this on my dry skin I can see the dry skin cells flying off! Great for cellular turnover. I use on dry skin before showering and finish after shower with good moisturizing oil. Makes my legs feel soft and smooth. Don’t run too hard! Gentle strokes." —Juliet
"Color me converted. It's so disgusting that you want to look away, but morbid curiosity keeps making you turn back. That's really a 'you' creature in the bottom of the tub. You really sloughed off a second skin like a Lizard Person and have now emerged a new person. One that will no longer trust brand name products because they are a lie. Seriously. Buy this. You don't even know you need it, but you do. You really, really do." —Mandi Konesni
Get it from Amazon for $10.99 (also available in a set of two).
Promising review: "Timeless. I love the way this watch looks — elegant and rich-looking. The numbers are big enough to read clearly. I get compliments when I wear it." —Sharon
Psst — if you love the look of the tennis bracelet with it, Pavoi has a GORGEOUS and super affordable tennis bracelet for $17.95 on Amazon! I bought one about a year ago despite wearing it every single day, it looks just like it did when I bought it.
Get it from Amazon for $17.43+ (available in 17 styles).
www.amazon.com, www.amazon.com
Promising review: "These are amazing!!! Beautiful colors and the sparkle/shimmer is more than I imagined it would be. Mr. Pen did it again! If you don’t have these pens, you need to get them!! Great addition to my journaling supplies!" —FBJH12
Get a set of eight from Amazon for $6.98.
Amazon
Touchland is a small business that specializes in hand sanitizers.
Check out a TikTok of Touchlandin action.
Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R.
Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options).
www.amazon.com, www.amazon.com
Promising review: "Laneige lip balm lives up to the TikTok hype. The Gummy Bear scent is awesome. Don't need to constantly reapply because the formula is moisturizing. Definitely will order other scents." —Charlotte T.
Get it from Amazon for $19 (available in eight flavors and multipacks).
www.amazon.com, www.amazon.com
Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne
Get it from Amazon for $22.98 (available in women's sizes XS–3XL and 29 colors).
Amazon, www.amazon.com
Promising review: "I wear this going on walks or elevating an outfit to run errands. The side pocket is perfect to fit my phone or wallet. Very comfortable, especially in the spring/summer! Packs well for trips. It’s a staple in my closet. Great quality for the price." —Jamie
Get it from Amazon for $29 (available in women's sizes XS–XXL and 20 colors).
Emma Lord/BuzzFeed, www.amazon.com
I own a ton of these in different colors now because it is SO easy to comfortably secure my hair in them, and they're so strong that the hold lasts all day. People are always asking me where I got mine — it's such a sweet little subtle touch to an outfit!
Get a set of four from Amazon for $8.49 (available in eight sets).
Amazon, www.amazon.com
Promising review: "The perfect little coffee spoons on my coffee bar! They go with my modern vintage thrifted decor and make me smile. 🥰" —Lindsey
Get a set of six from Amazon for$6.18.
Amazon, www.amazon.com
Promising review: "This automatic 1-inch ceramic curling iron has completely transformed my hair routine. The rotating feature makes it incredibly easy to use — no more awkward wrist twists or worrying about uneven curls. It creates beautiful, long-lasting curls with just a press of a button! The ceramic barrel is a game-changer, leaving my hair smooth and shiny without any frizz. The 1-inch size is perfect for creating loose, natural-looking curls that last all day. I also love how quick it heats up and how easy it is to adjust the temperature for different hair types. Overall, this curling iron is a must-have for anyone looking to create effortless, professional-looking curls at home." —Shawn H.
Here's what BuzzFeed'sElizabeth Lillyhas to say about it: "I've used about every kind of hair styling tool on the planet and had given up on curling irons with clamps. I was fully a curling wand girlie because I'm adept at heat styling and it gave me covetable mermaid waves I wanted. Then I tried a Beachwaver and haven't looked back since. I have them in two barrel sizes and now can zone out while I do my hair. The directional buttons for the tool are easy to use and if I accidentally press the button for the opposite way of which I'd like the barrel to spin, it's a quick and easy correction. I try all sorts of products for my job but this has quickly become one that I talk about all the time."
Get it from Amazon for $99.
www.amazon.com, www.amazon.com
You can grab asampler of essential oils for under $10 on Amazon — or take the advice of a reviewer who emptied Air Wick refillsinto the little glass canister!
Promising review: "This is adorable. I love the colors and how soft it is. I put some essential oils in mine but love how I could replace it with a little keepsake or something. Absolutely love this little thing!" —Justinn Casey Dark
Get it from Amazon for $15.99(available in eight ridiculously adorable styles).
Amazon
Fermentaholics is a small business that specializes in pickling and kombucha starter kits.
Promising review: "This kit is great for first timers or experienced, and makes DELICIOUS pickles, or pickled anything for that matter. Pickles, carrots, onions, asparagus. The instructions are easy to follow and understand. Will be buying as gifts for my pickle loving friends and more for myself. Makes me want to try the other products this company offers." —KelF
Get it from Amazon for $16.49.
Amazon, www.amazon.com
Promising review: "This is exactly what I was looking for! It lays flat to easily complete the word search and not have to fight with the book. There are different types of puzzles, and some have extra secret searches! It’s great for the slow days at work!! I will definitely be buying more of these word searches!" —Roy Y Hahn
Get it from Amazon for $11.68.
Reviews have been edited for length and/or clarity.
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