Taylor Swift has posted exactly twice on Threads, where she already has nine million followers. The second post came two hours after the first, revealing a secret: that her latest album--released at midnight--is actually a double album. 

"It's a 2am surprise," it read. The same post was shared on X, where it has now been viewed more than 30 million times, with more than a half million likes. I mention those numbers because that's more than double what the original post announcing the first half of the album received.