36 Products That Are Poised To Become Your New Favorites
Amazon, www.amazon.com
Promising review: "I love this bag. It holds everything. I even used it as my extra allowed personal item on the plane, and I had all I needed tucked right in this bag. Even my water bottle and reading materials fit well. It’s got cute style. It's easy to locate in the house because of its bright colors. Washes up fantastically. The snaps work great, so things do not easily spill out. The inside pockets are perfect for phone and small wallet and provide easy access to them." —L.
Get it from Amazon for$9.99(available in 38 styles).
Amazon, Emma Lord/BuzzFeed
I bought this after being peer-pressured by all the lovely reviews, and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry.
Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II
Get it from Amazon for $9.99.
www.amazon.com, www.amazon.com
Check out aTikTok of the flowers in action.
Promising review: "Great afternoon activity. All of the flower Lego sets are great for a break and getting your mind off things. We have several different flower ones in a vase, and they all seem to fit nicely together." —Jeremy Moeller
Get it from Amazon for $10.19.
Amazon
Promising review: "I have been searching for a brown mascara and this is it! It’s the best mascara I have used in a long time. Goes on easily without clumping. Lifts and separates my lashes. I’m so happy with it! I set up a subscribe and save so I don’t run out!" —jeanielemo
"I bought the latte brown and really like the look of it. Black mascara looks costume-ish on me. This color has a softer, more natural look on me. Thought it was worth a go and am not disappointed." —Garden Girl
Get it from Amazon for$9.09 (also available in three other shades of black).
Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.)
Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults.
Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more.
Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy
Get a pack of eight from Amazon for $10.99.
Amazon
I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Get it from Amazon for $21.25 (also available in pink honey!).
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy
Get it from Amazon for $6.20.
Emma Lord/BuzzFeed
I stared at this for months online before caving and buying it, and when I tell you!! It jazzes up my morning coffee in a way that makes my little '90s baby heart sing. I've also loved it on Greek yogurt, oatmeal, and mug cakes. Plus, when I am feeling lonely for a real Thin Mint, and we're not in Girl Scout cookie season, I'll shake this on an Oreo Thin to stave off the despair.
Get it from Amazon for $4.79.
Amazon, www.amazon.com
The kit comes with three different numbered canvas designs, seven paint pots, a mini brush, and an easel.
Promising review: "I have to admit I was skeptical because of the price and size. However, I got these for my husband for his birthday (he loves Bob Ross) and what a find!! We had so much fun mixing colors and painting. Would definitely recommend. The fact that they are small makes them even more special. I wish there were more to paint!" —slb m
Get it from Amazon for $6.80.
www.amazon.com, Amazon
Promising review: "I love these! These add the cutest touch to any outfit. They make you feel better about wearing a hair tie on your wrist. And they function great as both a hair tie and a bracelet! Not too tight to wear as either. Love them!" —Tiara Scheurell
Get a set of 20 from Amazon for$7.99 (available in 10 styles).
Check out a TikTok of Murdle in action.
The best part?? Once you finish "Murdling," you can use your sleuthing skills on Volume 2, Volume 3, and a whole BUNCH of other themed Murdle books!
Promising review: "The puzzles are a lot of fun but the characters, story lines, and other details take the Murdle experience to another level. I have no idea how the author came up with all of this creativeness! You can Murdle solo or with friends. I look forward to future volumes but this one will keep me busy for awhile!" —Liz Gately
Get it from Amazon for $10.25.
www.amazon.com, www.amazon.com
Promising review: "So soft and fitted to my feet. Probably going to get other colors very soon. Love an easy slip-on that’s affordable." —Bran fish
Get it from Amazon for$27.99 (available in women's sizes 6–11 and dozens of colors).
Promising review: "If you’re looking for a cute Band-Aid that has flexible fabric, these are it! I only use flexible fabric band-aids because they’re way more comfortable and stay on better. Bonus that these are a cute design!" —Jessica
Get a pack of 30 from Amazon for$3.77.
www.instagram.com, www.amazon.com
Schylling is a small business that specializes in modern and retro toys, games, and sets.
Promising review: "Great, and I love that it has a tray to sit on. I love how firm this is to squeeze, and the slow release is really relaxing. The included dish is a great touch — it keeps it clean and gives it a dedicated spot to rest." —AZMOM
Get it from Amazon for $7.23 (the color is either blue, pink, or purple and gets selected for you at random)!
Check out the rest of the Needoh fidget toy options on their Amazon storefront!
Amazon, www.amazon.com
Psst — Coco Wyo has a *ton* of other cozy stress relief coloring bookswith different themes in theirAmazon storefront!
Another psst — you can pick up a cult-fave colored pencil set on Amazon for $9.59!
Promising review: "Oh my gosh. Hands down one of my absolute FAVORITE coloring books. Anything they put out, I will buy. It just is what it is. I love that there is so much to color while simultaneously not too much. You still have so much creative freedom with this one but it's so easy to make fun designs. If you're thinking about it... DO IT!" —SE Reviews
Get it from Amazon for $7.99.
www.amazon.com, www.amazon.com
Promising review: "I love everything about this! Easy to use! Works great for phones or Kindles! Decently priced, lightweight, and very sturdy! The soft pillow provides a comfortable lap experience while reading!" —Kimberly
Get it from Amazon for$39.99.
Emma Lord/BuzzFeed, www.amazon.com
iJoy is a small business that specializes in headphones and tech accessories.
I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point.
Promising review: "These headphones surprised me. I thought they were not going to be as great because of how cheap they are, but the bass is amazing! The noise cancellation is so good that I can’t hear anything. The volume is loud and sound quality is a win, and just how I like it. Very snug and comfy, recommend! Thanks TikTok, lol :)." —Chevelle Revero
Get it from Amazon for $19.99+ (available in five colors).
www.amazon.com, www.amazon.com
Promising review: "This stuff is magic! I have very dry, gray colored lips that need a lot of moisture and care. This isn't *just* a lip tint, it's a beautiful moisturizer and smells amazing! It allows for your skin to breathe and it also sloughs away dead skin when you wipe it off. Color stays for a long time. I literally only buy this for my lips!" —Amazon Customer
Get it from Amazon for $12 (available 12 shades and multipacks).
www.amazon.com, www.amazon.com
Promising review: "So SO CUUUTE! 10/10!! Good product and keeps my straw from getting bugs or germs on it! Plus, it’s really cute." —JennA
Get a set of four from Amazon for$5.99.
www.amazon.com, www.amazon.com
Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M
Get a pack of three from Amazon for $15.99+ (clip the 20% off coupon on the product page for this price; available in 16 sets, as well as two-packs and individual pairs).
www.amazon.com, www.amazon.com
Hello, I'm a walking cliché of Woman In Her Mid-30s Who Is Very Obsessed With Protein, since it took me three decades to realize I'm in a much better mood all day if I cram it in at every opportunity. I'm very, VERY picky about the protein bars I'll eat — Barebells and Nick's are my go-tos — and these Built bars knocked it out of the park! They have a truly marshmallow-like consistency and the most ridiculously satisfying texture and chewiness. The flavors I've tried have all been spot-on, and they don't leave any kind of aftertaste. I am perpetually out and about and in need of a snack, so I have one of these in my purse at all times!
Get a pack of 12 from Amazon for $29.99+ (available in nine flavors).
www.amazon.com, www.amazon.com
Promising review: "No matter how your day goes, if you are a tea drinker, put this lil' guy in your cup of tea and he’s sure to make you smile! He works as expected to steep your tea ... the smile and brighter mood are decided bonuses! He’s very easy to fill with tea leaves, and after your cuppa, he is really easy to clean! I have a number of different infusers for tea. This cute lil' unicorn is already my fave. ❤️🦄❤️" —Vicky S.
Get it from Amazon for $12.70.
www.amazon.com, www.amazon.com
Promising review: "I love this! It’s well painted, and the solar light works great. It is the cutest thing on my patio table." —solowithpits
Get it from Amazon for $19.77.
Amazon
Promising review: "This has got to be one of my favorite purchases of the entire year. It's absolutely perfect in every single way. Perfect size, perfect cook every single time, perfect little skully face. Incredibly simple to use and clean. I can't rave about this thing enough. Absolutely fantastic!" —Kelsi E McCoy
Get it from Amazon for $16.99.
www.amazon.com, Amazon
Yellowbirds Foods is a small business that specializes in "curious and flavorful" hot sauces.
Promising review: "The heat sneaks up on you! Super delicious. I like it in place of a spicy mustard. Flavorful, but with a sneaky, slow build heat. The mushroom is really subtle — but the umami flavor is there!" —Molly Leftwich
Get it from Amazon for$14.
Amazon
Promising review: "You can't tell it's not solid gold. I've worn this every day for nearly a month, and it still looks fantastic. This is, I think, my fourth or fifth Pavoi purchase (specifically for their gold-plated jewelry) in the last year or so, and honestly, I won't order any other brand. Pavoi gives Vermeil a run for their money. The quality is that good. I've yet to have a single piece change in color, chip, or tarnish. All look just as good as the day I got them." —Candy H.
For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelryfor more options, including earrings, bracelets, and anklets!
Get it from Amazon for $14.45 (available in two finishes and one other style).
www.amazon.com, www.amazon.com
Reviewers especially love this lamp for small spaces, since it doesn't take up valuable surface area!
Promising review: "I love the way the light looks and the many colors, but honestly I love the flexibility of the neck. I can manipulate it to fit the function of what I am doing. I have used it as reading light and mood light by the bed. I had no problem reading my book at night. I have used it as a task light to do arts and crafts. More recently, I have used it at work and it now has a permanent spot at my desk. The light was a great value for the money for me." —Terese
Get it from Amazon for $35.99 (available in two colors).
Each set comes with a 100-color palette, a sketch pencil, a sponge, a swatch sheet, and three water brush pens.
Promising review: "Love collecting watercolor sets, and this one is amazing — so many exquisite colors to paint with. Creativity is everything, and imagination with all these colors is unlimited. Pure happiness!" —pve
Get it from Amazon for $29.99.
www.amazon.com, www.amazon.com
Promising review: "These sponges are adorable!! I've gotten so many compliments on them from friends and family. They're bright and look great along my sink. I haven't used them yet because I don't want to ruin them, but they look like decent sponges. They're so pretty, though you probably won't want to use them either! They would make a great housewarming gift!!" —EC
Get a set of three from Amazon for $10.
Amazon
Promising review: "BEYOND DARLING. They arrived and I giggled out loud. They are the cutest little things EVER. They make me SO very happy. They are well made and high quality. So glad I stumbled across these!!!!!" —Madeleinexo
Get a set of five from Amazon for $16.99(also available as cats and ghosts).
Amazon
Promising review: "I loved these socks so much I went and bought a second pack. They are soft, fit great, and the quality is really good. They're not too thick, either." —veda moynihan
Get a pack of three from Amazon for $13.99 (available in 31 other sets).
Emma Lord/BuzzFeed, www.amazon.com
I own a ton of these in different colors now because it is SO easy to comfortably secure my hair in them, and they're so strong that the hold lasts all day. People are always asking me where I got mine — it's such a sweet little subtle touch to an outfit!
Get a set of four from Amazon for $9.49 (available in 11 sets).
Promising review: "This is the most beautiful piece of dinnerware I’ve ever owned. So much so, that if there’s ever a reason I would need to evacuate, I’m grabbing my animals and this plate." —Foxysinnatra
Get it from Amazon for$17.99 (available in three other styles).
Psst — if you want to buy the whole mushroom gang, you can grab the matching teapot and matching bowl and plate set!
www.amazon.com, Amazon
Promising review: "Just received these cute little boxes and am in love with them. Very thick and sturdy plastic but easy enough to open. These will work perfectly for filling solid perfumes and giving out as stocking stuffer gifts as I don't have to worry about it being a snug fit/lid falling off. I imagine these would also be great for pretend food for kids' playsets or for a kid's trinket box. Overall, I love them, love their feel, love the colors, and am very happy." —Mary
Get a set of six from Amazon for $6.99.
Amazon, www.amazon.com
Promising review: "The perfect little coffee spoons on my coffee bar! They go with my modern vintage thrifted decor and make me smile. 🥰" —Lindsey
Get a set of six from Amazon for$6.25.
Sayso is a small woman-owned business that specializes in the first-ever cocktail tea bag, perfect for cocktails *and* mocktails.
Promising review: "I was a bit skeptical when I purchased, but these are actually fantastic. The taste is great and the bags make it incredibly easy to mix up what would otherwise be complex cocktails quickly and easily. I've had the spicy marg, espresso martini, and old fashioned versions, and while they aren't exactly the same as the original they are wonderful for making yourself a cocktail at home. Highly recommend." —Meredith
Get a pack of eight from Amazon for $14.99 (available in six other cocktail styles and larger packs).
Reviews have been edited for length and/or clarity.
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