35 Beauty Products That Prove Some Things Are Trendy For A Reason (They Work)
Promising review: "If you can get over the ick factor of snail mucin, it is deeply hydrating and helps with hyperpigmentation and acne. Calms inflammation and redness. If you’re having flaky, dry skin from eczema or reactions to retinol, use this to help repair your skin barrier and keep your skin supple. It is a gentle occlusive and seals in moisture. Everyone’s skin is different. What works for me may not work for you. But I swear by the essence to help my reactive skin, repair the skin barrier, and help with my eczema. I will use it forever." —Connie
Get it from Amazon for $18.44.
You can read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review: "This stuff is magic. I’ve tried a lot of products, and this one works the best out of everything I’ve tried. I love the scent. Sol de Jeneiro makes a body spray of it, and I get lots of compliments every time I wear it." —Stephanie Hooper
Get it from Amazon for $24+ (available in three sizes).
Promising review: "My dry neck and the annoying itchiness I used to experience have completely gone away after using this cream. It’s not only soothing, but it also feels like it’s really nourishing my skin. The firming benefits are a bonus! I highly recommend this product to anyone dealing with dryness or discomfort in their neck and chest area. It’s become a must-have in my skincare routine." —JAcosta
Get it from Amazon for $11.97 (also available in a two-pack).
Promising review: "What sorcery is this??? Listen I’m 48, and I’ve bought a lot of face cream 'stuff' over the years. Expensive stuff that did nothing. Finally started using Cerave thanks to my 19-year-old daughter and TikTok, lol. I decided to try the eye cream, and I noticed a difference the morning I started using it. The brightening is apparent. Love this stuff." —Michelle Petrosh
Get it from Amazon for $14.44.
This product is reviewer-adored and very impressive, but you can also enjoy that porcelain pale skin all you want! I'm the palest person at the beach all summer long and I'm happy as a clam.
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Review Writer
Get it from Amazon for $9.97+ (available in various shades/styles).
Promising review: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn’t itchy at all. This lotion goes on and absorbs beautifully. It’s not too thin or thick, and the scent is sensational... It’s not greasy or slick and does not have a residue that pills or transfers." —TickTokAlice
Get it from Amazon for$19.99 (also available in two-pack).
Be sure to talk to your doctor, because symptoms like redness and irritation in the eyes could be a symptom that should be cleared up with your doctor before being cleared up by eye drops! Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Check out a TikTok of the eye drops in action.
Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard
Get it from Amazon for $11.33
Amazon
Live Tinted is a woman-owned business founded by entrepreneur Deepica Mutyala that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising review: "Almost the only makeup you'll need. I was on vacation in Vietnam and Cambodia for almost a month. Besides mascara, this is all l needed for lips, cheeks and eyelids. The product goes on smoothly, stays pretty well and is so easy to use and go. It is something I will continue to use daily. It makes a big difference, brightening your whole face. It helps make you look like you put forth an effort and care how you look. My favorite color is True." —jeanette p.
Get it from Amazon for$26 (available in five shades).
www.amazon.com, www.amazon.com
Promising review: "I have struggled with acne my entire life. I’ve gone to dermatologists, tried salicylic acid, benzoyl peroxide, tazarotene, and nothing ever even reduced it. I struggled with a very basic form of acne on my forehead, and sometimes my chin and I have sensitive skin, so I decided to try something new. I thought I’d have to wait at least a month to see results, but within four days, everything started to disappear. All of my major acne has completely gone away. I only see little tiny spots here and there, but they go away within a day. Nothing like what I used to get. I'm going to start using it on my back to see if it helps there too. 10/10 the best face wash I have ever encountered in my life." —Jaiden
Get it from Amazon for $12+ (available in two sizes).
Promising review: "It worked on myself and wife to brighten both our teeth!!! I was hesitant as a lot of the products out there do not seem to work as advertised but this one definitely does and is reasonably priced! If you are on the fence about it ,like I was, I highly recommend it =). One very happy costumer and most likely returning!!" —Kyle Books
Get it from Amazon for $38.95.
www.amazon.com, www.amazon.com
Promising review: "I am a 70-year-old woman with all the skin issues those years bring: fine lines and wrinkles, skin discoloration, uneven skin tone, and dry patches. This oil is lightweight, absorbs nicely, and has a fairly pleasant smell, although a bit flowery. The main thing is it works. I could tell a difference in my skin the first week of use. My skin is hydrated and glowing, and the overall tone has improved considerably. Believe me when I say I have used a lot of serums, oils, and moisturizers over the years. I wish I had found this oil years ago." —Connie J
Get it from Amazon for $11.12.
www.amazon.com, www.amazon.com
Check it out in action on TikTok here!
Promising review: "LOVE! So easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly." —Catie B.
Get it from Amazon for $17.95 (available in two sizes and 14 colors).
www.amazon.com, www.amazon.com
See it in action on TikTok here.
Promising review: "TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela
Get it from Amazon for $21.95+ (available in six colors).
www.instagram.com, www.amazon.com
Promising review: "I've used several different kinds of serums for my face and this is my favorite so far. I use it right after my bath when my pores are open from the hot water and then apply my moisturizer right on top of it. My face normally gets very dry in the winter, but since I began using this serum it has been a lot better. It seemed like such a tiny bottle when I got it, but a little bit of this stuff goes a long way. I've been using it for several months now and still have half a bottle left." —Michelle
Get it from Amazon for $14.98 (available in different sizes/styles).
Check it out on TikTok here.
Promising review: "I have a really uneven skin tone, which is always accentuated in the morning. I don’t like putting makeup on when I wake up, and after seeing this on TikTok (I know I’m not alone in that), I bought it to see if it works, and OMG, it’s amazing. A little goes a long way, I put on sunscreen and dab this on my face and like magic, my skin looks even… even lessening [my] puffy under-eye! I never write reviews but I had to for this. It will forever be a part of my daily routine!" —Sara R.
Get it from Amazon for $25+ (available in two sizes).
www.amazon.com, www.amazon.com
To clean, you'll just pop out the stone roller and give it a quick hand wash under the sink. Once it's dry, it's ready to use for the next day!
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.
Get it from Amazon for $7.50.
The color adaptive formula is designed so one of the four shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder
Get it from Amazon for $6 (available in four shades).
www.amazon.com, www.amazon.com
As with all skincare products, if you're acne-prone YMMV, depending on the cause of your acne.
Promising review: "I can't live without this cleansing oil; It's magic in a bottle. this is the only thing that's been able to clear the sebaceous filaments on my nose after consistent use daily!! It also helps the milia/filaments under my eyes! LOVE IIIIT - WHO LET ME LEAVE THE HOUSE WITHOUT DOUBLE CLEANSING AT NIGHT!!" —Sarah Coleman
Get it from Amazon for $17.69.
www.amazon.com, www.amazon.com
Promising review: "These patches work great, I could see the difference just after a few uses. They stick really well and stay on all night. They feel cool and soothing, and I love how easy they are to use. Highly recommend!" —M. Brinson
Get a set of 12 from Amazon for $18.04 (available in three pack sizes).
Promising review: "This stuff is no joke. I like to use one product for my full face for a quick makeup routine, as eyeshadow, blush, and highlight all at once. When I tell you I need exactly two dots for my whole face, I couldn’t be more serious! It has a different, more glossy texture than a Rare Beauty blush, but the pigment is much stronger. Comes off very dewy and kind of glossy but can be made matte with powder. The only thing I will say is that if you overwork it, there can be small lifted spots, which happened to me when I first tried it because I used too much and then had to try to blend so much. Already purchased another color. Love E.l.f. makeup!" —oscar Julian zapotitla
Get it from Amazon for $7 (available in 12 shades).
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff
Get it from Amazon for $13.95 (also available with conditioner).
www.amazon.com, www.amazon.com
Promising reviews: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith
"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant
Get it from Amazon for $5.98.
Promising review: "How did I not know this existed before?? This stuff is truly a miracle for people like me with smaller, deep-set eyelids. No more am I constantly rubbing above my eyes. I couldn’t believe the first day I wore it that after work at 5 p.m. my eye makeup looked exactly the same as it did at 6 a.m. I use just the slightest amount, and it withstands long, hot Florida days. I couldn’t be happier with this purchase and wish I had known of it sooner!" —TP
Get it from Amazon for $14.65.
Amazon
Promising review: "I love this foundation. This is the first foundation I have tried that has matched my skin so closely. It gives me medium to light coverage, which I personally love since I like wearing this during the summertime. I have acne scars that I really don't love, but this product provided coverage over them. Also, what tops it all is that this foundation is matte! I have very oily skin, so this thing is my holy grail. It goes on and blends flawlessly. I bought another bottle just because I love it so much!" —Simpleebekah
Get it from Amazon for $3.15 (available in 44 colors).
BTW, it's also cruelty-free!
Promising review: "Honestly just tried this due to high demand and to find a cheaper niacinamide serum. I have been using Glow Recipe Niacinamide Dew Drops, but they haven't worked as effectively as this. I was incredibly surprised by how this serum calms my skin, and my dark spots have been lightening and are almost gone. I also haven't broken out. I use this twice a day, and it works well under makeup. It'll give you glowy skin if you're one of those who loves a dewy look. I am currently using this together with Anua cleansing foam and it's incredible! Definitely subscribing to this as my regular serum!" —아미
Get it from Amazon for $22.
Bushbalm
Read more about tea tree oil at Mayo Clinic.
Promising review: "I've bought this product numerous times, and it never fails. I have no more ingrowns and it also helps so much with irritation after shaving!" —Pris
Bushbalm is an Ottawa-based small skincare brand creating products for our most sensitive areas.
Get it from Amazon or Bushbalm for $26.
www.amazon.com, www.amazon.com
Read more about tea tree oil and acne at Mayo Clinic
Promising review: "I’ve used this product for about two months now. I try to remember to apply at least twice a day. Not only is my skin clearer, but the overall texture is much smoother and softer. I highly recommend giving this lotion a try." —Amazon Customer
Get it from Amazon for $24.99 (also available in a two-pack).
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review: "I have been buying this for a long time for me and my daughter. I have thin, curly hair but it gets dry in the winter and this really brings it back to life. My daughter has THICK and super curly hair and it keeps her hair so hydrated (we use it as a mask every two weeks on her). Highly recommend." —Marina M.
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.66.
Most reviewers recommend doing this treatment once per week. And BTW, it becomes translucent when your skin has finished absorbing the product, which makes it easy to know when it can come off!
Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala
Get a set of four from Amazon for $19 (available in two pack sizes and three formulas).
www.amazon.com, www.amazon.com
Promising review: "I have super frizzy, curly hair and live in New England where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a pony tail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa
Get it from Amazon for $3.98.
Promising reviews: "My Dior nail glow ran out, and I saw this brand had a [lookalike} for that. I liked this color even more... Excellent everyday, clean-looking polish. Seems stronger than Essie." —reviewer22
"Growing out my nails has always been a challenge for me; I’m guilty of biting and peeling/picking at my nails when I’m nervous. This product has completely changed my nail game. It gives my nails a hard protective coating, and the tint of pink makes even my stubby nails look professional and pretty." —Andi
Get it from Amazon for $5.20.
www.amazon.com, www.amazon.com
Promising review: "If you like Charlotte Tilbury, flawless filter this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" —Amazonreview
Get it from Amazon for $14 (available in 12 shades).
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
BuzzFeed Senior Writer Emma Lordhas this to say: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."
Get it from Amazon for $7 (available in three shades).
Amazon
Emikeni is a woman-founded small business that specializes in heatless hair curling tools.
Promising review: "This is a game changer! I have very fine, silky hair and using heat tools on a daily basis is causing too much damage. This product is so easy to use and requires no heat! I recommend buying a small spray bottle and fill it with water. Before bed I usually spray my hair a little bit with water, brush it out, and put the silk rod in. I wear it overnight and barely feel it. Next day I have luscious, voluminous curls!" —Amazon Customer
Get it from Amazon for $27.99 (available in nine colors).
Mallory Mower / BuzzFeed, www.amazon.com
I use Mad Rabbit products on my own tattoos. Every product is vegan and cruelty-free (making it great on sensitive skin). I've recommended it to all my friends with tattoos. Thesoothing gel is lightweight and calming, the sunscreen is effective without feeling heavy, and the balm makes tattoos look gorgeous (my arm pictured above, left). I'm truly surprised by how well color pops with this stuff!
Mad Rabbit was founded by college friends Oliver Zak and Selom Agbitor after seeing a gap in the market for all-natural products to heal, protect and enhance tattoos. They pitched their tattoo salve in season 12 of Shark Tank.
Promising review: "Product was awesome. It rejuvenated a 5-year-old tattoo and made it look like new again. Mad Rabbit absorbed into the skin very easily without being greasy." —Janson Ward
Get it from Amazon for $16.30+ (available in two scents).
Reviews in this post have been edited for length and clarity.
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