37 Hair Products From Amazon Our Readers Are Loving In 2025 So Far
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Reviewers also use this as an easy detangler both for themselves and for their kiddos!
Check out a TikTok of Sol de Janeiro leave-in conditioner in action.
Promising review: "Perfect hair day every day! This spray is both beautiful and fragrant! It leaves my hair feeling soft, smooth, and refreshed, while the scent is absolutely delightful. A must-have for anyone looking to add shine and a lovely fragrance to their hair routine!" —charlotte
Price: $28
Promising review: "My granddaughters have long curly hair, and this is the first product that actually worked at getting the tangles out! Their hair was soft and no tears were shed while combing through, which to me is most important! The smell is nice and not overwhelming. Overall, this is just a great product and I will definitely be buying again!" —Danielle Bustamante
Price: $7.49+ (available in two sizes and a two-pack)
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Promising review: "I love these! These add the cutest touch to any outfit. They make you feel better about wearing a hair tie on your wrist. And they function great as both a hair tie and a bracelet! Not too tight to wear as either. Love them!" —Tiara Scheurell
Price:$5.99+ (available in nine styles)
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Promising review: "First time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz and lots of volume. Hope this review helps you anyone out there that have similar hair!" —Anon anon
Some reviewers with 4a–4c hair liked this brush, but others didn't. If you're looking for something that was designed with coilier hair in mind, you may wanna check out the Revlon One-Step paddle brush.
Price: $31+ (available in five versions)
Amazon
Here's what it includes: the dryer base, an oval brush, a paddle brush, a styling concentrator, and two auto-wrap curlers.
Check it out in this TikTok!
Promising review: "I've been eyeing the other brand for a long time...you know which one. I just couldn't stomach the cost. This one isn't cheap by any means, but it's a lot better deal than the other. People say it's loud and yeah, it definitely is, but not louder than I'd expect a dryer to be. Every tool works better than I expected it to. It dries my hair in a flash, reduces my copious frizz, and I'm just completely enamored with being able to dry and curl my hair at the same time. It feels good in the hands, no cheap-feeling parts. I fell in love with this tool immediately and quite a few washes later, I'm still amazed and in love." —Linz
Price: $249 (available five sets and styles)
Make sure your hair is wet when you use this, and apply liberally from roots to ends. Use once a week or twice a week if you have severely damaged hair.
Promising reviews: "I had a botched hair color. The hairdresser over-bleached and processed my hair. I could hardly brush it because of the damage. I knew I needed to find something to repair my hair. This product has worked wonders. I did an overnight treatment, and I could feel that my hair was more manageable. I love this product. I now use it once a week to help replenish my damaged hair. My hair is very thick so I only got two treatments out of one bottle. I will definitely be using this in the future. It smells good and is easy to apply." —Amazon Customer
"I have used this product three times so far. I have noticed a significant difference in my hair. I had my hair colored and experienced dryness and breakage. This product was recommended by a YouTuber. So, I gave it a try and am pleased. Initially, I used it every three to four days and will now use every seven days. I feel this product has made a huge difference with shedding, tangles, dryness, and breakage. I finally found something that worked for my coily, 4c hair." —Tasha
Price: $30
Emma Lord/BuzzFeed, Amazon
BuzzFeed writer Emma Lord adores these, "I own a ton of these in different colors now because it is SO easy to comfortably secure my hair in them, and they're so strong that the hold lasts all day. People are always asking me where I got mine — it's such a sweet little subtle touch to an outfit!"
Price: $9.99 (available in 14 sets)
Amazon
Promising review: "I have two girls, and we spend a lot of time outside in the summers. I work as a nurse and have seen scalp skin cancer, and I definitely wanted to protect myself and my girls. We usually use the regular spray, but it leaves the hair greasy or stiff. This has a great scent, and a little goes a long way! I was worried about the small size, but it lasted us all summer. Also leaves no residue." —Liz Young
Price: $28
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Promising review: "From the moment I started using it, I noticed a remarkable difference in the texture, shine, and overall health of my locks. Firstly, the Sleek & Shine formula is incredibly lightweight, making it easy to distribute evenly throughout my hair without weighing it down. I appreciate how it doesn't leave any greasy or sticky residue, even when applied to damp hair. This feature is perfect for those of us who prefer a natural and touchable feel to our hair. The frizz control provided by this product is truly impressive... My hair now stays sleek and smooth, even in the most challenging weather conditions. It's like having my personal shield against humidity-induced frizz!" —LM
Price: $6.97 (also available in larger sizes and multipacks)
Promising review: "I have tried a few of their perfumes but it never really smelled that great on me. I tried this one and I am 110% in love with this smell! I get so many compliments and people asking what I am wearing! This will be my go to spray!! 💜" —Ashley
Price: $25 (available in nine scents and two sizes)
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Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein
Price: $18.77+ (available in two sizes and four other formulas)
Amazon
Dae is a small business that specializes in haircare and styling products.
Check out a TikTok of the taming wand in action.
(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.)
Promising reviews: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer!
"LOVE!!! It doesn't make hair greasy, it gets rid of my super frizzy hair, and smooths it down. Easily applied and the applicator is super functional. I love and will definitely buy again for the price! Super good look to it." —Devon Reid
Price: $18
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Promising review: "Thought this would be an inferior product for the price. I’ve always used Bed Head, but this time, when I saw what Bed Head cost, I took a gamble on this wax stick. Guess what?! It works the same as the expensive Bed Head. So save your money and enjoy this affordable, great product." —AJ Carrelli
Price: $7.99
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Promising review: "Possibly better than Deva Curl foam mousse, and I can buy six of these for the price of one Deva Curl. This stuff is awesome. I have type 2c curly hair that, without mass product, gets like Krusty the Clown frizzy. I've loosely been following curly girl routines, sulfate/paraben/yada-yada free shampoo and conditioner, curly girl microfiber towel, satin pillowcase — the whole nine yards. I usually have to put serum, mousse, and sometimes hairspray in it to make it look decent, but then it's all crunchy. I used this stuff on my damp hair and let it air dry, and my hair looked so nice, and it was soft, too, not crunchy. I actually had some nice curls form. So if you're at the end of your rope with your unruly hair, give this stuff a try, and if it doesn't work for you, it was only $4, not $24." —MrsT 111111
Price: $3.98 (also available in a two-pack)
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Kitsch is an LA-based, woman-owned business established in 2010 that specializes in hair accessories.
Promising review: "I ordered this because I was sick of keeping a towel on my head for so long while my hair dried, and if I didn't have a towel, my shirt was soaking wet from my hair after a shower. For reference, I had very long, thick hair and it takes a while to air-dry — and I'm so happy I found this scrunchie! It's a lot bigger in person than it looks in the image, which is great because it covers more of your hair to help dry it. No more heavy towels on my head or tight towel wraps." —Meghan
Price: $11.99+ (available in two colors)
Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd
Price: $18.23+ (available in two sizes)
And check out our full write-up on this Fanola No Yellow Shampoo to learn more.
Amazon
Promising review: "I was looking for a dry shampoo that would be easy to use on the go for a trip I was taking. I had no issues taking this through TSA and it was so easy to use on the go. You literally just pat the poof on your scalp and then rub the powder in. I do have black hair so dry shampoo is usually very visible in my hair, but I didn't have any harder time than usual rubbing this powder in. It did a really good job of soaking up all the oil and giving my hair volume. I'm not a fan of the price for the amount that you get, but it is lasting longer than I thought it would. I would definitely recommend and will purchase again." —Teresa
Price: $18+ (available in nine variations and multi-packs)
Promising review: "I have suffered from dry scalp and dandruff for years. I recently shaved my head and realized just how bad my scalp really was. Red irritated spots everywhere that became very easy to see with my short hair. After using this product along with a coconut oil moisturizer for three days, my scalp is already healing. The product is easy to hold, easy to clean, and feels great on an itchy scalp. I also don’t have dandruff flakes at all anymore. Trust me, you won’t regret purchasing this product!" —Britt
Price: $6.49+ (available in three colors)
Melanie Aman / BuzzFeed, Amazon
When you use this, shampoo as normal, but skip conditioner. Towel-dry, and apply 3–9 pumps of K18 mask. Wait four minutes and do not rinse.
My colleague Melanie Aman swears by this stuff. Here's what she has to say:
"I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a mini bottle on Amazon and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier.
Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate and then you can style your hair (or just let it air dry like I do).
I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey but a little goes a long way. The 15-ml tube I bought has lasted ~five washes, and eventually K18 can become a maintenance product so you won't need to use it every time you wash your hair."
Promising review: "I saw this all over TikTok so decided to give it a try. My hair has been in terrible shape since having a baby last year and this product really has helped my hair feel stronger and look healthier. I wish it wasn't so expensive but since I had such great results I will definitely be buying again." —AMW
Price: $29+ (available in two sizes)
Promising review: "Bought this not expecting that it would work. I've been using products in and on my hair for years, both expensive and inexpensive. This is the best I've used, bar none! It smooths and takes away the tightness of the curls. Will buy it again and again!" —Judith Cohen
Price: $10.97
Promising reviews: "I tried this product based on TikTok recommendations. I thought it was kind of expensive so I waited until there was a deal before I purchased it. Honestly, the bottle is tiny and I was skeptical but this powder really helps give my fine texture and root lift when styling." —DEDRE
"A magical hair volumizer for those who have lost hope. I have always been frustrated with my hair weighing down around the crown, even if I could get some body into it in the morning, guaranteed it was flat by mid-day. This stuff is amazing! I just sprinkle a tiny bit around my roots/crown and it lasts all day and into the next. It's like a dry magic gel! Love this stuff and my 'new' hairstyle capabilities. The container is super tiny (think the height of a cell phone) but a little goes a LONG way. It makes skipping washing hair that much easier for those of us with non-volumized hair/roots." —Jennifer Cibor
Price: $21.95
www.amazon.com, www.amazon.com
Check out aTikTok of the Color Wow Dream Coat Supernatural Spray in action.
Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizz in my hair and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —CheckFirstWithAmazon
Price: $12+ (available in two sizes)
You can also try the extra strength version if you have extremely dry hair or the curly hair version!
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Check out an instructional TikTok here!
Promising reviews: "TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela
"I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I’ve converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" —Patricia
Price: $21.95 (available in six versions)
This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b-4c curls mentioning it worked for them.
Former BuzzFeed Shopping editor Katy Herman has this and says, "It's got over 65,000 5-star rating, and works for more than just dandruff. I get recurring bouts of fungal acne on my forehead, and I recently starting using this at the recommendation of the interwebs (its key ingredient is an antifungal). Every other day, I slather it on the affected area like a wash-off mask, let it sit for a few minutes, and rinse off. My forehead looks better the next day!"
Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo
Price: $15.88
Bek O'Connell / BuzzFeed
See it in action on TikTok here.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!
Promising reviews: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.
"Saw it on a TikTok video. Thought I would try it out. I have long hair and it gets tangly and dry. I could not believe how well this product works. Hidden gem. Definitely try this one." —Kitty kat
Price: $7.50
And read our full review of Elizavecca's Hair Protein Treatment.
www.amazon.com, www.amazon.com
Promising review: "This stuff is amazing. My hair was very dry and the ends appeared split. I bought this stuff from a TikTok recommendation and will never go back. Super light and moisturizing." —Leah
Price: $10.06+ (available in three sizes and a two-pack)
Read more about how biotin could help with the fullness of hair at Cleveland Clinic.
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not in love with the way it smells but others love it when they smell my hair." —Diane J. Huff
Price: $13.95+ (available in four sizes, a two-pack, and three scents)
Promising review: "Love this stuff when I let my hair air dry! Keeps it from going frizzy. I use a lot of John Frieda products!" —JoAnn
Price: $11.99
Amazon
Bounce Curl is a small business that specializes in curl brushes.
Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K
Price: $29.99 (available in four colors)
Amazon, www.amazon.com
Promising review: "Theinternational traveler's BFF. Don't be fooled by the tiny price or size, this little baby is serious. If you are looking for a small travel option rather than lugging your big straightener and giant curling iron around the world, then I think you'll love this. It performs really well, turning my frizzy, wavy hair into a smooth and sleek style. The curling iron option also creates shiny, silky lasting curls! It's easy to transition between both. I also like the grippy handle and the fact that the curling iron clip is a different color than the straightening bars because that helps me see how I should maneuver it around. The voltage goes up to 240, so you are good at using it internationally without a converter (but you will need an adapter just to fit it into various foreign outlets). At this price, definitely give it a try and flaunt your tresses abroad." —Christine
Price: $49.99
Amazon, amazon.com
Promising review: "As a mom of three daughters, I can confidently say that the CHI Original Ceramic Flat Iron is a lifesaver in our household! The importance of a good straightener cannot be overstated — it can truly make or break our day. I’ve purchased many less expensive brands over the years, but they never work as well or last as long as this CHI flat iron. It heats up quickly, glides smoothly through hair without snagging, and delivers a sleek, professional finish every time. With three daughters, we deal with a variety of hair textures, and this flat iron works beautifully on all of them. Whether we’re smoothing out thick, wavy hair or taming flyaways on fine hair, it gets the job done." —Laura B
Price: $49.88
www.amazon.com, www.amazon.com
This treatment is for all curl types!
Promising review: "I love this hair conditioner I LITERALLY use it everyDAY! It leaves my hair so soft and my natural curls are so bouncy! I’m in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" —Wendy
Price: $9.48
Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B.
Price: $6.97
This stuff is free from parabens and provides a sulfate-free haircare system. This is gentle for use on all curl types and textures to help bump up your hair's natural strength.
Former BuzzFeed Shopping editor Jasmin Sandal has this and says, "My hair is the ~perfect~ combo of wavy, curly, and frizzy, and this drugstore product has been a holy grail of mine for some time. I've found that it's the only formula that will give me soft, naturally curly waves come the a.m. and since I'm generally a nighttime hair washer, I have the perfect excuse to avoid blasting my hair with heat. Before hitting the pillow, I like to run my fingers through my towel-dried hair with a pea-sized amount of this, flip my mane over, and then give the ends a good scrunch. In the morn, my hair appears shiny with defined, wavy curls — we're not talking HD — but they have a nice, soft definition to them that doesn't require much styling."
Promising reviews: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair too. I have had super straight to very curly hair over the years and have loved this on all hairstyles." —Bunco Queen of the Universe
"I ended up using this product as more of a daily hair 'moisturizer' because it leaves it so wonderfully hydrated, soft, and manageable. This product has made my natural, 4c hair so much easier to style. I really can't say enough good things about it. It's a great product that I will definitely purchase again. I hope they never stop making this stuff! It's as if it was made just for me!!" —razgirl67
Price: $7.97
Amazon
Promising review: "My hair is naturally very porous and frizzy, and this product has completely transformed it. I use it every time I wash my hair as a conditioner, and my hair has become much more manageable and feels soft, shiny, and smooth. Highly recommend!" —AF
Price: $14.50
Promising review: "I bought this because of the positive reviews and it works wonders on my daughter's hair— it's now smooth and shiny, so much so that I bought it for myself too. We've both been using it for a while and are on our third box. She has straight hair and I have curly/wavy hair and it works for both of us — greatly reduces frizz while deeply hydrating our locks." —Shruti G
Price: $14.99
Let it sit for 30 minutes or up to two hours if your hair is feeling especially damaged.
Promising review: "I just can't believe the difference in my hair!!! I'm in my 60s, and my hair was dry and dull because of my medications. I just hated my hair. I bought this n]ot expecting too much, but was I wrong!!!! I left it on for 30 minutes because I wanted the best result possible. Wow!! My hair feels wonderful, it's fuller and thicker looking, body galore, and I just can't quit looking at my hair. I will NEVER quit using this!!!" —lucymae
Price: $27.99
The reviews used in this post have been edited for length and clarity.
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