37 Super Effective Beauty Products That May Have Been Flying Under The Radar
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@guidebeautycosmetics / Via instagram.com, youtube.com
Guide Beauty is a woman-owned small biz founded by makeup artist Terri Bryant after her own Parkinson's diagnosis made some once-routine makeup techniques more difficult. So she set out to listen to the most common makeup struggles and develop tools to make application easier for everyone!
Promising review: "I have a condition called essential tremor which makes my hands shake when doing fine motor activity such as applying eyeliner and this product has been amazing! I am able to apply eyeliner successfully with the applicator and the quality of the eyeliner is also great. I will be buying again!" —Sofia J.
Get it from Guide Beauty for $50 (available in two shades).
www.amazon.com, Amazon
Promising review: "I got this in hopes of lightening my dark inner thighs. It’s been a month of using the bar every time I shower and I see drastic results already. I was a bit suspicious if this would actually work, but if you are on the fence please take this as a sign to get it and try it out. I’m so excited to see how I look in a few months from now because this things works and it works fast!" —puppbear
Get a set of two from Amazon for $11.99.
www.amazon.com, www.amazon.com
Plus, the snail mucin is harvested in an ethically and environmentally friendly way!
Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby
Get it from Amazon for $17.
Promising review: "Every winter, my fingers and knuckles crack and bleed. I've tried everything on the market to heal my hands. I received this hand cream yesterday and when I put it on, I could tell right away that this was better than anything I'd tried. This stuff started working immediately. I filled all the cuts and cracks on my hands with this cream, and today they are almost healed. I believe that this is the best hand cream ever made on earth." —Steve
Get it from Amazon for $9.04 (also available in multipacks).
Lip Bar
Lip Bar is a Black-owned, woman-owned business and all of its products are vegan and cruelty free (no unnecessary chemicals!!).
Promising review: "The coverage of this tint is perfect!! I love how light the product is; not pore clogging! Customer service was exceptional and patient with me in selecting the correct shade for my complexion! I am a satisfied customer!!" —Sandra L.
Get it from Lip Bar for $17 (available in 12 shades) or from Target for $20.99 (available in 12 shades).
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $11.76 (available in four sizes).
Amazon, www.amazon.com
Promising review: "I saw a dermatologist recommend this on TikTok and figured I’d give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things so I didn’t have very high expectations. After one use, I could already see a difference! It says to use one to two times a week but I use it usually every other day, and I use CeraVe rough and bumpy lotion after and now my red bumps are almost nonexistent. This product has truly been life changing and I would recommend it to anyone struggling with red bumps! 10/10!" —Sidney
Get it from Amazon for $12.
Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana
Get it from Amazon for $7.92+ (available in three sizes).
Promising review: "I found this product through a BuzzFeed article for those with frizzy hair and THIS PRODUCT DID NOT DISAPPOINT PEOPLE! I put this serum through the ringer; I got this to stand up to Bay Area fog AND the nasty, humid heat wave we got a couple weeks ago. No frizz, no extra curls. Nothing! On top of that, it made my hair super glossy. I'm very impressed. Heads up though, a little goes a long way. One pump is enough to cover my hair and I have medium-length hair. Also, it can make your hair look oily if you use too much. I do have oily hair so working on my ends first then working to my roots works for me." —Jazmine Carbajal
Get it from Amazon for $9.99.
It's totally safe and provides fast results with daily use. The pen contains more than 20 uses and according to the brand, if you use it consistently your teeth can become four to eight shades whiter!
Promising review: "This is super easy to use! I keep one pen in my desk at work and one at home. No sensitivity...and I naturally have very sensitive teeth! So this is a big deal for me. I could tell a change for sure from darker stains between my teeth in front that are now gone after only a week. 🤗" —Amazon Customer
Get a three-pack from Amazon for $19.99.
Amazon
Promising review: "Satin caps are wonderful for eliminating frizzy hair and breakage, the problem is that they slide off when you sleep and are not appealing to wear outside of the home...until this. It stays on my head, it’s slouchy with a beanie cap fabric on the outside, satin on the inside, and a drawstring to adjust the size. No had hair days here. I love this cap." —Alisha R. Ezell
Get it from Amazon for $16.99+ (available in 27 colors/prints).
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair ... I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $8.73.
Be sure to click the coupon button and the sale price will be reflected in your cart!
Promising review: "This rolling device is like pure magic. Or voodoo?! You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball, never to be seen again! This is an item that #TikTokMadeMeBuy for sure! I saw a video on TikTok and immediately went on the hunt only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list here on Amazon and once they had it in stock again, they charged my card and sent it my way! ... You will be pleased. Thank me later. ;)" —Veronica Cooper
Get it from Amazon for $4.99+.
Promising review: "I've had oily skin my whole life and have used countless types of oil-blotting sheets because they're lifesavers. THESE ARE AMAZING. Great deal, big sheets, and they pull out one at a time so easily. I used to use Clean & Clear sheets or knockoffs of the same thing but I'll never go back. Give these a try; they are completely worth it. They work well and are easy to use. No negative things to say at all." —Kelsey
Get a pack of 100 from Amazon for $6.95 (available in six colors and multipacks).
Marquaysa Battle / BuzzFeed
Luv Scrub is a Black woman–owned business, and its mesh cloth design is inspired by a traditional West African morning routine.
Here's why a fellow BuzzFeeder loves it:
"I have keratosis pilaris, which is a fancy-schmancy way of saying I have to work a lil' harder to exfoliate my body. This baby helps a ton. Scrubbing my body with it is super soothing; it feels like I'm slathering myself with a body scrub minus the gritty mess leftover to rinse from the shower afterward. Plus, I really love how fast it dries. It makes me feel good knowing I'm not putting a bacteria magnet on my skin each time I use it. Def get this if you wanna invest more into your body care/self-care routine. 30 outta 10, so recommend." —Marquaysa Battle
Get it from Luv Scrub for $15 (originally $18; available in eight colors).
Promising review: "Tried these for the first time and they are awesome! I need a little practice with liquid eyeliner because I'm used to a pencil, but it wasn't as hard as I thought it would be. I let the liner dry first and the lashes went right on. Turned the fan on and they did not blow off my eyelids. They're so light, I can't even tell that I'm wearing them. I previously had lash extensions and did not like that I could not wash my eyes properly. I'm very impressed with these!" —Christine Frries
Get it from Amazon for $15.99 for five pairs (also available in larger packs).
Prim Botanicals
Prim Botanicals is a Filipina-owned business that sells various beauty products and candles. The shop is also a member of 1% for the the Planet and they have a partnership with Tiny Blessings, which is an org that helps provide food, shelter, and other basic needs to homeless children in Manila.
Promising review: "This scrub is so special. The scent is so lovely I can't believe it. The oils are very nice and rich and moisturizing and the exfoliation is nice, too. Leaves your skin nice and soft. This is a true luxe treat, worth every penny." —Emily
Get it from Prim Botanicals for $25.
Amazon
This is one of my personal favorites! It smells like a Pumpkin Spice Latte and gives off a relaxing warmth (it literally warms up on your face). It's very soothing, does some gentle exfoliating, and makes my skin feel clean and refreshed. It's def a beauty must-have!
Promising review: "This product is great! My skin was smooth and soft. And it smells great. After using Urban, my skin has a nice glow. My skin has a great look and feel. Will order again." —Champane
Get it from Amazon for $17.95.
All you need to do is cut the booties to make a hole for your feet to slip into, seal it back, and leave it on for about an hour. The product’s gel will moisturize and exfoliate your skin.
Promising review: "My poor feet have been extremely neglected ever since I was pregnant two years ago. This was the first time I really ever had very rough, hard heels and 'old'-looking feet; so bad, I didn't even want to have a pedicure or wear sandals. Anyway, these foot peels were super easy to use and boy are they effective. It was the fourth day that my feet began to peel — very strange! Totally painless. The new skin coming through was very soft, like new. I would totally recommend. My sister and mother have requested their boxes." —Ally CHR
Get two pairs from Amazon for $15.95 (available in three sizes and four scents).
instagram.com, Skyn Iceland
Promising review: "These under eye patches are amazing! My puffiness, dark circles and lines are gone after wearing them. They are great for getting ready for a special event! If I could afford to wear them everyday I would!" —Rose
Get a one pair from Dermstore for $16, from Ulta for $16, or from Skyn Iceland for $18 (also available in a three- or five-pack).
The blades are designed with built-in guards so they won't cut your skin, plus you'll receive an extra attachment for expert eyebrow shaping.
Promising review: "Super easy and satisfying to use — you’re literally scraping all of the peach fuzz and dead skin off your face. The the first two photos are the before and after I used this product, and the last photo shows all of the stuff that this product took off my face. My face is glowing and incredibly soft now. Highly recommend." —Jane
Get a set of three from Amazon for $5.94+.
Promising review: "This product has changed my skin forever. I’ve been using it for a year and a half and my skin is better than ever. I mix mine with tea tree oil to treat my acne. It’s light, it smells great, and it treats existing skin damage. If you have sun damage, small wrinkles, discoloration, or acne scars you should give this six months and see if it works for you." —Tricia Beck-Peter
Get it from Amazon for $9.95+ (available in two sizes).
Promising review: "I never write reviews but I could not pass this one up. I have been fighting with my skin for years! After my last pregnancy, I started developing cystic acne, my skin was congested with oil, whiteheads, blackheads, you name it. All those years of desperately doing my own extractions, trying every mask, cleanser, device, my skin was left scarred and discolored. I hated the texture of my skin. I impulsively bought this and tried it the day it was delivered. I was amazed at how well it extracted all the gunk I could and couldn't see lurking under my skin. I use it every night to cleanse, then apply my serum and moisturizer. I am finally happy with the way my skin looks and posted a selfie without a filter for the first time since I can remember. Just try it!" —Marlena H.
Get it from Amazon for $19.99+ (available in three colors).
After mixing the powder and activator, just apply the mask on your face and you'll start to feel it working instantly!
Promising review: "I have never written a review before but I am compelled to do so now. Let’s start with what my 41-year-old face looked like. I had bumps, tiny bumps all over my skin, especially my forehead. My skin NEVER felt smooth even with the prescriptions I was give to help with these tiny bumps. Rosacea = bad bad bad. So bad that it was actually causing my cheeks to have what appeared to be thickening skin. Wrinkles, some that were quite deep. My pores were friggin' huge and getting bigger day by day it seemed like. I know that it says to use this product every three days. I chose to go with every single day for the first box of eight. The results were so amazing I decided on everyday for the second box. Even more amazing results. EVERY SINGLE ISSUE LISTED ABOVE NO LONGER EXISTS!!!! I moisturize deeply after rinsing and my face looks absolutely amazing. My face did not even look like this at 30. I am hooked and I will be buying no less than three packs every single payday so I can stock up on this stuff in case they ever decide to quit selling it. If I had 10 stars available to rate I would use them and more!" —Amazon Customer
Get a box of eight masks from Amazon for $25.
Target
Eden BodyWorks is a Black woman-owned business founded by Jasmine Lawrence in 2004.
Promising review: "This curl cream is a godsend! It truly defines my 3b–3c curls as well as the hair on the crown of my head that isn't as curly (which is everyone's struggle). It doesn't have much of a scent, which I like, and it really moisturizes your hair. Be careful with how much you use cuz it's thick and creamy." —Target customer
Get it from Target for $8.99.
Promising review: "This product saved my skin. I seldom write reviews but just had to review this product. I’ve been struggling with acne for YEARS. I have very acne-prone skin. I get a new pimple almost every day and it seemed like there was never a time I didn’t have a pimple on my face. Acne leaves super-dark blemishes/scars on my face. I’ve tried all different types of moisturizers and cleansers. Nothing worked. However I bought this serum on a whim. Omgggg. Guys. Literally my face stopped flaring within three days. I was PIMPLE FREE FOR MORE THAN 48 hours (a new record). Blemishes have faded DRASTICALLY and I have no active breakouts. This hasn’t happened in years. I truly and honestly think it is due to this product. If you are hesitant, don’t be BUY IT!" —Brandon
Get it from Amazon for $19.47+ (available in two sizes).
Read our full TruSkin Vitamin C Serum review.
Kulfi Beauty
Kulfi Beauty was founded by Priyanka Ganjoo and named after a type of South Asian ice cream. She created the brand after noticing a significant lack of seeing South Asians represented in the beauty industry.
Promising review: "I wasn’t always an eyeliner person, but these Kajals have won me over! Now I find that my makeup looks incomplete unless I use one (or three) of these gorgeous colors!!" —Sarah N
Get it from Kulfi Beauty for $85 (originally $100).
Promising review: "Last night, I put these on a few acne problems (a small cyst, a whitehead, and a pimple). I just woke up and am writing this review in disbelief. THEY'RE FLAT! Gone! All of them! I could cry I’m so happy. The packaging is ideal because you can easily peel the stickers off without stretching them out or folding them back onto themselves. Do yourself and your complexion a huge favor! Have these on hand for a stubborn zit when you really need help. Make sure you apply them to completely clean and dry skin." —Caitlyn
Get a pack of 40 round patches from Amazon for $7.64.
Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo
Get it from Amazon for $15.88 (available in two sizes).
Taylor Miller / BuzzFeed
Promising review: "I was so ready to write a review about what a piece of crap this is; boy was I wrong! This actually works! I usually use the Neutrogena cleansing cloths, which work OK, but this MakeUp Eraser blows them out of the water. I can't believe how great it is. I went to a show last night and got the dreaded hand stamp. Of course, because they use ink developed by NASA, I couldn't wash it off. I can't show up to work with a giant robot stamped on the back of my hand so I scrubbed and scrubbed. When my skin was gone but the stamp wasn't, I tried the MakeUp Eraser as a last resort. That sucker damn near got the whole thing off!!! I'm so impressed by this thing I'm going to get another one just in case they stop making them!" —Lola
Get it from Amazon for $17+ (available in eight colors).
Read our MakeUp Eraser review as well as our deep dive into the best makeup remover (the MakeUp Eraser won as our mid-price pick).
Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd
Get it from Amazon for $9.99+ (available in three sizes).
And check out our full write-up on this Fanola No Yellow Shampoo to learn more.
Briogeo
Briogeo is a woman-founded business that sells cruelty-free, gluten-free, mostly vegan, and six-free haircare products for all hair textures.
Promising review: "This conditioner is so expensive, but so worth it. I have very thick, over processed, wavy hair. This conditioner made my hair so soft and detangled after one use. I get compliments on my hair every time I use it. Also, the smell is my favorite ever maybe. IT IS SO GOOD — it smells incredible in the shower and lingers lightly in your hair for days." —LindsayA3
Get it from Sephora for $30+ (also available in a value size).
Promising review: "I have super-fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hairspray." —Jill Stilfield
Get it from Amazon for $5.59.
BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
Promising review: "Hands down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and non-greasy! And this one is not even the strongest in the line. Love this product!" —Mrs.Washington
Get it from Amazon for $4.95+ (available in four scents and five sizes).
Bomba Curls
Bomba Curls was founded by Lulu Cordero and inspired by her Afro-Dominicana roots. The products are meant to help curly-haired folks naturally boost growth and achieve maximum length retention.
Promising review: "I love this oil!! It is a hidden gem for curly AND straight hair! I use it for 30 mins before washing my hair on my scalp, massage, and then carefully brush my lengths. My hair comes out looking so healthy and nourished. It also makes your hair extremely soft to the touch with a pleasant fragrance! I would give it 100 stars if I could! PLEASE PLEASE PLEASE NEVER CHANGE THE FORMULA!!" —BibiG
Get it from Bomba Curls for $22 or from Target for $26.99.
Kayla Boyd / BuzzFeed
I've used hair towel for years, but this one is by far the best. Since I have thick, curly hair I try to avoid adding heat to it as much as possible. This allows my hair to dry naturally MUCH faster and it prevents it from dripping all over me while I'm trying to do my skincare routine or get ready. The elastic around the trim helps it stay sturdily in place, without being irritating at all. And obviously it's super cute, which is always a bonus.
Kitsch is a woman-owned accessory brand that was founded in 2010. They also sell cute scrunchies, cloth face masks, satin pillowcases, and more.
Get it from Amazon for $19.99+ (available in 10 designs) or from Kitsch for $23+ (available in six styles).
Promising review: "The BEST detangler out there, and I have tried them all...even the expensive leave-in conditioners that say they detangle also. Bonus: Your hair smells like those orange/vanilla popsicles that are so good. I have long, thick hair and I use a wide-tooth comb after the shower. I spray this on all over and have zero trouble getting through my hair! So nice!" —Alyssa V
Get it from Amazon for $6.93 (also available in three other scents).
Some reviews have been edited for length and/or clarity.
……Read full article on BuzzFeed-Shopping
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