1. Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. Reviewers especially love how affordable this is compared to creams that often cost three times this $12 price tag (or more)! 

www.amazon.com

Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon about how good this is. I mainly use it on my neck, hands, and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P. 

Get it from Amazon for $11.97.  

2. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. 

www.amazon.com

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

3. A "spray and go" enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes, so you don't have to do any heavy scrubbing yourself. 

www.amazon.com

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Get it from Amazon for $13.99+ (available in different sizes).

4. The Pink Stuff's "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it "gold in a jar" and "witchcraft." This is the perfect alternative to pricey paint jobs and replacing cookware! 

www.amazon.com, www.amazon.com

Check out a TikTok of the Sqeezy in action. 

Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess

Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for$9.99. 

5. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. 

www.amazon.com

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Promising review: "Miracle worker. My eyes were red for two days from my eyelash extensions because of irritation, and I tried two eye drops from the drugstore. Neither worked!! I ordered these from Amazon because of the reviews, and they worked within 30 seconds. I was genuinely so impressed. Highly recommend, and they are also super hydrating." —GB

Get it from Amazon for$11.93. 

6. A set of luxurious Fomin antibacterial paper soap sheets that come in tea tree oil, sweet orange, and refreshing lavender scents, so even when you're washing up on the side of the road, you can feel like the belle of the ball. Reviewers are especially obsessed with how well these lather with just a little water, giving them an effective, delectable-smelling clean! 

www.amazon.com, www.amazon.com

Fomin is a small business that specializes in travel soaps and wipes. 

Promising review: "Best thing ever. I work outdoors and I use this for my job. Doesn’t require lots of water either, but gets the job done. I actually bought it for my fishing trip and can’t wait to see how well it does." —Amazon Customer

Get a set of three from Amazon for$9.88 (available in single-scent packs, unscented, and larger packs). 

7. Dr. Melaxin "Peel Shot," a K-beauty staple for serious exfoliation that buffs out dead skin and leaves your complexion looking glowy and refreshed. If you're looking for an effective way to kick dead skin cells, blackheads, and sebum to the curb, this deeply penetrating rice water extract formula is just the ticket.

www.amazon.com, www.amazon.com, www.amazon.com

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Get it from Amazon for $25. 

8. A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only four cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar  👀. 

www.amazon.com

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Get it from Amazon for $4.19.

9. Clinique Almost Lipstick Tinted Lip Balm in Black Honey you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. 

Amazon

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $25 (also available in pink honey!). 

10. A set of family-friendly pastel "unbreakable" deep plates perfect for anyone who needs to be practical, but doesn't want to sacrifice on prettiness. These chic plates are unexpectedly lightweight, making them easier for kids to use, but are still dishwasher-safe and microwave-safe for up to three minutes. 

www.amazon.com, Ama

Promising review: "These are microwaveable and light to carry. Love the colors. Wish they were available in one color only, but I can’t complain. I primarily bought these for microwave purposes. But can be used for salads, hot soup, etc. Also it’s an in-between size like a medium. Just right for me." —M. Zolnosky

Get a set of four from Amazon for $9.95 (also available as bowls!). 

11. Billion Dollar Brows Eyebrow Powder that fills in your brows so naturally and realistically that you'll be like, "Wait, are these mine??" Reviewers are stunned by how effective it is and how long it lasts, especially at such a low price point. 

www.amazon.com

Billion Dollar Brows is a small business that specializes in beauty products. 

Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer

Get it from Amazon for $8.79+ (available in five shades and multipacks). 

12. A set of reusable commercially compostable sandwich-size food bags so good at their job that they're leakproof, freezer-safe, and *wayyy* better for the environment than their regular plastic sandwich bag counterparts. If you're looking for an easy way to cut plastic from your life, these are about to be your new lunchtime BFFs. 

Amazon

Promising review: "I've been using these compostable sandwich bags for about a year now and I'm really happy with them. The quality is great — they hold up well without tearing or getting flimsy — and it's such a bonus knowing they're eco-friendly. I love that I can just toss them in the compost when I'm done. It feels good to make a small change that actually makes a difference. Highly recommend!" —MPS

Get a set of 25 from Amazon for $16.99 (also available in quart and gallon sizes). 

13. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. 

Emma Lord/BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $7 (available in three shades). 

14. A set of reviewer-beloved "Loops Quiet 2," aka the "earplugs for people who hate earplugs." These lightweight plugs are so subtle that people won't notice you wearing them, and are meticulously designed to muffle distracting, irritating, or overwhelming noise without completely blocking out the world around you. Reviewers love to wear them at the office or in noisy homes — this way they can still stay aware of your surroundings without getting overwhelmed by them. 

www.amazon.com, Amazon

Promising review: "These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap), and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try and I’m so glad that I did! They are so comfortable! Made from silicone so they are flexible and fit great. I’ve slept with them in all night without issues. The noise cancelling is fantastic! Now does it block everything? No, but I think that’s a good thing for safety reasons. They do block my husband’s chainsaw snoring and that is exactly what I needed them to do." —melanie98837

Get it from Amazon for $20.95 (available in five colors; check out Loop's Amazon Storefront for more options related to concerts, offices, and parenting!). 

15. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok has spent years going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works. It's so beloved that Eos recently released a matching Vanilla Cashmere Shave Oil! 

www.amazon.com, www.amazon.com

Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

"I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." —Samantha

Get it from Amazon for $9.89 (available in five scents and multipacks). 

16. A bottle of Angry Orange pet odor eliminator that's working OVERTIME on preventing you from replacing your carpets — not only does this vanish the evidence of pet-related stains and odors, but it leaves the area smelling so nice that you'll be like, "Um, is this my new signature perfume??" Extremely bonus: it also deters pets from peeing, so if there's a ~hot spot~ your doggo loves to frequent, this ought to curb the habit. 

www.amazon.com, www.amazon.com

Angry Orange is a small business that specializes in home cleaning products. 

Promising review: "This product has become a must in our household! We discovered it while looking for another scent/odor control product that had a strong citrus scent to spray around a Christmas tree a year or so ago, when one of our dogs suddenly decided that he was going to start peeing on the Christmas tree every night. Not only did it deter him from peeing on it, it smells fantastic, and now we use it all the time for any smells around the house, pet odor-related or not! It only takes one or two sprays as well, and the whole area smells fabulous afterward." —Amazon Customer

Get it from Amazon for $17.96 (available in two sizes).

17. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh...witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy like the fresh dew.  ✨

Amazon, www.amazon.com

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $25.

18. A weighted eye maskthat's basically like a weighted blanket for your human eyes, designed to decrease stress and encourage ~deep sleep~. They also feature a 3D contour, so they're hollowed out in the middle and won't rest right on top of your eyes. 

Emma Lord/BuzzFeed

Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I’ll probably never sleep without them again." —AJ

I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say "good riddance" to that old pair — I love this version way more. It's perfectly contoured so it doesn't rub my eyes or mess up my makeup if I'm traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without every getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show if off. 

Get a pack of two from Amazon for $16.99 (available in seven sets). 

19. Oxo's compact Cold Brew Rapid Brewer to make cold brew in FIVE MINUTES (!!) with results so quick and delicious that reviewers love it more than their beloved Aeropresses (and even call it "Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in.  🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo. 

Amazon

You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water. 

Check out a TikTok of the Oxo Rapid Brewer in action. 

Promising review: "I'm in love with various forms of coffee preparation and I've tried all forms of equipment to make them at home. If asked what I prefer for a quick cappuccino, that's easy. This OXO Rapid Brewer. I've played with my Aeropress for over two decades, including all the necessary add-ons and doo-dads to get close to what this machine does on the first attempt. Get comfortable with a bag of fresh beans, a quality burr grinder, and friends. Do rounds of blind taste tests. I think you'll agree." —Cynthia 

Get it from Amazon for $39.99. 

20. Reef Water platform sandals, aka the ultimate in cute, comfortable, and water-friendly sandals that will be the "go-to" shoe. These don't have a break-in period, can be dressed up or down, and have a cheeky little platform to them so you can cosplay as someone an inch taller than you usually are. Reviewers ESPECIALLY love these for traveling because of how versatile they are! 

www.amazon.com, www.amazon.com

Promising review: "BEST SANDALS EVER. I wore these sandals every single day on a 16-day European vacation. I was in the water, streets, sand, and even hiking in these shoes and felt nothing but comfort. Being able to wear something transitional between the water and land was perfect for this trip. The adjustable velcro band stayed fully functional and is still as strong as new. These are by far the best sandals I've ever had." —Jackie Beauvaise

Get it from Amazon for $64.95 (available in women's sizes 4.5–11.5 and 33 styles). 

21. A set of heavy duty Tub O Towels wipes that are most definitely not here to play — they're basically the paper towel version of The Rock and can lift up stains on anything from grease to permanent marker to nail polish. Bonus: they're tough on stains, but the aloe vera in them makes them super gentle on skin!

www.amazon.com, www.amazon.com

Promising review: "This stuff really is magical! When we moved into our house, the previous owners did a horrible job of cleaning the stainless-steel appliances. There were permanent run marks going down the front that I could not remove....and I tried EVERYTHING. I should note that I’m not actually positive that these appliances are true stainless steel or just manufactured to look like that. I wanted to cry tears of joy after wiping down the dishwasher because I had been looking at those awful run marks for three years, and they were finally gone! The whole tub is worth it for that appliance alone." —MayBae

Get a pack of 90 from Amazon for $16.28. 

22. A "flossing toothbrush" with two layers of bristles — regular firm bristles and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

Emma Lord/BuzzFeed

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I've had one of these for awhile, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get a two-pack from Amazon for $9.99. 

23. L'Oreal Paris Infallible 3-Second Setting Spray Mist so darn phenomenal at its job that one reviewer calls it "hairspray for your face," and several compare it to the $34 One/Size setting spray at triple the price. This ultra-fine formula sprays on lightly and leaves a natural finish, but just one spray is designed to LOCK IN your look for 36 hours. 

www.amazon.com, www.amazon.com

Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago

Get it from Amazon for $10.98. 

24. A "holy grail" Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time. 

www.amazon.com, www.amazon.com

Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

Promising review: "I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

Get it from Amazon for $85+ (available in two sizes and three shapes). 

25. And a set of decadently cooling bamboo bed sheets so soft, breathable, and lovely that you'll be like, "Wait — am I in a White Lotus hotel??" Hot sleepers especially swear by these, and reviewers love how durable they are and how nicely they drape on mattresses. All of the luxury of being a rich person on an HBO drama, without any exorbitant prices (or murder)!

Amazon, www.amazon.com

Promising review: "I have a medical condition that makes my skin VERY sensitive to fabrics, and I am a hot sleeper. I can't tell you the number of sheets I buy in a year that I have to return because I feel like my skin is on fire when I lay on them. These sheets are heaven-sent!!! I will never buy any others. They are so soft, very comfortable, and keep me cool all night long. They wash very nicely but tend to wrinkle if you don't get them out of the dryer right away. But once I stretch them out on the bed, the wrinkles tend to go away. The quality of the fabric is exceptional and not cheaply made. They are a great value for the money, as I have spent way more for way less quality. I would highly recommend!!" —bobsbaby406

Get it from Amazon for $37.99+ (available in sizes Twin–California king and 26 colors).

26. Biodance's TikTok-belovedBio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of "I woke up like this" ✨. 

www.amazon.com

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (also available in a set of 16).

27. Uniqlo's adorable and ridiculously travel-friendly Round Mini Shoulder Bag, which seems to defy the laws of cuteness and physics. Every time I see someone start pulling things out of one of these, I'm like, "How on earth did you fit an entire marching band and six weeks worth of clothes in one teensy little bag?" 

Uniqlo

Reviewers compare this to the $52 Baggu Small Nylon Crescent bag (check out a TikTok comparing the two), and love this thing so much that a ton of them mention going back for other colors, since they rotate seasonally. I can confirm that my little sister, who is feral about this bag, has done the same. 

Promising review: "Couldn't understand the hype going around this bag until I got it myself. It's a perfect everyday, hands-free, and hassle-free type of bag. You can fit all your essential items. Liked it so much (and for the affordable price) that I bought it in several colors and gifted to family as well." —Shawie

Get it from Uniqlo for$19.90 (available in eight colors). 

28. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. 

www.amazon.com, www.amazon.com

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Get it from Amazon for $18 (available brown, dark brown, blonde, and in multipacks and bundles). 

29. An oral rinse made with a mild mint flavor that packs a powerful punch — this formula fights bad breath for a full 24 hours and can combat those sour, bitter, and metallic tastes you can sometimes get in your mouth.

www.amazon.com

Promising review: "TikTokers have done it again. This was one of the products on Amazon a person could not live without, stating all-day freshness. It's true, I cannot believe it. The taste isn't strong. It does not burn at all. It keeps my breath smelling fresh all day, no matter what I eat. This brand will be a new staple in my bathroom and morning routine." —Zac

Get a two-pack from Amazon for$15.34. 

30. A beautifully packaged, travel-friendly Touchland Glow Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. 

Amazon

Touchland is a small business that specializes in hand sanitizers. 

Check out a TikTok of Touchlandin action. 

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options). 

31. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels. 

www.amazon.com

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95.  

32. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. 

www.amazon.com, www.amazon.com

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $19.99 (available in 12 shades). 

33. A pair ofgorgeous kitchen shears that are as functional as they are stunning — reviewers love these all-purpose, super sharp blades for cutting everything from meat and fruit to opening packages and wrangling with complicated wrapping. 

Amazon

Promising review: "I have a toddler I have to cut everything up for, and these scissors have made my life INCREDIBLY easier. I cut PB&J into perfect squares and grapes into three pieces effortlessly with these scissors. It cuts chicken and other meats simply. They’re sharp, safe, and so affordable too. Don’t look elsewhere; these are the best!" —Adrian 

Get it from Amazon for $9.99 (available in three styles and two sizes). 

34. A Stasher makeup and toiletries bag so leakproof and easy to wash that it will become the MVP of travelers with beauty products. Plus, you KNOW when Stasher says leakproof, they sure mean it — this food-grade silicone is the same material they use for their iconic food storage bags, which is so durable you can literally put it in the dishwasher. 

Amazon

Stasher is a small business that specializes in storage and meal prep products. 

Promising review: "Good travel makeup bags. I use this bag for my makeup brushes, and I love it because it keeps them separate from my makeup, so they stay cleaner." —Claudia

Get it from Amazon for $14.15+ (available in multi-packs). 

35. A "smart" elevated dish rack designed to optimize every inch of itself — it features adaptable spots for all your dishes, a ridged mat for faster drying, a drain spout, and a drying mat underneath to catch extra moisture and keep your counters clean. This dish rack is better prepared for its job that I have been in my ENTIRE life.  

www.amazon.com

Promising review: "Best dish rack! This truly hold so many dishes at varying sizes. It has a pretty substantial footprint, and was sturdier than I expected. I like the thoughtful design elements like the knife holders, wine glass or bottle support points, and the additional extension tray option. Very easy to use and clean when needed, and matches my other Dash items." —Clare

Get it from Amazon for $69.99 (available in two colors). 

36. A "crush-proof" July carry-on suitcase that you might actually develop a crush on? Not only is it designed for easy maneuvering, it comes with an ejectable battery to charge your gadgets, a compression system so you don't have to play the "smush everything in here, so help me god" game, and even features a sneaky odor-proof laundry bag.

www.instagram.com, July

Promising review: "I've been looking for a carry-on replacement for some time. My last carry-on was from 2007, so it was super old and not very good. Now that I have my July Carry On, I couldn't be more pleased. It's so good from functionality to style. I love the laundry bag — it's great that I don't have to remember to take my own separate laundry bag with me anymore — and the charging is so useful. The wheels are silent and smooth — so much so that on the slightest decline the bag will 100% roll away from you. The bumpers are a bit scratched after some use, but it's hardy/designed to protect what's inside, and I accept that there will be some of that happening on long-haul flights. I really enjoy the personalization as well — I had my name and a little frog etched on the top — so cute!" —Ameeka N.

Get it from July for $295 (available in nine colors; plus you can add personalization for $50).

37. A set of square stemmed wineglasses inspired by the iconic Crate & Barrel version, except these are durable as heck (good for particularly rowdy wine-and-cheese nights). Reviewers especially love these chic, understated glasses because they work well for red and white wines. 

www.amazon.com

Promising review: "We've had four of these glasses for over six months now and finally just added four more to our collection. These glasses are SO CHIC and are very similar to ones sold at Crate & Barrel but are MUCH more durable. Unlike the C&B glasses, you can cheers without feeling like the glasses will break. In fact, they've tipped over in the sink a few times and are still intact. They dry beautifully, sparkle after the dishwasher and we get so many compliments on them. I love them!" —Katie B

Get a set of four from Amazon for $37.99 (also available in a set of two). 

38. An adjustable meditation chairthat is not only quite the lovely aesthetic, but *super* handy for restless workers. This lumbar supportive chair not only swivels, but lets you sit eight different ways to suit your needs, making it the champion of restless, fidgeting humans everywhere.  

www.amazon.com

Promising review: "I'm so glad I purchased this chair! Unlike a standard desk chair, the ability to push the arms up out of the way and the large back cushion, which also can flip back and away, are really nice features. Sitting at a desk all day is tough on the body so all options to change position are definitely worth it. The chair assembled easily — I did it myself. I chose the cream fabric which lightens the office as well. Five stars!" —Lisa S. 

Get it from Amazon for $299(clip the $30 off coupon on the product page for this price; available in seven colors). 

39. A truly miraculous sand-free beach blanket designed to repel sand and dirt so easily that you'll wonder if someone cast a spell on it. Parents especially love this because babies and toddlers can lay on it without getting sand in their mouths, and it's ridiculously easy to repack without worrying about taking half the sand in the beach from with you. Oh, and it's also GINORMOUS. (And packs up super small!) 

www.amazon.com, www.amazon.com

Promising review: "This was a great addition to our tent. It kept sand off our bags, cooler, and chairs. It’s lightweight and comes in its own bag that is easy to carry and put away. It’s worth the cost — the only thing I am going to get for our next beach trip is a little brush to wipe away the sand that gets on it when someone comes back from the beach with sand on their feet." —J. Crouch 

Get it from Amazon for$34.95 (available in two colors). 

40. Béis's Crescent Weekender Bag, the latest launch from Shay Mitchell's Instagram-beloved, reviewer-fave travel accessories brand. This elevated, versatile bag is ridiiiiculously roomy and built for all kinds of travel scenarios, whether it's a weekend trip on its own, or mounted on a wheeling bag using the built-in trolley strap. 

Béis

Promising review: "I haven’t been this excited for a new Béis drop in a while — I knew I would love it, but that’s an understatement. The day tripper is perfection — the bottom compartment that can convert into more bag space with the roll up/clip option is genius. Absolutely love the nylon and the unstructured top! 10/10, immediately bought another in maple." —Jess

Get it from Béis for$124 (available in three styles). 

41. A vintage-style six-in-one Bluetooth record player that is not only a stunning statement piece for your living room, but plays *deep breath* vinyls, CDs, AND cassettes along with connecting to Bluetooth and the radio, so you can walk down every single musical path on memory lane. 

www.amazon.com

Check out a TikTok of the vintage-style record player in action. 

Promising review: "I bought this as a gift for my husband. He truly loved it. The needle is very good, and the sound quality is wonderful. It can play records, cassettes, CDs, and the radio. It can also connect via Bluetooth. So many ways to play music. It is easy to use. The value was amazing. It is a little heavy, but the box is very sturdy, and I expect to last a long time." —MAREBARE

Get it from Amazon for $116+ (available in nine styles).   

42. Built's "Puff Protein Bars" that are basically chocolate-covered marshmallows that also, by some witchcraft, have 17 entire grams of protein in them?? And NO weird aftertaste. If you are also someone who is in a perpetual state of "I need protein or I will bite someone's brain off," I am telling you, nothing in this WORLD will feel better than pulling one of these out of your bag. 

www.amazon.com, www.amazon.com

Hello, I'm a walking cliché of Woman In Her Mid-30s Who Is Very Obsessed With Protein, since it took me three decades to realize I'm in a much better mood all day if I cram it in at every opportunity. I'm very, VERY picky about the protein bars I'll eat — Barebells and Nick's are my go-tos — and these Built bars knocked it out of the park! They have a truly marshmallow-like consistency and the most ridiculously satisfying texture and chewiness. The flavors I've tried have all been spot-on, and they don't leave any kind of aftertaste. I am perpetually out and about and in need of a snack, so I have one of these in my purse at all times! 

Get a pack of 12 from Amazon for $29.99+ (available in 12 flavors). 

Reviews have been edited for length and/or clarity.

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