43 Impulse Buys You'll End Up Using Again And Again...And *Again*
Promising review: "I got these to help motivate me to write in a journal to help my mental health. They work great, and I LOVE seeing all the different colors in my journal! It makes me happy. :)" —Ella B.
"I love these pens. They were on a TikTok review, I thought I would give them a shot. I don't doodle, I write. They write smooth like a felt tip pen. Plus the option of colors, yahoo! For $7 you can't go wrong!" —Heatherfoy68
Get a set of 18 from Amazon for $6.99.
Emma Lord/BuzzFeed
Check out aTikTok of the foot masks in action.
I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018
Get a set of three pairs from Amazon for $10.77.
www.amazon.com, www.amazon.com
Purity is a small business that specializes in tech products and accessories.
Promising review: "I've tried soooo many different types of ear buds over the years with no success. But these Purity open air headphones are the first pair I've ever tried that actually fit well, don't hurt, and sound great! So, after many years of trying, I've FINALLY found the right ones for my ears!! Woohoo! They are comfortable, lightweight, have great sound clarity, are easy to operate, have great battery life, and people can hear me clearly when I talk on the phone with them. I definitely recommend these, especially if regular in-ear buds don't work for you either." —CPic
Get it from Amazon for $17.52 (available in 16 styles).
Amazon
Promising review: "Spacious. I love this little pouch, it’s so cute and even bigger than I thought it’d be." —Sarah R.
Get it from Amazon for$15.19 (available in nine colors).
www.amazon.com, www.amazon.com
Promising review: "So SO CUUUTE! 10/10!! Good product and keeps my straw from getting bugs or germs on it! Plus, it’s really cute." —JennA
Get a set of four from Amazon for$5.94.
www.amazon.com, www.amazon.com
Promising review: "I literally have no idea why I bought this. It was a suggested item and looked interesting so I was like 'lol okay.' I can’t believe how much I like it LOL. It looks and feels much nicer than you’d think and the battery lasts forever. It has three shades of light and it’s extremely bright." —K
Get it from Amazon for $13.27+.
Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne
Get it from Amazon for $14.99+(available in sizes XS–3X and 29 colors).
www.amazon.com, www.amazon.com
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review: "Love that you can dress this up or down! It is my go-to accessory for working in preschool to put my hair up quickly. It is elegant and classic. It is amazingly durable even in getting thrown in the bottom of my heavy work bag! I am amazed by this clip. I have coarse medium thick hair and it is the perfect size." —Niki
Get it from Amazon for $5.83 (available in silver and gold).
Emma Lord/BuzzFeed, Amazon
I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on theE.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax
"i got this product because of the hype of it on TikTok. This lip balm smells SO GOOD. And hydrated my lips." —kayla
Get it from Amazon for$4(available in five flavors).
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Promising review: "I was staying over at a friend's house and sitting next to her coffee table. She had this candle on the table and even though it wasn't lit I could smell it, and it was so delicious that I instantly went online to find it and bought it for myself! If this came in a perfume I would buy enough to last the rest of my life. I don't know how to even explain the scent but if you are an amber/patchouli/vanilla fan, this is absolutely for you. The jasmine adds an unbelievable freshness without a flowery scent." —Melissa I.
Get it from Amazon for$19.95+ (available in seven sizes, in gift box options, in packs of two, and in a variety of scents).
www.amazon.com, www.amazon.com
Promising review: "I saw one of these in action at a friend's house like five years ago and thought it was just a made up memory, because making ice cream out of solely frozen fruit seems wild. But when I saw a TikTok about it I immediately went to Amazon and bought it. Literally this was the BEST decision of my life. I cannot believe still how amazing this thing is! It makes the creamiest, best tasting fruit ice cream ever. It’s easy to take apart and clean, and super easy to use." —DMCKAY
Get it from Amazon for $34.99+.
www.amazon.com, www.amazon.com
Promising review: "High quality and very durable! This cube is fantastic for any age and any need. The cube provides slight resistance when compressed, which is both stress-relieving and satisfying!!! Once squeezed, it quickly returns to its natural shape. A great choice!" —Joe stevenson
Get it from Amazon for $7.39+ (the color is either blue, pink, or purple and gets selected for you at random!).
www.amazon.com, www.amazon.com
Promising review: "I’m obsessed with this hoodie. I’ve been looking for a warm, soft hoodie with a big hood for a long time. This quality is excellent and feels more expensive. It is an oversized fit. I usually wear an XL top and sometimes L. The large fit perfectly! I want one in every color now." —LindsayW
Get it from Amazon for $29.99+ (available in women's sizes XXS–3X and 34 colors).
Amazon, www.amazon.com
Each book includes 50 pages of watercolor art for you to add lines, along with suggestions for what to add if you want a jumping-off point. Bonus: the pages are perforated, so you can easily tear them out and frame them!
Check out a TikTok of the Reverse Coloring Book in action. Psst — if you've already tried this copy, there are newer Reverse Coloring Books from the same creator to try!
Promising review: "Changed my life. So I get anxious doing the adult coloring books. This was so much fun and made me really think outside of the box. I'm not the best at drawing, but I felt like I was when I was a kid doodling in my textbooks in school." —Carley C.
Get it from Amazon for $9.90.
(Psst — check out these cult-fave black fine point pens for$6.99on Amazon for a good doodling option!)
www.amazon.com, Amazon
Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M
Get a pack of three from Amazon for $16.99 (available in several sets, as well as two-packs and individual pairs).
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.40.
Dermasuri is a small business that specializes in skincare and personal care products.
To use, soften skin with warm water for five to ten minutes, and then scrub wet *without* the use of soap.
Promising review: "If you think you’ve ever actually exfoliated before, you haven’t. These make self tanner come off SO easily and it’s literally GROSS how much skin came off of me. I’ve never felt my skin be this soft in my life. Make sure you follow instructions and don’t use soap first! Absolutely a must have for anyone who uses fake tans, or anyone who has dry skin!" —AJM
Get it from Amazon for $11.99.
www.amazon.com, www.amazon.com
Promising review: "I have always had bags and dark circles under my eyes and have tried sooooo many things. I was skeptical that this would work, but oh. my. goodness. This little stick is amazing. The puffiness was gone. Dark circles are still there, but definitely not as bad. It also smells really nice and absorbs instantly. Plus, the container is cute. I highly recommend it to anyone else who has tried all the things and been disappointed." —HeartsUnfold
Get it from Amazon for $6.93.
www.amazon.com, Amazon
Promising review: "Love this dress so much. It’s like wearing a satin nightgown but out in public. I pair a tank top over it and sneakers for a casual look. The material just hugs my curves with enough room to still move about." —Lewis Fam
Psst — if you have Amazon Prime Wardrobe, you can try this piece out before you buy it!
Get it from Amazon for $41.18+ (available in women's sizes XXS–5X and 27 colors).
Promising review: "The hype off TikTok is real about this scent. It’s very warm and vanilla smelling. Almost like a beachy vibe. I hate how no one would give me any kind of explanation on how it smelled, but glad I jumped on the band wagon with this one." —Karli Bullins
Get it from Amazon for $25 (available in seven scents).
Amazon
Reviewers also love this because it's designed not to leave any white residue or deodorant stains on clothes.
Promising review: "New favorite aluminum-free deodorant. I saw this and decided to try based on good reviews, plus I love the scent of the Bum Bum Creamby this brand. Let me just say, this stuff is amaaaazing! It smells just like the cream, and it WORKS. I’m a trauma ICU nurse, and it worked better than any other natural deodorant I’ve ever used, for my whole shift. I keep smelling my armpits like a weirdo too lol. BUY IT!" —Anne T.
Get it from Amazon for $16 (available in three scents).
Amazon
Promising review: "This book is exactly what I needed to start my journey to a better life in 2024. This journal helped me write down my goals and mentally practice a positive outlook. I am excited for the journey ahead." —Amazon Customer
Get it from Amazon for$7.79.
Frost Buddy is a small business that specializes in universal thermal-controlling drinkware.
It comes with a lid, so you can also use it as a regular thermos to keep drinks icy cold and super hot! TBH, you can even pop a hot coffee cup into this to keep it warm, so the Frostbuddy is technically also a Hotbuddy.
Promising review: "I absolutely love this! I use this all the time for my coffee from Starbucks, and it is amazing! I'll get iced coffee at 9 a.m. and still have ice in it at 7 p.m. I have many Frost Buddy products now, and their entire line is phenomenal. This is definitely a must-have item for coffee or tea drinkers. I love that it also comes with a leakproof lid, so you can put your own drink in there, too. Overall, awesome product!" —EHW
Get it from Amazon for $29.99(available in 24 styles).
Amazon
Check out a TikTok of the cloud knife in action.
Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski
Get a set of six from Amazon for $12.99.
Promising review: "These bowls are great. I lived my entire life until now without owning shallow bowls. I’ve been eating spaghetti off of a plate like some kind of wild animal. My life is forever changed." —JessieMo
Get a set of six from Amazon for $24.78+ (available in six colors).
Promising review: "So, yes, TikTok made me buy this, but so far I really like it. It's obviously very adorable and offers a charming spot to keep my keys that works with my entryway. I'm really surprised by how strong the hold is for such a small object — I carry my car fob and a few keys and so far it's holding strong. I hung it with command strips to avoid any potential damage to the wall and I will say make sure it's level as the hold is not so good on an angle (but that was from the original in-hand testing). Definitely recommend and for the price, I'm very tempted to get one for my at-work office." —D. Carter
Get it from Amazon for $6.22.
Promising review: "10000/10 recommend, especially if you go to the gym or walk outside but still want to take a water bottle/cup with you! So nice being able to put my keys, lip balm, and iPhone in this little pouch! Once you strap this pouch to your Stanley it doesn’t move!!!" —Amy & Kris Hurtt
Get it from Amazon for $7.99+(available in five colors).
Amazon
Promising review: "These are amazing quality!! I do love my pair of Lululemon leggings, but I notice that they stretch out and slide down throughout the day. These do not! They are so soft I almost feel like I am wearing nothing, but still feel very ‘athletic’ like they’re holding everything in. When I opened the package they looked like they were going to be too short at first, but they’re not, they are quite stretchy and comfortable. Highly recommend!!" —Kate
Get it from Amazon for $29+ (available in women's sizes XXS–XXL, two inseams, and 22 styles).
www.amazon.com, www.amazon.com
Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories.
Promising review: "Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal." —Lauren
Get a set of two from Amazon for$16.76 (available in three styles).
www.amazon.com, www.amazon.com
Psst — you can use these to freeze iced coffee or juice to add to your morning iced coffee or cocktails to cool them without watering them down!
Promising review: "I was at a restaurant and they put one of these roses in my cocktail. I knew right then I had to make these at home and ordered these while at the restaurant. These are easy to fill and have rubber snaps that lock them tight. They come right out and you can even take just one out and leave the others for the next time. These are a hit at all of my dinner parties too! I have already ordered more as my friends all want these in their drinks!" —Siri US
Get it from Amazon for $7.99.
Amazon
Promising review: "I have a waffle blanket from Garnet Hill on my own bed and was looking to purchase another for my guest room, but couldn't stomach the price tag for something I wasn't going to use personally. This Bedsure blanket is a great alternative — soft, comfortable, and launders well. I layer it with a quilt in the colder months and fold it up as a throw blanket in warmer months." —Vee Ess
Get it from Amazon for $23.99+ (available in 19 colors and six sizes).
www.amazon.com, www.amazon.com
Promising review: "A must-have for busy latte lovers! Perfect product for my morning latte!!! Easy to use and clean! Thirty seconds and my latte is fantastic!! —Joanna Grazynska-Johnson
Get it from Amazon for $14.99 (available in 28 styles).
Amazon
Promising review: "This little silly spoon makes me happy. It is now the #1 spoon everyone looks for in the silverware drawer at our house. Often found in a container of ice cream or a mug of tea living its best little life." —Emily
Get it from Amazon for$9.95 (also available in sets of four and eight).
Promising review: "Love this lighter. It has some weight to it, so it feels like a real lighter. It makes a nice click sound when you open and shut it, and is easy to charge with the included cable. The blue lights on the side that show the battery level are neat, and the fact that it looks like a tiny Game Boy is awesome." —Amazon Customer
Get it from Amazon for $18.88+ (available in five styles).
Promising review: "The Fellow Stagg alternative you're looking for. I'll be honest, I was one of those Fellow Stagg cultists and mine broke after some time using it. I'm so glad I checked reviews on Reddit and Amazon, because this thing is amazing. It looks modern and sleek. The temperature controls are accurate and plenty. The boiling speed and 'hold' function are amazing. And most importantly the price is 1/3 of the Stagg (less if on sale!!)." —JLS
Get it from Amazon for $69.99 (available in three styles).
Amazon, www.amazon.com
Promising review: "Gorgeous bag. The material is so easy to clean, it's beyond sturdy and looks very classy. The zipper pocket inside is great for storing things discreetly. The length is great, it sits perfectly under my arm with a little bit of room still. Overall great purchase." —Mary
Get it from Amazon for$19.99+ (available in 12 colors).
www.amazon.com, www.amazon.com
Check out a TikTok of the Stojo collapsible cup in action.
Stojo is a small business that specializes in dishwasher-, microwave-safe storage and travel products with the goal of eliminating single-use plastics.
Promising review: "I take my lunch to work and during midday I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. It's not a stainless vacuum cup, but it does hold its temperature better than your typical gas station or coffee shop cup. Plus you have the advantage of being able to reheat your drink in the microwave which you can't do with a stainless cup. —ViciousCycle
Get it from Amazon for$18.99+ (available in three sizes and 22 colors).
www.amazon.com, Amazon
Promising review: "This bag is amazing!! It’s the perfect size for all my gym stuff. Clothes, shoes, water bottle, pre-workout, headphones, toiletries, etc., and it can be made smaller or bigger height-wise with these little buttons they have on the side that you can snap down. Very cute. It also has some inside mesh pockets to help separate things better. If you thinking about it, just buy it! You won’t regret it." —Sarah Brackenrich
Get it from Amazon for $16.05+ (available in dozens of colors).
Amazon
Promising review: "I really like this waffle iron. It makes even, delicious waffles. It doesn’t stick and is easy to clean. I also love to fact that there is a well to catch run over, so no leakage or extra mess to clean up. The run over well cooks also so rather than leaving a mess in there you have extra around the edge of your waffle. The ready light is accurate as well, when it turns green the waffle is domes not underdone or burnt like others I’ve tried. I also put it to a 'four' and get nice crisp to the outside of the waffle." —Jasmine Brennan
Get it from Amazon for$24.98+ (available in five styles).
www.amazon.com, www.amazon.com
Basic Conceptsis a small business that specializes in personal care products, home goods, and office essentials.
Promising review: "My husband and I have been using this product for a couple months now and we both think it is worth the purchase. It is not a magic fixer for bad breath or lack of oral hygiene but paired with a good dental hygiene routine we have noticed a positive difference such as fresher breath for longer and fresher breath upon waking in the morning. It is easy to clean, and the shape prevents gagging. All in all the product is definitely worth it." —Brimichelle
Get it from Amazon for $3.47+.
Amazon
Promising review: "I love this book vase. I added somesilk flowersand it looks great. The size is just right on my dresser." —Rachel
Get it from Amazon for $10.39+ (available in 10 styles).
www.amazon.com, www.amazon.com
Promising review: "Travel with ease!! Before this product, I would take all my supplement bottles with me in my purse which took up an unnecessary amount of room. Now with this product I can travel easily with all my daily supplements. Takes up minimal space in my purse and actually encourages me to take my daily supplements. Not to mention I love the color and style. Can fit up to 9 of my largest size capsules." —Kaci Allen
Get it from Amazon for $5.94+ (available in six styles).
Promising review: "These are very cute, and I love the magnet holder to stick on my fridge so they are easily accessible. Not sure about the durability, haven't used very long." —Save the Bees
Get a set of 12 clips from Amazon for $14.90.
Reviews have been edited for length and/or clarity.
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Userk6tp 16/01/2025
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