1. An acrylic sun catcher so mesmerizing, I wish I could crawl inside of it and pretend I'm in a scene from Beauty and the Beast. And just imagine the colorful sun rays that'll cascade from this — stunning.

AussieGiftty / Etsy

AussieGiftty is small business that sells beautiful acrylic hangings. You also *must* check out this one of aghost reading in a bubble bath.

Promising review: "It looks so pretty in my window next to my bookshelves. Would purchase from this store again." —Liz Nix

Get it from AussieGiftty or $15.42+(originally $20.56+; available in five sizes and two styles).

2. A floral desk mat for all the lovers of warm, soothing cottagecore vibes. This is a *must* for all the WFH peeps, video game players, and lunch break YouTube watchers.

GameOverPixels / Etsy

GameOverPixels is a small business that sells video game–inspired products and desk mats.

Get it from GameOverPixels for $27.20+ (originally $68+; available in three sizes).

3. A bookish hoodie that's got nothing but truth written on it. Not only is it made with a fantastical design, but it'll also be the coziest thing for you to snuggle up in as you start the next chapter in your current romantasy novel.

Sandalwood Design Shop/Etsy

BTW — the hoodie says, "A book a day keeps reality away." PREACH.

Sandalwood Design Shop is a woman-owned small biz based in Indianapolis that specializes in high-quality prints for all bookish needs!

Promising review: "I love my hoodie. Fit as expected. Shipped as expected. Feel of the sweatshirt is good. Happy to publicize my nerdy romantasy book-loving self." —jessielynch88

Get it from Sandalwood Design Shop for $45.32+ (originally $60.43+; available in sizes S–5XL and three colors).

4. A reviewer-beloved, aloe vera–based curl refresher spray if you want to showcase your bouncy curls without having to revamp your entire wash 'n' go. This'll help rehydrate your locks *without* the frizz in seconds!

The Fro Experts/Etsy

The Fro Experts is a Georgia-based, Black woman–owned natural haircare brand on Etsy formulated for type 3 and 4 hair textures.

Psst — this is meant to be used in place of water as a refresher, but per the brand, can be used right after conditioning as the “liquid” portion of the LOC method in your wash 'n' go or as a detangler.

Promising review: "OMG and AMEN ... Seriously, I have TRUE 4c hair and I have never in my 36 years experienced a true 100% natural/organic hair product, and for this to be my first time I'm beyond impressed. So pleased with my 2-year-old daughter's hair as well :-) Product does EVERYTHING its described to do :-)." —Rosanna Quinones

Get it from The Fro Experts for $19.

5. A nongreasy, lightweight whipped body butter that'll indulge your skin in the natural powers of shea butter, mango butter, and essential oils. It comes in over 70 (!) delightful scents *and* it comes in a recyclable jar!

Well Etched/Etsy

This is also free from parabens and phthalates!

Well Etched is a woman-owned small biz based in Cucamonga, California that specializes in natural whipped body butters.

Promising review: "AMAZING!!! This not only is such a great quality product but it smells amazing!!! There was also a sample of another scent and it smelled so good! I’ll definitely be ordering it. Item shipped super quickly and there was a thoughtful handwritten note in the package! 1,000/10💕💕💕" —Maggie Ryan

Get it from Well Etched for $12.50+ (available in three sizes and dozens of scents).

6. Atufted floor cushionso you can turn any corner of your tiny apartment into a good space to curl up and watch your comfort show. (The Office, anyone?) Your bestie will also appreciate it during a much-needed sleepover.

PatuuLiving / Etsy

PatuuLiving is a small business that sells floor, bench, and tufted cushions.

Promising review: "I am absolutely blown away by the quality of this cushion. It is very thick and luxurious and I love the color. Would definitely buy again." —Rachel

Get it from PatuuLiving for $121.98+ (originally $135.53+; available in 47 colors and 22 sizes).

7. A personalized jewelry box if you want to stop throwing your shiny accessories into plastic zipper bags and having them come out all tangled afterward. This can easily fit in your carry-on without taking up too much space. And not only is it perfect for your travel needs, but it also works wonderfully for bridesmaids' gifts or as a simple thank you gift!

Little England Gifts/Etsy

Little England Gifts is a woman-owned small biz based in Portugal that specialized in personalized gifts.

Promising review: "The quality of the jewelry box was spot on and so cute! Was so happy to gift to my friend as a "something to have and to hold" for her wedding🤍 wish I took a picture! It's just as shown!" —Shana Candelet

Get it from Little England Gifts for $6.98+ (originally $13.96; available in 20 styles and with or without a bag).

8. A chic coffee cup holder because the phrase "I've always got my hands full" applies both literally and figuratively. This helpful little thing lets you easily carry your Starbucks with you while you answer work emails and *most importantly* look at the latest TikTok your bestie just sent you.

Emma Lord/BuzzFeed

VIS Paradise Goods is a Florida-based Etsy stop established in 2021 that specializes in personalized and sustainable goods. 

BuzzFeed Shopping writer Emma Lord says: "I own one of these myself and love it for the convenience of texting on the go! These even have a holder for a straw if you happen to get iced coffee or bubble tea and don't want to stick the straw into the drink just yet. I've found this to be very sturdy and easy to use, plus they're a fun conversation starter — people always want to know where I got it!"

Promising review: "This is perfect! I constantly have my hands full and now I can comfortably carry my coffee with me everywhere I go. I will be purchasing more!" —Erin

Get it from VIS Paradise Goods for $14.85+ (originally $19.29+; available in various colors and designs). 

9. A book tracker bookmark — not only does it help you keep track of where you are in your current read, but it also serves as an adorable way to show your book history by letting you color and write in the titles you've read so far. Plus, you'll finally be able to stop subjecting your book to the dreaded dog ears.

britishbookart / Etsy

Artist Abbie has been creating the 'book tracker bookmark' and other book-inspired art and more from Bath, England, since 2018. The bookmark has 50 book spines on it.

Promising review: "I absolutely love my bookmark! So, so cute! I already made a start coloring in the books and writing the names on the spines!" —Chloe

Get it from britishbookart for $4.89.

10. And a bookshelf street sign to transform your beloved book corner into its own little world. It's available in options like Romance Rd, Horrow Hwy, and as a custom sign! (I'll be getting "TBR Rd," because I def buy books faster than I read them. 🫠)

Xtina's Craft Corner/Etsy

Xtina's Craft Corner is a woman-owned small biz based in Pickerington, Ohio and specializes in colorful book decor.

Promising review: "Amazing would definitely purchase again. Love the way these turned out." —Nicole

Get it from Xtina's Craft Corner for $16.99+ (available in two sizes, 12 colors, and 13 street name options).

11. A 100% natural oven scrub made of pumice powder and essential oils that give it deep-cleaning powers free of harsh fumes while leaving a light, fresh scent. This might just make you excited to clean the oven. (Can you imagine?)

Everneat / Etsy

It also comes with a metallic scrubber!

Everneat is a small biz based in Fairfield, Connecticut that specializes in natural cleaning products.

Promising reviews: "Love everything about this! Love the scent and the clean it provides! We could not get our oven window clean with any previous product — this did it in seconds :)" —Elizabeth Rowe

"This stuff is MAGIC! One application and it took 15 years of yuck off my oven that refused to come off with other oven cleaners! The product does most of the work so you really don’t have to scrub for hours. Highly recommend this stuff!" —Traci Hutchinson

Get it from Everneat for $20 (available in three scents).

12. A fresh eucalyptus bundle because there are few things in life that feel better than being embraced with eucalyptus's fresh, soothing scent. The bundle is infused with essential oils that are released by the steam of your shower and add a tranquil, botanical aesthetic! Until further notice, you'll find me here.

helloeucalyptus/ Etsy

Helloeucalyptus is a small business that sells fresh foliage.

Promising review: "I’ve purchased this several times as a gift. Literally my new go-to for get well, new mom, etc. Lasts a long time. Always arrives on time and as described. Smells amazing! Different and so much better than other things you could purchase with the same price point. Highly recommend!!" —Michelle Lindsay

Get it from helloeucalyptus for $29.98+(originally $59.96+; available in a variety of sizes and with steamer add-ons).

13. Or a set of shower steamers if you want to take your shower experience to the zen level. These are handmade with essential oils and Epsom salt and come in delightful scents such as lavender, grapefruit, and eucalyptus.

Lizush/Etsy

To use, just place one shower steamer as close to your head as possible when showering and allow some of the water to hit the steamer. It'll begin to dissolve and release its scent. 

And bonus! You can also use it as a body scrub. Just hold the shower steamer in your hand and allow some water to be absorbed into it. The steamer will gently fizz and be ready to use as a body or foot scrub so the salt, seeds, and essential oils can exfoliate and moisturize your skin.

Lizush is a woman-owned small business in Sacramento, California specializing in all-natural high-quality bath and body products.

Promising review: "This was the second time I purchased this shower steamer set. They are great gifts for friends who live in cities with standup showers and no bathtubs. The scents are INCREDIBLE. 5 stars without a doubt." —Shannon Murphy

Get a 12-pack from Lizush for $39.60+ (originally $44+; available in three styles).

14. An adorable crocheted mushroom crossbody bag, which reviewers say is roomier than it looks! No outfit will ever be boring with this little guy as your accessory.

Kitten Art Crotchet/Etsy

Kitten Art Crotchet is a woman-owned small biz that specializes in crocheted bags, hair accessories, pet accessories, and more.

Promising review: "It was so nice my daughter loved it. I would recommend it for anyone. And it was a little bit bigger than I thought witch was really nice." —Orlando

Get it from Kitten Art Crotchet for $9.75+ (originally $13+; available in 10 styles).

15. A powerful hair growth treatment so you can achieve the lengthy locks of your dreams. It's made with natural ingredients like black castor oil, rosemary, peppermint, herbs, cloves, and essential oil blends. Plus, reviewers mention that they *love* the smell!

Shop Afro Cosmetics/Etsy

Apply the oil onto the scalp and massage. Do not rinse out. For best results, use daily or at least four times a week. Recommend for all hair types!

Shop Afro Cosmetics is a small biz based in Atlanta, Georgia.

Promising review: "I’m in awwwwwwe!! This is exactly what I needed for my scalp. I have tried so many dry scalp products and nothing compared to this. Not greasy and very light. No more flaky, itchy scalp and I’ve only been using it for two weeks. I also see new growth. Thank you for making this product. I’m going to stock up on this. I will be ordering again soon!!!!" —Tonya

Get it from Shop Afro Cosmetics for $11.99+ (available in two sizes and in multipacks).

16. A plush potted tulip plantyou'll adore because it'll brighten up your space — and you won't even need to lift a finger to keep it alive! In my humble opinion, that's the best part.

PinkLadyWorshop / Etsy

PinkLadyWorshop is a small business that sells stunning handmade crocheted flowers.

Promising review: "Great item. Love it so much!" —Kim Valencia

Get it from PinkLadyWorshop for $24.99 (originally $49.99).

17. And a fan-favoriteHighland cow plush — careful, your guests might want to kidnap this lil' cutie. And how can you blame them? It's so cuuuuute!!!

InMyField / Etsy

InMyField is a small business that sells this adorable plush in addition to handmade kids' bow and arrows.

Promising review: "My sweet, soft, cuddly, absolutely PERFECT lil' buddy arrived right on time (and incredibly quick!). My cow (Rosie) is perfection, and I nearly cried when she arrived. Thank you so much for the quick shipping and the amazing new stuffie." —Holly Clauss

Get it from InMyField for $36 (available in seven ribbon styles).

18. A scratch-off world map, which serves as a fun (and pretty!) way of showcasing all the places you've traveled to. Scratch off the silver foil layer to reveal the beautiful watercolor underneath. Reviewers also say it works perfectly as a housewarming gift!

Kristin Douglas ART/Etsy

Kristin Douglas ART is a woman-owned small biz based in Salt Lake, Utah and focuses on creating products that encourage individuals and families to get out and explore.

Promising review: "My mother absolutely loved this as a gift. She loved the look of it, the magnetic frame was more than its appeared at first glance and is perfect for the use, and she is excited to start scratching off her travels...bringing up years of good memories." —Lisa Lansink

Get it from Kristin Douglas ART for $31.50+ (originally $35+; available in two colors and with or without a frame).

19. A crystal-infused organic facial serum designed for anyone who wants a bit of ~plumping~ with their pampering. This plant-powered hyaluronic acid serum is enriched with a blend of marshmallow extract, blue-green algae extract, chicory root extract, and chlorophyll for a revitalizing blend of antioxidants, proteins, and fatty acids.

Shine Skincare Co/Etsy

Shine Skincare Co is a woman-owned small biz based in Yuba City, California that focuses on taking a holistic approach to skincare.

Promising review: "Very great product! I have the worst sensitive skin and this has not bothered me at all and kept my face feeling soft and clean! Love this, A+!" —Apple user

Get it from Shine Skincare Co for $28+ (available in two sizes).

20. Magical fairy lights because they'll add a fairytale touch to your mundane space and transform your bedroom into a cozy oasis. Why get regular ol' string lights when you can get these crackling crystals paired with the larger glowing bulbs for some *truly* enchanting vibes?

Lightsaura / Etsy

Lightsaura is a small business that sells a variety of lighting.

Promising review: "Such pretty lights for my living room! Nice quality, and they add just the right fairy-tale touch." —Julie

Get them from Lightsaura for $36.68+ (originally $45.85).

21. A knot candle — if you thought your regular candles gave off cozy vibes, just wait until you get your hands on these. 😍 It comes in so many colors and scents you're basically obligated to get one for every room in your home.

urbancraftStyle / Etsy

UrbancraftStyle is a small business that sells decorative candles, trays, bookends, door stops, and more.

Promising review: "Beautiful candle. Smaller than I imagined but very happy with the quality." —susan

Get a medium candle from UrbancraftStyle for $14.99 (originally $29.99; available in 46 colors and 55 scents) and check out the other sizing options here.

22. Or a "Witch's Brew Candle" — legend has it: it's said to fill your home with feelings of coziness as well as vibes of peace, happiness, and protection. But even if you don't believe in all that hocus pocus, at least you'll get to enjoy the alluring scent of orange slices, cinnamon sticks, cloves, and star anise.

MoonCrowMystic / Etsy

MoonCrowMystic is a small business that sells candles, spell jars, and bath mixes.

Promising review: "This candle smelt better than any candle I have smelt. The person I bought it for loves it as much as I do." —Gomez Janet

Get it from MoonCrowMystic for $26.99.

23. A machine-washable faucet splash catcher because it soaks up all the extra water that ends up around your sink throughout the day. Beats wasting paper towels and having to constantly wipe that countertop down!

Hustle and Sew / Etsy

Hustle and Sew is a small biz based in Saint Helens, Oregon, that specializes in cute, personalized accessories and handmade goods.

Promising review: "Literally solved my splashing problems!!! Wow!!! This is great... I don’t have to wipe my faucet literally every time I use my kitchen sink anymore!! I’m so excited and even happier I thought enough ahead to purchase two :)" —Ginger

Get it from Hustle and Sew for $13.50+ (available in four sizes and five colors — if your faucet requires different dimensions than the ones listed, just contact the seller about other options!).

24. An all-natural scour paste made with baking soda, castile soap, and natural oils that'll work on those hidden spots in your home you've been avoiding (but somehow your mom will notice them). This stuff works on your tile, sink, stovetop, bath, and just about any surface!

Danielle Healy / BuzzFeed

Humble Suds is a small business based in Evergreen, Colorado and run by moms Holli and Jennifer.

Here's what BuzzFeed editor Danielle Healy has to say about it: "I recently moved into a new apartment, so lately I've been cleaning A LOT. Shortly after moving in, my partner and I went to store something on the top of the kitchen cabinets only to find them caked in a thick layer of grime 🤢 After going at it with regular multipurpose cleaner (with little success) we broke out the scour paste as a last-ditch effort and OH BOY did this miracle product deliver (pics above). If it can handle that grossness, it's going to have no problem with day-to-day messes like soap scum and burnt-on food. Plus, it smells delightful and comes in minimal, low-waste packaging!"

Get it from Humble Suds for $15.95+ (available in a plastic and glass container).

25. A genius butter dish and grip set because actually having to slice and spread a pat of butter is simply preposterous. Instead, just pop a butter stick straight onto this grip and spread away for hassle-free pan greasing.

TheMagnetack/Etsy

It's dishwasher safe and from a Miami-based small business!

Promising review: "Nice and slim design. Perfect for small fridges." —MelR

Get it from TheMagnetack for $14.95.

26. A sentimentalart print that'll look so charming above your coffee station and delight all the artsy coffee lovers out there.

Eminilistic / Etsy

Eminilistic is a small business that sells eclectic hand drawn designs.

Promising review: "It looks exactly like the listing and is a beautiful addition to my kitchen." —Rosanna Todd

Get it from Eminilistic for $16+(available in 12 sizes) and check out this customizable version as well!

27. An elegantly handmade floral coasterso that even the thing your iced drink rests on is eye-catching. These coasters are made with real flowers and sprinkled with gold flakes that make them look so sophisticated you may be tempted to point that pinky up every time you reach for your drink.

Poppy & Pour/Etsy

Poppy & Pour is a small business based in California that was established in 2020 and specializes in custom flower coasters, keychains, and more.

Promising review: "Absolutely gorgeous! It's hard to get a good photo of resin without reflections or light so trust me when I say this is even more beautiful in person! Seller gave me exactly what I requested and I couldn't be happier with this purchase. Highly highly recommended!" —nlivnil

Get one from Poppy & Pour for $14+ (available with or without the gold rim).

28. An LED cloud light that'll add that magical touch of ambiance to any space. Get ready to drift off every night while immersed in your own personal Dreamland.

DreamVibeCreations / Etsy

DreamVibeCreations is a small biz specializing in novelty lights. 

Promising review: "This cloud is the PERFECT nightlight for my 6-year-old. We hung it up tonight, and he just loves it! Good size, and bright enough to light up all corners of the room just the right amount." —Hannah Cassar

Get it from DreamVibeCreations for $55+ (available in white or multi-color).

29. A set of Goldfish fridge magnets — can you believe it? We're now using our fave childhood snack as a functional item in our adult home. What a full-circle moment.

Handy Cute Art/Etsy

Handy Cute Art is a Florida-based Etsy shop that specializes in quirky home products. 

Promising review: "These are the cutest ever! My daughter ate these guys [a lot] growing up. Great reminder gift of her fave snack food!" —Teresa A Houtz

Get a set of six from Handy Cute Art for $10.20 (originally $12). 

30. A handy dandy minimalist weekly cleaning printablethat gives you a daily breakdown of small things you can do around your home every day to keep it clean instead of letting it all pile up on you and having to clean it all at once.

Creative Type Store/Etsy

Creative Type Store is a woman-owned, Canada-based Etsy shop that specializes in designer printables to make life easier. 

Promising review: "Great for what I needed! I had started my own schedule, but felt like I was forgetting things, too much in a day, etc. This is super helpful!" —Erin Brie

Get it from Creative Type Store for $3.36. 

31. A quirky French café-themed print if you, too, believe that any hope for a good day should be sponsored by coffee. Hang this in your kitchen or at-home office, and you'll constantly have this cute lil' cat to look to for some sense of relatability.

KinderPlanetCompany/Etsy

Kinder Planet Company is a woman-owned small business based in the UK and the US with a focus on creating products with artwork that is hand-drawn either traditionally or digitally.

Promising review: "This was exactly true to size and good quality. :) Perfect gift and a very charming print!" —Maggie

Get it from Kinder Planet Company for $15.07+ (originally $16.74+, available in 12 sizes).

32. A dreamy, reviewer-beloved chiffon maxi dress worthy of infinite twirls. Designed with an elegant V-neckline and a hidden zipper closure, this flowy dress is perfect for your those summer weddings you've got coming up this year. And bonus — custom sizing is available!

Xiaolizi/Etsy

Xiaolizi is a family-owned small biz based in Jiaozuo, China.

Promising review: "So beautiful and flowy! It fits perfectly and moves beautifully. Well made!! Superb quality." —carolinaesterlopez

Get it from Xiaolizi for $69+ (originally $92+; available in sizes XS–XL, custom sizing, and eight colors).

33. A chemical-free glass cleaner for anyone who appreciates non-toxic cleaning products. This cleaner is made with ingredients so safe; you could even eat them (probably won't be too tasty, though), like castile, essential oils, distilled water, and lime. This also makes it safe for kids and pets! But don't let this sway you from its effectiveness — one use of this, and you'll have glistening, streak-free windows and mirrors. 

Butter Me Up Organics/Etsy

Butter Me Up Organics is a woman-owned small biz based in Livermore, California that specializes in bath, body, baby, and home products made from ethical and sustainable sources.

Promising review: "This is great! Took it straight out of the package and started cleaning my sliding door! Cleans very well! Thank you! Can't wait to try all the other products I purchased from this shop!" —Surishae Co

Get it from Butter Me Up Organics for $19.50.

34. A luxurious, vegan pure wild-crafted batana oil to elevate your self-care regimen. Use it as a deep-conditioning treatment, a leave-in conditioner, a scalp massage oil, or a skin moisturizer! And the scent? Heavenly.

Urbll/Etsy

Urbll is a woman-owned, mother and daughter–run small biz based in Gilbert, South Carolina that specializes in herbal products and blends.

Promising review: "This oil is the real deal made my hair so soft. Good quality oil, arrived fast — I even put this oil on my face and I will be back for more!" —SunGoddess

Get it from Urbll for $8.80+ (originally $11; available in five sizes and three jar types).

35. A set of all-natural toilet bombs because it'll stop you from dreading cleaning your porcelain throne. Heck, you might even look forward to it with these! These are scented with essential oils like eucalyptus, lemon, and lavender and will clean, disinfect, *and* deodorize your toilet. All you have to do is drop one or two of these in the bowl, watch them fizz away, scrub, and flush — amazing.

Bombs Array/Etsy

Bombs Array is a woman-owned small biz based in Lancaster, Pennsylvania that specializes in all-natural cleaning and bath products.

Promising review: "Great smell. Perfect fizz. I can't wait to order again." —Meica

Get it from Bombs Array for $11.99+ (available in two styles, three sizes, and six scents).

The reviews for this post have been edited for length and clarity.