1. A Bounce Curl Define EdgeLift Brushthat'll be a game-changer for anyone who has curly or wavy hair. It has grooves along the edges to slot your hair through while you brush it to encourage defined, separated, natural curls (no heat styling needed). It also has a precision parting tip on the end of the brush — it really does it all. 

Bounce Curl

See it in action on TikTok. Also, Bounce Curl is a woman-owned small business!

I've bought this brush after seeing it used on Love Island USA and have been testing it ever since. It's super simple to use and I can see how easily the edges separate out my wavy hair. I'm still playing around with which product will hold the waves/curls best, but the brush itself leaves me with fantastic waves just from using it on my wet hair!

Promising review: "At the start of 2024, I began my curly hair journey, fully switching to pro-curl products — diffusers, balms, creams, etc. My hair had a healthy but light waviness UNTIL I got this Define EdgeLift Brush by Bounce Curl. THIS BRUSH WORKS! I actually have spiral curls when I use this styling brush on my hair. This is not a drill. This is the real deal! I have gone from wild hair lady to strangers complimenting me wherever I go, which is just a nice added bonus to finally liking my hair at 40+ years old. =) Thanks, Bounce Curl!" —Hannah

Get it from Bounce Curl for $26.99 (available in three colors) or Amazon for $29.99 (available in four colors).

2. A set of two lightweight tinted lip balms with a touch of gloss that's perfect for anyone who wants to add some color to their pout but keep it looking aunatural. It's super similar to the viral Black Honey and Pink Honey Clinique Almost Lipstick Tinted Lip Balms but costs shockingly less.

www.amazon.com, www.amazon.com

My coworker Emma Lord has and loves this: "I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack so I gave one to my BFF, another Black Honey fan, who also could not detect the difference!"

Promising review: "Love this! Adds just a touch of color, which is what I wanted, and is nicely moisturizing, too." —Joan Modisette

Get a set of two from Amazon for $5.94+ (available in five shades).

3. Stila's Stay All Day Waterproof Eyeliner — aka your soon-to-be go-to product for lazy days where you still want to look *slightly* put together — one quick *flick* and it stays put until YOU decide to remove it.

www.amazon.com, www.amazon.com

BuzzFeed editor Elizabeth Lilly loves this product:

"I use this (and when I ran out, I went back to an old liner I had and instantly regretted it), and I have the greasiest eyelids ever. This has been the best liquid eyeliner ever. Even if you avoid non-drugstore brands, this will be worth the double-digit price." 

Promising review: "Eyeliner so easy to apply that the blind can use it! I'm legally blind and do my makeup by feel. Eyeliner is the hardest to do, so I've gone without for years. Decided to give this one a shot based on the reviews and was not disappointed. Came out great and was so easy to apply! So happy to be wearing eyeliner again!" —Lowe Family

Get it from Amazon for $23.04+ (available in 13 colors).

4. Peripera Ink Velvet Lip Tint integrates into your day-to-day makeup routine — it creates a long-lasting, weightless, buildable lip color you won't ever tire of wearing.

www.amazon.com, www.amazon.com

Promising review: "Definitely will stay on your lips longer than your ex stayed in your life. It's not too sheer and not too vibrant, creating that natural look. I did a water scrub test, and it sticks on my skin; it will smudge a bit, but it won't make a mess; the smudge will be very light. It has a berry scent, and I absolutely love it." —Vy L. Ng

Get it from Amazon for $9.90 (available in 28 shades).

5. Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush finally solves your dilemma over whether to spray/rub sunscreen onto your exposed scalp. Simply brush this translucent powder along your exposed part/hairline (after applying it all over your face, of course) to add some much-needed protection from the sun.

www.amazon.com, www.amazon.com

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "Wish I would have found this sooner! Works great and so far the cheapest option I have found for powder sunscreen. Love that my face isn’t greasy anymore from normal sunscreen!" —Michelle

"I have fine hair so anytime I’m in the sun I get burnt on my scalp. Regular sunscreen make my hair super oily and gross and I cannot stand wearing hats. I'm so glad I found this. You do have to apply it more often, and also it doesn’t work if it gets wet. Love this stuff, it's such a lifesaver." —james

Get it from Amazon for$16.01. 

Psst: if you're looking to add a bit more *pizzazz* to your skin protection, try out Supergoop! (Glow) setting Mineral Powder. I've been using it the same way I'd use this product, but loving that it leaves a subtle shimmer all over my skin!

6. Monday Haircare Dry Shampoo just smells so darn good! It features the scent of gardenias, a built-in keratin treatment (see ya, frizz), and an aesthetically pleasing pale pink bottle to display on your bathroom counter.

Heather Braga / BuzzFeed, www.amazon.com

From the first time I tried this dry shampoo, I've been a fan. The scent is light, not overpowering at all, and it really does a great job absorbing the grease from my hair. I'm a mom-of-two and, honestly, am spread pretty thin, so I don't always have time to give my hair the deep cleansing it deserves (and needs, oops). After spraying this throughout my hair, brushing it out, and styling it, my hair looks totally revived! I can't wait to try out the brunette version next.

Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B. 

Get it from Amazon for $15.99. 

7. Or I Dew Care's "Tap Secret" — a mattifying powder shampoo that's benzene-free, comes in five hair colors, and will be your savior when, oops, you've overslept again before work. Sleepyhead? Certainly not you!!!

www.amazon.com

The powder-based dry shampoo works just like spray formulas — apply to the area you're looking to refresh and then shake out excess powder with your fingertips or a brush. 

Promising review: "This stuff works better than Batiste at absorbing oil. I have very wavy, fine, greasy hair and I can go an additional day without washing it now." —Amazon Customer

Get it from Amazon for $18 (available in six shades and in bundles).

8. A winged eyeliner stamp helps you nail that chic liquid eyeliner look without having to remove the uneven line you drew yourself 10x. Prepare to look in the mirror and say, "wow this cat eye looks PURRfect,"

Amazon, www.amazon.com

Promising review: "Let me start by saying this isn't my first cat eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise I put the left cat eye on first and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean crisp line. I can now do a cat eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow

Get it from Amazon for $14.98 (available in three sizes and a combo pack).

9. A Hanalei overnight lip treatment formulated with vitamin-packed kukui nut oil, antioxidant-filled agave, and soothing grapeseed oil that'll take your lips on a *~Hawaiian rollercoaster ride~* to the perfect pout. Must be the reason Nani's lips from Lilo & Stitch look so good!

Amazon, www.amazon.com

Hanalei is a small business!

Promising review: "It keeps your lips kissable and soft!!!! I love love love this product. I’ve been using it for the past few years and it’s by far one of the BEST lip moisturizing products I’ve ever used!!!! If you want soft, nourishing lip treatment, well, this is the product for you!!! Hey, hurry up before I order them all! 🥰" —P. Washington

Get it from Amazon for $17.80 (available in clear and four colors plus multipacks). 

10. E.l.f.'s Poreless Putty Primer reviewers adore because of its lightweight texture and how wonderfully it works to reduce the appearance of pores. You can also count on it to help you apply your makeup smoothly and evenly.

www.amazon.com, www.amazon.com

I, like many others (it has thousands of 5-star reviews on Amazon) have this primer and also agree that it's fantastic! It really does go on my skin so smoothly, I can barely even feel that I've put any primer on at all. My makeup stays on so nicely when I take the time to apply it over it. And at a price like this? Ya can't beat it.

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

Get it from Amazon for $9.67.

11. Julep Waterproof Eyeshadow Stick for anyone who wants to make shimmery eyeshadow their *thing* but has never been able to apply it without the glitter getting all over their face. This stick is fantastic as it glides on like a cream but dries as a powder.

www.amazon.com, www.amazon.com

Promising review: "This eyeshadow glides on so smoothly, is super cute and sparkly, and does the job. You do not need to be a makeup pro to use this product and make it look good on your own skin. It is easy to blend, is perfectly pigmented, and convenient to carry around in your purse. The price point is great and I highly recommend this product if you’re looking for a new, easy-to-use eyeshadow stick." —Sho

Get it from Amazon for $18+ (available in 45 shades).

12. Wonderskin Wonder Blading One Step Lip Stain Masque that's more like a science experiment than a beauty product — the results will baffle you! You simply apply the mask in a fun shade of blue (but fear not, that's not the final color), then peel it off to reveal a perfectly pink pout that stays in place despite whatever eating/drinking plans you've got lined up.

Amazon, www.amazon.com

Wonderskin is a small business specializing in cosmetic and skincare products. 

Promising reviews: "I kept seeing Wonder Blading Lip videos on my TikTok. Went to Sephora and couldn’t believe they didn’t have it. Wound up buying it on Amazon and loving it!" —PM

"I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute, and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour staying power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stain? Get this product! It’s a keeper. I will be ordering all of the shades." —Brandy

Get it from Amazon for$22 (available in 30 shades). 

13. Lumify eye drops *so* beloved on TikTok that they've been selling left and right on Amazon! Reviewers adore them because they reduce redness in their eyes nearly instantly — an absolute must-have if you haven't been getting much sleep thanks to your all-too-busy schedule.

www.amazon.com

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Get it from Amazon for $11.93.

14. A Samnyte Hair Wax Stick helps you fight the good fight against your flyaways each morning while getting ready to head out the door — we're busy people, we don't have time to look like we don't have our life in order (even if we, very much, do not).

www.amazon.com, www.amazon.com

Promising review: "The Samnyte Hair Wax Stick is amazing! It works wonders for taming flyaways and smoothing my hair without weighing it down. It’s easy to apply and gives my hair a neat, polished look. Plus, it’s nourishing, so it doesn’t dry out my hair. Perfect for creating sleek styles, like buns or ponytails. Definitely a staple in my hair care routine!" —Julia

Get it from Amazon for $7.99.

15. Kahi Wrinkle Bounce Hydrating Multi-Balm, a Korean beauty product you won't ever want to go without again — it's an all-in-one moisturizer for your face, lips, eyes, *and* neck! Who doesn't love a product that does it ALL? It's formulated with salmon complex and collagen (fare thee well fine lines). Reviewers are enamored with how instantly it makes their skin feel hydrated.

Amazon, www.amazon.com

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $22.99+ (available in six styles). 

16. E.l.f. Power Grip Primer — so impressive we're raving about it to anyone with ears (yep, that includes your cat). It's packed with hyaluronic acid to keep your skin feeling moist all day and goes on clear!

Amazon, www.amazon.com

Promising review: "This stuff is comparable to God himself. It gets my face tacky enough so my foundation stays on all day, but it leaves enough moisture for my skin to stay hydrated all day. 12/10 WOULD RECOMMEND!!!" —Han

Get it from Amazon for $10.01+ (available in two sizes).

17. Nyx Pore Filler Targeted Stick, because enough is enough when it comes to your pores ruining the smooth look you've been trying to achieve. It's sensitive skin–approved and helps to reduce unwanted shininess. It also features a precise applicator you'll wish *all* of your skincare products boasted.

www.amazon.com, www.amazon.com

Check out a TikTok of the Nyx Pore Filler in action.  

Promising review: "Love this. It truly covers my pores, and I noticed it covers some of my wrinkles. I apply it right before I apply my foundation. There is no drying time needed. And it makes my skin silky smooth. I'm buying it again as I write this review. Thanks for this product." —Greeneyez 

Get it from Amazon for $7.79. 

18. Elizabeth Mott Thank Me Later eye shadow primer keeps carefully blended eyeshadow in place — you can *thank me later* when you get back from a night out with the girls (complete with the inevitable sweating and wear 'n' tear that goes with parading through a bunch of bars) when your makeup is still flawlessly in place.

www.amazon.com

Promising review: "This eye primer is the real deal! Easy to apply — a tiny bit goes a long way! No creasing or oiliness all day long. My eyeshadow and liner lasts from 6 a.m.–10 p.m., even in heat and humidity. I have sensitive skin, which does not bother my eyelids. I have looked at other brands of eye primer but will stick with this one because it works so well!" —Delila Angulo

Get it from Amazon for $15.99.

19. A Kitsch heatless curling set — wrap your hair into it before hitting the hay, remove it when you wake up, and then stare at yourself and your luscious locks. It's as easy as that — no heat needed! If only Sleeping Beauty knew about these before that looooong slumber...

Amazon, www.amazon.com

Kitsch is an LA-based, self-financed, woman-owned business established in 2010 that specializes in hair accessories. 

Promising review: "I was thoroughly impressed at how well this worked!!! My daughter has very long, thick hair, and I did not honestly expect this to work as well as it did!!! I am now going to purchase one for myself!!! Highly recommend!!!!" —Steven Schoorens

Get it from Amazon for $15.99+(available in 12 styles).

20. OrJVN No Heat Air Dry Cream if you don't have the time to sit with a hair dryer but know you can't go out into the world without freshening up your strands — this can be used on damp or dry hair to help transform your look from frizzy to fabulous.

www.amazon.com, www.amazon.com

Promising review: "After 20+ years of trying to find a product to help me manage my curly hair, Jonathan Van Ness has done it. I LOVE LOVE LOVE this product. First, it smells absolutely amazing and makes me feel like I am using a high-quality, salon-quality product. I love how well it manages frizz and how soft it makes my hair feel." —Samantha Laquinta

Get it from Amazon for $15+ (available in two sizes).

21. Maybelline Superfluff Volumizing Brow Mousse because not all of us have been naturally blessed with Brooke Shields's iconic eyebrows — this product comes in six shades and gives brows the boost they need.

Amazon

Promising review: "So quick and easy to get full, fluffy brows! It does it all in one. Gives them volume, holds them nicely without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." —jessica alexandra 

Get it from Amazon for $10.97 (available in five shades).

22. Venus Visage Teeth Whitening Pens — apply it directly to your teeth, let it sit a minute or two, hum "My Shiny Teeth and Me" from The Fairly OddParents, and enjoy your fresh-looking pearly whites.

www.amazon.com

You can use each pen about 20 times and should expect your teeth to lighten 4–8 shades.

Promising review: "I have only used the two original pens that I purchased and can already see an improvement. I am older than 60 and drink coffee daily and red wine weekly." —vicki houska

Get a two-pack from Amazon for $9.32.

23. A "Soft" perfume rollerball that's likely coming up constantly on your TikTok FYP. (Or is that just me?) Reviewers are in love with how incredible it smells and how magically it seems to layer with other scents — oh, and the fact it's only FIVE DOLLARS.

www.amazon.com

Reviewers have compared this perfume to the delectable scents of waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar (gasp!).

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Get it from Amazon for $4.99.

24. A limited edition Eos 24H Moisture Super Balm in a delectable marshmallow fluff flavor to hold you over until you can actually sit 'round a campfire and make s'mores with your pals. Oh, and it keeps your lips feeling hydrated all day and night!

www.amazon.com, Amazon

Promising reviews: "Just as good or maybe even better than my Laneige and Summer Friday lippies! Doesn't have an overpowering vanilla scent — smells like a cupcake with marshmallow frosting! The applicator is a 10/10 and the product goes on like butter." —Lindsay A.

"My number one go-to for healing lips was Carmex. This beats it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the eos stick balms (still great, but more wax)." —Breanah Shirazi

Get it from Amazon for $4.91+ (available in nine scents and in multipacks).

25. Good Molecules Yerba Mate Wake Up Eye Gel — add it to your skincare routine after taking a quick read of what incredible ingredients lie within (spoiler: they're amazing). We're talkin' a beautiful marriage of caffeine and hyaluronic acid that wakes your eyes up faster than chugging a cold brew.

www.amazon.com, www.amazon.com

Good Molecules is a small business that specializes in affordable skincare products. 

Promising reviews: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products." —Hayden Smith 

"This right here is the real deal! You can see immediate results! It firms and moisturizes my eye lids! A must-have!" —Nancy A. Borkowski

Get it from Amazon for $5.97. 

26. An Abib Airy Sunstick Smoothing Bar featuring a curved design to actually make you look forward to applying your daily SPF — it'll perfectly mold to your cheekbones as you swipe it across 'em *and* has a semi-matte formula so you won't be left with an unwanted greasy shine.

www.amazon.com, www.amazon.com

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina

Get it from Amazon for $16.97+ (also available in a two-pack).

27. Lottabody's Coconut Oil Foaming Curl Mousse is a must-buy whether you have curly curls, wonderful waves, or splendidly straight locks — it's designed for all hair types! See ya later, frizz. Hello, hydration and volume!

www.amazon.com, www.amazon.com

Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

Get it from Amazon for $3.98 (also available in a two-pack).

28. Catrice's "Instant Awake" Under Eye Brightener conceals and brightens the dark circles under your eyes SO FAST you might even forget you stayed up super late watching Friends reruns and are now sleepier than ever. This lightweight color-adapting formula now comes in four fabulous shades!

www.amazon.com, Heather Braga / BuzzFeed

The color-adaptive formula is designed so one of four shades will work on any skin tone. I've personally tested this out, and it has become an essential part of my daily routine. As a mom of two, I gotta just say I am TIRED. So tired that I'm not sure what my face even looks like without bags under my eyes — that is, unless I've got the Catrice "Instant Awake" on. A little really goes a long way and has great coverage. I wore it throughout my sister's wedding weekend in Aruba, and despite the heat, it stayed perfectly in place. An incredible product for an even more incredible price...10/10 from me. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

29. E.l.f's Lash Xtndr Tubing Mascara features a lightweight tubing technology that magically wraps around lashes, transforming them from *drab to fab* without taking away from your natural look. 

www.amazon.com

Check out a TikTok of the E.l.f. tubing mascara in action. 

BuzzFeed writer Emma Lord is a fan with a capital F, "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Get it from Amazon for $7 (available in three shades). 

30. Elizavecca Collagen Protein Treatment only asks for a mere five minutes of your time to transform hair from drab to fab — yes, seriously, only 300 seconds will do the trick!

www.amazon.com, www.amazon.com

Promising reviews: "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone with natural or curly hair." —Therese-Claire

Get it from Amazon for $7.49+ (available in two styles).

And check out our full Elizavecca CER-100 collagen protein treatment review.

31. Ouai Wave Spray gets hair looking fresh, frizz-free, and helps you get out the door in 1, 2, 3. It works wonders on wet or dry locks with the least amount of effort necessary, so you can save your strength for wrangling your hyper pup at the dog park or sitting through meetings that could've been emails.

Heather Braga / BuzzFeed, www.amazon.com

I have naturally wavy (but frizzy) hair and after trying many products this is where I've happily landed. Ouai is the first brand I recommend to my fellow wavy-haired ladies. It's light, doesn't leave your locks feeling crunchy, doesn't have an overpowering smell, and keeps hair looking fresh. My only complaint used to be that it didn't come in a massive-sized bottle, but their new formula (that is even BETTER than the first and contains coconut oil and rice protein) comes in both a 3 fl oz bottle *and* a 6 fl oz bottle! Ouai also has a curl cream that I'm a huge fan of — it's lightweight and also does the trick (though the wave spray is still my favorite). In the photo above (right), I literally threw my hair into a half/up situation right out of the shower, gave it a spritz, and moved on with my day.

Get it from Amazon for $16+(available in three sizes).

32. Medicube Deep Vitamin C Golden Capsule Face Moisturizer is a K-beauty must-have you may not have heard of just yet, but, boy, are you about to now! The jar is filled with tiny, poppable capsules you can snap and apply directly to your skin for the glowy revival your skin deserves.

Amazon, www.amazon.com

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60-year-old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Get it from Amazon for $19.90 (available in two other formulas).

33. Laneige Neo Blurring Powder makes you feel like an oil-absorbing, pore-blurring wizard. All you'll have to do is dab-dab-dab with the lovely puff the powder comes with, and then admire your perfectly matte complexion for the rest of the day.

Amazon, www.amazon.com

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $25. 

34. L'Oréal Paris BB Cream acts as a makeup base, blends into skin beautifully, removes redness, *and* moisturizes. If you apply this before any other skincare/makeup, you can only go up from there!

www.amazon.com, www.amazon.com

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

Get it from Amazon for $9.98 (available in six styles and in multipacks). 

35. Rhode Pocket Blush creates a flawless natural flush (but can also be used on lips!) and has such a delightfully creamy feel to it, you won't want to tell your pals about it in fear of it selling out.

Rhode

Rhode is owned by Hailey Baldwin Bieber. All of the products are vegan, cruelty-free, gluten-free, and tested/developed by dermatologists.

This on-the-go cream blush has quickly become one of my favorite beauty products. I have the "freckle" shade (a neutral peach) and like how buildable it is. I can use it to very subtly add some color to my cheeks or apply a few more swipes for a more exaggerated look. It doesn't dry out my skin at all and leaves me with a lovely, natural-looking glow. Definitely a fan and will need to try out other shades ASAP!

Promising review: "Went on my skin like butter and blended like a dream my favorite and go-to blush!!" —Paige B

Get it from Rhode for$25 (available in 11 shades).

36. Nooni appleberry lip oil, you need to order twice as much of it because once your sister catches wind of how good it looks on your lips, she's definitely going to try to steal it out of your purse. It leaves a slight color and gloss on your pout while working overtime to moisturize and strengthen it at the same time.

www.amazon.com, www.amazon.com

Promising review: "This stuff is magic! I have very dry, gray colored lips that need a lot of moisture and care. This isn't *just* a lip tint, it's a beautiful moisturizer and smells amazing! It allows for your skin to breathe, and it also sloughs away dead skin when you wipe it off. Color stays for a long time. I literally only buy this for my lips!" —Amazon Customer 

Get it from Amazon for $9.90+ (available in 13 shades and multipacks). 

37. Winky Lux Glitter Confetti Balm is simply magical as it goes on clear then blossoms into the perfect shade of shimmery pink as it combines with your natural pH-level so you can apply it on the go.

www.amazon.com, www.amazon.com

My sister and I have this fun lil' lip balm and we love it! The glitter in the actual balm is just as pretty as the shade of pink it creates. I like minimal makeup, so this product has been a slam dunk for me. The confetti is made with ocean-safe glitter! Additionally, Winky Lux is a small business.

Promising review: "Really like this balm. Applies smoothly, is not drying or sticky and the color I end up with is a more toned down, slightly darker pink, which I'm happy with. The shimmer is very subtle, more of a soft glow, that's really pretty. Good stuff. Will purchase again." —Heather

Get it from Amazon for $14.45+(available in 12 styles).

38. Tarte Big Stick Energy duo, made up of the new Shape Tape blur concealer stick and brush, replaces any other coverage product you've got on your bathroom vanity. It's creamy, buildable, and doesn't settle or get cake-y under eyes. It's a 10/10, new must-have item for your makeup bag.

Heather Braga / BuzzFeed

Let me tell you, I am SO obsessed after trying out this product. The photos above are from when I tried it out for the first time after having very little sleep the previous night (and, if I'm being honest, many nights prior, as my baby girl is not a fan of sleep in general). It felt super creamy as I applied it to my skin. The diamond-shaped tip of the stick helped me "draw" it into the curves of my face as needed. The Shape Tape blur conceal brush also blew me away — it felt so soft against my face and like using a magic wand to blend in the concealer. I didn't even need to apply a second dose to minimize my undereye bags! I've been using theoriginal Shape Tape for years and adore it, but this new version is absolutely going to replace it in my makeup bag simply because it is so much easier to apply. It also blends better than the original with the help of the new brush and, overall, feels lighter on my skin. Consider me a lifelong fan!

Get it from Tarte for $32 (available in 49 shades).

39. Stila's Glitter & Glow Liquid Eye Shadow, a must-have for anyone who appreciates a little glitz 'n' glam any day of the week. This eye shadow is shimmery, fabulous, and simple to apply.

www.amazon.com, www.amazon.com

Promising review: "I’m obsessed with this product. I have it in five different colors. Perfect touch on top of my eyeshadow and doesn’t bother my sensitive eyes like shimmer shadows tend to do." —Nicole M

Get it from Amazon for $25+ (available in 10 shades).

40. Tarte Glow Tape Highlighter because your cheeks deserve their time to shine — literally. It's *so* easy to apply with the built-in brush and is infused with light-reflecting pigments for the ultimate glitter glow-up. A little goes a long way; you only need about three dots of product on each cheek!

Amazon

Promising review: "Great texture and the perfect glow! Easy to take on the go, too! Already re-purchased!" —Shelby Willette

Get it from Amazon for $25.20+ (available in five shades)

41. Beekman 1802 Milk Shake Hydrating Toner & Face Mistis perfect for reaching for throughout the day as a lil' refresher — give it a little *~shake~* to get the magical properties goin' (ahem, the way it minimizes pores and soothes redness).

www.amazon.com

I've been using the Wicked version (which is sadly now sold out) the last few months and admittedly was first drawn to it because it's pink and green — fun! I was pleasantly surprised at just how incredible the actual product is (magical coloring aside). Like is *this* what's keeping Glinda and Elphaba's skin looking so fab? Anyways, It's packed with Beekman 1802's signature goat milk ingredient as well as a probiotic extract. It smells refreshing (not overpowering) and sinks into my skin nearly immediately. It's been a great "final touch" to both my morning and evening skincare routines.

Promising review: "I’m really loving the Beekman 1802 Milk Shake Hydrating Toner & Face Mist! It’s super lightweight and leaves my skin feeling hydrated without any stickiness. The hyaluronic acid and squalane combo is amazing for locking in moisture, and the mist is so refreshing throughout the day. It’s become my go-to for a quick skin pick-me-up!" —Lauren

Get it from Amazon for$20+ (available in two sizes).

42. Peach Slices hydrocolloid nose patches — pop one on before bed as a first line of defense against excess oil, irritating pimples, and enlarged pores. Just wait until morning when you see how much gunk is stuck to the patch — ew, but also, yay!

www.amazon.com

Peach Slices ins a small business!

Promising review: "I use these nose patches on my nose, forehead, and chin because I have very oily skin, and WHEW do they draw out the gross gunk in my pores. My skin feels AMAZING after I use them!!" —Lillie Blanton

Get a pack of seven from Amazon for $9.88.

43. Kylie Cosmetics plumping gloss is what a modern-day Aladdin would hand to Princess Jasmine and say, "Try this; it's shining, shimmering, splendidiiiiiidd!" before puckering up for a kiss and taking off on their magic carpet. It's filled with sheer glitter, makes lips look fuller, and has a lovely, lightweight texture you'll barely notice after application.

Kylie Cosmetics

Promising review: "Girl, it’s so shimmery! I love it so much!! It makes you feel like a baddie." —mark

Get it from Kylie Cosmetics for $20 (available in six shades).

Some reviews have been edited for length and/or clarity.

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