1. Wonderskin's Powerfull Mascara, which manages an ultra-light touch with *maximum* coverage — basically all of the height and length you want in a lash, without the clumps, heaviness, or smudges. Reviewers especially love how buildable this is, making it versatile for everyday and dramatic looks! 

www.amazon.com

Promising review: "Let me just say that I never leave reviews on products. However, this might be the best mascara I have ever used. I get my lashes lifted and use a growth serum, but regular mascara still weighs my lashes down, and after about an hour, they look stick straight. This stuff lasts all day, my eyelashes even look like falsies with how high they stand, and even appear to be thicker than they do with other mascara brands." —nicole

Get it from Amazon for $15.89.  

2. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. 

Amazon, www.amazon.com

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $23.75. 

3. Clinique Almost Lipstick Tinted Lip Balm in Black Honey you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. 

Amazon

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $25 (also available in pink honey!). 

4. Olay Super Serum Body Washthat will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) 

www.instagram.com, Amazon

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer my skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Get it from Amazon for $12.99. 

5. "Gloves In A Bottle,"aka the hero of anyone with dry, cracked hands — this game-changing lotion not only helps heal your skin, but actively protects it for four to twelve hours, even through repeated hand washes. Reviewers with eczema or those who have to sanitize frequently for work swear by this! 

www.amazon.com, www.amazon.com

Gloves in a Bottle is a small business that specializes in skincare products for working professionals. 

Promising review: "I am a teacher and literally wash or sanitize my hands several times per hour! If I'm not washing my hands, I'm cleaning all the surfaces in my classroom with harsh cleaners. I thought I would try this lotion and I am thankful I took a chance! It is not only moisturizing, but it's not too scented or greasy. We are not allowed to wear perfume at school due to allergies, and this works perfectly. The best part is that after you do wash your hands, you can still feel the lotion! My cuticles are staying moisturized, too. I am going to get more for home and the car." —Chianti

Get it from Amazon for $19.95. 

6. And Blistex Medicated Lip Balm for anyone whose lips are so cracked and dry that it's time to call in the beauty cavalry — this creamy (SPF 15!)  lip protectant is designed to lock in moisture and provide immediate soothing relief. 

www.amazon.com, www.amazon.com

Note that the AAD recommends using at least SPF 30 and reapplying as needed for proper skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I've tried over 20–30 different lip balms, but this one is the best, especially in wintertime. Rather than being a lip balm, this product is so effective that it almost feels like a cure." —shangus

Get it from Amazon for $3.79. 

7. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. 

www.amazon.com

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

Get it from Amazon for $12.95.

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

8. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels. 

www.amazon.com, www.amazon.com

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95. 

9. A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar  👀. 

www.amazon.com

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Get it from Amazon for $5.29 (available in two styles). 

10. Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails. 

Amazon, www.amazon.com

Londontown is a small business that specializes in nail care products. 

Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well.  With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K 

Get it from Amazon for $20 (available in nine shades). 

11. Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too. 

www.amazon.com, www.amazon.com

This treatment is for all curl types! 

Promising review: "I love this hair conditioner I LITERALLY use it everyDAY! It leaves my hair so soft and my natural curls are so bouncy! I’m in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" —Wendy 

Get it from Amazon for $9.50. 

12. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. 

www.amazon.com, www.amazon.com

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in two shades). 

13. And a firming eye cream that uses vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.

www.amazon.com, www.amazon.com

Promising review: "This is by far the best eye cream I have ever used!!! Within a week of using Lilyana eye cream morning and night, I’ve noticed a big difference with my fine lines and crow's feet. I just turned 44 in November and my skin looks like I’m in my early 30s. Worth every penny!!!!! I’ve purchased this cream twice and will definitely continue to buy. You will not regret the purchase." —melissa 

Get it from Amazon for $14.99+ (available in four sizes).

14. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. 

www.amazon.com

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Get it from Amazon for $12.59 (available brown, dark brown, blonde, and in multipacks and bundles). 

15. Lawless's "Forget The Filler" that's basically like Laneige's repairing lip sleep mask, but if it also worked to make your lips fuller. You can wear it for overnight hydration *and* plumping thanks to a blend of shea butter, hyaluronic acid, and a stimulating peptide complex. It's like "lip filler, but make it subtle (and also don't pay a zillion dollars for it)" — plus it comes in a BIRTHDAY CAKE flavor. 

www.amazon.com, www.instagram.com

Promising review: "Really makes a difference. First overnight treatment I've used where my lips genuinely feel hydrated and plumper in the morning. I'm pleasantly surprised — I bought this on a whim after a rec from The Strategist and almost canceled the order. Now I use it every night!" —Hilary 

Get it from Amazon for$22(available in five flavors). 

16. A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus. 

www.amazon.com, www.amazon.com

Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but also the stye, which went away. Any sort of blemish or acne is taken care of with this simple, inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. TheSOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466

Get it from Amazon for $9.99+ (available in four sizes and in multipacks).

17. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed. 

www.amazon.com, www.amazon.com

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

Get it from Amazon for $9.98 (available in six styles). 

18. Palmer's Cocoa Butter Formula Daily Skin Therapy for EXTRA strength moisturizing — this solid moisturizer is designed to soften, smooth, and protect extra dry skin all over the body for up to 48 hours. Reviewers with sensitive skin, dry and cracked joints and heels, and sensitive skin especially love how fast this works, and how deeply it hydrates. 

www.amazon.com

Promising review: "Having extremely sensitive skin, I’m very selective about what products I use on my dry skin. I’ve been using this for years as it works wonders for my skin, providing the moisture it desperately needs, and it’s compact, so it’s easy to keep in my purse. It’s solidly made but glides smoothly and smells incredible! I just LOVE how it doesn’t leave my skin oily but soft and well-hydrated. I get complimented on my skin often and I feel as though this Palmer’s product is the reason for the overall radiant appearance. I’m beyond pleased with this Palmer’s moisturizing product that works as designed to heal and soften, and my skin absolutely LOVES it too!" —Glam-Ma's "Unbiased" Review 

Get it from Amazon for $7.68. 

19. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. 

www.amazon.com

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Get it from Amazon for$11.97. 

20. A bottle of callus-removing gel so effective at sloughing off dead, hardened skin that one reviewer described it as, "Horrifically satisfying." It's also super easy — you presoak your feet, apply for five minutes, and rub a pumice stone or foot file on the calluses and corns to watch them effortlessly slide off. 

www.amazon.com, www.amazon.com

You can grab apumice stoneorfoot fileon Amazon! 

Promising review: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker

Get it from Amazon for $7.99.

21. PanOxyl Antimicrobial Hydrating Acne Creamy Wash, the gentler version of the OG foaming wash. This sensitive skin-friendly formula effectively clears up bacteria that causes acne on your face *and* body, helping clear and unclog pores so your skin can ~thrive~. Reviewers swear by this both for clearing up existing acne, and preventing more blemishes! 

www.amazon.com, www.amazon.com

Psst — this "gentler" formula contains 4% Benzoyl peroxide, so reviewers with sensitive skin swear by this one versus the foaming 10% version, which admittedly does pack a bit more of a powerful punch. 

Promising review: "This working like no other. Sometimes when products have no lather I can’t tell if it’s working tbh. This has no lather but works! Improves breakouts and textured skin. I saw results in four days." —Ellice D. Ellis

Get it from Amazon for $9.77 (available in different sizes). 

22. Julep's Eyeshadow Crème to Powder Eyeshadow Stick that is basically what happens when creamy and powdery eyeshadows have a blendable, delightfully waterproof baby. This comes in matte, shimmery, *and* metallic options so you can get the precise vibe you're looking for, and a blending sponge on the end to get the pigment just right. 

Amazon

Promising review: "I really wanted to find an eyeshadow that was easy to put on, lasted, and did not crease. Well, I found it. Lasts all day and love the color, so I bought a second color as well." —Bridget Gwaltney 

Get it from Amazon for$9.90 (available in 53 shades). 

23. And Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it.  

www.amazon.com

Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995

Get it from Amazon for $11.89.

24. A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding when dryness is coming for your 'do. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

www.amazon.com, www.amazon.com

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: "I have been buying this for a long time for me and my daughter. I have thin, curly hair but it gets dry in the winter and this really brings it back to life. My daughter has THICK and super curly hair and it keeps her hair so hydrated (we use it as a mask every two weeks on her). Highly recommend." —Marina M. 

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Get a bottle from Amazon for $7.91.

25. E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation. 

www.amazon.com, Amazon

Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" —Ken

Get it from Amazon for $11.97. 

26. Nyx's Lip IV Hydrating Gloss Serum for anyone who's ever been like, "It's too bad lip gloss, lip stain, and lip balm can't have a glamorous, long-lasting, moisturizing baby." Turns out they CAN! And it comes with 12 hours of hydration to boot! 

www.amazon.com, www.amazon.com

Promising review: "I normally don’t love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don’t even understand how moisturizing and glossy this is. It’s not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it's chef's kiss perfect! I’m totally getting more!" —Katherine Stanton 

Get it from Amazon for $11.97 (available in 12 shades).

27. Medicube Deep Vitamin C Golden Capsule Face Moisturizer for a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping oxidize, brighten, and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use! 

Amazon, www.amazon.com

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel like consistency and comes with a scooper, making it very easy to apply. You get a decent sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Get it from Amazon for $20.99. 

28. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. 

www.amazon.com, www.amazon.com

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $13.15 (available in 12 shades). 

29. Rael "Miracle Invisible Spot Cover" Pimple Patches that deliver all the usual hydrocolloid power that helps draw out pus from acne to relieve the ache and redness ... but invisibly. 😎 Consider this your new skincare ninja, because these are so stealthy you can wear them all day without anyone noticing. 

www.amazon.com, www.amazon.com

Promising review: "I recently tried this pimple patch and it’s incredible! It’s truly invisible, blends seamlessly with my skin, and works wonders. It hides pimples effectively and starts working within hours, clearing them up in no time (usually within eight hours). Plus, it leaves no redness or scars behind! This product is a must-have for anyone dealing with breakouts. Highly recommended!" —Robeir Edward Sarofeem

Get it from Amazon for $6.97 (available in larger packs). 

30. Medicube's "Zero Pore" Pads, which are dual-textured toner pads made with lactic and salicylic acid to exfoliate and refine your pores. The excess sebum oil in your face just met its worst enemy in this cult-fave Korean skincare product. 😈 

www.amazon.com, www.amazon.com

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Get it from Amazon for $17.90 (available in four other styles). 

31. A pack of unscented SweatBlock wipes that work for up to *seven days* after application — perfect for those of us whose underarms are a little, uh, enthusiastic, to say the least. Reviewers especially swear by this for events that might bring on nervous sweating! 

Amazon

SweatBlock is a small business that specializes in antiperspirant products. 

Psst — you should definitely "patch test" this on a small area of skin before putting it on to ensure you don't have any reaction! 

Promising review: "Was pretty skeptical. Bought it and it’s changed my life. First use and I did not sweat, at all, for probably a week. I had already been using Lume deodorant for a few years now and was looking for something else as I felt I’m building a resistance to it. I should’ve been using this to begin with. Second application I applied to other areas of my body, zero sweat. Amazed." —Hanna L. Hetz 

Get a 10-pack from Amazon for $19.99 (each box lasts two months).

32. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of MAC and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop.

www.amazon.com, www.amazon.com

Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of tissues. But otherwise, it looked as fresh as it did when I put it on. I’ve used Mac and Urban Decay setting spray, and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —Stephanie

Get it from Amazon for $9.97 (also available in dewy and radiant finishes, and a jumbo size).

33. A pomade hair wax stick designed to work for all hair types for some residue-free *instant* hold for slick-back ponytails or setting flyaways, cowlicks, and baby hairs into place, if that's the ~look~ you're going for that day. Reviewers note how easy it is to glide over hair and brush back without leaving hair looking greasy or shiny. 

www.amazon.com, www.amazon.com

Promising reviews: "I saw this on YouTube and immediately wanted to try it. I have curly hair, which I love, but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall satisfied, and you don’t need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." —Blanca Perez

Get it from Amazon for $7.99 (also available in multipacks).  

34. La Roche-Posay Toleriane Double Repair Face Moisturizer, which is an oil-free moisturizer formulated with ceramide and niacinamide, so it might actually replace more than one step in your skincare. This lightweight, fragrance-free moisturizer is formulated to strengthen the skin barrier to lock in hydration not just after you put it on, but in the longterm, too. Reviewers are especially obsessed with how well it works as a makeup primer! 

www.amazon.com, Amazon

I have had on and off dry patches on my face for *checks watch* my whole life, which I just accepted as a consequence of being a human in their thirties who spends a lot of time outdoors in cold weather. It took like two seconds for my (SPECTACULAR) dermatologist to assess the situation and recommend this. The dry patches around my mouth and eyes were gone within two days of using this. It absorbs so quickly into the skin that I was almost scared it wasn't doing anything, but the long-term results are undeniable. My skin is softer, and I was able to cut out the expensive niacinamide and exfoliant I was using, making this one of the most cost-effective skincare moves of my life. I am so grateful my dermatologist recommended this to me, and I only wish I'd gone to see her about it much sooner! 

Get it from Amazon for $23.99 (available with SPF and in different sizes). 

35. Makup's Brow Me, a hybrid eyebrow wax and sculpt gel system to give yourself a professional-quality eyebrow job from the comfort of your own bathroom vanity. This water- and sweat-resistant formula has a hold so strong that a lot of reviewers compare it to lamination, and say it holds up better than expensive competitors. 

www.amazon.com, Amazon

Makup Beautyis a small business that specializes in makeup products. 

Promising review: "I’m obsessed with this product. I have my brows micro-bladed, but I love the look of the bushy laminated brows, and this product is my holy grail now. It lasts all day, and I don’t need to have my brows laminated by a professional. I recently went on vacay in Cancun, which is humid, and these brows didn’t move. Highly recommend!!" —Tammy J 

Get it from Amazon for $9.98. 

36. L’Oréal Paris Makeup True Match Lumi Glotion designed to enhance your skin's natural ✨ glow✨ just like the pricy Drunk Elephant drops — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra low-effort, ethereal shimmer in their lives. 

www.amazon.com, www.amazon.com

Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not an oily feeling at all, and it doesn’t dry out the skin either. Just a total package. Can’t beat the price either." —Figgy08

Get it from Amazon for $13.98+ (available in four shades).

37. Etude's delightfully multipurposeDear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well! 

www.amazon.com

Promising review: "I bought theBenefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point what’s there not to like?" —Rachael

Get it from Amazon for $6.20+ (available in five shades and combo packs). 

38. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. 

Amazon

Touchland is a small business that specializes in hand sanitizers. 

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options). 

39. A set of "Golden Glow" under-eye gels made with 24-karat gold collagen formulated to brighten, nourish, and soothe your under-eyes so you can get that sweet, sweet de-puffing relief (and look ~expensive~ while you're doing it). 

www.amazon.com, www.amazon.com

Dermora is a small business that specializes in eye masks and foot peels. 

Promising review: "I have to say I was a skeptic on these but bought them anyway on a whim after seeing them on The Today Show. Much to my surprise I found they really did what they said they do. The puffiness under my eyes was substantially reduced and my skin felt much softer and moisturized. They're a great addition to your self-care." —janiem

Get 15 pairs from Amazon for $12.25 (also available in four other sets).

Reviews have been edited for length and/or clarity.

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