37 Tiny But Deeply Useful Products You Might Not Have Heard Of Yet
www.amazon.com, www.amazon.com
Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess
Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for$9.99.
Promising review: "Wow. I was miserable at work. I bought everything I could think of to help with the intense foot pain from standing up at work, this was one of the products, and now I can’t go without it! It works. I just ordered another one because I’m low on mine. I use it every night and hour before clocking in at work and even forget how my feet used to hurt until I get home, and I’m like, 'Wait a second, my feet didn’t hurt.' I’m not kidding when I say this is It! Amazing product!" —Amazon Customer
Get it from Amazon for $11.97.
www.amazon.com, Amazon
Promising review: "The power of the hair identifier's spray is unmatchable. Once you spray in any direction that has hair, it automatically identifies the hair that needs to be removed. It is easily sprayed on and easily wiped off. No extra residue. Comes with four blades and I say these blades are soft gentle, and yet get the job done. Not sure why no one ever thought of coming up with a hair identifier spray. Great value and smells like baby powder. Great quality." —Karine
Get it from Amazon for $9.99.
It even includes two extra detachable pill containers so you can have backups in your bag!
Get it from Amazon for $13.99(available in three styles).
Promising review: "I’m a stay-at-home mom, and I’ve found myself in a slump lately, not knowing much about myself anymore. I REALLY love this book. Since the moment I’ve opened it, I’ve loved everything about it. It has helped me actually sit down at night, and think (with the questions) when it comes to my life, and where I am in life right now. I love answering the questions, and being able to check off my mood for the day. I can’t wait to see how much my life/mindset changes during the year. I also love that it’s a hardcover book, so I don’t have to worry about it bending up in my purse." —Hope M.
Get it from Amazon for $19.99 (available in two colors).
www.amazon.com, www.amazon.com
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Get it from Amazon for $6 (available in two shades).
Amazon, www.amazon.com
BrüMate is a small business that specializes in mugs, tumblers, coolers, and other insulated products.
Bonus – this is dishwasher-safe!
Promising review: "The BrüMate is an absolute game-changer for anyone looking for a reliable drink container. Its 100% leakproof design means you can confidently toss it into your bag without worrying about spills, making it perfect for on-the-go use. The durability is outstanding; it holds up well against daily wear and tear, maintaining its sleek look and performance. Most impressively, it keeps beverages cold for a full 24 hours. Whether you’re hiking, at the office, or relaxing by the pool, the BrüMate is the ultimate companion for keeping your drinks icy cold. Highly recommend!" —Horace Dixon
Get it from Amazon for$38+ (available in 16 colors and two sizes).
Amazon
Dae is a small business that specializes in haircare and styling products.
(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.)
Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer!
Get it from Amazon for $18.
www.amazon.com, Amazon
Lifty Loo is a small business that specializes in toilet lifting tabs made with recycled ocean plastic.
Promising review: "Works perfect for what I need it for. I just figured out where it would work best on my toilet, then I adhered it. It doesn't get in the way and my younger boys are able to pick the seat up without touching the seat." —SK
Get a pack of two from Amazon for$11.97.
Check out a TikTok of the dry shampoo in action.
Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker
Get it from Amazon for $15.99 (available brown, dark brown, blonde, and in multipacks and bundles).
www.amazon.com, www.amazon.com
Promising review: "I’m obsessed with lip products. I have tried everything you can imagine, inexpensive and expensive. This is my favorite lip product I’ve purchased. This gloss is incredible, perfectly moisturizing, and the color is so perfect, a very light natural glowy pink. I just came on Amazon to order a couple more to have one in the car, my purse, nightstand." —Tara Bills
Get it from Amazon for$7.99 (available in three flavors).
Amazon, www.amazon.com
Promising review: "I am in love with the texture and have been looking for an alternative to wear to bed. These are no show, and very comfortable. The design is actually very cute and doesn’t make you feel like you are wearing something bulky! Very happy!" —Hannah Brantly
Get it from Amazon for$18.99 (available in women's sizes XXS–5XL).
Amazon
Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I’ll probably never sleep without them again." —AJ
Get a pack of two from Amazon for $16.99 (available in three sets).
www.amazon.com, www.amazon.com
Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F.
Get it from Amazon for $9.98 (available in six styles).
www.amazon.com, www.amazon.com
Gloves in a Bottle is a small business that specializes in skincare products for working professionals.
Promising review: "I am a teacher and literally wash or sanitize my hands several times per hour! If I'm not washing my hands, I'm cleaning all the surfaces in my classroom with harsh cleaners. I thought I would try this lotion and I am thankful I took a chance! It is not only moisturizing, but it's not too scented or greasy. We are not allowed to wear perfume at school due to allergies, and this works perfectly. The best part is that after you do wash your hands, you can still feel the lotion! My cuticles are staying moisturized, too. I am going to get more for home and the car." —Chianti
Get it from Amazon for $19.95.
www.amazon.com, www.amazon.com
Basic Concepts is a small business that specializes in personal care products and home goods.
Promising review: "I’m super picky about what coil hair ties I use but these are by far my fave! I have super thick hair and it holds so well. They are super durable and stretch A LOT, so you can make sure it’s holding your hair well." —Gillian D.
Get a set of 10 from Amazon for $7.99.
Amazon, www.amazon.com
Londontown is a small business that specializes in nail care products.
Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K
Get it from Amazon for $15 (available in nine shades).
Promising review: "These ideas are so simple, and they're not new — but they are combined with powerful new research and practical tools for taking back your energy and time while boosting your joy and peace. Tops my list for the BEST self-help book I've read since Gifts of Imperfectionby Brené Brown. Mel's personal stories and real life examples make it almost impossible to avoid the truth, yet at the same time see the opportunity we all have to CHOOSE who we love, how we respond, and what we want our lives to look like. A BEAUTIFUL work — truly a MUST-READ!" —Amazon Customer
Get it from Amazon for $17.99.
www.amazon.com, Amazon
SnapPower is a small business that specializes in unique and innovative lighting products.
Promising review: "I ordered this after seeing it on TikTok. I’m very happy with this product!" —Miss. Harris
"Game changer. When I get up, I don’t want to wake everyone up with flipping on lights and all. These provide plenty of walking through the house light. Super easy installation, too." —Monica Martinez
Get it from Amazon for$22.98(available in three outlet styles and four colors).
www.amazon.com, Amanda Davis / BuzzFeed
Promising review: "This is my second one! Love it so much since it can keep my necklaces safe and untangled with its strong magnet. Safe me so much time layering all the necklaces I have. Literally takes one second to put on!" —Nichole Li
Get it from Amazon for $15.99+ (available in gold, rose gold, and silver, and with two or three clasps).
Amazon
You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water.
Promising review: "Simple to use and cheaper than that other brand. This is about the best tasting coffee I have ever made at home. Easy to clean. Sturdy. Portable." —Alex Bonick
Get it from Amazon for $39.99.
Amazon, www.amazon.com
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Get it from Amazon for $23.75.
www.amazon.com, www.amazon.com
M3 Naturals is a small business that specializes in personal care products.
Promising review: "I really loved this product. I am currently waiting for a new Invisalign set. My old Invisalign needed to be cleaned. I read the reviews and decided to purchase. OMG, it worked! They had a fresh taste and were clean. I wish I had found this product sooner. I did let them soak overnight only because I had been wearing them for the last four months. Nothing happened to Invisalign; there was no weakness or anything. Just very clean and fresh. If I could have given the product 10 stars, I would have." —Lisa R.
Get 120 tablets from Amazon for $20.79.
www.amazon.com, www.amazon.com
Slobproof is a small business that specializes in paint touch-up pens.
Promising review: "I keep these in my kitchen drawer and it's SO convenient for my painted cabinets! I LOVE the way they look, but inevitably (even though I sanded and prepped), I’ll get little chips in the paint. These touch-up pens stay in my junk drawer, which is full of paint at all times. The cap makes it so it never dries out and stays super clean. But I’m able to grab them any time and just touch things up so my cabinets ALWAYS look fresh." —Claire Flores
Get it from Amazon for $24.99.
Eparé is a small business that specializes in kitchen and cleaning products for home use.
Promising review: "Have been using these for a year now and absolutely pleased with replacing these for using paper towels. They are absorbent and easy to clean with dish soap and water, then hung to dry. I throw ones that have had several uses into the dishwasher at the end of the week. They hold their shape and absorbency, and while a duller pattern, does well for a couple of months each." —Ben McDonald
Get a set of four from Amazon for $12.99(available in four styles and in eight-packs).
www.amazon.com, Amazon
This is designed to work on all hair and curl types!
Promising review: "I have fine curly hair and have always used straighteners, and they did okay, but never got down to the root of my hair. With typical straighteners my hair starts curling again by the end of the day. I am amazed at how well this did, and will never go back to any other straightener. My hair stayed straight all day and cut my hair straightening time in half. Amazing product and extremely affordable." —Twin tornadoes
Get it from Amazon for $30.99 (available in five styles).
www.amazon.com, www.amazon.com
Promising review: "I always have a ring in my toilet because I have hard water and this brush does a wonderful job of cleaning it right off! It is so easy to use and I love the blue light that automatically comes on after cleaning to get rid of bacteria. This brush actually makes cleaning toilets fun!" —Ashley Picard
Get it from Amazon for $31.99 (available in white, black, and a two-pack).
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "I use SPF cream regularly, and I can say that it really does its job. The cream has a pleasant texture, absorbs quickly, and doesn't leave a greasy shine or white residue, which is a big plus for me. It also provides reliable protection, even under direct sunlight. After several hours in the sun, there’s no redness or irritation, which speaks to the product's effectiveness. Moreover, the SPF cream can be a great base for makeup, as it doesn’t affect the texture of foundation." —Karina Kostiuk
Get it from Amazon for $20.99.
www.amazon.com, www.amazon.com
Promising review: "I was amazed how real this looks, even side by side with the real thing. Of course when you turn it over you can see the compartment, and you will have to add weight if you want it to feel real, but just sitting in the pantry it looks real!" —Brenda
Get it from Amazon for $8.59+ (available in 16 styles, including shaving cream cans).
There are options for the iPhone 14 Plus/13 Pro Max, iPhone 14 Pro, and iPhone 15 Pro Max, too!
Promising review: "It’s been about five months since I purchased this screen protector, and I have to say, that it’s held up well. The screen is beautiful when the screen is off. I’ve had a lot of compliments on the screen protector, and after five months and few light drops, it hasn’t cracked or gotten scratched up (minus a few wear on the screen like light scratches). Well made and overall, a great screen protector. Installation is pretty easy with the kit it comes with, and I still have the second unused that I may end up switching if at some point the screen actually cracks." —Timothy Jay
Get a two-pack from Amazon for$18.99.
Get it from Amazon for $15.99 (available in six styles and in a four-pack).
www.amazon.com, www.amazon.com
Smart Sheep is a woman-owned small business that specializes in wool dryer balls.
Promising review: "The quality is outstanding! If fuzz gets on it, it doesn't get tangled up, it just sits on top for very easy removal. It's so effective that it's cut my drying time down and kept my clothes from the dog hair sticking to my clothes. They are soft and slightly bigger than tennis balls. Mine have stayed in the dryer and a still preforming their job way above expectations." —Debbie S.
Get a set of six from Amazon for$24.95+ (available in five styles).
Amazon
YouCopia is a woman-owned small business that specializes in home storage solutions.
Bonus — the top even functions as a little catch-all for jewelry! You can check out their hybrid toothbrush holder phone stand, too.
Get it from Amazon for $16.99 (available in two sizes).
www.amazon.com, www.amazon.com
Promising review: "These are amazing! I use them when I volunteer at the outdoor food bank, and they keep my hands nice and toasty. I keep them in my coat pocket,t and they warm me right up! They are easy to charge and easy to use!" —Karen
Get it from Amazon for $23.99+(available in seven colors).
Promising review: "I have both osteoporosis and rheumatoid arthritis in both hands, but this winter I smashed my right hand and badly damaged cartilage in the knuckle joints. I wish I had found these gloves sooner because they feel so supportive and allow me to move my fingers without pain, so much so that I really don't want to take them off. The little booklet that accompanied the gloves is good, and I will start doing the exercises they recommend." —Kindle Customer
Get a set from Amazon for $15.95 (available in five sizes and four colors).
Fresh Body is a small business that specializes in personal care products.
Promising review: "This stuff is amazing. I am a sweaty person. Apparently, I have no thermostat because randomly, I will just start sweating, and it's a lot. Well, I ended up with yeast under my breasts, and it gets red and sore. After you shower, dry off real well and apply this cream (a little dab will do ya) under your breasts and say goodbye to the inflammation and soreness. I also use it in the down-there region. I will be buying this forever." —Deb Warwick
Get it from Amazon for $11.99 (available in different pack sizes).
www.amazon.com, www.amazon.com
Scrigit is a US-based small business that specializes in scraper tools.
Promising review: "This does all those little things you did with your nails or the edge of a used toothbrush but better. Serendipitously, on the same day as getting these, I also got an bunch of used books in the mail, and you can see from my video how I was able to scratch off the price tags with some extra help from some hand sanitizer. Saved my nails and did a better job. Can't wait to see what else I do with these little tools!" —angela
Get a set of two from Amazon for $11.99.
Reviews have been edited for length and/or clarity.
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