42 Beauty Products TikTokers Can't Stop Talking About

42 Beauty Products TikTokers Can't Stop Talking About

BuzzFeed-Shopping·2024-02-23 15:08

1. A heatless curling rod headband perfect for anyone who wants to cut down on the amount of heat they use on their hair but not give up those perfect curls. Simply wrap your hair around the headband before you go to bed, and you'll wake up to big curls (sans heat damage!).

www.amazon.com

The set includes a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. You can use this on all hair types, but reviewers say it works best when used with damp hair!

Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah

Get it from Amazon for $7.99+ (available in five colors). 

2. Youthforia BYO Blush Oil, which is a TikTok fave because it's designed to react to the pH levels of your skin, giving you the perfect rosy touch that's specific to you. How cool is that?

Emma Lord / BuzzFeed

Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Check out a TikTok of the BYO Blush in action.

BuzzFeed Shopping writer Emma Lord says: "I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real-time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long-lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."

Get it from Amazon or Youthforia for $36.

3. An adorable octopus-shaped blackhead remover that actually works to pull out whiteheads, blackheads, and any other ~ink~ clogging up your pores. You may be disgusted by what the lil' cutie pulls out of your face, but you'll be so thankful it does.

www.amazon.com, www.amazon.com

Promising reviews: "I saw this on TikTok, and it works great so far." —MarMar Manuel

"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

Get it from Amazon for $12.50

4. Glow Recipe's Watermelon Glow Toner even reviewers with sensitive skin swear by. The mixture of hyaluronic acid and tea tree extract work together to moisturize your skin while also working to help even out your skin texture. And as an added bonus — it leaves your skin with a dewy glow *and* smells wonderful.

www.amazon.com, www.amazon.com

Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok, and I consider it one of my best skincare purchases." –APS

Get it from Amazon for $16.

5. A Denman Hair Brush specifically designed with evenly spaced bristles to detangle and shape curls at the exact same time, essentially cutting your styling time in half. You can hit snooze in the morning knowing you'll still be out the door with perfect hair in no time.

www.amazon.com, www.amazon.com

Promising review: "TikTok made me do it. I never knew I had 3A curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela

Get it from Amazon for $17.79+ (available in six colors).

6. La Roche-Posay Toleriane Double Repair Face Moisturizer I'm pretty sure will be your favorite skincare product to help you combat the elements. Not only is it lightweight and fragrance-free, but it's also formulated to strengthen your skin's barrier to keep it hydrated for longer than just a couple of minutes after you apply it. 

www.amazon.com, www.amazon.com

Promising review: "I fell for a TikTok star’s recommendation and I’m happy I did. This is the most I’ve ever spent on a moisturizer but I will never go back! This stuff is amazing. Keeps your skin hydrated. It’s thick but doesn’t feel like it once you put it on. Worth it!" —Mekayela

Get it from Amazon for $22.99

7. An exfoliating scrub mitt you can use a couple of times a month to remove all the excess dead skin and particles on your skin. It's also great for removing self-tanner, fighting ingrown hairs, and increasing circulation. 

www.amazon.com, www.amazon.com

Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh.

I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." — Kat

Get it from Amazon for $9.99 (also available in a set of two). 

8. Brazilian Bum Bum Cream with more than 34,500 5-star ratings, proving that this cult-favorite moisturizing body lotion is, in fact, worth it. It's infused with caffeine, guarana extract, and coconut oil that work together to help tighten *and* smooth skin while leaving a "heavenly" smell behind.

Amazon

Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

Get it from Amazon for $48

9. A foot peel reviewers love for helping with calluses and cracked skin. All you have to do is leave the bootie-shaped masks on your feet for an hour and then wash your feet. Over the next 7–14 days, the dead skin will peel off, leaving your feet feeling brand new.

www.amazon.com

Promising review: "Alrighty. I saw this on TikTok and HAD to try it. This is honest, I wasn't expecting the results or the process. It's definitely a commitment. The first thing I'll say is to follow the directions... All of them. It says to soak feet daily for several days to maximize results. If you shower/bathe daily that counts as long as your feet get good and soft. Second: RESIST THE URGE TO PICK AND PEEL WHEN IT STARTS. Third: expect to have gnarly peeling from day 3-14. It's definitely not the time to be showing off the feet. But seriously, these things are great! My feet have never been softer." —Brandi Castro

Get it from Amazon for $14.99.

10. Laneige's Lip Sleeping Mask one reviewer confirms is worth all the hype the app is giving it. Just swipe some on before you go to bed (or even before you finish your makeup), and the vitamin C- and antioxidant-packed formula will leave your lips feeling super soft and moisturized.

Sephora

And see one TikTok-er talk about how great it is here

Promising review: "I bought this product after seeing it on TikTok, and I can say that it lives up to the hype. I have used it overnight and before my makeup, and it works great either way. It makes my lips feel so soft and hydrated." —annadova

Get it from Amazon for $24 (available in seven scents) or Sephora for $25 (available in five scents).

11. The Chi Spin N Curl, which is here to make you feel like you're living in the year 3000. You may not be living underwater, but you will have a curling iron that does all the work for you. Simply drop a section of your hair into the barrel, and it will rotate it on its own, leaving you with a perfect coil in just a few seconds. Voilà!

Amazon, www.amazon.com

Promising review: "OK. This 👏 thing 👏 is 👏 amazing 👏. I have two sisters that are professional cosmetologists and well that talent surpassed me COMPLETELY. I have straight, stubborn hair. I’ve never been able to get it to do anything. I’ve never been good at using a curling iron, wand, leave-in curlers or had any luck with the 'wavy hair hacks.' So I did my research when I saw this thing on TikTok, of all places, and WOW, I’m super impressed. I’ve used it twice so far and truly LOVE IT! It's very easy to use." —LinLo09

Get it from Amazon for $70.69+ (available in six colors and five configurations).

12. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant formulated to gently eliminate any rough or bumpy skin that's giving you trouble. People with keratosis pilaris swear by this for helping them get smoother skin.

Amazon, www.amazon.com

Promising review: "I saw this on TikTok and Instagram. I decided to try it, and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa

Get it from Amazon for$12.

13. Olaplex No. 3 hair perfector, which is worth the investment (especially for anyone with broken, damaged hair) because it works to strengthen your hair from within by repairing the bonds. 

Amazon

Promising review: "My hair has so much breakage from coloring it so much over the years. I was on the verge of a Britney 2007 moment and completely shaving it. I saw one of God’s favorites on TikTok with the hair of a goddess suggest this stuff. All I can say is wow! This cream must have been dropped from heaven because it has saved my fried hair. Worth every penny so you too can be one of God’s favorites." —Kirstin

Get it from Amazon for $30.

And check out our full review of Olaplex No. 3 here.

14. A tube of primer capable of making sure that your makeup looks the same as it did in the morning at the end of the day. No matter what hoodwinks or shenanigans you get into during the day, you won't have to worry about your spectacular eye look getting ruined.

www.amazon.com, www.amazon.com

Promising reviews: "I saw this used by a makeup artist on TikTok giving a tutorial for women over 40. It totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995

"I can't believe it's not witchcraft! This product is so good I’m convinced it must be some sort of magic. My eyelids get incredibly oily throughout the day and every other primer I’ve tried has made my eyeshadow last three to four hours tops. With this primer, my eyeshadow stays on for 12+ hours and at the end of the day, everything looks just as good and colorful as when I first applied it. Best eye primer I’ve ever found and I will definitely be buying it again." —Chyanne French

Get it from Amazon for $11.19.

15. A hair-finishing stick that looks like mascara but actually works to put all your baby hairs, flyaways, and broken hair into their place (i.e., on your head and not in whatever direction they feel like it). Your hair will look more polished and put together in seconds.

www.amazon.com

Promising review: "I saw this on TikTok and didn’t believe it was as good as they said, but it is! It looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down. Now if I could just remember to use it more often. 😂" —Sam Ingle

Get it from Amazon for $5.59 (also available in a pack of two).

16. Or an edge control gel reviewers swear stays in place all day *and* doesn't flake, so you can keep your edges and baby hairs exactly where you want them.

www.amazon.com

And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

See it in action on TikTok here

Promising review: "So, I first found out about this product in my Cosmo school I attend and fell in love. It stays on just right for a long time, just as advertised! I had bought a different edge tamer and was disappointed, but this one exceeds my expectations, which is why I also purchased the largest tub size! <3 This is my fave edge tamer out there! A little goes a long way!" —Maria

Get it from Amazon for $15.20+ (available in four scents and six sizes).

17. CeraVe Hydrating cleanser, a must-have for anyone who deals with acne, dry, or sensitive skin. This cleanser is formulated with hyaluronic acid, ceramides, and glycerin, which all work together to help remove makeup and hydrate skin *without* stripping it of its natural oils.

www.amazon.com

Promising review: "I got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne

Get it from Amazon for $11+ (available in three sizes).

18. Jack Black lip balm for fast relief from chapped lips. Reviewers confirm this works and works well. Plus, it has SPF 25 because you should  be protecting your skin from harmful rays all year long.

www.amazon.com, www.amazon.com

Promising review: "So I have been a loyal EOS fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha

Get it from Amazon for $10+ (available in six flavors and in multi-packs).

19. A Lovoir Winged Eyeliner Stamp because nothing, and I mean nothing, can stop you from having an amazing day when you create the perfect cat-eye in less than a minute. What's that? Oh yeah, that's just Marvel on the phone to get you to be the next star now that you have an amazing superpower. 

Maitland Quitmeyer / BuzzFeed

See it in action on TikTok here!

Promising review: "Someone recommended this product for me on TikTok, I was unsure of the quality because it was such a cheap price. I have cried and swam, and this stuff doesn’t come off easy! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski

Get it from Amazon for $14.98+ (available in four sizes and styles).

20. A facial applicator brush that'll be an easy way to apply your face masks and skincare. The soft bristles and sturdy handle make it so you can basically paint the product right on your face, leaving an even coat as you go. 

www.amazon.com

Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —caterina

Get a two-pack from Amazon for $5.38.

21. A facial ice roller you can keep in your fridge or even freezer and grab when you need a little help reducing puffiness and under-eye circles. Plus, it will feel ahhh-mazing on your face.

www.amazon.com, www.amazon.com

Reviewers also swear by this for migraines and cooling down on hot days, so it's multitalented.

Promising review: "Someone on TikTok said her grandmother used this — I love it to deal with what spring allergies do to my face (headaches/puffiness) without pulling the skin and without oils. It's cool and sculpting without being too fussy like the smaller jade roller that is so popular — which I also have but it gets less traction in this home. Enjoy!" —PinkRibbonGIrl

Get it from Amazon for $18.99+ (available in 12 colors).

22. A set of dermaplaning razors designed to be a quick way for you to shape your eyebrows, remove any unwanted hair, and just get smooth skin without having to spend more time in a salon chair.

www.amazon.com, Amazon

Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko

Get a set of three from Amazon for $5.94 (also available in a pack of nine).

23. A shampoo scalp massager to use in the shower to help stimulate your scalp to remove dandruff *and* soothe your head to promote hair growth.  Plus, it will turn your shower into a spa-like experience every time. 

www.amazon.com

Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right, and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it, and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

Get it from Amazon for $5.93+ (available in three colors).

24. Verb Ghost Oil — a lightweight hair oil that gives your hair the refresh it needs on your nonwash days. It's great for all hair types, but especially those prone to frizz. A couple of spritz of this formula will tame flyaways and add shine without contributing any greasiness.

www.amazon.com, www.amazon.com

Promising review: "This stuff is amazing. My hair was very dry and the ends appeared split. I bought this stuff from a TikTok recommendation and will never go back. Super light and moisturizing." —Leah

Get it from Amazon for $20 (available in a single or double pack).

25. Tower 28 Daily Rescue Facial Spray made without any alcohol, oil, or fragrance, so it's safe to spritz on all skin types to help soothe dry and irritated skin.

Sephora, Sephora

Tower 28 is a LA-based woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types. 

Promising review: "This product is such a game changer for maskne! I was a bit hesitant after I saw a TikTok video with it, but after trying it, I added it to my everyday skin care routine!" —Lisa0214

Get it from Sephora for $12+ (available in three sizes).

26. L’Oreal Paris Elvive 8 Second Wonder Water here to help reverse damage to your hair in eight seconds. Yes, you read that right. It only takes eight seconds. It'll basically make you feel like you have soft and shiny Disney Princess hair when you get out of the shower.

www.amazon.com, www.amazon.com

It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium-textured hair, two to three if you have thick to curly-textured hair, and add one extra dose if you have long hair. 

Promising Reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily this stuff made it soft and manageable after the first use. PLEASE be careful not to get it on your scalp it does start to feel warm almost like when you have had your hair color on too long, I just use it more towards the ends. Overall great stuff." —Jennifer Borchers

"I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle with a lot of breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

Get it from Amazon for $9.87.

27. A set of makeup sponges that cost a fraction of all the other well-known brands on the market. And these sponges hold up and work just as well (or even better) than any other. They work overtime to give you expert-level blending and coverage when applying foundation, BB cream, powder, and even concealer. Pro tip: try using them while wet for even smoother coverage.

www.amazon.com, www.amazon.com

Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years, and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris

Get a set of five from Amazon for $5.85+ (available in eight color combinations).

28. Winky Lux Flower Balm not only made to be super moisturizing, but also to change color based on the unique pH levels in your skin. You'll get the perfect custom shade that works for you. Now that's magic!

Winky Lux

Promising review: "I honestly have no complaints with this. I found out about it from TikTok, and it just came in today. The packaging and container is super cute and the balm itself smells really good. When I put it on, I could see the color change. The color is really pretty and subtle, and it feels amazing on my lips. I tried it on my sister and boyfriend as well, and the colors were different and greatly complimented us individually. I'm definitely going to be buying from here again." —Stephany

Get it from Winky Lux (available in three colors) or Target (available in two colors) for $17. 

29. Solaroil, a nail and cuticle oil designed to strengthen your nails with daily use. Just massage it on at night and wake up in the morning to more beautiful nails.

www.amazon.com

Promising review: "I found this on TikTok, and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra

Get it from Amazon for $7.92+ (available in three sizes).

30. Ilia Super Serum Skin Tint SPF 40 Foundation about to simplify your makeup routine big time. Not only does this have light, easy coverage, but it's also made with ingredients to help your skin, including protective SPF, squalane for added hydration and elasticity, *and* hyaluronic acid to improve moisture. Just spread a drop on your face in the morning, and you'll feel covered for the whole day. 

Sephora

Promising review: "TikTok made me buy it. I’ve never been a foundation person, a little bit of a light concealer under the eyes is usually as far as I’ll go. Recently I’ve noticed more redness and wanted a product that added a light veil for a more cohesive base. This is perfect! So natural looking and it feels good. It’s also nice that there are skincare ingredients including sunscreen so I feel like I’m doing something good for my skin while making it look better. I don’t think I’ll need to replace it anytime soon since you only need a small amount, but when I do I will definitely be repurchasing!!" —hal3ymac4

Get it from Sephora for $48 (available in 30 shades). 

31. Bold Uniq Purple Hair Mask, which works to brighten the tone of blonde hair between salon visits, and also as a great deep conditioner to give your hair some extra moisture (and shine). Bleaching can be so harsh on your locks, but this mask will help restore that moisture it's missing.

www.amazon.com

Promising review: "I saw this product on TikTok and decided to give it a try! This product is absolutely amazing! I have always had platinum blonde hair, and it always turns a golden blonde after a while. My hair is naturally dirty blonde. I even noticed it made my roots lighter. Will buy it again! A MUST-HAVE FOR PLATINUM BLONDES!" —Kelsie

Get it from Amazon for $33.99.

32. An Onset soap eyebrow kit here to help you achieve that fully full brow look that's all the rage right now. The clear setting product will help add thickness, volume, and texture to your brows with just a couple of swipes. Just be careful because you friends may try to ~swipe~ this from you when they see how great it makes your brows look. 

www.amazon.com, www.amazon.com

Promising review: "I saw this on TikTok and after looking around where I live for some clear soap and coming up short, I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds

Get a set of two from Amazon for $7.99.

33. Juno & Co.'s Clean 10 Cleansing Balm — it's made with only 10 ingredients that remove makeup (yes, even your waterproof mascara) without leaving that oily feeling behind. Reviewers also say it leaves their skin feeling hydrated and firm after use.

Amazon

Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick

Get it from Amazon for $12.34

34. A set of matte lipsticks about to put every other lipstick you've ever tried to shame (just readsome of the reviews draggingmore expensive brands). This lipstick goes on easy and stays on — even through eating a cupcake *and* a whole night out, as one reviewer confirms.

www.amazon.com, www.amazon.com

Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

Get a six-piece set from Amazon for $9.99 (available in three color sets). 

35. A volcanic stone face roller that'll remove all the oil and shine that appears on your face when you're outside. Reviewers like this option better than oil-blotting sheets because the ball can be popped out and washed, making it a reusable and more sustainable option.

Amazon, www.amazon.com

Check it out on TikTok here!

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful. The packaging wasn't over the top exciting, but it provided you all the info you needed. (It felt like the holy grail had been delivered to my front doorstep.) After my first use, I was in love. Now, it doesn't pickup everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.

Get it from Amazon for $9.09.

36. A foundation brush with the power to blend both liquid and powder makeup for a flawless finish. The bristles on the brush are dense but do not absorb the product, so it all goes right on your face. It even has makeup expert Mikayla Nogueria's stamp of approval! 

www.amazon.com

Plus, it comes with a case!

Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison

Get it from Amazon for $7.99+ (available in 13 colors).

37. Rare Beauty liquid blush available in both matte and dewy finish to give your face a little ~glow~. And it doesn't take much to achieve the look. Just put a dot or two on your cheekbones, and then blend it with a brush (or even your finger), and you'll be good to go. 

Sephora

Check it out on TikTok here!

Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine will be great on so many skin tones. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok make me buy it, and I definitely don’t regret it and will probably end up buying other colors." —AlexaX

Get it from Sephora for $23 (available in nine radiant shades, four matte shades, and one mini). 

38. Elizavecca's CER-100 Collagen Coating Hair Protein treatment made with soy protein, allantoin, and ceramide 3. It works like a mask to revive your dry hair and give your strands the boost they need after you've used too much heat on them.

Bek O'Connell / BuzzFeed

It's recommended for use on damaged, over-processed hair of all textures.

Promising review: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.

Get it from Amazon for $6.74.

And read our full review of Elizavecca's Hair Protein Treatment.

39. Peach & Lily's Glass Skin Refining Serum packed with peach extract, niacinamide, hyaluronic acid, and peptide complexes that help your skin look brighter, dewy, smooth, and radiant. Just apply a small amount after you clean and tone your face but before you moisturize! 

Peach & Lily

See it in action on TikTok here

Peach & Lily is an Asian woman-owned small business that specializes in Korean skincare products made of natural and toxin-free ingredients. 

Promising review: "I saw this serum all over my TikTok for you page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach and Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.

Get it from Peach & Lily, Target, or Ulta for $19+ (available in multiple sizes). 

40. E.l.f.'s Poreless Putty Primer made to be lightweight so you barely feel it when you apply it before the rest of your makeup. But it will make a big difference in ensuring your foundation goes on even and smooth and stays in place all day long. 

www.amazon.com, www.amazon.com

Check it out on TikTok here!

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! It goes on smooth, and you don't need to use a lot. I put it on before I put on my foundation. It makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

Get it from Amazon for $10.

41. NYX The Brow Glue that'll basically work overtime to keep your eyebrow hairs in place exactly how you want them. It's formulated to be non-sticky and transparent, so it'll basically transform your eyebrows without leaving a trace behind!

www.amazon.com, www.amazon.com

Promising review: "I found this item going viral on TikTok, and if it’s used correctly it can do wonders. My brows give a look as if they are freshly threaded/waxed AND laminated! 10/10 recommend." —Chanel H

Get it from Amazon for $9.97 (available in six colors). 

42. Bio-Oil, which is made with a mix of vitamins A and E, chamomile, and lavender that work together to help fade scars (no matter how old), minimize stretch marks, and also moisturize dry skin. Simply apply the oil to the affected area in the morning, and you'll see a noticeable difference within a few months.  

www.amazon.com, www.amazon.com

Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

Get it from Amazon for $9.95.

Reviews have been edited for length and/or clarity.

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