36 TikTok Products You’ll Be So Happy You Took A Chance On

36 TikTok Products You’ll Be So Happy You Took A Chance On

BuzzFeed-Shopping·2026-09-11 05:00

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36 TikTok Products You’ll Be So Happy You Took A Chance On

This beloved “sunkissed poppy” hand soap and holy grail oscillating fan are so good that really, they’re the ones taking a chance on you.

Posted on Sep 9, 2026

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by Emma Lord BuzzFeed BuzzFeed Staff

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

1. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. 

Emma Lord/BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $7 (available in three shades). 

2. A set of The Met x Band-Aidsfeaturing iconic works by the famed Japanese artist Katsushika Hokusai — these Band-Aids are part of a collaboration with the iconic museum, so now whenever you get an "ouchie," you can be a walking work of art for everyone around you. 

Amazon

Check out a TikTok of The Met x Band-Aid collab in action. 

Promising review: "So totally awesome. 😬 I needed new Band-Aids — I’m always doing something ridiculous, and with these, so pretty. I have one cat that likes to let me know when she’s done with pets, and I have claw marks from her — not to mention my general clumsiness with gardening and cooking. Love them!!" —Mom the Handyman

Get a set of 60 from Amazon for $6.29. 

3. Eqqualberry NAD+ Peptide Boosting Cream, one of those K-beauty skincare products so effective that you'll be like, "WELP, that was worth every penny spent!" This firming, lifting neck cream includes peptides and advanced NAD+, which helps with cell health and DNA repair, for deep absorption and noticeable results. Reviewers mentioned feeling a difference on the first use! 

www.amazon.com, www.amazon.com

Promising review: "This seemed a little pricey at first, but after a few weeks, my skin is remarkably smoother. The texture is finer, fine lines have disappeared, and the texture is smooth. It absorbs into the skin well, so ideal for both at night and under makeup. There is no fragrance, which is a plus for me. It’s an excellent value for the money, and it’s a great product." —Emily

Get it from Amazon for $23.99. 

4. A pair of ButterLuxe biker shorts from cult-fave Amazon brand CRZ Yoga that are so soft, comfortable, and workout-friendly that reviewers compare them to $48 Aritzia Atmosphere Biker Shorts, the $64 Lululemon Align Biker Shorts, AND the $88 Skims High-Waisted Shorts. This is a "run, don't walk" situation, y'all. 

www.amazon.com, www.amazon.com

Pro-tip: like a ZILLION postpartum humans said this was ultra-soft on their bellies, especially after C-sections!  

Check out aTikTok of the ButterLuxe biker shorts in action. 

Promising review: "MY FAVE. I have four colors of these shorts now! They’re so soft. Squat proof. The perfect length. Great quality material. I wear all of them every week, and they’re still in perfect condition." —Steiner Mom

Get it from Amazon for $24(available in women's sizes XXS–XL and 23 colors). 

5. Kitsch's Scalp Renewal Brush will be a shower must-have for anyone with build-up and oiliness, or anyone whose scalp could use an exfoliating, invigorating ~refresh~ to help encourage growth. This works as both an exfoliating comb and scalp brush, and is a great option for dandruff removal! One reviewer said this made them replace their Wet Brush for good! 

www.amazon.com, Amazon

Check out a TikTok of the scalp renewal brushin action. 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody who has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Get it from Amazon for $9.99 (available in four colors). 

6. A reviewer-beloved, slow-rising "butter" squishy, because when you're reeeeally stressed out, squeezing the light out of this thing will make you feel butter about it. 

www.amazon.com

Check out a TikTok of the butter squishyin action. 

Promising review: "I absolutely love this butter stick squishy! The soft texture and slow-rising design make it incredibly satisfying to squeeze and play with. It’s perfect for relieving stress during busy workdays and keeps my hands occupied while I focus. The bright yellow color is cute and cheerful, and it has held up well with regular use. It also makes a great desk toy, party favor, or small gift for kids and adults alike. A fun, calming, and high-quality squishy that I highly recommend!" —Milagros Lopez

Get it from Amazon for $7.59+ (available in a two-pack and in gold). 

7. A set of DEET-free handy mosquito-repelling bracelets for the ultimate in genius investments — these use essential oils, including citronella, to help stop those teensy vampires in their tracks. 

www.amazon.com, Amazon

Cliganic is a small business that specializes in all-natural personal care products. 

Check out a TikTok of the mosquito-repelling bracelets in action. 

Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me, but the number of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews, and about 99% of them had great results. I've only used this bracelet twice, but both times I was outside and untouched. Delivery was very quick, so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian

Get a 10-pack from Amazon for$8.99. 

8. Maldon Smoked Sea Salt Flakes, aka the ultimate in culinary decadence. If you love that subtle, "chef's kiss," perfect burst of crunch and flavor of regular Maldon Sea Salt Flakes, the smoked version is going to activate happy nerves in your tongue that you didn't even know existed. It's perfect for adding more depth to savory dishes and some counter-balance to sweet ones. McCormick suggests it for mixed drinks like Old Fashioneds, and one bold reviewer even added it to their coffee! 

Amazon

Check out a TikTok of the smoked sea saltin action. 

Promising review: "The smoky sea salt by Maldon is the best by far that I have found. I love the crunch and flavor. I put it on my steaks and on my vegetables and baked potatoes, and top my scrambled eggs with it. I suggest buying two boxes." —Kimberly Yarbrough

Get it from Amazon for $7.90. 

9. A Baccarat Rouge 540-inspired moisturizing body wash infused with white jasmine, red currant, and sweet amber that reviewers swear by for a cheap alternative to keep that delectably luxe scent on them all day long. Nothing wrong with smelling a lil' ~~expensive~~! 

Amazon, Emma Lord/BuzzFeed

I bought this after being peer-pressured by all the lovely reviews, and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry. 

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Get it from Amazon for $9.99. 

10. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. 

Emma Lord/BuzzFeed

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $15 (also available in pink honeyand nude honey, plus coordinating eye shadow palettes, mascaras, AND eyeliners!). 

11. Tree Hut Sunkissed Poppy Hand Soap infused with hyaluronic acid and ceramides to help hydrate and restore skin health so your hands can be super clean *and* super nourished. Now all you have to do is prepare to have the link to this handy whenever guests come over and are like, "WHERE DID YOU GET THIS DELECTABLE SOAP??" 

Amazon

Check out aTikTok of the Sunkissed Poppy Hand Soapin action. 

I am so very in love with this dreamy, floral, slightly sweet soap that I refuse to stock my bathroom with anything else. It's so fresh and lovely without being overpowering and feels so nice on my skin. I have to wash my hands a lot because of NYC public transit and diaper changes, but my hands are never dry from using this. 

Get it from Amazon for $5.33. 

12. A delightfully affordable foot peeling sprayfor anyone ready to go full YEEHAW!! on a pedicure, without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck. 

www.amazon.com, www.amazon.com

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

"Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian

Get it from Amazon for $6.89. 

13. Fully's Green Tomato Pore Cleanser, a K-beauty staple so good at its job that reviewers say they can literally see the bits of blackheads being removed from their pores. Psst — if it looks familiar, it's because Cardi B loudly shouted its praises, showing how she uses it for two to three minutes as a mask before washing it off as a cleansing foam. 

www.amazon.com, Amazon

Check out aTikTok of the green tomato clay maskin action. 

Promising review: "I was very skeptical about this product. I thought it was another celeb 'paid and promoted' kind of thing. I use it as a mask only on and around the T-zone. It greatly reduced whiteheads and blackheads! It’s a miracle! Usually, I could feel the white head bumps. It now looks so smooth and clean! I've used it four times so far. Don’t leave it longer than recommended if you are using it as a mask. I felt my skin getting dried out." —solemia2

Get it from Amazon for $16.19. 

14. A bladeless, oscillating Dreo Tower Fan reviewers especially love for their bedrooms and offices because it is SO so so whisper-quiet. This remote-controlled fan with nine different speeds and four modes is basically the height of summer luxury — especially because it uses sensors to adjust wind speed as the temperature shifts throughout the day.

www.amazon.com

Check out aTikTok of the Dreo tower fan in action. 

I live in an apartment with a wall air-conditioning unit that simply DOES NOT do the trick when it's 90+ degrees outside. This gizmo is an absolute lifesaver. The air actually feels COOL, and it's so quiet that if the air weren't blowing on me, I wouldn't even know it was on. I love how adjustable the fan speed is and that you have options to let it rotate or not, because I work from home and I am very picky about my working environment. I also appreciate how modern and sleek it looks! You hardly notice it, despite it being so tall. 

Promising review: "I am INCREDIBLY sensitive to noisy fans when I’m trying to sleep at night. I have tried so many different fans, and this is the first and only one that has been COMPLETELY silent, besides just hearing air come out of it. No clicking, no nothing. It’s incredible. I just bought another one for my office." —Lori Perkins

Get it from Amazon for $89.92+ (available in three colors and with or without enabled Wi-Fi). 

15. A "flossing toothbrush" with two layers of bristles — regular firm bristles and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

Emma Lord/BuzzFeed

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I've been using these for awhile, and I love them! I usually use an electric toothbrush, but I feel like I get a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night, and I definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get a two-pack from Amazon for $9.99. 

16. Grace & Stella's Under-Eye Brightener — this brand is KNOWN for its TikTok-beloved under eye masks, so it's no wonder they're changing the game with this option, too. Reviewers love it for helping reduce puffiness, hydrating their under-eye skin, helping with dark circles, and feeling a cool ~refresh~ to wake themselves up in the morning. A few even keep it in the fridge for an extra ZING! 

Amazon

Check out a TikTok of the under-eye brightener in action. 

Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. 

Get it from Amazon for$10.10+ (available in a steel or rose quartz rollerball). 

17. Medicube "No Cast Just Glow Collagen" Sunscreen with SPF 50, a lightweight, non-sticky, ultra-hydrating option from one of the most beloved K-beauty brands of all time. Reviewers are in love with how well it plays with makeup as a primer, especially because it leaves a nice, subtle glowy effect without any white cast. One even compares it to a $55 version! 

www.amazon.com, www.amazon.com

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Check out a TikTok of the collagen sunscreen in action. 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

Get it from Amazon for $18.90. 

18. A teensy2-in-1 nausea relief inhalerto help with spontaneous nausea, motion sickness, morning sickness, and general queasiness (having a human body is hard). You can either use it as a scent inhaler or rub it directly on the tip of your nose for relief. 

www.amazon.com

Check out a TikTok of the nausea relief inhaler in action. 

My fetus was a menace to society in my first trimester, and I was nauseous all day and night. Nothing I ate or drank could make it go away, but NOT eating made it somehow worse, so in between meals this was a quick way to get some relief.  It wasn't a cure-all, but the distinctive herbal scent helped get me closer to baseline when I really needed it during the workday! I also loved how tiny it was for taking in my bag. 

Promising review: "Took this on my first cruise. Anytime that I started to feel woozy, I’d reach for it. I’m sure the required act of deep breathing helped a lot — and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly

Get a pack of two from Amazon for $12.99 (also available in a pack of four). 

19. A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Nothing like a lil' self-care on those aching feet to lift your spirits! 

Emma Lord/BuzzFeed

Check out aTikTok of the foot masks in action. 

I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days! 

Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018

Get a set of three pairs from Amazon for $11.97. 

20. The internet-famous Revlon oil-absorbing volcanic face roller that will swipe over your face like a magic wand to make excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. 

www.amazon.com, www.amazon.com

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

Get it from Amazon for $6.53.    

21. La Roche-Posay Toleriane Double Repair Face Moisturizer, which is an oil-free moisturizer formulated with protective ceramide and hydrating niacinamide, so it might actually replace more than one step in your skincare. Reviewers are especially obsessed with how well it works as a makeup primer! 

Emma Lord/BuzzFeed

Check out a TikTok of the moisturizer in action. 

I have had on and off dry patches on my face for *checks watch* my whole life, which I just accepted as a consequence of being a human in their thirties who spends a lot of time outdoors in cold weather. It took like two seconds for my (SPECTACULAR) dermatologist to assess the situation and recommend this. The dry patches around my mouth and eyes were gone within two days of using this. It absorbs so quickly into the skin that I was almost scared it wasn't doing anything, but the long-term results are undeniable. My skin is softer, and I was able to cut out the expensive niacinamide and exfoliant I was using, making this one of the most cost-effective skincare moves of my life. For context, I am not wearing any makeup in the above shot aside from my beloved $7 tubing mascara, because this evens my skin out enough that I feel like I don't need foundation anymore. I am so grateful my dermatologist recommended this to me, and I only wish I'd gone to see her about it much sooner! 

Get it from Amazon for $24.99 (available with SPF and in various sizes). 

22. A "spray and go" enzyme-based laundry stain remover designed to work its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes, so you don't have to do any heavy scrubbing yourself. 

www.amazon.com

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and I can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Get it from Amazon for $9.99+ (available in different sizes).

23. Dae Cactus Fruit 3-In-1 Styling Cream, an investment-worthy holy grail product for smoothing slick-back styles, defining curls, or prepping your hair pre-blowout for extra shine ✨. A lot of reviewers note that they love this for slick back styles because it's so non-greasy that they don't have to wash it out of their hair to re-volumize it — a touch of dry shampoo, and they're raring to go! 

www.instagram.com, www.instagram.com

Check out a TikTok of the Dae styling cream in action. 

Dae is a small business that specializes in haircare and styling products. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

Get it from Amazon for$30. 

24. Londontown's Glow Getter Nail Luminizer,a nail treatment and gorgeous sheer polish hybrid that will let you take care of your nails in the chicest way possible. This is an excellent compromise for anyone who wants to keep their nails looking lovely without the upkeep of an entire manicure — this doesn't require a base or a top coat, and gives off a subtle, radiant gleam. 

Amazon

Londontown is a small business that specializes in nail care products. 

Check out a TikTok of the nail polish in action. 

Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples 

Get it from Amazon for $20. 

25. A jar of internet-beloved The Pink Stuff, which will tackle so many darn things that it'll be the BFF of every room in your house. Need to paint over a stain on the wall? Get it off with The Pink Stuff. Think you need to replace that caked-over grimy pan? Put The Pink Stuff to the test. About to hire cleaners to tackle whatever the heck is going on in your tub? 1-800-The-Pink-Stuff, baby!!

www.amazon.com, www.amazon.com

I am in my mid-30s now and know which products are best to clean certain things in my home, but when I was in my twenties, I most certainly did not. This was the PERFECT cleaning catch-all for someone who didn't know what they were doing. I used it on my caked-over pans, to clean the stainless steel sink, and to clean all the bathroom grime. It's also a dream come true for a renter, because it is super tough on messes, but never scratches surfaces or peels paint off of them. (Trust me — I had to use this stuff to get red wine off the wall once after I left a bottle on top of the fridge and it unceremoniously smashed all over the place. Did I mention I was a hot mess in my 20s??) 

Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do in this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? ...This will make it look like a new paint job. Baseboards need some love? A pea-sized amount of this makes them look brand-new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT

Get it from Amazon for $5.97+ (available in three sizes and a brand new SQUEEZABLE version!!) 

26. BrüMate's 25-ounce Rise Water Bottlewill keep your drinks cold for a full DAY, almost like they're frozen in time. But that's typical of BrüMate products — what makes this stand out is that it is really and truly leakproof and features a magnetic lid that flips back the moment you snap it open. There's a lovely built-in SoftSip straw that's very gentle to use, and a removable stainless steel one, too. 

Emma Lord/BuzzFeed

Check out a TikTok of the BrüMate Rise Water Bottle in action. 

I have been on the hunt for a leakproof, "throw it in your bag" water bottle for a long time, and this is the holy grail of them. I've had this thing knocked off my couch and rolling all over my living room so many times now that I know for a fact it keeps its promises. I am the mom to a very curious little baby boy who likes to lunge and grab for things, so having this in my arsenal has been a total lifesaver in the spill department. I am especially impressed by how long it stays cold! I put my iced tea in here every morning, and by the time I wash it out at night, the ice is still perfectly intact. I also just love the sipping experience! The straw is very soft and satisfying to use. 

Get it from Amazon for $37.99+ (available in 19 colors and four sizes). 

27. Catrice "Instant Awake" Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when your summer schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version. 

www.amazon.com, www.amazon.com

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in five shades). 

28. An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo's $90 Santal 33 version, and a throw so satisfying that reviewers can't stop gushing about it. If you're in the market for a signature scent to keep your space relaxing and cozy, look no further than this jasmine, oud, and sandalwood blend. 

www.amazon.com

Lulu Candles is a US-based small business that specializes in scented candles and perfumes. 

Check out a TikTok of the Lulu Candle in action. 

Promising review: "This is such a great candle that fills the room quickly with a really nice, strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle, and this one is very, very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" —Cristina Bertolotto

Get it from Amazon for $16.95+ (available in four sizes, in gift box options, in packs of two, and in a variety of scents). 

29. JBL's Live 770NC Wireless Over-Ear Headphones that will feel like a seamless extension of your own body, thanks to the adaptive noise canceling tech and the absurd all-day comfort. A lot of reviewers rave about how well these headphones perform for the price point, given the sound quality and 65+ hour battery life, and compare them to much more expensive Apple, Sony, and Bose versions. 

Emma Lord/BuzzFeed

Check out a TikTok of the JBL headphones in action. 

I am a recent convert to these JBL headphones, and as someone with a big chonky head, I CANNOT recommend them enough. I have had to "stretch out" every pair of over-the-ear headphones I've ever bought, but these were comfy on my noggin and gentle on my ears (even with earrings on!) from the moment I opened them. The sound quality is absolutely gorgeous — I've been bopping around to the Wicked soundtrack like I'm an extra in both of the movies. I also am obsessed with how well these cancel noise, as someone living in very noisy NYC! 

Get it from Amazon for$119.95 (available in four colors). 

30. A hanging cosmetic bag whose motto is "No beauty product left behind!!" This clear-pocketed compact bag fans out so you have all your beloved makeup and skincare at your disposal, converting any hotel bathroom into home sweet home. 

Emma Lord/BuzzFeed

I will scream this thing's virtues on every corner of this earth. I used this on an eight-day international trip. It fit a veritable arsenal of products — all of my skincare, makeup, hair supplies, toothbrush, toothpaste, and deodorant were wedged in the different pockets, and still compacted easily and went right into my carry-on backpack. It made setting up at the hotel a two-second process of hanging it up and having all my products instantly accessible to me and easy to put away. I cannot imagine traveling without it, especially now that I've used it on a multi-city trip where it was so handy to fold back up and take through several hotels. At one point, I forgot to properly close a lotion, and it exploded a bit, and the bag was super easy to clean from the inside! 

Get it from Amazon for $16.99 (available in two sizes and 12 colors). 

31. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time, with many claiming it's just as good or "much better than some of the more expensive shampoos" with similar effects. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. 

www.amazon.com

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Get it from Amazon for $14.95.

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

32. MagicMinerals AirBrush Foundation, your new favorite alternative to Dior's (discontinued!!) Airflash that lives up to the hype — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. 

www.amazon.com, www.amazon.com

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, which mentioned that it performed like Dior's Airflash, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $19.99 (available in 12 shades). 

33. A jewelry-cleaning stick with cleansing solution on a brush designed specifically to get in the nooks and crannies of your jewelry, so you can dig out all the grime that's accumulated over the years on the cheap instead of taking it to the jeweler.

www.amazon.com, www.amazon.com

Promising review: "I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday, and it arrived the following Saturday, fast shipping! Today is Sunday, and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather

Get it from Amazon for $9.48.

34. Joesoef's pharmaceutical-grade anti-acne sulfur soap that people with acne, rosacea, dermatitis, and clogged pores swear by for helping clear their skin and relieve the tenderness. A lot of reviewers noted that they found this specific product after their dermatologists recommended it to them! 

www.amazon.com, Amazon

Joesoef Skin Careis a small business that specializes in anti-acne skincare products. 

Check out a TikTok of the sulfur soapin action. 

I've had hormonal acne on and off my entire adult life and tried so many things that didn't work that I just accepted that I'd have to deal with it forever. I came across this product while writing a BuzzFeed skincare post a few years back and tried it for myself. I have gotten like, maybe ten zits since then (and I'm not even sure if they count, because it was when I was pregnant). I use this once a day at night and follow up with La Roche-Posay Toleriane Double Repair Face Moisturizer and the combo made my hormonal acne vanish!  

Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." —Sandy G

Get it from Amazon for $12.99(also available in multipacks). 

35. A cloud-shaped utility knife you *need* in your life if you're a person who gets a lot of packages — this will save you a whole lot of time and effort (and DESPAIR over your ruined nails) with quick, easy cuts. 

Emma Lord/BuzzFeed, Amazon

Check out a TikTok of the cloud knife in action. 

Between my job on the shopping team at BuzzFeed and being a first-time mom, I have a LOT of packages to open, and very little time to do it while my creature "naps" (air quotes because naps clearly go against his baby religion). I am also very, VERY vain about my nails, so I refuse to open packages without some kind of blade. I ordered a pack of these a few years ago, and even though I have lost all but one of them (I am very disorganized, oops), it still performs as well as it did the day I bought it! It gives super clean cuts and gets packages open instantly, and automatically retracts when you're done, so you don't have to worry about putting it in a drawer. 

Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski

Get a set of six from Amazon for $6.49. 

36. A ridiculously durable, windproof travel umbrella with a LIFETIME warranty, making it the true last umbrella you'll ever buy. This uses fiberglass ribs instead of flimsier aluminum, which helps it keep its shape in 70+ mph winds, and still manages to be super lightweight and compact for travel.

www.amazon.com, www.amazon.com

Check out a TikTok of the Tumella Umbrella in action.

I am originally from Seattle, so I hate umbrellas of all kinds!! But I bought this one on Prime Day because the only way to take my baby out in the rain in NYC is to wear him in a carrier and hold an umbrella above us. This thing is HARDY. We have had some of the biggest, wildest winds and sideways rain in New York this summer, and this thing never flinches. I also ADORE the instant open with a button, which I only have to use one hand for. It's super compact and slides easily back into its waterproof cover to store for later. I can't believe how affordable this umbrella is, given how well it holds up and how well it's designed! 

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker

Get it from Amazon for $19.99+ (available in 25 colors and packs of two). 

Looking for a shortcut to more ~viral~ finds? Try these:

* TikTok Products That Work So Well I Can’t Wait For You To Try Them

* These Are The 34 TikTok-Famous Products I Actually Swear By

* TikTok Products You’ll Be So Happy You Took A Chance On

* Even If You Can’t Stand TikTok, Here Are 36 Products That’ll Have You Reluctantly Saying “Alright, You Win This Round

* TikTok-Beloved Products You’ll Enjoy Using An Almost Embarrassing Amount

Why Trust BuzzFeed Shopping?

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.

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