42 Beauty Products TikTokers Can't Stop Talking About
The set includes a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. You can use this on all hair types, but reviewers say it works best when used with damp hair!
Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah
Get it from Amazon for $7.99+ (available in five colors).
Emma Lord / BuzzFeed
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Check out a TikTok of the BYO Blush in action.
BuzzFeed Shopping writer Emma Lord says: "I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real-time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long-lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."
Get it from Amazon or Youthforia for $36.
www.amazon.com, www.amazon.com
Promising reviews: "I saw this on TikTok, and it works great so far." —MarMar Manuel
"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust
Get it from Amazon for $12.50.
www.amazon.com, www.amazon.com
Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok, and I consider it one of my best skincare purchases." –APS
Get it from Amazon for $16.
www.amazon.com, www.amazon.com
Promising review: "TikTok made me do it. I never knew I had 3A curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela
Get it from Amazon for $17.79+ (available in six colors).
www.amazon.com, www.amazon.com
Promising review: "I fell for a TikTok star’s recommendation and I’m happy I did. This is the most I’ve ever spent on a moisturizer but I will never go back! This stuff is amazing. Keeps your skin hydrated. It’s thick but doesn’t feel like it once you put it on. Worth it!" —Mekayela
Get it from Amazon for $22.99.
www.amazon.com, www.amazon.com
Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh.
I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." — Kat
Get it from Amazon for $9.99 (also available in a set of two).
Amazon
Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen
Get it from Amazon for $48.
Promising review: "Alrighty. I saw this on TikTok and HAD to try it. This is honest, I wasn't expecting the results or the process. It's definitely a commitment. The first thing I'll say is to follow the directions... All of them. It says to soak feet daily for several days to maximize results. If you shower/bathe daily that counts as long as your feet get good and soft. Second: RESIST THE URGE TO PICK AND PEEL WHEN IT STARTS. Third: expect to have gnarly peeling from day 3-14. It's definitely not the time to be showing off the feet. But seriously, these things are great! My feet have never been softer." —Brandi Castro
Get it from Amazon for $14.99.
Sephora
And see one TikTok-er talk about how great it is here!
Promising review: "I bought this product after seeing it on TikTok, and I can say that it lives up to the hype. I have used it overnight and before my makeup, and it works great either way. It makes my lips feel so soft and hydrated." —annadova
Get it from Amazon for $24 (available in seven scents) or Sephora for $25 (available in five scents).
Amazon, www.amazon.com
Promising review: "OK. This 👏 thing 👏 is 👏 amazing 👏. I have two sisters that are professional cosmetologists and well that talent surpassed me COMPLETELY. I have straight, stubborn hair. I’ve never been able to get it to do anything. I’ve never been good at using a curling iron, wand, leave-in curlers or had any luck with the 'wavy hair hacks.' So I did my research when I saw this thing on TikTok, of all places, and WOW, I’m super impressed. I’ve used it twice so far and truly LOVE IT! It's very easy to use." —LinLo09
Get it from Amazon for $70.69+ (available in six colors and five configurations).
Amazon, www.amazon.com
Promising review: "I saw this on TikTok and Instagram. I decided to try it, and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa
Get it from Amazon for$12.
Amazon
Promising review: "My hair has so much breakage from coloring it so much over the years. I was on the verge of a Britney 2007 moment and completely shaving it. I saw one of God’s favorites on TikTok with the hair of a goddess suggest this stuff. All I can say is wow! This cream must have been dropped from heaven because it has saved my fried hair. Worth every penny so you too can be one of God’s favorites." —Kirstin
Get it from Amazon for $30.
And check out our full review of Olaplex No. 3 here.
www.amazon.com, www.amazon.com
Promising reviews: "I saw this used by a makeup artist on TikTok giving a tutorial for women over 40. It totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995
"I can't believe it's not witchcraft! This product is so good I’m convinced it must be some sort of magic. My eyelids get incredibly oily throughout the day and every other primer I’ve tried has made my eyeshadow last three to four hours tops. With this primer, my eyeshadow stays on for 12+ hours and at the end of the day, everything looks just as good and colorful as when I first applied it. Best eye primer I’ve ever found and I will definitely be buying it again." —Chyanne French
Get it from Amazon for $11.19.
Promising review: "I saw this on TikTok and didn’t believe it was as good as they said, but it is! It looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down. Now if I could just remember to use it more often. 😂" —Sam Ingle
Get it from Amazon for $5.59 (also available in a pack of two).
And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok here.
Promising review: "So, I first found out about this product in my Cosmo school I attend and fell in love. It stays on just right for a long time, just as advertised! I had bought a different edge tamer and was disappointed, but this one exceeds my expectations, which is why I also purchased the largest tub size! <3 This is my fave edge tamer out there! A little goes a long way!" —Maria
Get it from Amazon for $15.20+ (available in four scents and six sizes).
Promising review: "I got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne
Get it from Amazon for $11+ (available in three sizes).
www.amazon.com, www.amazon.com
Promising review: "So I have been a loyal EOS fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha
Get it from Amazon for $10+ (available in six flavors and in multi-packs).
Maitland Quitmeyer / BuzzFeed
See it in action on TikTok here!
Promising review: "Someone recommended this product for me on TikTok, I was unsure of the quality because it was such a cheap price. I have cried and swam, and this stuff doesn’t come off easy! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski
Get it from Amazon for $14.98+ (available in four sizes and styles).
Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —caterina
Get a two-pack from Amazon for $5.38.
www.amazon.com, www.amazon.com
Reviewers also swear by this for migraines and cooling down on hot days, so it's multitalented.
Promising review: "Someone on TikTok said her grandmother used this — I love it to deal with what spring allergies do to my face (headaches/puffiness) without pulling the skin and without oils. It's cool and sculpting without being too fussy like the smaller jade roller that is so popular — which I also have but it gets less traction in this home. Enjoy!" —PinkRibbonGIrl
Get it from Amazon for $18.99+ (available in 12 colors).
www.amazon.com, Amazon
Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.94 (also available in a pack of nine).
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right, and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it, and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $5.93+ (available in three colors).
www.amazon.com, www.amazon.com
Promising review: "This stuff is amazing. My hair was very dry and the ends appeared split. I bought this stuff from a TikTok recommendation and will never go back. Super light and moisturizing." —Leah
Get it from Amazon for $20 (available in a single or double pack).
Sephora, Sephora
Tower 28 is a LA-based woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types.
Promising review: "This product is such a game changer for maskne! I was a bit hesitant after I saw a TikTok video with it, but after trying it, I added it to my everyday skin care routine!" —Lisa0214
Get it from Sephora for $12+ (available in three sizes).
www.amazon.com, www.amazon.com
It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium-textured hair, two to three if you have thick to curly-textured hair, and add one extra dose if you have long hair.
Promising Reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily this stuff made it soft and manageable after the first use. PLEASE be careful not to get it on your scalp it does start to feel warm almost like when you have had your hair color on too long, I just use it more towards the ends. Overall great stuff." —Jennifer Borchers
"I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle with a lot of breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $9.87.
www.amazon.com, www.amazon.com
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years, and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris
Get a set of five from Amazon for $5.85+ (available in eight color combinations).
Winky Lux
Promising review: "I honestly have no complaints with this. I found out about it from TikTok, and it just came in today. The packaging and container is super cute and the balm itself smells really good. When I put it on, I could see the color change. The color is really pretty and subtle, and it feels amazing on my lips. I tried it on my sister and boyfriend as well, and the colors were different and greatly complimented us individually. I'm definitely going to be buying from here again." —Stephany
Get it from Winky Lux (available in three colors) or Target (available in two colors) for $17.
Promising review: "I found this on TikTok, and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra
Get it from Amazon for $7.92+ (available in three sizes).
Sephora
Promising review: "TikTok made me buy it. I’ve never been a foundation person, a little bit of a light concealer under the eyes is usually as far as I’ll go. Recently I’ve noticed more redness and wanted a product that added a light veil for a more cohesive base. This is perfect! So natural looking and it feels good. It’s also nice that there are skincare ingredients including sunscreen so I feel like I’m doing something good for my skin while making it look better. I don’t think I’ll need to replace it anytime soon since you only need a small amount, but when I do I will definitely be repurchasing!!" —hal3ymac4
Get it from Sephora for $48 (available in 30 shades).
Promising review: "I saw this product on TikTok and decided to give it a try! This product is absolutely amazing! I have always had platinum blonde hair, and it always turns a golden blonde after a while. My hair is naturally dirty blonde. I even noticed it made my roots lighter. Will buy it again! A MUST-HAVE FOR PLATINUM BLONDES!" —Kelsie
Get it from Amazon for $33.99.
www.amazon.com, www.amazon.com
Promising review: "I saw this on TikTok and after looking around where I live for some clear soap and coming up short, I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds
Get a set of two from Amazon for $7.99.
Amazon
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $12.34.
www.amazon.com, www.amazon.com
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $9.99 (available in three color sets).
Amazon, www.amazon.com
Check it out on TikTok here!
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful. The packaging wasn't over the top exciting, but it provided you all the info you needed. (It felt like the holy grail had been delivered to my front doorstep.) After my first use, I was in love. Now, it doesn't pickup everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.
Get it from Amazon for $9.09.
Plus, it comes with a case!
Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $7.99+ (available in 13 colors).
Sephora
Check it out on TikTok here!
Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine will be great on so many skin tones. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok make me buy it, and I definitely don’t regret it and will probably end up buying other colors." —AlexaX
Get it from Sephora for $23 (available in nine radiant shades, four matte shades, and one mini).
Bek O'Connell / BuzzFeed
It's recommended for use on damaged, over-processed hair of all textures.
Promising review: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.
Get it from Amazon for $6.74.
And read our full review of Elizavecca's Hair Protein Treatment.
Peach & Lily
See it in action on TikTok here!
Peach & Lily is an Asian woman-owned small business that specializes in Korean skincare products made of natural and toxin-free ingredients.
Promising review: "I saw this serum all over my TikTok for you page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach and Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.
Get it from Peach & Lily, Target, or Ulta for $19+ (available in multiple sizes).
www.amazon.com, www.amazon.com
Check it out on TikTok here!
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! It goes on smooth, and you don't need to use a lot. I put it on before I put on my foundation. It makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim
Get it from Amazon for $10.
www.amazon.com, www.amazon.com
Promising review: "I found this item going viral on TikTok, and if it’s used correctly it can do wonders. My brows give a look as if they are freshly threaded/waxed AND laminated! 10/10 recommend." —Chanel H
Get it from Amazon for $9.97 (available in six colors).
www.amazon.com, www.amazon.com
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $9.95.
Reviews have been edited for length and/or clarity.
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