34 Products With Before-And-Afters That Will Give You FOMO
Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P.
Get it from Amazon for $11.97.
Amazon, www.amazon.com
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Get it from Amazon for $25.
www.amazon.com, Amazon
I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Get it from Amazon for $25 (also available in pink honey!).
www.amazon.com, www.amazon.com
Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess
Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for$9.99.
Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D.
Get it from Amazon for $23.84 (available in two scents and two sizes).
www.amazon.com, www.amazon.com
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Get it from Amazon for $6 (available in four shades).
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: "This stuff is amazing!! I put it on every night and morning. I’ve been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!" —Shay M.
Get it from Amazon for $5.98.
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
www.amazon.com, www.amazon.com
Promising review: "Amazing. It takes some time to get used to it but I swear it works better than the traditional curler. Even better is how compact it is. Perfect for travel." —Lauren B.
Get it from Amazon for $11.
Promising review: "This stuff is absolutely AMAZING. My wife and I were getting tired of looking at our worn-out cabinets and wood paneling and were very close to paying a professional thousands of dollars to refinish it all, but then we came across this product. Our paneling and cabinets were looking rough. This stuff was like a Magic Eraser for water spots, scratches, scuffs, and any other blemish. We simply wiped the product on with a paper towel and let it sit for 20 minutes before wiping it off with a clean towel. Everything looks brand new. I'm buying a couple more so we can finish our cabinets and wood paneling. We're so glad we found this product." —Kris
Get a bottle from Amazon for $5.99+ (available in multiple sizes).
www.amazon.com, www.amazon.com
Check out aTikTok of the Briotech spray in action.
Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. TheSOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466
Get it from Amazon for $16.49+ (available in four sizes and in multipacks).
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff
Get it from Amazon for $13.95.
Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots!
www.amazon.com, www.amazon.com
Promising review: "I was skeptical at first, but I’m so glad that I purchased this. I finally cut my hair short after losing so much hair and thinning. I have a lot of spots where you can see the hair thinning, but this has covered it all. I bought the dark brown, and I put it at the roots. I’ve been so self-conscious for years using this product is helping me so much." —Wendy
Get it from Amazon for $17.95 (available in 14 shades and two sizes).
Bottle Bright is a US-based small business established in 2009 that specializes in cleaning products.
Promising review: "I seriously can't believe how well these little tablets work. I had the most disgusting Hydro Flask coffee mug; I tried everything — bottle brush, different kinds of soap, vinegar, EVERYTHING — and there was still a seemingly impenetrable layer of black sludge inside. It grossed me out so much that I bought ANOTHER Hydro Flask to replace it. Eventually they both got black inside, so I tried these little magic tablets. I let a tablet sit in each of my mugs for an hour or two, and the black sludge rinsed out COMPLETELY, without even scrubbing. They look brand-new. What a magical product." —Amazon Customer
Get a set of 12 from Amazon for $7.99.
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard
Get it from Amazon for$11.97.
Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton
Get a two-pack from Amazon for $18.95.
www.amazon.com, www.amazon.com
You can grab apumice stoneorfoot fileon Amazon!
Promising review: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker
Get it from Amazon for $14.99 (also available in an extra strength version).
Check out a TikTok of the laundry spray in action.
Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase.
Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).
Get it from Amazon for $6.99+ (available in multiple sizes).
www.amazon.com, www.amazon.com
Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F.
Get it from Amazon for $9.98 (available in six styles).
www.amazon.com, www.amazon.com
Promising review: "I bought the hair oil from Gisou after reading numerous rave reviews and decided to give it a try. The oil turned out to be really good and definitely worth the money. It does an excellent job moisturizing my curly hair, leaving it soft, shiny, and manageable. I also use it for styling, and it helps define my curls beautifully without weighing them down. This oil has become a staple in our hair care routine, and I highly recommend it to anyone with curly or dry hair." —Alena Gold
Get it from Amazon for$46.
Sneakerasers is a small business that specializes in shoe care products.
Check out a TikTok of the SneakErasers in action.
Promising review: "I have a couple of pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn't justify throwing them away, though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome." —Spencer
Get a 10-pack from Amazon for$11.98.
TruSkin is a small business that specializes in botanically-infused skin nutrition products.
Promising review: "I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using, I had to write one. I’m only on month two and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that’s it!" —Rebekah
Get it from Amazon for $24.99+ (available in two sizes).
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
Get it from Amazon for $19.99 (available in 12 shades).
www.amazon.com, www.amazon.com
Promising review: "This was the perfect solution for a busy mom like myself. I have three little ones, and every day there is a mess of some sort in the backseat. It saves time and money to not have to go to a carwash place and keep feeding the machine. It’s simple to use and a great size. Wish the suction was a little better, but for the price and quality, I can’t complain. It’s a must!" —Amazon Customer
"TikTok made me buy it. I NEVER leave reviews buttt I was surprised at how well and powerful this vacuum was! And it wasn’t loud. 10 out of 10 recommended. Go buy it and try it for yourself." —Jessica D. Williams
Get it from Amazon for $35.99+ (available in four styles).
Honeyera is a small business that specializes in home storage solutions.
Promising review: "Awesome quality, and HUGE! I’ve wasted money on cheaper versions of this and now I know I won’t go back. Really sturdy, and holds more than you expect. Using in my sewing room for fabric, interfacing, and batting and it works like a charm. Going to order another one for my other closets because this was inspired me to use it everywhere. Also the free stickers were a cute bonus!" —Alexis Crumer
Get it from Amazon for $28.95+ (available in nine colors).
www.amazon.com, www.amazon.com
Psst — this "gentler" formula contains 4% Benzoyl peroxide, so reviewers with sensitive skin swear by this one versus the foaming 10% version, which admittedly does pack a bit more of a powerful punch.
Promising review: "This working like no other. Sometimes when products have no lather I can’t tell if it’s working tbh. This has no lather but works! Improves breakouts and textured skin. I saw results in four days." —Ellice D. Ellis
Get it from Amazon for $9.77 (available in different sizes).
www.amazon.com, www.amazon.com
Angry Orange is a small business that specializes in home cleaning products.
Promising review: "This product has become a must in our household! We discovered it while looking for another scent/odor control product that had a strong citrus scent to spray around a Christmas tree a year or so ago when one of our dogs suddenly decided that he was going to start peeing on the Christmas tree every night. Not only did it deter him from peeing on it, it smells fantastic, and now we use it all the time for any smells around the house, pet odor-related or not! It only takes one or two sprays as well, and the whole area smells fabulous afterward." —Amazon Customer
Get it from Amazon for $17.96 (available in four sizes).
www.amazon.com, www.amazon.com
Check out a TikTok of the dry shampoo in action.
Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker
Get it from Amazon for $18 (available brown, dark brown, blonde, and in multipacks and bundles).
www.amazon.com, www.amazon.com
Country Chic Paint is a family-owned small business that specializes in all-in-one paint.
Promising review: "I've bought a total of four of these things. I went on a kick of painting all of my generic black/dark brown Ikea furniture. I used this on both the shiny/smooth furniture and wood furniture, and it worked well on both of them. It definitely worked better on the wood furniture, though. The paint was unexpectedly very easy to use and the color came out a LOT prettier than expected! It was easy to clean off my hands and brushes and the paint came right off my clothes in the wash as well. Overall, I'm very very pleased with this paint and will purchase more if I need any crafty paint in the future." —Anna
"I saw this on TikTok and it looked so easy. I’ve hated my TV stand since I bought it. It was all black and just brought the room down. I used two coats and it is perfect! 10 outta 10 recommend!" —Gig94Em
Get it from Amazon for $28.95 (available in 55 colors).
Promising review: "I am obsessed with this product. I have never been able to slice my bread with such precision. Easy to use, easy to store, and cleanup is a breeze. Several options for the width of your slices. It’s like having a professional bakery slicer in my home. If you have trouble slicing your bread, this is the product for you. Highly recommend." —Patti Page
Get it from Amazon for $19.99.
www.amazon.com, www.amazon.com
Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff 🩷" —Losa
"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae
Get it from Amazon for $25 (available in two sizes).
Promising review: "After many years of razor burn on my face/neck, I finally broke down and bought this per a friend's recommendation. I have sensitive skin and had given up hope that anything could help. This totally changed my outlook on shaving. My neck especially would be the worst. I dab it on immediately after I rinse and dry, post-shave. It does burn a bit but that goes away pretty quickly. Totally worth it to not have razor burn/bumps anymore. I only apply it once after shaving even though the directions recommend repeat applications the following day. Go ahead and purchase, you won't be disappointed!" —bill nye
Get it from Amazon for $19.99+ (available in two sizes).
Promising review: "I am beside myself with this purchase!! I bought it hoping it would at least somewhat work, as so many don't. This is absolutely perfection! It works well, it's quiet, small, easy to take with you if you so desire, and most importantly...IT WORKS!!! I'm a soon-to-be-65-year-old woman who has hair where I never did before, most annoying. This gets rid of it. I used it again a couple of days later and what I am finding is that I need to use it less and less. Really cool!" —Sandy E'Bell
Get it from Amazon for $15.59+ (available in four colors).
www.amazon.com, www.amazon.com
Promising review: "When you think you don’t need it. But TikTok thinks you do. I definitely am glad that this product was what I need. Works on laptop, tablets, and phones! Love it! Highly recommend this product!" —Laura Schlutt
Get it from Amazon for $7.99.
Reviews have been edited for length and/or clarity.
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