41 Beauty Impulse Buys You’ll Forever Be Glad You Purchased
www.amazon.com, www.amazon.com
BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.
Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom and my scarring doesn’t look as deep! The cleanser has a light clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle
Get it from Amazon for $13.90 (also available in a mild version).
Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully
Get a two-pack from Amazon for $18.95 (also available in larger pack sizes).
www.amazon.com, www.amazon.com
BTW, these work *best* on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic!
Promising review: "I ordered these on a whim after a long day of isolation and internet browsing and because I have a terrible habit of picking at spots on my face and making them into something much much worse. These magical spots are life-changing!!! Put them on before bed (or before work) on clean skin and FORGET about them. You don't notice they're there — unless you go to pick at something and then YOU STOP!! Leave them in place for at least six hours and then peel them off. They come off easily (but not so easy that they come off while sleeping) and the amount of 'bleck' they suck out is amazing!!! So a spot that was going to erupt into Mount Vesuvius ends up being NOTHING!!!! I've purchased six packages and will keep buying them. An amazing value!" —Jennifer Nothdurft
Get a 40-pack from Amazon for $7.64 and an eight-pack of the large patches for $8.99.
www.amazon.com, www.amazon.com
Promising review: "I LOVE the look of pimple patches on myself (as weird as that sounds) and absolutely hate the semi-clear ones, since they just draw my eyes to something that’s SUPPOSED to be invisible. So I easily fell in love with the Starface pimple patches — but the issue with those is they’re SO expensive and don’t work at all. THESE, however, have immediately sucked everything out of my face. I love them and literally wear them all the time. So many people have complimented me, saying, 'Oh my gosh, I love how you just wear stickers on your face; it’s adorable.' These also work as [an alternative to] the TikTok Shop ones that are really popular right now and are cheaper! 10/10 from me :)" —evalyn evoke
Get a pack of 240 patches from Amazon for $8.99 (available in four packs of different designs/shapes as well as a six-pack).
www.amazon.com, www.amazon.com
Promising review: "It had to be said. These things are disgusting, that's why you should buy them. Squeeze part of your nose skin. Do a bunch of little pustules come out? Yeah, if you put one of these puppies on at night, you wake up, and that is all trapped inside that weird film. I dunno how it works. It's probably sorcery." —Jack Sawyer
Get a seven-pack from Amazon for $9.98.
www.amazon.com, www.amazon.com
I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!
Promising review: "I caved to the TikTok hype, and now I am obsessed, lol! I have extremely sensitive skin, but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby
Get it from Amazon for $20.
www.amazon.com, www.amazon.com
This medium-coverage concealer can be applied with your fingers or a brush.
Promising review: "I believe I was born with dark circles under my eyes, and I have spent the last 50+ years looking for something that will cover my dark circles. I’ve spent a lot more money on products that do a lot less. And I was very hesitant to buy something so inexpensive as I thought it would not work. I was surprised to find my circles a lot lighter, and my eyes are looking much more alert and younger. I’m very pleased with this product!" —Lafinrsm
Get it from Amazon for $6 (available in two tones).
www.amazon.com, www.amazon.com
Promising review: "I have very very deep blackheads to the point where you would think they are tiny freckles. I've tried all cleansers and then went with the blackhead suction tool and nothing helped. I used this thing ONE TIME and I can not believe the wonders that it has worked. Most of the blackheads were gone after 10 minutes of use. I also have very sensitive skin, but it didn't hurt or damage the skin whatsoever! I watched a YouTube review as I was doing it to make sure I was doing it correctly. Just buy it. I swear on this amazing creation!" —Kassi Miller
Get it from Amazon for $19.99 (available in three colors).
www.amazon.com, www.amazon.com
Promising review: "No matter how good the brand/wand is, even a brand-new mascara will leave clumps behind. Once applied, mascara dries too fast. This tool easily glides through lashes to remove clumps." —John
Get it from Amazon for $3.99.
www.amazon.com, www.amazon.com
Promising review: "Holy grail mascara! I've used this mascara for about three years now and it still tops any other mascara I've tried. It will transfer if you apply it to your lower lashes, so I use a different mascara for my bottom lashes, which I don't mind at all. I always get asked if I'm wearing falsies! It's a mascara that stays wet longer, so I always apply one coat, let it get tacky, then apply a second coat for best results." —Joseph Gonzalez
Get it from Amazon for $4.99 (available in two colors and a pack of three).
Psst — it works for all hair types! Reviewers with straight to 4c hair use this hair mask and LOVE it.
Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."
Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
Get it from Amazon for $8.40.
Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month with me religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana
Get it from Amazon for $9.90+ (available in three sizes and a pack of two).
www.amazon.com, www.amazon.com
Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben
Get it from Amazon for $9.90.
www.amazon.com, www.amazon.com
Hair Dance is a US-based cruelty-free, vegan small business that specializes in haircare products.
Promising review: "I was a little unsure about this product but wanted it for vacation to limit aerosols or liquids. I am mind blown! It smells great, doesn’t leave a residue and both volumizes and keeps my hair looking fresh. It also lasts for much longer than an aerosol if you’re someone who uses this daily or every other day. The bottle is small enough to not take up space, but I’ve had my first bottle for months and am barely through half. This will be my go-to from now on." —E
Get it from Amazon for $9.99+ (available in two sizes and two scents).
Promising reviews: "For forever I would use hair spray to hold my eyebrows, and throughout the day, I would sweat through it and it wouldn’t last. This product is awesome; I’ve had it on my brows for a 9-hour shift and they are still in place! Also I'm glad to say it doesn’t dry and get flaky, nor does it feel uncomfortable on the skin. I use brow powder and this does NOT effect the look of the powder nor does it smudge it. I will FOREVER buy this product." —Shelby
"The Boy Brow from Glossier was my ride or die eyebrow product for years, but the tubes are so small and they raised the price so I could no longer justify it. This brow glue is the closest thing I’ve found to Boy Brow and it’s half the price! Will definitely repurchase." —Alex
Get it from Amazon for $9.97 (available in six shades, including clear, and combo packs).
For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal!
Promising review: "This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season I was thinking of buying the Laneige lip mask, but it’s soooo expensive. This is a fraction of the cost and feels just the same. Very good product." —Riya
Get it from Amazon for $9.90(available in six combos).
Amazon, www.amazon.com
Promising review: "If you like the Laneige lip sleeping mask, then get this. In my opinion, this lip melt works even better and stays on my lips way longer! Whenever I used the Laneige mask before bed, I would always wake up feeling like it had all rubbed off and my lips would feel a little dry, but also kinda sticky somehow. With this lip melt, I wake up still feeling like I have the product on my lips, and they feel smooth and hydrated. I also prefer the texture of this lip melt more, and a little product also goes a long way." —Caimish
Get it from Amazon for $9.69+ (available in 10 flavors).
www.amazon.com, Amazon
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in haircare.
Promising review: "My forever shampoo! I wanted to use this for a while in order to give it a fair review. I found this just looking for a new shampoo, hating most liquid shampoos and how they make my hair look and feel. I have very long, fine hair and most shampoos just make me a greasy mess within a day or so. This shampoo changed that for me. I shampoo my roots two times a week with this bar and my scalp feels so clean afterward. Much less greasy in between washes now. The bar itself smells great, hasn’t broken apart, and lathers easily. I would suggest 'painting' the bar right on your hair and then lathering instead of trying to lather it in your hands like a bar of soap. Not only does this make my hair look healthier, there is no plastic, and no harmful chemicals in it. Highly recommend giving it a go!!" —Morgan Riddles
Get it from Amazon for $12.59 (and check out the conditioner for $13.99).
www.amazon.com, www.amazon.com
Promising review: "I have used this product for almost a year now. I use it on my hair and body. It makes everything smell good and everything sparkle. I use it when I have a work shift, and girls night out, a trip to the pool. I do have blonde hair so I have to spray more than my friends with darker hair for it to show up. But hands down smells amazing, and the glitter is so cute." —Avery linhart
Get it from Amazon for $8.79 (available in eight shades and two-packs).
www.amazon.com, www.amazon.com
Promising review: "I am in love with this toner. It has given me the most perfect glow. I love applying makeup over it because it makes my skin look so flawless and pore-free! It is definitely worth the price!!" –Fatima
Get it from Amazon for $16.
Amazon, www.amazon.com
You can stop buying the harsh and drying disposable wipes now!
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
www.amazon.com, www.amazon.com
Promising review: "My skin is supple, soft, and feels great. This product is lightweight and clean with no fragrance. I love this moisturizer and hope Etude House never stops making it." —S. Benni
Get it from Amazon for $17 (also available in a set with toner and cleanser).
Amazon
Briogeo is a Black woman–founded business that specializes in cruelty-free, gluten-free haircare products for all hair types.
Promising review: "I purchased this after I used a trial sized one in a monthly subscription bag. It is the only product that has actually made me hair feel soft in more than 20 years. My hair is long, thin to medium amount, frizzy, incredibly dry (I use conditioner from scalp to ends), and has lots of split ends. This product is pretty pricey, but worth every penny. It has a great light scent also. I will purchase again and really hope they never stop making/selling this product!" —Andrea Dreamer
Get it from Amazon for $11.40 (available in two sizes).
www.amazon.com, www.amazon.com
Check out a TikTok of the mini macaron gel manicure in action.
Promising review: "I am beyond happy with this purchase! The set up is extremely small and lightweight so you can travel with it and basically polish your nails anywhere in less than 20 minutes. I followed the directions by applying an extremely light coat first and then immediately after setting that I applied a second coat. They have now been on for a week, no cracks/peels, and that’s even with me submerging my hands in hot water daily whether I’m taking a bath, washing dishes, etc. Highly recommend this item!" —Lauren Styron
Get it from Amazon for $37.99 (available in seven colors).
Cirque Colors is a small Brooklyn-based business specializing in handmade nail polish and nail accessories.
Promising review: "My favorite nail polish. I was iffy when I first put it on, it seemed an awkward consistency for nail polish...but I was happily surprised. It is matte and dries super fast and after two coats and 10 minutes they were done. I was going to put topcoat over them for a glossier finish, but I ultimately just left them matte. It goes on and dries beautifully, it changes to purple in cold temperatures, and it DOES NOT CHIP OR PEEL like many thermal nail polishes. I washed dishes, gardened, cleaned, and even without topcoat my nails still look perfect. I will definitely be buying more, they're worth the price." —Samantha Martin
Get it from Amazon for $16.50.
www.amazon.com, www.amazon.com
BuzzFeed Shopping editorElizabeth Lilly says, "I got turned onto this stuff after some colleagues put it in stories and after trying just about every hair oil out there, I can assure that this is the good stuff. It's great for finishing off your look after heat styling (like with a curling iron or straightener) or helping your hair calm down post-blow-drying. I always keep a bottle in my medicine cabinet!"
Promising review: "I have straight hair that has frizzies. This oil (never thought I could use an oil!) controls them and makes my hair feel soft. A little goes a long way. I don't use it every wash because I have other products that I want to use up. I already have a backup bottle. Please do not discontinue this product!" —Love Amazon63
Get it from Amazon for $16.15+ (available in two sizes).
www.amazon.com, www.amazon.com
Promising review: "Right out of the box I could tell these mitts were going to be exactly what I needed. Excellent quality and easy to use! I’ve tried them twice already and my skin is now incredibly smooth! After I scrubbed my arm, I looked at the mitt and saw it was covered with dead skin cells. I’ll be buying more of these as gifts for girlfriends (in a fun spa gift basket)!" —Danielle
Get it from Amazon for $7.99.
www.amazon.com, www.amazon.com
Promising review: "This is smooth, blends well with foundation, and feels good on the skin. Sets well with powder. I sometimes wear it alone for a little smoother look. Since it's colorless, it doesn't look like foundation. The price is great and I've yet to see it in a store. I like that I can control how much to apply, and a little goes a long way. It appears to wash off well. Will be buying it again." —MB
Get it from Amazon for $10.
www.amazon.com, Amazon
Reviewers compare to products like Charlotte Tilbury Matte Revolution, YSL Velvet Cream, and Tartist Creamy Matte Lip Paint.
Promising review: "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury." —Lexi Lee
Get it from Amazon for $9.90 (available in 39 shades).
Reviewers compare it to Hanacure, which anyone in the beauty community has probably heard of, only this is wayyy cheaper, especially considering you get eight packs and a brush with the set!
Promising review: "As good as Hanacure, much better price! The Zombie pack face mask is the best! It works just as well as other tightening masks but it's a fraction of the cost. I use these once a week and am extremely satisfied. My skin feels so good after, and my wrinkles are getting less noticeable." —meredith shaputis
Get an eight-pack from Amazon for $23.88.
www.amazon.com, www.amazon.com
The set comes with two double-ended pens. Each pen has one side with the wing stamp and the other with a traditional liquid eyeliner tip.
The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty.
Promising review: "Eyeliner was the most tedious part of my makeup routine, but the Flick Stick makes me look forward to doing my liner without having the stress of messing it up with my shaky hands." —Zehra Ali
Get it from Amazon for $14.98+ (available in three sizes and a combo pack).
Promising review: "Holy grail for KP arms and strawberry legs. I have tried EVERYTHING on my KP in the last 30 years, and nothing has ever worked this well and this easily. I use it two or three times a week in the shower and finish with a light moisturizer when I get out. And that's all it took to completely change my skin to silky smooth! I would pay $100 for a tube of this — it would be worth it to me. Total holy grail status." —Houston Mommy
Get it from Amazon for $9.60+(available in four sizes).
Check out our TruSkin Vitamin C Serum deep dive for more info!
Promising review: "This stuff is amazing! I am 39 and have dark spots in my face from sun damage and some scarring from cystic acne. Holy cow, this has lightened my dark spots by at least 75%. Honestly a miracle. And for the price! Other brands are four times the price. Try this out for sure. Stick to it and give it some time. I saw an amazing difference, so so happy with it. Also, some of the best customer service I’ve ever had." —Ashley F.
Get it from Amazon for $21.97+ (available in two sizes).
www.amazon.com, www.amazon.com
Shine in a silicone-free product?! Dreams really do come true.
Promising review: "OMG!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down but since this is a water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail." —Natasha
Get it from Amazon for $10.97.
Promising review: "I love this makeup! I only wish I'd found it sooner. I use it as a concealer for dark circles. It is very easy to apply and blend, and while it provides good coverage, it doesn't feel or look heavy. I've added it to my daily routine following moisturizer, even on 'low makeup' days where I'm really only slapping on mascara and lip gloss." —cav6
Get it from Amazon for $8.80+ (available in 18 shades).
www.amazon.com, www.amazon.com
Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust
Get it from Amazon for $12.50.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in skincare and haircare made from naturally derived ingredients.
Promising review: "I was skeptical of the results since I have androgenic alopecia due to a hormonal imbalance, but my hair is actually growing back!!! I have been taking biotin and zinc supplements alongside spironolactone, and nothing worked until I got this shampoo. If you've tried everything else and nothing worked, try this shampoo!! I have been using it for approximately two months now and have about almost an inch of new hair growth." —Krystal L
Get it in a value size from Amazon for $12.95 (available in three scents and larger sizes).
For best results, you should apply the cream after washing your hands, after showering, and at bedtime.
Promising review: "I didn’t think it could work as well as everyone said it did. My BF has working man hands and they crack and are very painful. I wanted to get him something to ease that and I immediately remembered hearing of this brand. They didn’t disappoint! He noticed a HUGE difference within the first use! It really does take so little to coat your hands that it’ll last a while! We’ll most certainly be repeat customers!" —HSmomma
Get it from Amazon for $9.25 (also available in a pack of two or 12).
Promising review: "I was very surprised by how well this product works. I’ve been using it once a day every day for the past month and it really has made a difference. Exfoliating wasn’t enough for my skin and I don’t like to sit there pulling out my ingrown hairs. It smells like alcohol but I was very surprised by how it leaves my skin. It does not dry it out, leaves it moisturized and my ingrowns have been reducing." —Krystle
Get it from Amazon for $19.99+ (available in two sizes).
Promising reviews: "This is the best eyeshadow primer I have ever purchased! I was on the fence as other primers have left my eyes feeling sticky or heavy, and after long periods of time I still tend to get creases. Not with this primer. A little goes a long way with this primer. It lasts all day, and I have even gone to work a few times still wearing 'last night's makeup' because it holds so well. I am amazed with the quality for the price — and even though the tube is small it has lasted me a little over a year since I only have to use such small amounts." —nasty-otter
"I stopped wearing eyeshadow for about two years because I couldn’t get it to stop creasing and just gave up. I tried Mac’s Paint Pot and the Urban Decay eye primer and neither of them worked for me. I’ve used this eye primer for a week with both matte eyeshadow and glitter looks and it’s been wonderful!!! I have dry skin but VERY oily eyelids and I always get the eyelid creases that take the shadow away and make it look bad. I’m very very very impressed and so happy to be wearing eyeshadow again! I put a tiny amount on my finger, spread it on my whole eyelid, wait a minute for it to dry, tap out any creasing, powder it, and then put the shadow on." —Tim
Get it from Amazon for $13.99.
Promising review: "This product helped clear my skin after I struggled with many other products. I was struggling with what I thought was milia on my forehead. I have tried exfoliating with all sorts of different products. I read a review on Reddit and thought I would give it a try. So glad I did. I put this on and saw results in on night. I honestly love how well this product worked for me." —Nicole
Get it from Amazon for $13.30+ (available in three sizes).
Reviews have been edited for length and/or clarity.
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Userke1a 11/01/2025
Good morning everyone. Thank you for sharing this info. 謝謝各位的分享
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