1. An E.l.f. Cosmetics affordable cleansing balm that starts out solid, melts into an oil, and then turns into a milky texture to rinse off clean. It'll be so satisfying to watch your makeup practically wash away. Plus, it contains hyaluronic acid, ceramides, and peptides to leave your skin feeling smooth and hydrated.

www.amazon.com

Pro tip: Pair this with e.l.f.'s Holy Hydration! Daily Cleanser ($6) for an inexpensive double-cleansing routine. 

Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley

Get it from Amazon for $10.97. 

2. Or, a beloved K-beauty cleansing oil designed to clean makeup residue, potentially clear up blackheads and sebum, and help minimize the appearance of pores and acne. Its hypoallergenic and gentle formula plays well with sensitive and acne-prone skin, and many reviewers actually use it as a step in their double cleansing routine. Double cleansing = using an oil-based cleanser (like this one) and then a water-based cleanser afterward!

www.amazon.com, www.amazon.com

If you're looking for a water-based cleanser to go with this one, reviewers love this pore-deep cleansing foam from the same brand for their double-cleansing routine! 

Promising review: "This is my first time ordering an oil-based cleanser and I'm so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see the white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin. However, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Jensen

Get it from Amazon for $17.69.

3. An E.l.f. Cosmetics melting lip balm in the shade "Ecstatic," which reviewers say gives the same effortless, your-lips-but-better look as Clinique’s "Black Honey" — but for a fraction of the price. This balm-lipstick hybrid glides right on, so you can add a sheer wash of color while keeping your lips hydrated. It’s the kind of low-maintenance, throw-it-in-every-bag essential that makes getting ready way easier.

www.amazon.com, www.amazon.com

Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have multiple that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5

Get it from Amazon for $7 (also available in four other shades). 

4. A hair wax stick formulated with beeswax, vitamin E, avocado oil, and more plant-based ingredients to provide a nongreasy, nonhardening solution to smoothing frizzy hairs and stray strands. This is especially great for fans of the slicked-back ponytail look.

www.amazon.com, www.amazon.com

It goes without saying that you 100% do not need to lay your edges if you don't want to!

Promising review: "I’ve seen this all over TikTok. I was skeptical for a while until this winter season. It’s been so chilly and windy, and my hair is feeling dry, so of course, it comes with flyaways. This comes in a push-up wax stick. So you're not overusing the product. It keeps your hair nice and slick. Does not make the hair look greasy. It feels nice and smooth. And my hair looks smooth all day. I will repurchase when I do run out!" —Seema 

Get it from Amazon for $7.99. 

5. A tube of Essence Lash Princess mascara to give you lashes so dramatic, no one will believe you when you tell them you bought it for less than $5 on Amazon. No need to spend hours wrestling with falsies to get the long lashes of your dreams. Reviewers also rave that this lasts all day. Thank goodness! You have better things to do than reapply throughout the day. 

www.amazon.com, www.amazon.com

Promising review: "I tried this mascara for the first time in 2020 after seeing it go viral on TikTok. It was too inexpensive not to try, right?!?! Well, let me just say how upset I was to find out this little inexpensive bottle outperformed EVERY expensive mascara I had ever bought. This is now the only stuff I use!" —Amanda Sims

Get it from Amazon for $4.99 (also available in a three-pack and two colors).

BuzzFeed editor Kayla Boyd wrote an in-depth Essence Lash Princess mascara review.

6. Or an E.l.f. tubing mascara that wraps each lash and gives it a length only false lashes could compete with. PLUS, it's resistant to clumping, flaking, and smudging...and if THAT wasn't enough, it comes off so easily that you'll no longer dread the process that is wiping off your mascara at the end of the day.

Emma Lord / BuzzFeed

BuzzFeed Shopping writer Emma Lord considers herself a fan: 

"I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $7 (available in three shades). 

7. A rosemary mint scalp and hair-strengthening oil formulated with a combination of over 30 essential oils and nutrients to help nourish your locks, possibly increase circulation, and potentially provide relief to an itchy scalp. It's great for all hair types and works particularly well on types 3a–4c hair. 

www.amazon.com, www.amazon.com

Every year, without fail, I experience a flaky, dry scalp at the end of winter/early spring. I've tried so many things throughout the years, but after putting this hair oil in a post, I convinced myself that I should try it. I was hesitant because my hair does have a tendency to get a bit oily (oily hair and a dry scalp, can I pick a struggle?!), but I figured I'd take the plunge. 

I am so glad I did. I've had this hair oil for three weeks, and NO FLAKY SCALP!!! No itchiness! Here's what I will say, tho: I have to be careful about when I choose to use this. I'm usually the kind of person who, if I'm going out for the day with friends, showers and washes my hair beforehand so my hair is clean and damp before styling. When I used the oil then, it did make my hair look greasy after styling. Now, what I do is wash my hair the night before, apply the oil, and let my hair air dry. The next morning, it's ready to style and doesn't look greasy! Not sure why this works better, but it just does!

Get it from Amazon for $9.80.

8. A colorful eyeshadow palette featuring 40 matte, shimmer, and metallic shades that'll make doing your eye makeup feel like painting. If you remember the James Charles x Morphe palette but never bought it because of its $40 price tag, then this veryyy similar under-$10 alternative is perfect. 

www.amazon.com, www.amazon.com

Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m., and it's almost 1 a.m. The 'highlight' stayed on my nose, even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams

"Best palette I've owned, and you can't beat this price! The colors are beautiful and vibrant. They are also extremely pigmented, especially the shimmery colors, and they all seem to blend well. I'm happy to have every color I could ever want in an eyeshadow in the palm of my hands, and I've been experimenting with colors I've never worn before!!" —Mary Diamond

Get it from Amazon for $8.99. 

9. A set of freckle pens (yes, you read that right) if you've always been a lil' jelly of your friends with natural freckles. Now, you can rock 'em too! The best part about these pens is they're waterproof, anti-stain, and feature a quick-drying formula so you can go about your day with confidence that your little secret won't be revealed via smudging.

www.amazon.com, www.amazon.com

Promising review: "Absolute game-changer!! I was using Freck and was always striving for the results I get easily with these freckle pens. They are super easy to use, look so natural, and actually last. As someone who has freckles naturally, my goal is to just enhance, so blendability is super important to me, and this pen gets 5 stars; that’s how real they look. I also have sensitive skin, and these are fine, absolutely no irritation or breakouts whatsoever. Amazing!!!" —Jay

Get it from Amazon for $8.99 (available in two shade combinations).

10. A lightweight snail essence (no snails are harmed in the making of this product, promise) that'll deliver seriously good hydration, and can help brighten your skin and reduce/prevent acne. Plus, it sinks in fast without any sticky residue, so your face feels refreshed and bouncy, instead of a glazed donut left out too long. 

www.amazon.com, www.amazon.com

BuzzFeed Shopping writer Emma Lord has this and says, "I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!"

Promising review: "OK, I saw another influencer share this, and I've also loved the products she shares, so I grabbed some for myself. I put this on daily after a shower and love how it makes my skin feel. Tight and glowy. I immediately clicked "buy now," given the price and reviews, and I don't regret it! I use two pumps at a time, and it covers my entire face perfectly. Will definitely be using this for the foreseeable future." —Kylee

Get it from Amazon for $16.98. 

11. A One/Size blurring setting powder — consider yourself warned: You will kick yourself for not owning this sooner because wowie, this stuff is GOOD. It helps to set makeup for long-lasting wear and without looking cakey, but wait! It does more! It also helps to decrease shine and the appearance of fine lines and pores. Airbrushed skin, here you come.

Sephora

One/Size is a Filipino-owned and queer-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

BuzzFeed Shopping contributor Jordan Grigsby raves about it: 

"I love love love this stufffff, omg. My skin is oily, oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily, shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay; it's that good. Patrick, I could kiss you for this freakin' powder. I've tried the translucent, ultra peach, and pink shades, and they're all totally gorgeous; I can't pick a fave. Not cakey and no flashback! Looks just like my skin!!" 

Get it from Sephora for $19+ (available in two sizes and seven finishes).

12. And if powder isn't your thing, then this Urban Decay All Nighter Setting Spray is a MUST! It'll help prevent smudging and fading. For context, it kept one BuzzFeed Swiftie's makeup in place ALL night when she went to The Eras Tour (a 3.5-hour-long show, mind you). If that's not a testament to how well it works, IDK what is.

Jenae Sitzes / BuzzFeed

BuzzFeed shopping editor Jenae Sitzes has this and absolutely loves it, "I first put this setting spray to the test for a wedding that involved taking many trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use, I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.) 

Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, and literally full-on crying multiple times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."

Get it from Amazon for $17+ (available in two sizes).

13. The Olay Super Serum body wash — a little luxury for your shower that actually earns its spot in the corner with your shampoo and conditioner bottles. Packed with niacinamide, peptides, and vitamin C, it’s like a fancy skincare cocktail, but for your whole body. Basically, if your skin could put in a special request at the bar, this would be it.

www.instagram.com, Amazon

Promising review: "I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer; my skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Get it from Amazon for $12.97 (available in three options).

14. Or, a moisturizing body wash containing notes of white jasmine, red currant, and sweet amber to help make shower time a whole lot more luxurious for under $10. Reviewers say it smells JUST like Baccarat Rouge 540...without having to spend $335 on a bottle of perfume!

Amazon

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Get it from Amazon for $9.99 (available in two other scents).

15. An E.l.f. liquid blush — whether you've been on the liquid blush train for some time now or you're looking to hop aboard, this less-than-$10(!!!) option is the perfect pick. It boasts gorgeous pigmentation and blends so smoothly. And! Reviewers say it's very similar to Rare Beauty's Soft Pinch liquid blush (which is more than double the price). 

www.amazon.com, www.amazon.com

Promising review: "Imagine sweeping on a blush that feels like a little whisper of color, just enough to give your cheeks that perfect, healthy glow. That's what you get with the E.l.f. blush. The formula is silky smooth, blends like a dream, and sits on your skin so naturally it's like a second skin. Whether you're going for a natural daytime look or amping it up for a night out, this blush has got your back. It's like a little magic in a compact, and it won't break the bank either. Plus, it's kind to our furry friends! Honestly, it's a total game-changer in your makeup routine! 🌟" —Jessica

Get it from Amazon for $7 (available in 12 shades).

16. A pack of overnight hydrogel masks because anything that works tirelessly to improve skin while you channel your inner Sleeping Beauty is an automatic "add to cart" moment. To use, just pop it on after your nighttime skin routine, leave it on while you sleep (don't worry, it won't leave residue on your pillow), and remove it the next morning! It could help hydrate, brighten, tighten, and lessen the appearance of fine lines and wrinkles. 

www.amazon.com

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19.

17. A no-fuss self-tanning mousse that delivers a deep, bronzed glow minus the streaks or orange tones. This fast-developing formula gives you that just-back-from-vacation look without the sun damage. Because a great tan should be that easy!

www.amazon.com

Promising review: "If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!" —Review Writer

Get it from Amazon for $9.97+ (available in 10 shades).

18. A popular Nivea gel cream featuring a lightweight formula and a star ingredient called Q10 to help make your skin feel oh-so-smooth. Many reviewers report noticing that their skin was firmer with consistent use. Oh, and did I mention it costs less than $15?!!!

www.amazon.com

Nivea recommends applying twice a day for best results. Read more about how Q10 benefits the skin from the National Library of Medicine.

Promising review: "I’ve been using this for a few years and love it! I had loose skin after losing weight, and this gel has been a game-changer, with noticeable improvement in my skin’s texture and firmness in just a few weeks. I use this gel on my thighs, stomach, and underarms. I pair it with Nivea’s body lotion for the rest of my body. A little bit goes a long way, so the bottle lasts a while. I switched over to another gel for a month a bit ago, and I noticed my skin returning to uneven firmness and texture. Once I went back to using this product, I noticed improvements within a few weeks again. So, this isn’t a cure, but with continuous use, results are maintained to keep my skin firm, moisturized, and even textured." —Morgan

Get it from Amazon for $13.98.

19. An under-eye brightener that's gone super viral super quick and FOR GOOD REASON! This awesome stuff contains hyaluronic acid and shea butter to nourish and brighten the area under your eyes. Your new holy grail for concealing dark circles hath arrived! 

www.amazon.com, www.amazon.com

The color adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —placeholder

Get it from Amazon for $6 (available in four shades). 

20. A wake-up eye gel formulated with hyaluronic acid and caffeine to help...well...wake up your eyes — and by that, we mean keep the skin around them hydrated while helping to cut down the appearance of puffiness and swelling. Evidence of the fact that you keep going to sleep too late because you can't stop watching Real Housewives, begone! 

Good Molecules, www.amazon.com

Good Molecules is a small business that specializes in affordable skincare products. 

Promising review: "Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey, or like there’s a ton of product on." —K. Grant

Get it from Amazon for $5.98. 

21. A L'Oreal glow-enhancing lotion that'll give the expensive bronzing drops you've been eyeing a run for their money. This glycerin-infused illuminator can be mixed with your favorite moisturizer or foundation and worn as a makeup base, OR as a highlight or bronzer. Glowy skin, here you come.

www.amazon.com, www.amazon.com

Reviewers say it's similar to the Drunk Elephant bronzing drops!

Promising reviews: "Magic! I am blown away by how good this product is. I really didn’t expect much from it, to be honest. It covers like a BB cream and has a pretty dewy finish. I originally got it to put under makeup as a moisturizer/glowy finish, but I just wear it alone mostly because it looks so nice. For reference, I wore Dr Jarts BB cream before, so not a heavy foundation. I find it similar to that coverage but a fraction of the cost." —Simone

"I’ve been using this product for seven months, and I’ve been complimented almost weekly about how I get my skin to look so dewy and glowy. I use this all over with a good coverage foundation, and I’ve never felt/looked so sunkissed. Such an amazing product for a killer price!" —Natalie

Get it from Amazon for $13.98 (available in five shades).

22. Bio-Oil, a cult-favorite skincare oil to help reduce the appearance of scars left behind by acne, pregnancy, injuries, or surgeries, thanks to a powerful (but gentle) combo of vitamin A, vitamin E, sunflower, lavender, and chamomile oils. Your skin will thank you.

www.amazon.com, www.amazon.com

Reviewers say it sinks into the skin easily and never ever leaves a greasy residue. 

Promising reviews: "After just about three weeks of use, I’ve seen such a positive change in both the evenness of time and of the texture of my skin. Melasma and acne scarring have faded pretty dramatically — I don’t even bother putting on foundation when I do my makeup in the morning. The oil is so lightweight and doesn’t exacerbate my already oily complexion." —L T C

Get it from Amazon for $6.99+ (available in three sizes).

23. A 2-in-1 eyeliner that also happens to be false eyelash glue because your time is precious, so saving yourself the step of having to apply eyelash glue OVER your eyeliner without smudging it in the process will really pay off in the long run.

www.amazon.com

If you're looking for falsies people *love* (you've probably seen them on TikTok), try the Ardell wispies — you can get them from Amazon for $10.82. Some people cut them apart for that ~individual~ look.

Some reviewers mention removing the liner is a little difficult to remove but many reviewers agree using micellar water or a cleansing balm works!

Promising review: "What sorcery is this?! After years of trying to put on falsies, I gave up and opted for waterproof mascaras and eyelash growth serums. Of course, the mascaras and serums only did so much. Then the stars aligned, and I came across this eyeliner glue magic from the heavens! IT WORKS, FRIENDS! I apply two coats, and BAM! These babies stay on all day. I've worn lashes from Eyelure, KISS, and House of Lashes — all of them stayed put for over 12 hours, and they looked flawless. I even drove down the highway with the windows open, and they didn't budge! I use a makeup remover balm from Good Molecules to remove my eye makeup, and it gently removes the lash glue, leaving the lashes ready for another day. I'm about to stock up on these before prices go up!! Both the black and clear work great." —KareBear

Get the liner from Amazon for $6.40.

24. A set of Hero Cosmetics acne patches you can apply over a popped whitehead. Simply put the patch over a zit, let it sit overnight or throughout the day, peel it off, and watch it take all the pore-clogging gunk with it. 

www.amazon.com, www.amazon.com

Promising reviews: "At first, I was kinda skeptical as they're seen on TikTok, but these are amazing. You don’t see them, makeup goes right over it, and most importantly, they WORK!" —Ashley

"I am a 40-some-year-old woman who still gets pimples. I tried a wide swath of pimple patches. These are the best. Like the goldilocks of patches — some were very adherent but took off skin to remove, and some fell off very quickly — these are just right. And they work. They reduce the inflammation and keep gunk from getting in. They also keep you from picking at the zit. My teenage daughter also uses them, and they work for her. I have very fair skin, and she is much darker, and they seem to blend nicely with both skin tones." —K. Dahl

Read our Hero Cosmetics Mighty Patch review!

Get a pack of 36 from Amazon for $12.99 (also available in a 72-pack).

25. A fan-favorite E.l.f. Cosmetics primer that glides on like butter and helps reduce the appearance of pores. In turn, this makes for SEAMLESS makeup application. When I say your foundation will GLIDE right onto your skin and look airbrushed, I mean it!!!

www.amazon.com, www.amazon.com

I'm speaking from personal experience here, BTW. I purchased this on a whim, and it's been one of my holy grail beauty products since 2023. There are some days I just quickly put on foundation without putting on this primer first, and I NOTICE the difference because my face doesn't look nearly as smooth.

Promising review: "This is magic cream. My face looks so fresh all day. It blurs the lines and age spots just enough so I don't look like my foundation is caked on. I usually have to powder or blot my face during the day, and I haven't had to ever since I started using this a month ago. My face stays flawless all day. If only they could make eye makeup that holds up that well." —Should I buy this

Get it from Amazon for $10.

26. A body gel cream featuring a fast-absorbing formula that's essentially a drink of water for your skin. You may already be familiar with Neutrogena's Hydro Boost water gel face cream, and it's time to bring that same moisturizing goodness to the rest of your body.

www.amazon.com

Promising review: "I have very dry sensitive skin and also have eczema, and this lotion is amazing. I found it on TikTok and decided to give it a try because it’s hard to find good quality and affordable fragrance-free lotion. And let me tell you, this is some of the best lotion I have ever used. I’m currently on my fifth bottle. I have very dry skin, so it’s hard to find a good moisturizing location that doesn’t leave me feeling greasy. This lotion has never left me feeling greasy. It’s very lightweight." —The Edick’s

Get it from Amazon for $6.97+ (available in two sizes). 

27. A styling mousse that's especially great for folks with curly or textured hair. It's made with coconut and shea oils to help give locks some volume, definition, shine, and hold without unwanted stiffness. Say adios, crunchy hair!

www.amazon.com, www.amazon.com

Promising review: "First, let me start with the price. My favorite thing about this product is its price versus its quality. Most times, we find a low or responsible-priced product...well, let's say you get what you pay for, so usually you're left disappointed, BUT this stuff is wonderful. The smell, the de-tangling ability it has, plus I love how soft my hair is and my curls. No stiff hair and, on the days I want a little more hold or crispness, I just mix some of my firmer hold mousse in with this in my hands before I apply it. Wish I knew bout this product sooner. Thanks, TikTok." —Angelia Taggarrt

Get it from Amazon for $3.98.

28. A Briotech spray reviewers say is a GREAT alternative to the pricier Tower 28 SOS Daily Rescue Spray — both are formulated with hypochlorous acid. It'll help calm inflammation and redness. Just give your skin a little spritz and bask in the relief!

www.amazon.com, www.amazon.com

BTW, people also love this for helping heal piercings.

Promising review: "What is this sorcery? Okay, so I’m not gonna lie. I thought all of the before and after pics were fake, but I was desperate, so I bought this stuff anyway. I had been dealing with an irritation bump for almost three months that I couldn’t get rid of, so I did some research and tried a variety of home remedies, none of which worked. Then I stumbled upon the Briotech spray and saw the before and after pictures and wanted soooo badly to believe them. I also didn’t want to get my hopes up, so I wrote them off as fake. I bought this stuff anyway (again, I was desperate), and I’m SO glad I did. I bought it on September 5, and my bump (which was huge and awful) was completely gone on September 25. I’m still in shock that it worked, but I’m so happy it did. Buy this! Stick with it, and I promise you won’t regret it!" —iamericadelaney

Get an 8-ounce bottle from Amazon for $16.99 (available in four sizes and packs of two and four).

29. An E.l.f. Cosmetics creamy color corrector that boasts it can help camouflage skin discoloration, dullness, redness, and blemishes. It comes in five shades, so all you have to do is find the right color for your skin tone and apply it before applying your foundation or concealer. 

www.amazon.com

Promising review: "So I was in a car wreck on the third of June 2024 and in the first picture [above] you can see a lot of the markings that are on my face. I just got this concealer in the mail today and not a moment too soon because I have an important Zoom meeting. You want to talk about coverage!!!! Now purple is a really hard color to cover, but this product did it and I took a picture [above] just to show how well! I am super impressed. Plus, the price point is amazing and it's just as effective as any high-end product. It went on silky smooth! Thank you, E.l.f. Cosmetics, you saved me!" —Jessica

Get it from Amazon for $4 (available in five shades).

30. A collagen hair protein treatment to help repair damage from things like heat, sun, and dye, just to name a few, because we want you to be able to do all the cool, experimental things with your hair. Go ahead — dye it, fry it, do whatever makes your heart happy. This stuff has your back.

www.amazon.com, Bek O'Connell / BuzzFeed

Promising review: "I bought this based on a review in a BuzzFeed article. I have long, thick, curly hair and use this maybe once a week. I get a ton of compliments every time, and I absolutely love the way my hair feels afterward. So amazingly soft. I use it in the shower and usually wash my hair and then towel dry it. I put a small amount in my hair, mostly on the roots. Let it sit while I shave my legs, and then rinse it out and comb through with a wide-tooth comb. I allow my hair to air dry, and bam, amazing hair. This will forever be part of my hair routine now." —m. damocles

Read our Elizavecca CER-100 collagen coating treatment review for more deets!

Get it from Amazon for $7.60.

31. A multi-balm hydrating collagen stick featuring a portable design that's super easy to bring on the go anytime your face is in need of a lil' moisture boost. Not only that, but this nifty stick may just help reduce the appearance of wrinkles, improve skin elasticity, and smooth fine lines. 

Amazon, www.amazon.com

Promising review: "I have heard about the great Korean beauty products. I have mouthlines that I don’t like. I thought I’d give this product a try. It definitely plumps up my skin, which helps decrease the appearance of my lip lines. It gives my normally dry skin a dewy finish. I really enjoy wearing it at bedtime. I’m going to be trying other items from this line. Cool product, there’s a reason it took TikTok by storm." —nicky

Get it from Amazon for $22.99(available in seven other styles). 

32. An eyebrow soap designed to help give sparse brows a more volumized look. It comes with an easy-to-use spoolie, and the soap is made of mild ingredients, so you can achieve that ~on fleek~ style quickly, easily, and for less money than the name brands — buh-bye, Anastasia Beverly Hills.

www.amazon.com

Promising reviews: "I have the kind of eyebrows that look very full with brushing but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia Beverly Hills but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M, Deacon

"This is so, so much better than the clear mascara that I was using. Ditto for the expensive eyebrow gel that I used before that. This stuff is not crunchy, not crusty, and doesn't wear off all day long. What it IS is nothing short of amazing: a little brow pencil and some of the eyebrow soap, and you have perfect brows all day, with no worries." —H. K. Rodman

Get it from Amazon for $4.99+ (available in a one- or two-piece set and with a brow gel).

33. A biotin shampoo that could help hair look thicker by strengthening strands to prevent breakage. It's made with a blend of botanical extracts to help nourish and cleanse your scalp. If your shower had a VIP section, this bottle would definitely be on the list.

www.amazon.com

Maple Holistics is a small personal care brand founded by lifelong pals Ben and Motti after they searched for solutions to Ben's hair loss and scalp irritation. 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After I used the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not a fan of the way it smells, but others love it when they smell my hair." —Diane J. Huff

Get it from Amazon for $13.95 (available in four sizes and two scents).

34. A pack of exfoliating pads aimed at helping reduce the appearance of pores. I know, I know — it sounds too good to be true, but gimme a second to tell you how these work. One side of the pad (the ~exfoliation side~) cleans out pores and dead skin cells, while the other side of the pad (the ~embossed side~) smooths and tones for a silky finish. Don't believe me? See for yourself!

www.amazon.com, www.amazon.com

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Get a pack of 70 from Amazon for $18.90 (available in three other styles). 

35. A long-lasting liquid eyeliner that just so happens to be waterproof — a must for anyone whose tear ducts are suffering the consequences of summertime allergens. It's also great for those who live in an eternal state of sweat during the warmer months but still want their makeup to stay intact. Yes, it is possible!

Amanda Davis / BuzzFeed, Amazon

Promising review: "Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it's easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. ... Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else." —Jacky

Get it from Amazon for $9.97+ (available in 15 shades).

36. A L'Oreal Paris rinse-out lamellar water treatment with a cult following that'll leave your locks looking shiny and silky in just eight seconds. Salon-level hair all day, every day, BB. It's like an espresso shot for your strands — fast and effective. Alexa, cue Sabrina Carpenter. ☕

www.amazon.com, www.amazon.com

Apply this directly to wet hair avoiding the roots, massage it in for eight seconds, then rinse.

Promising reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily. This stuff made it soft and manageable after the first use." —Jennifer Borchers

"SO FREAKING SOFT. My hair is bleached and I'm usually very careful with it. This last time it left my hair feeling coarse like straw. Now this stuff right here is like a magic elixir. Highly recommend!! And I have thin/fine hair - did not weigh it down! LOVE THIS PRODUCT." —Kindle Customer

Get it from Amazon for $10.97. 

37. A spray-application foundation that's super buildable for customizing your own level of coverage. Not to mention, it's v lightweight — and thank goodness for that because foundation that leaves your skin feeling oily and weighed down is just NOT the vibe anymore! When you want an airbrushed look, you also want an ~airy~ feel. 

www.amazon.com, www.amazon.com

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

Promising reviews: "So easy to apply. Especially love the applicator brush. It doesn’t leave a streaky effect like some makeup brushes have done to me in the past. I have very oily skin, but even after hours of wearing this foundation, I find I have a dewy look and not an oily, blotchy look, as so many other foundations have done to me in the past. Definitely purchasing this makeup again. Plus, it’s less than half the price that I usually spend. Win-win!!!!" —Lauren Theriot

Get it from Amazon for $19.99 (available in 12 shades). 

38. A Neutrogena moisturizing face sunscreen you'll want to add to your daily skincare routine PRONTO. Containing vitamin E and SPF 60, this serum provides hydration, UVA and UVB protection, and works great as a makeup primer, too! Oh, and it does it all without leaving behind a white cast on your skin. 

Amazon, www.amazon.com

Promising review: "I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that. I have tried much more expensive 'serum' sunscreens and find this one my favorite and for a much better price point." —JHoch

Get it from Amazon for $14.88. 

Reviews have been edited for length and/or clarity. 

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