35 TikTok Products You’ll Buy Once And Never Be Able To Live Without Again
Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.)
Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults.
Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more.
Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy
Get a pack of eight from Amazon for $10.99.
Amazon
I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Get it from Amazon for $25 (also available in pink honey!).
www.amazon.com, www.instagram.com
Check out a TikTok of the SneakErasers in action.
Promising review: "I have a couple pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn't justify throwing them away though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome." —Spencer
Get a 10-pack from Amazon for$11.57.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff
Get it from Amazon for $25.95.
Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots!
www.amazon.com, www.amazon.com
Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El
"I got these because of a TikTok video, and let me tell you, I didn’t make a mistake in buying them. I 100 percent recommend these pads. I saw a difference within a week. My skin looked so much better — less texture, pores have shrunk a lot more, skin ALWAYS GLOWING!!😽 " —1000% recommend
Get a pack of 70 from Amazon for $18.90 (available in four other styles).
Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, include soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D.
Get it from Amazon for $20.99.
www.amazon.com, Emma Lord/BuzzFeed
Dazzle Dry is a small business that specializes in nail care products. Check out a TikTok of the Dazzle Dry system in action.
See that pic of the pink-nailed hand up there?? Those are my DAY SEVEN DAZZLE DRY NAILS (after just getting back from a wildly busy trip across the country, which I did a TON of apartment cleaning to prep for!).
I have been using the Dazzle Dry system in salons for years now because it is the only way to get your money's worth, even if with the salon's upcharge. My nails are SO much healthier and longer now that I've quit gels completely, and this polish is so good that it often doesn't chip for 10–14 days (and even then it's just the smallest chips). Plus I cannot shout enough about how much I love just bouncing from the salon or my couch with my nails so dry that I never have to think about them after I get them done.
Get it from Amazon for $39 (available as a kit in dozens of colors; you can shop for colors individually at the Dazzle Dry storefront here).
Emma Lord/BuzzFeed
Check out aTikTok of the foot masks in action.
I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018
Get a set of three pairs from Amazon for $11.97.
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Get it from Amazon for $6 (available in four shades).
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith
"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant
Get it from Amazon for $5.99.
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy
Get it from Amazon for $4.50.
Amazon, www.amazon.com
Check out a TikTok of the dry shampoo in action.
Promising review: "I've had the best results from this dry shampoo than any other. It's a small container, but it lasts a very long time because a little really does go a long way! I also do this the night before so the powder-y look goes away by morning and it's more absorbed, you can also add a light oil to your ends and work it up if it feels too dry. There's no scent either and it is very convenient for travel! This is the only thing that still makes my hair look 'clean' on the no-hair-wash days!" —Alice
Get it from Amazon for $12.99 (available in six styles, including brunette options).
www.amazon.com, www.amazon.com
Promising review: "I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday and it arrived the following Saturday, fast shipping! Today is Sunday and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather
Get it from Amazon for $9.48+ (available in four pack sizes).
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
Check out a TikTok of Bachan's Japanese barbecue sauce in action.
Bachan'sis a small business that specializes in Japanese barbecue sauces.
Promising review: "Worth the hype. This is absolutely delicious and full of umami. It's so tasty on stir fry with rice and makes it taste more like hibachi. I warmed up leftover restaurant brisket in a skillet and tossed a little of this on it at the end and let it caramelize, and it was outrageously good. The flavor is hard to describe. It's savory and salty like the sauce that comes with Chinese dumplings, but not quite that. And there are notes of barbecue sauce, but not heavy or overly sweet." —John Flora
Here's what BuzzFeed Contributor Jonathan Mazzei has to say about it: "I love this sauce! It's the perfect mix of savory, sweet, and spicy, and I've found that it works beautifully whether you're cooking with it or just using it as a last minute topping or dipping sauce."
Get a set of two (Original + Miso from Amazon for $23.58 (clip the 10% off coupon on the product page for this price; available in five flavors and several combo packs).
Amazon, Emma Lord/BuzzFeed
I bought this after being peer-pressured by all the lovely reviews and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs with other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry.
Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II
Get it from Amazon for $9.99.
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
Get it from Amazon for $14.99 (available in 12 shades).
Amazon, www.amazon.com
Check out a TikTok of the wrinkle balm in action.
Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy
Get it from Amazon for $22.99+ (available in eight styles).
www.amazon.com, www.amazon.com
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo
"Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" —DeeDra Billings
Get it from Amazon for$13.54 (available in various scents and packs).
www.amazon.com, www.amazon.com
Promising reviews: "Saw this on TikTok and saved it. Waited months to buy because I’m cautious about products that are trending. I finally gave it a go and so happy! I had to get a haircut to get rid of dead weight, split ends, etc. So I am aware that my hair is still repairing itself. I did a blow out and then ran the flat iron in my head. The stick went on smooth, only required a little bit and the no fuzz or hair sticking out at the top. Love this! Worked well and I was able to keep my naturally wavy hair straight for three days." —carla
Get it from Amazon for $7.99 (available in multipacks).
www.instagram.com, www.instagram.com
Check out a TikTok of the Dae styling cream in action.
Dae is a small business that specializes in haircare and styling products.
Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos
Get it from Amazon for$30.
www.amazon.com, www.amazon.com
A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.
Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? ...This will make it look like a new paint job. Baseboards need some love? A pea-size amount of this makes them look brand-new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT
Get it from Amazon for $5.97.
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard
Get it from Amazon for$11.93.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Check out a TikTok of the candle in action.
Promising review: "I was staying over at a friend's house and sitting next to her coffee table. She had this candle on the table and even though it wasn't lit I could smell it, and it was so delicious that I instantly went online to find it and bought it for myself! If this came in a perfume, I would buy enough to last the rest of my life. I don't know how to even explain the scent but if you are an amber/patchouli/vanilla fan, this is absolutely for you. The jasmine adds an unbelievable freshness without a flowery scent. I even bought the shampoo and conditionerwhich I will probably use as more of a body wash and shaving cream but that is how desperate I am to get this scent on me!" —Melissa I.
Get it from Amazon for$19.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents).
Check out a TikTok of the Folex Carpet Spot Remover in action.
Promising review: “There are products that you love and buy again. And then there are products that you love and can’t live without. And then above that, are a few select products that you revere and hold with the highest honor. Folex is that product. I have used Folex for years and it works wonders on everything from spilt coffee, wine, and dog messes, without any chemical smells or residue. But my love for Folex grew so much deeper when I dropped a 32-ounce jar of salsa down the stairs. My husband took one look and declared that the stairs were ruined and would need to be replaced. I took a look, grabbed the Folex and said, 'We’ve got this.'” —Carobnty
Get it from Amazon for $6.65+ (available in two sizes and in multi-packs).
Check out aTikTok of the plumping lip fillerin action.
Promising review: "I got this as an add-on last minute because of the price. It's small, but wow, it's impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I'd def use a bit at a time when starting, but it works great right away." —Bt2turntup
Get it from Amazon for $4.99 (available in two tints).
www.amazon.com, www.amazon.com
Check out a TikTok of the Nyx Pore Filler in action.
Promising review: "Love this. It truly covers my pores and I noticed it covers some of my wrinkles. I apply it right before I apply my foundation. There is no drying time needed. And it makes my skin silky smooth. I'm buying it again as I write this review. Thanks for this product." —Greeneyez
Get it from Amazon for $8.50.
Quick & Clean is a small business that specializes in coffee machine cleaning products.
Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, lucky. I would highly recommend, keeps everything running correctly and clean." —Lauren
Get a set of six from Amazon for $9.95.
www.amazon.com, Amazon
Check out a TikTok of the Sugarlips Lip Butterin action.
Promising review: "This isn’t a gloss — it's slightly glossy, but it’s more of a really hydrating balm. It sinks in and really softens and heals your lips which is what I was looking for. I’ve wasted money on a lot of lip products but I ordered more of this and I’ll continue buying always." —Amazon Customer
Get it from Amazon for $6.99.
Amazon, www.amazon.com
Check out a TikTok of the SkinSmart Facial Spray in action.
Promising review: "I have ordered this twice now. If my skin is breaking out I just spray this on after washing my face and let it air dry. It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation. After a few days of this my skin starts clearing up! I put some in a travel spray bottle and take it when I’m flying. My skin always feels dirty on planes, and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues." —SaraSmile11
Get it from Amazon for $17.46.
Check out a TikTok of the Dawn Powerwash Sprayto see it in action!
Here's what BuzzFeeder Elizabeth Lillyhas to say about this spray: "I live in an apartment without a dishwasher, and I honestly use that as an excuse to order takeout food instead of cooking. But, as soon as I got my hands on a bottle of this stuff (regular Dawn is my go-to dish soap, BTW), I put it to use on both a saucepan I used to make homemade enchilada sauce *and* the casserole dish I baked those enchiladas, which had a ton of caked-on food. It really does work like I say it does! Like, scary well."
Get the starter pack from Amazon for $16.88.
Promising review: "My natural nails have always been so thin and weak that they would bend at the slightest pressure. I’ve tried so many hardeners, strengtheners, and cuticle oils, but nothing worked. I gave up trying to grow my nails altogether. I saw someone from TikTok recommend this product, and within a week and a half, my nails were so much tougher! Directions say to use it multiple times a day, and I might use it once a day or a few times a week and still get amazing results. My nails are THE STRONGEST they have ever been. I recommend this product to everyone." —U S Man of Steel
Get it from Amazon for $8.88.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995
Get it from Amazon for $15.35.
www.amazon.com, www.amazon.com
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara
Get a pack of 50 from Amazon for $17.95 (available in other pack sizes).
Nuts 'N More is a small business that specializes in unique peanut and almond spreads.
Check out aTikTok of the spread in action.
Promising review: "Amazing flavor, one of the best flavored peanut butters I have tried. I eat it by the spoonful without bread because it is that good, and I love that it has little topping pieces as well." —Tina Ray
Get it from Amazon for $14.25 (available in 10 other flavors).
Reviews have been edited for length and/or clarity.
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