40 Gems From The Depths Of Amazon That Will Make You Go “Oooh” When You Discover Them
Amazon
Promising review: "My new must-have! My number one go to for healing lips was Camex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi
Get it from Amazon for$5.89 (also available in Strawberry Acai).
Amazon, www.amazon.com
Check out a TikTok of the Airplane Pockets tray tablecover in action.
Airplane Pockets is a small business that specializes in sanitary, portable travel organization products.
I used this on a roundtrip from NYC to Tokyo, both with connecting flights in Canada, and cannot sing its praises enough. It fit all four of the different tray tables I used it on and was so ridiculously handy for keeping track of all my littler odds and ends like AirPods, the plane's headphones, earplugs, a sleep mask, a book, gum, a scrunchie, and little snacks. The hanging end of it easily tucked into the built-in sleeve of the seat in front of me for takeoff and when other passengers needed to scoot past me in my aisle seat. Usually, I feel like a hot mess and get frustrated rooting around in the grimy sleeve for my stuff, and this was such a refreshing solution! Several flight attendants even asked where I got it to buy one for themselves!
Get it from Amazon for $29.99.
Promising review: "Took this on my first cruise. Anytime that I started to feel woozy I’d reach for it. I’m sure the required act of deep breathing helped a lot - and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly
Get a pack of two from Amazon for $12.99 (also available in a pack of four).
Amazon, www.amazon.com
Promising review: "Such a great shirt! A little bit of a dressed up T-shirt makes this a favorite for me. The fabric is soft and it fits well. It’s not oversized so it looks like a more expensive shirt than a regular tee. Buy it!" —Delaney B.
Get it from Amazon for$8.91+(available in women's sizes S–XXL and 25 styles).
Sayso is a woman-owned small business that specializes in the first-ever cocktail tea bag, perfect for cocktails *and* mocktails.
Promising review: "I was a bit skeptical when I purchased, but these are actually fantastic. The taste is great and the bags make it incredibly easy to mix up what would otherwise be complex cocktails quickly and easily. I've had the spicy marg, espresso martini, and old fashioned versions, and while they aren't exactly the same as the original they are wonderful for making yourself a cocktail at home. Highly recommend." —Meredith
Get a pack of eight from Amazon for $14.99 (available in five other cocktail styles and larger packs).
Amazon, www.amazon.com
Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona
Get it from Amazon for $19.
Amazon, www.amazon.com
The kit comes with three different numbered canvas designs, seven paint pots, a mini brush, and an easel.
Promising review: "I have to admit I was skeptical because of the price and size. However, I got these for my husband for his birthday (he loves Bob Ross) and what a find!! We had so much fun mixing colors and painting. Would definitely recommend. The fact that they are small makes them even more special. I wish there were more to paint!" —slb m
Get it from Amazon for $6.80.
Amazon, www.amazon.com
Promising review: "These are perfect for the one-item sink cleaning that occurs when traveling. I highly recommend it for those travel excursions where you want to clean one or two clothing items." —LIFE_COMPOSED
Get a pack of three (with three mini loads each) for$6.39.
www.amazon.com, www.amazon.com
Promising review: "So comfy and they look just like the photo! The quality is great, they aren't see through, and I love the bright color! They fit true to size. They are definitely a great value for the money." —Hope
Get it from Amazon for$9.99+ (available in women's sizes XS–XXL and 22 styles).
www.amazon.com, www.amazon.com
Promising review: "I love this! It’s well painted, and the solar light works great. It is the cutest thing on my patio table." —solowithpits
Get it from Amazon for $21.98.
www.amazon.com, www.amazon.com
Check out a TikTok of the Airy Sunstick Smoothing Bar in action.
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina
Get it from Amazon for $17.45.
Kuumba Made is a small business that specializes in luxury scents at affordable price points.
Promising review: "AYOOOO this is perfect, literally smells exactly like that Sol de Janeiro spray #71 — the perfect beachy, vanilla, and coconut mix, I’m obsessedddd!! I put it on to test on my skin and hours later, it smells like I JUST applied it!" —Isabella Jimenez
Get it from Amazon for $9.67 (available in 10 scents and three sizes).
Amazon, www.amazon.com
Reviewers mention if you're in between sizes, to size up!
Promising review: "This suit is so pretty! I was nervous that for the price, it would be poor quality, but it looks just like the photos. The material is nice and thick, and I love that it’s padded. I’m between a small and medium, so I sized up based on other reviews." —Morgan Meldrum
Get it from Amazon for$35.99 (available in women's sizes 2–14 and eight styles).
Amazon, www.amazon.com
Check out a TikTok of the foaming pink drain cleaner in action.
Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner. I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain, to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out and it left the sink smelling fresh and clean as well." —Amazon Customer
Get it from Amazon for $15.98.
www.amazon.com, Amazon
Ronan is a small business that specializes in multipurpose tools for home use.
Check out a TikTok of the scissors in action.
Promising review: "This is a kitchen must-have. We use it all the time — it's so easy to use that even our kids use it. Very durable blade that continues to perform and get value for your money." —Dawn R.
Get it from Amazon for$14.99.
www.amazon.com, www.amazon.com
Promising review: "Soooo pretty and makes the room dance with glittery disco spots. It’s such a whimsical little addition to the plant window." —KB
Get it from Amazon for $16.99.
www.amazon.com, www.amazon.com
Promising review: "My best friend loved this for her birthday. She loves Halloween and tea, and this was such a cute and perfect gift." —Harley Nixon
Get it from Amazon for $11.99.
Promising review: "This is a miracle product!! My hair underwent chemical straightening, and after a few months, it was bleached with highlights. IT IS DAMAGED and DRY. All I could think of was to let my hair grow and cut the dead ends. I was almost hopeless and never thought a product would bring life back to my lifeless hair. Saw great reviews on Amazon, especially those for bleached and damaged hair, and thought of giving it a try. BUY THIS, it's worth every penny!" —Pple
Get it from Amazon for $15.
Amazon, www.amazon.com
Promising review: "This stuff is not only nostalgic in flavor, style, and smell but this has truly healed my lips. My lips are always so dry and I get little pieces of skin, but this has made my lips completely normal again. This is also a fantastic mood booster for me. I can be having an overwhelming day at work and put this on and the fragrance and flavor just takes me back and boost my mood! " —Tina Laray Bessler
Get it from Amazon for$4.99 (available in Strawberry, Peach, Grape, and Watermelon).
www.amazon.com, Amazon
Check out a TikTok of the hair tiesin action.
Promising review: "I love these! These add the cutest touch to any outfit. They make you feel better about wearing a hair tie on your wrist. And they function great as both a hair tie and a bracelet! Not too tight to wear as either. Love them!" —Tiara Scheurell
Get a set of 20 from Amazon for$7.99 (available in seven styles).
Amazon
Popilush is a small business that specializes in activewear and shapewear.
Promising review: "This is one of my favorite things to wear. The material thickness is nice. I'm a 2XL girl and I feel so confident in this and it's so comfy. I wear it with a hoodie on top for easy days out running errands and then I also wear it for friend dinner or events where we dress a little more casual but cute! Just a great base. Super versatile! I wear this at least once a week and the fit and sturdiness of the material has held up great." —Dakotah Flowers
Get it from Amazon for $27.99 (available in women's sizes S–XXL and eight colors).
www.amazon.com, www.amazon.com
Promising review: "These sponges are adorable!! I've gotten so many compliments on them from friends and family. They're bright and look great along my sink. I haven't used them yet because I don't want to ruin them, but they look like decent sponges. They're so pretty, though you probably won't want to use them either! They would make a great housewarming gift!!" —EC
Get a set of three from Amazon for $10.
Promising review: "I absolutely love this bracelet set! The pieces are delicate yet sturdy, and they can be worn together or separately for different looks. The design is simple but elegant, making it perfect for both casual and formal occasions. They’re also really comfortable to wear all day. Definitely worth the price!" —Brandy Gay
Get it from Amazon for $18.99for a set of three (also available in sets of two).
Promising review: "I’m a stay at home mom, and I’ve found myself in a slump lately not knowing much about me anymore. I REALLY love this book. Since the moment I’ve opened it, I’ve loved every thing about it. It has helped me actually sit down at night, and think (with the questions) when it comes to my life, and where I am in life right now. I love answering the questions, and being able to check off my mood for the day. I can’t wait to see how much my life/mindset changes during the year. I also love that it’s a hard cover book so I don’t have to worry about it bending up in my purse." —Hope M.
Get it from Amazon for $19.99 (available in two colors).
Amazon
Check out a TikTok of the double-sided cutting board in action.
Promising review: "This cutting board is perfect! One side is for meat, the other fruits and vegetables. There is no need for two separate boards. It's very stylish, made of sturdy materials and easy to clean. It's so pretty, I just leave it on the counter but it does have a handle for hanging." —Jowana Lamb
Get it from Amazon for$19.99+ (clip the $4 off coupon on the product page for this price; available in two sizes).
www.amazon.com, www.amazon.com
Promising review: "So soft and fitted to my feet. Probably going to get other colors very soon. Love an easy slip-on that’s affordable." —Bran fish
Get it from Amazon for$27.99 (available in women's sizes 6–11 and dozens of colors).
Amazon
Promising review: "I bought this because of the cover. I could NOT resist. I also cannot wait to start coloring. I love the blend of countries included with book. The artist is awesome." —Dawne Mccraw
Psst — you can pick up a cult-fave colored pencil set on Amazon!
Get it from Amazon for $7.99.
www.amazon.com, www.amazon.com
Promising review: "There's no light in my office, so I needed artificial plants. My clients keep asking me if they are real/how I can have plants with no sunlight! I was concerned about artificial plant having an odor but there is no strong unpleasant odor with these beauties. The smaller size works perfectly in my small office space. Realistic variation in color and easy to shape into full bodied plant. Very happy with my purchase." —AR
Get a set of two from Amazon for $35.99 (available in two other styles).
Promising review: "Very simple to use! Delicious homemade butter! My son and I love making this and we take turns shaking the jar. Very easy to clean, durable, low cost, and doesn't leak! Great product!" —Shay K.
Get it from Amazon for $12.49.
www.amazon.com, www.amazon.com
Promising review: "I absolutely love these sunglasses! They suit my face beautifully and elevate any look with their stylish design. The gold details on the sides are such a stunning touch — reminiscent of high-end Miu Miu sunglasses but at a fraction of the cost. They’re lightweight, comfortable, and feel durable. I’ve received so many compliments already. Highly recommend these for anyone looking to add a chic accessory to their collection!" —Arsalan sheikh
Get it from Amazon for $14.99+ (available in five styles and two packs).
Amazon
Promising review: "This is definitely the best body bar I have used! Fragrance is on point and super suddy with a reasonable price!" —VictoryNJC
Get it from Amazon for$5.99 (available in three scents).
Psst — if you want to amp up the exfoliation and make the bar soap last longer, these exfoliating bar soap bags on Amazon are right up your alley!
Amazon
Promising review: "Coming from someone who has incredibly sensitive and eczema-prone skin, this is such a high-quality product. It’s moisturizing, hydrating, and gives that 'glass skin' look. It didn’t make me break out, which is a huge plus because I have to be very careful with new products. It goes great under makeup." —Kate
Get it from Amazon for$18.89.
Amazon, www.amazon.com
Comfilife is a small business that specializes in comfort-based personal care products.
Promising review: "I waited a few weeks after receiving it so I could give an honest review. This, by far, has become a necessity for me. I am a side sleeper with extreme lower back pain, and this provides excellent relief. No more constant back pain. This is a must-have." —Patricia Miranda
Get it from Amazon for $45.95.
www.amazon.com, www.amazon.com
Check out a TikTok of the heated ice cream scoop in action.
Promising review: "This electric spoon is spectacular. It's easy to use and comes with a cord and everything else. It's very practical and made of good material. It doesn't need anything; it just knows when to heat it up so that it turns out a spectacular scoop of ice cream." —Lisney
Get it from Amazon for $29.99 (available in five colors).
Amazon, www.amazon.com
Check out a TikTok of the crinkle cutter in action.
Psst — reviewers warn that this is sharper than it looks!! It makes for easy cutting, but definitely make sure it's kept away from little hands.
Promising review: "I bought this to specifically cut cheese. I love how easy this is to use. The cheese sticks a bit, but it is really easy to knock off the already cut cheese. I love it! Price is basically free if you want nice looking cut cheese!!! The cut cheese really does look fantastic!!! You could easily cut other things like carrots, cucumbers, and other things. So simple to use, and cheap!" —Amazon Customer
Get it from Amazon for$6.45 (also available in a pack of two).
Check out a TikTok of the banana hanger in action.
Promising review: "I recently purchased this folding banana hook hanger, and it has been a great addition to my kitchen! The design is clever and space-saving, allowing me to easily fold it away when not in use. It keeps my bananas fresh and prevents them from bruising, which is a big plus. The hanger is sturdy and well-made, ensuring it can hold a bunch of bananas without any issues. Highly recommend for anyone looking to organize their kitchen and keep their fruit in great condition!" —Challas Gordman
Get it from Amazon for $7.87 (available in five colors and in packs of two).
Amazon
Check out a TikTok of the the bone conduction pillow speaker in action.
This even comes preloaded with 10 sleep sounds!
Promising review: "When I pulled this out I wasn't sure it was big enough to provide quality sound, but surprisingly these are rock solid. My wife uses them to listen to music while I go to sleep with white noise. This way she's able to listen to her music plenty loud enough as it's in her pillowcase, where I can listen to my white noise. She gets her music, and we both get some some rest. It's as simple as that." —R. Burke
Get it from Amazon for$30.99.
www.amazon.com, www.amazon.com
Promising review: "Cutest mug I own. It looks exactly like the photo and it’s adorable. I love it!" —Cheyenne
Get it from Amazon for $14.99.
www.amazon.com, www.amazon.com
Check out a TikTok of the laptop lunch tote in action.
Promising review: "This is such a nice tote bag with plenty of room for my food in the cooler compartment and also for my Macbook Pro and several other folders and a planner! An excellent purchase, the material is nice quality and the price is awesome! I did not want to spend a lot of money, but I was pleasantly surprised with this bag! Now, instead of carrying a tote bag with my computer, planner, and other files AND a separate cooler bag for my meals, I carry ONE bag into work every day! So wonderful." —vcraig
Get it from Amazon for $29.99+ (available in three colors).
www.amazon.com, www.amazon.com
Check out a TikTok of Nick's bars in action.
Promising review: "I have tried Nick's salted caramel keto ice cream and LOVED it, so I wanted to search for some more of Nick's products and found these chocolates. I got the coconut and peanut/fudge ones, and let me tell you they are DELICIOUS! I would highly recommend these chocolates and will definitely be ordering again in the near future!!" —Emina
Get a 15-count variety pack of Coconut and Peanuts & Fudge for$34.99.
Psst — Nick's also makes a DELICIOUS variety of Swedish-style chocolate protein bars and nut bars you can check out on their Amazon storefront!
Reviews have been edited for length and/or clarity.
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