36 Cult-Favorite Beauty Products That Make Big Promises And Keep Them
Promising review: "This product feels like whipped cream. So smooth and silky. Not greasy. Smells delicious and not oily. I applied it for the first time after a day at the pool, and it was just what my skin needed. Very happy with the product." —Aimee Brunson
Get it from Amazon for $10.99.
Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P.
Get it from Amazon for $11.97.
www.amazon.com, www.amazon.com
I've sworn by these for years — I can't shape my nails to save my life, so I get a manicure once a month and then trade out these colors every week or so in between. The colors are so vibrant and fun, the quick dry is NO joke, and what I love most is these tend to last a solid five to seven days without chipping (and are easily fixed with a touch-up). I am a very busy bean and incapable of sitting still for more than a minute, so these have been a GODSEND.
Promising review: "This is the best nail polish I've ever used. I have bought it several times and will continue to buy it in the future. I have had my nails done for years at the salon, as well as using the gel polish with the light dry in the past — and now the past year have only used Sally Hansen instant dry nail polishes and am more pleased that I ever was with either of the other options." —J.L. Senn
Get it from Amazon for $5.98+(available in dozens of colors).
Check out a TikTok of the Monday Dry Shampoo in action.
Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B.
Get it from Amazon for $6.97.
www.amazon.com, www.amazon.com
Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT
Get it from Amazon for $5.48.
Promising review: “AMAZING!!! I followed the directions exactly and saw results within a week! My big toe has been in bad shape for about eight years. It is quickly changing the color of my toe nail back to normal, my nail is becoming thin again, and the curve in my nail is moving back to its normal position. I HIGHLY recommend this product! I can’t wait to see the final result once I complete the process. Don’t hesitate, JUST GET IT!!" —Mariaelena
Get it from Amazon for $16.97+ (also available with nail files).
Emma Lord/BuzzFeed, www.amazon.com
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N.
Get a two-pack from Amazon for $9.99.
Amazon
Promising review: "LOVE, LOVE, LOVE THIS. Texture, taste, and dispenser were fantastic. I give it as birthday surprises. I keep one in my bedroom, purse, and both cars, and my son keeps one in his golf bag, bedroom, and car. Yes we have it on AUTO SHIP! You can’t go wrong buying this product." —BUBBA SHIRL
Get it from Amazon for $3.29.
Amazon, www.amazon.com
Check out a TikTok of the Laneige Neo Blurring Powder in action.
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Get it from Amazon for $25.
Amazon
I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Get it from Amazon for $25 (also available in pink honey!).
www.amazon.com, www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "I have really sensitive skin and I’ve been looking for a good daily sunscreen. This sunscreen makes my skin soft, helps with dryness, and protects me from the sun! It can sometimes feel a little greasy when you first put it on but the feeling quickly goes away! I love it and definitely recommend it!" —Faith Watkins
Get it from Amazon for$19.97.
www.amazon.com, www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "Wish I would have found this sooner! Works great and so far the cheapest option I have found for powder sunscreen. Love that my face isn’t greasy anymore from normal sunscreen!" —Michelle
"I have fine hair so anytime I’m in the sun I get burnt on my scalp. Regular sunscreen make my hair super oily and gross and I cannot stand wearing hats. I'm so glad I found this. You do have to apply it more often, and also it doesn’t work if it gets wet. Love this stuff, it's such a lifesaver." —james
Get it from Amazon for$15.87.
www.amazon.com, Amazon
Check out a TikTok of the Olay Super Serum Body Washin action.
Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina
"I have been using Dove moisture body wash for a long time, but it just wasn’t getting the job done. After trying this, I will never go back to anything else. Worth the price, and I can clearly see and feel a difference." —JW
Get it from Amazon for $12.97 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin).
Amazon
Psst — there's a matchingelasticity-boosting collagen body wash as well!
Promising review: "I have spent a lifetime looking for a lotion as good as this one. I am so happy to have tried this, and now I will use it forever. It smells fantastic, comes in a cute bottle, is reasonably priced, and my skin is softer and more hydrated than ever. I've tried everything for dry, itchy, sensitive skin. I use this daily, and I love it. Butters and oils leave me feeling gross and greasy, and most lotions simply do not do the job, and I'll have to reapply constantly. This I apply once daily, and my skin is so soft and healthy now." —Paige
Get it from Amazon for$11.79 (available in four other styles).
www.amazon.com, www.amazon.com
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Get it from Amazon for $6 (available in four shades).
Psst — these are also available with matching setting powders for a more matte look!
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: "This stuff is amazing!! I put it on every night and morning. I’ve been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!" —Shay M.
Get it from Amazon for $5.98.
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
Promising review: "I am absolutely loving this serum! It creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I’m impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It’s a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" —Shay
"Worth the TikTok hype. Super smooth and smells phenomenal!" —K L
Get it from Amazon for $7.99 (available in three scents).
These are designed to work with all hair types!
Promising review: "Obsessed. Super happy and impressed with these hair ties. They are comfy and stretchy and they don't snap or break. They don't stretch out. They are perfect and they don't tug and pull your hair. I love these and would absolutely repurchase." —Erika lee
Get a set of 100 from Amazon for $6.99 (available in 14 bundles with different colors).
www.amazon.com, www.amazon.com
Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower, when my hair is still damp, I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on, and then after I blow dry it, I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast, and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein
Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas).
Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton
Get a two-pack from Amazon for $13.26 (clip the 20% off coupon on the product page for this price; also available in packs of one and four).
www.amazon.com, www.amazon.com
Promising review: "I was skeptical at first, but I’m so glad that I purchased this. I finally cut my hair short after losing so much hair and thinning. I have a lot of spots where you can see the hair thinning, but this has covered it all. I bought the dark brown, and I put it at the roots. I’ve been so self-conscious for years using this product is helping me so much." —Wendy
Get it from Amazon for $17.95 (available in 14 shades and two sizes).
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Check out a frankly STARTLING TikTok of Lumify in action — they are not joking about how fast it works!
Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard
Get it from Amazon for$11.93.
www.amazon.com, www.amazon.com
Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products.
Head's up that you should start very gently, and that you really only need to use it two to four times a month to get good results without over-exfoliating and compromising your skin barrier.
Promising review: "Not to be gross but when I lightly use this on my dry skin I can see the dry skin cells flying off! Great for cellular turnover. I use on dry skin before showering and finish after shower with good moisturizing oil. Makes my legs feel soft and smooth. Don’t run too hard! Gentle strokes." —Juliet
"Color me converted. It's so disgusting that you want to look away, but morbid curiosity keeps making you turn back. That's really a 'you' creature in the bottom of the tub. You really sloughed off a second skin like a Lizard Person and have now emerged a new person. One who will no longer trust brand-name products because they are a lie. Seriously. Buy this. You don't even know you need it, but you do. You really, really do." —Mandi Konesni
Get it from Amazon for $10.99 (also available in a set of two).
www.amazon.com, www.amazon.com
Check out aTikTok of the Briotech spray in action.
Promising review: "This spray is amazing. I had a rash on my face, and it disappeared after one use of this spray. I had a stye in my eye, and the skin around the eye was irritated. This spray fixed not only the irritation, but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. TheSOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466
Get it from Amazon for $16.99+ (available in four sizes and in multipacks).
www.amazon.com, www.amazon.com
Promising review: "I’m really impressed with this product. It’s very easy to apply, the same way you would any lotion. It absorbs quickly into the skin. There is a very light, pleasant, fragrance. I had no issues with application or streaks. The tanning lotion gives a nice bronze appearance to the skin which is what I was looking for. The sunless tanner allows you to continue to build the color until you reach your desired look." —Amazon Customer
Get it from Amazon for $10.47(available in Fair to Medium, Medium to Deep, and several sizes).
www.amazon.com, www.amazon.com
This treatment is for all curl types!
Promising review: "I love this hair conditioner I LITERALLY use it every DAY! It leaves my hair so soft, and my natural curls are so bouncy! I’m in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" —Wendy
"Winter is here, and my hair desperately needed new products. I saw this on TikTok and decided to try it, and it did not disappoint. No frizz, soft curls, and no shrinkage. It has great slip and not a strong smell at all; very pleasant. The size of the product is huge, and it will last me awhile. Definitely a staple for me. Highly recommend!" —MamaAKC
Get it from Amazon for $9.65.
www.amazon.com, www.amazon.com
Promising review: "The patches work great, I could see difference just after a few uses. They stick really well and stay on all night. They feel cool and soothing and I love how easy they are to use. Highly recommend!" —M. Brinson
Get a set of 12 from Amazon for $18.89.
Amazon, www.instagram.com
Hanalei is a small business that specializes in lip and body care products.
Promising review: "It keeps your lips kissable and soft!!!! I love love love this product. I’ve been using it for the past few years and it’s by far one of the BEST lip moisturizing products I’ve ever used!!!! If you want soft, nourishing lip treatment, well, this is the product for you!!! Hey, hurry up before I order them all! 🥰" —P. Washington
Get it from Amazon for $16.75 (available in clear and four colors).
This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.
Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff-free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." —Martin C.
Get it from Amazon for $15.88.
www.amazon.com, www.amazon.com
PSA: Do not shake the bottle before use!
Promising review: "I rarely ever get pimples, but every once in a while, when I do, they seem to last forever. A coworker of mine suggested I try this. I am SO happy I did. I had one very large pimple and two tiny ones — when I used this, they were all gone by the time I woke up. It does have a semi-potent smell, but it goes away after applying. I have never used a product like this before. I am so pleased to have this. I have very sensitive and dry skin, and this did not irritate my skin at all. I find it fun to put on. Would definitely buy again in the future." —Stephanie
Get it from Amazon for $20+ (available in glass or plastic bottle, and in packs with drying patches).
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
Get it from Amazon for $19.99 (available in 12 shades).
Most reviewers recommend doing this treatment once per week.
Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala
Get a set of four from Amazon for $19 (also available in a set of 16 and in two other styles).
Amazon, www.amazon.com
Juno & Co. is a small business specializing in personal care and skincare products.
Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1–2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!" —Amazon Customer
Get it from Amazon for $14.99.
www.amazon.com, www.amazon.com
First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products.
Promising review: "I saw a dermatologist recommend this on TikTok, and I figured I’d give it a try.I have had red bumps on the back of my arms for as long as I can remember, and have tried multiple things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use it 1–2 times a week, but I usually use it every other day, and I useCerave Rough & Bumpy Lotion after, and now my red bumps are almost nonexistent. This product has truly been life-changing, and I would recommend it to anyone struggling with red bumps! 10/10!" —Sydney
Get it from Amazon for$12+ (available in two sizes and three scents).
Amazon
Touchland is a small business that specializes in hand sanitizers.
Check out a TikTok of Touchlandin action.
Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R.
Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options).
Reviews have been edited for length and/or clarity.
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Lifestyle Beauty
Ghostjacker13 27/06/2025
I won't let her She'll be upset I know it's better Than somethin' I'll regret She'd been dishonest And insincere I lost my mind 20 times a year Breaking the chains around me Nobody else can bind me Take a good look around me Now I'm breaking the chains!! 🌹
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