1. A "spray and go" enzyme-based laundry stain remover that will work its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes, so you don't have to do any heavy scrubbing yourself. 

www.amazon.com

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Get it from Amazon for $13.99+ (available in different sizes).

2. Dr Teal's "Hawaiian Bliss" Epsom salt magnesium soak, a ~limited edition~ blend of red sea salt, papaya, and hibiscus, reviewers are so in love with that a ton of them are buying extra bags (or literally hoarding them) before the brand runs out. One reviewer went so far as to call it "heaven in a bag!" 

www.amazon.com, Amazon

Read more about how an epsom salt soak or bath can help with stress and muscle relaxation at Cleveland Clinic.

Check out aTikTok of the limited edition Hawaiian Bliss soak in action. 

Promising review: "I bought this product hoping for a fresh, divine scent, and wow, it completely blew me away! I’m usually not one to purchase scented products without smelling them first, but I took a leap of faith and it paid off. Hawaiian Bliss is everything I hoped for and more. The scent is absolutely heavenly; rejuvenating, relaxing, and somehow energizing at the same time. After using it, I feel calmer, refreshed, and even a little happier. I genuinely look forward to using it. I’m already planning to order more, not just for myself but to include in gift baskets for friends and family. If you’re on the fence, go for it. Highly recommend!" —K. Marie

Get it from Amazon for $5.87. 

3. A delightfully affordableinstant foot peeling sprayfor anyone ready to go full YEEHAW!! on a pedicure, without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck. 

www.amazon.com, www.amazon.com

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

"Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian

Get it from Amazon for $5.39. 

4. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy.  ✨

Amazon, www.amazon.com

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $25. 

5. AnSPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF. 

www.amazon.com, www.amazon.com

Check out a TikTok of the Airy Sunstick Smoothing Bar in action. 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina

"One of the best facial sunscreens I've ever used. The design is amazing and contours your face perfectly. It works well on its own or layered under makeup. No issues with clogging my pores or breakouts. I wore it on a trip to Mexico, and it did its job flawlessly. I will repurchase again and again." —Tlong

Get it from Amazon for $16.97 (also available in two-packs). 

6. A holy grail 5-in-1 Edgelift Curl Brush to define curls, waves, and coils, help prevent frizz, and create precise parts and sections. Reviewers of all curl and wave types are just short of shouting in the comments about how they never found a brush that worked as well as this one, and parents are especially grateful for how easily this untangles their kiddo's hair! 

Amazon, www.amazon.com

Bounce Curl is a small business that specializes in curl brushes. 

Check out aTikTok of the Edgelift Curl Brush in action. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $29.99(available in four colors). 

7. And Lottabody's Coconut Oil Foaming Curl Mousse designed for all hair types to give you satisfyingly hydrated, volumized, frizz-free curls even at the height of summer humidity. A $4 miracle in a bottle if there ever were one! 

www.amazon.com, www.amazon.com

Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Get it from Amazon for $3.98. 

8. Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!) 

www.amazon.com

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Get it from Amazon for $11.97. 

9. A teensytwo-in-one nausea relief inhalerthat can help with spontaneous nausea, motion sickness, morning sickness, and general queasiness (having a human body is hard). You can either use it as a scent inhaler or rub it directly on the tip of your nose for relief. 

www.amazon.com

You can either use it as a scent inhaler or rub it directly on the tip of your nose for relief. 

Check out a TikTok of the nausea relief inhaler in action. 

Promising review: "Took this on my first cruise. Anytime that I started to feel woozy I’d reach for it. I’m sure the required act of deep breathing helped a lot — and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly

Get a pack of two from Amazon for $12.99 (also available in a pack of four). 

10. A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that also tastes like you're perpetually eating a s'more for less than $5?? My friends, life is good. 

www.amazon.com, Amazon

Check out a TikTok of the marshmallow lip treatmentin action. 

Promising review: "My new must-have! My number one go-to for healing lips was Carmex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi

Get ti from Amazon for $4.99 (also available in Strawberry Acai). 

11. McCormick's Potato Topping Seasoning for anyone who's not afraid to get a little feral about their air-fried, mashed, and baked potatoes — this blend of salt, garlic, and asiago cheese is so mouthwateringly delicious that you'll be dumping it on everything from popcorn to grilled cheese to guacamole. 

www.amazon.com, Amazon

Check out a TikTok of the new McCormick spice line in action (and check them all out individually onMcCormick's Amazon page!) 

Promising review: "I literally had to run to the store and get mashed potatoes so my son could have this again versus ice cream. It’s so well done. I’m a sous chef and this is a go-to now for home cooking. Love it." —Brandon

Get it from Amazon for $4.98(available in three variations). 

12. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. 

www.amazon.com

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Get it from Amazon for$11.93. 

13. A set of DEET-free handy mosquito-repelling bracelets for the ultimate in genius summer investments — these use essential oils, including citronella, to help stop those teensy vampires in their tracks. 

www.amazon.com, Amazon

Cliganic is a small business that specializes in all-natural personal care products. 

Check out a TikTok of the mosquito-repelling bracelets in action. 

Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me but the amount of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews and about 99% of them had great results. I've only used this bracelet twice but both times I was outside and un-touched. Delivery was very quick so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian

Get a 10-pack from Amazon for$9.49 (also available in larger packs). 

14. Dr. Melaxin "Peel Shot," a K-beauty staple for serious exfoliation that buffs out dead skin and leaves your complexion looking glowy and refreshed. If you're looking for an effective way to kick dead skin cells, blackheads, and sebum to the curb, this deeply penetrating rice water extract formula is just the ticket.

www.amazon.com, www.amazon.com, www.amazon.com

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Get it from Amazon for $25. 

15. Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) 

www.amazon.com, Amazon

Check out a TikTok of the Olay Super Serum Body Washin action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Get it from Amazon for $12.97 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin). 

16. E.l.f's Lash Xtndr Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. 

Emma Lord/BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $7 (available in three shades). 

17. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. 

www.amazon.com

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "After using this for the first time, I knew it was worth the price. It's wonderfully luxurious! The shampoo is not runny, which is good because you have to leave it on the lathered hair for at least three minutes, and it doesn't get in my eyes during that time. The smell is not strong or medicinal; it is pleasant enough. It doesn't seem drying to my hair like some of the volumizing shampoos I've used. This product makes my hair feel so good and look so healthy. I will be buying this again!" —Rachel Elaine

Get it from Amazon for $9.99+ (available in three scents).

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

18. Catrice "Instant Awake" Under Eye Brightener, which will become your holy grail for concealing and brightening dark circles under your eyes so fast that your old concealer will do a double take. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. 

www.amazon.com, www.amazon.com

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

19. And Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! 

www.amazon.com, www.amazon.com

Good Molecules is a small business that specializes in affordable skincare products. 

Check out aTikTok of the eye gel in action. 

Promising review: "I was skeptical to order this because I have tried so many others like it, claiming to work, and I end up just wasting my money. I am happy to say that this product actually works GREAT! It is soothing and has a cooling sensation when you apply it. There is no sticky residue, and your makeup does not clump under the eye from it. I have tried products that were ten times the cost and didn’t work like this does. I am on my second order and will order again!" —Keri Clark

Get it from Amazon for $5.97. 

20. The Pink Stuff's "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it "gold in a jar" and "witchcraft." This is the perfect alternative to pricey paint jobs and replacing cookware! 

www.amazon.com, www.amazon.com

Check out a TikTok of the Sqeezy in action. 

Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess

Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for$9.99. 

21. A super effective and strangely whimsical foaming drain cleanerfor anyone who simply does not want to see another expensive plumber this year. This gentle but powerful foam pulls up gunk and cleans out drains in sinks, bathtubs, and floor drains, helping prevent plumbing issues and making everything smell ~squeaky clean~. 

Amazon, www.amazon.com

Check out a TikTok of the foaming pink drain cleaner in action. 

Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner. I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain, to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out, and it left the sink smelling fresh and clean as well." —Amazon Customer 

Get it from Amazon for $15.98. 

22. A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.

www.amazon.com

Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. 

Get it from Amazon for $20.98+ (available in two scents and two sizes).  

23. Death Wish Instant Coffee Packets so downright (dare I say, DANGEROUSLY) delicious that even the biggest coffee snobs you know might trade in their precious pour-overs. That is, if they can handle the 300 mg of caffeine per cup.  👀

www.amazon.com

Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.) 

Note: According to the Mayo Clinic, up to 400 mg of caffeine is safe for most healthy adults. 

Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more. 

Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy

Get a pack of eight from Amazon for $10.99. 

24. A fast-acting, refillable plug-in fly trap for flies, fruit flies, moths, and gnats that will work up to 400 feet by using a light to lure them. The best part?? The "trap" part is on the back, so you don't have to behold a little bug graveyard in your kitchen when you flick on the lights in the morning. 

www.amazon.com, www.amazon.com

Check out a TikTok of the plug-in fly trap in action. 

Promising review: "I can’t say enough wonderful things about these handy little bug catchers! They are simple to use, cheap to refill, and catch a ton of small bugs and flies. I have eight of them now, all around my house! It’s a little gross how many tiny flying insects are around…but it makes me feel a lot better now that I have these!" —Chris H. 

Get it from Amazon for $12.71 (also available as a two-pack).  

25. A pair of pretty pastelwireless over-the-ear headphones crafted to look like AirPods Max, so you can still enjoy the comfort and chic style of their iconic headphones without shelling out hundreds of dollars. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking for the price. 

Emma Lord/BuzzFeed, www.amazon.com

iJoy is a small business that specializes in headphones and tech accessories. 

I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point. 

Promising review: "These headphones surprised me. I thought they were not going to be as great because of how cheap they are, but the bass is amazing! The noise cancellation is so good that I can’t hear anything. The volume is loud and sound quality is a win, and just how I like it. Very snug and comfy, recommend! Thanks TikTok, lol :)." —Chevelle Revero

Get it from Amazon for $19.99+ (available in five colors). 

26. A jewelry-cleaning stick with cleansing solution on a brush designed specifically to get in the nooks and crannies of your jewelry, so you can dig out all the grime that's accumulated over the years on the cheap instead of taking it to the jeweler.

www.amazon.com, www.amazon.com

Promising review: "I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday and it arrived the following Saturday, fast shipping! Today is Sunday and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather

Get it from Amazon for $9.48+ (available in four pack sizes).

27. Clinique Almost Lipstick Tinted Lip Balm in Black Honey you'll definitely want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. 

Amazon

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did, and oops, this lipstick FELL into my cart. 

Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H. 

Get it from Amazon for $25 (also available in pink honey!). 

28. A set of Victoria's Secret–inspiredseamless "invisible" underwear so soft and stretchy your butt will want to *sing* when you slide them on. This is a true holy grail underwear that doesn't show, doesn't ride up, and somehow manages to look cute all at the same time. 

www.amazon.com, www.amazon.com

Check out a TikTok of the seamless underwear in action. 

Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years spending unnecessary money. I’ll repurchase these over and over again." —Joshua

Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon! 

Get a set of six from Amazon for$19.99 (available in women's sizes XS–XL and 14 sets). 

29. A "holy grail" Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time. 

www.amazon.com, www.amazon.com

Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

Promising review: "I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

Get it from Amazon for $85+ (available in two sizes and two shapes). 

30. A magnetic folding pill organizer with conveniently visible pill windows for easy access. Each has six small compartments for little pills, plus a large compartment for capsules and vitamins, making it ideal for trips where you might need a lil' emergency pharmacy in your backpack but don't want to take up space. 

www.amazon.com, www.amazon.com

Promising review: "I purchased this because I saw them all over TikTok. As someone with chronic illness, I honestly carry around like 10 different pill bottles for 'just in case' situations. This little pill box is a great size. I love that it’s magnetic, and each little compartment fits a good amount of pills. It won’t fit a ton of Tums if that’s what you’re looking for, but the amount of space this has saved in my bag is amazing!" —Jasmin Salas

Get it from Amazon for$7.59. 

31. Murdle, Volume 1, a true essential for anyone who relaxes to true crime podcasts or Only Murders in the Building. The book is full of 100 mystery-themed logic puzzles with four different levels of difficulty that they can do solo or with pals, and in order or out of order (although if they do it in order, they get the full scoop on Deductive Logico and Inspector Irratino, whose hilarious misadventures guide you through the book). 

www.amazon.com, www.amazon.com

Check out a TikTok of Murdle in action. 

The best part?? Once you finish "Murdling," you can use your sleuthing skills on Volume 2, Volume 3, and a whole BUNCH of other themed Murdle books — PLUS a Murdle board game!! 

Promising review: "The puzzles are a lot of fun but the characters, story lines, and other details take the Murdle experience to another level. I have no idea how the author came up with all of this creativeness! You can Murdle solo or with friends. I look forward to future volumes but this one will keep me busy for awhile!" —Liz Gately

Get it from Amazon for $8.71.

32. A "flossing toothbrush" with two layers of bristles — regular firm bristles and longer ones that are 10 times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

Emma Lord/BuzzFeed

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I've had one of these for awhile, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get a two-pack from Amazon for $9.99. 

33. A delightfully efficient wooden bread bow knifeto get you easy, perfectly sliced cuts of thick breads like sourdough loaves and baguettes every time. Your fancy sandwich game is about to get out of control. 

Amazon, www.amazon.com

Check out a TikTok of the bread bow knife in action. 

Promising review: "I recently purchased a bread knife, and it has become an essential tool in my kitchen. The serrated blade effortlessly slices through various types of bread, providing clean and even cuts. The ergonomic handle ensures a comfortable grip, making it easy to maneuver. It’s a reliable and efficient addition to my kitchen arsenal, highly recommended for anyone who loves fresh, perfectly sliced bread." —Mykayla Stump 

Get it from Amazon for$9.99. 

34. Kitsch's flat claw clip with some modern meets retro vibes that will give your hair a chic little ~pop~ of volume and hold. Reviewers are especially impressed by how strong these little clips are, and how much hair they can hold! Reviewers also note that these make it more comfortable to lean back on chairs, since the claw won't dig into your head. 

www.amazon.com, www.amazon.com

Check out a TikTok of the Kitsch clip in action. 

Promising review: "Just got this today and I love it! I needed something that would keep my hair up, but not pull and not pull it out when I removed it, as well as something that was comfortable and safe to wear while driving. I haven’t driven with it in yet BUT, I am lying in my bed, on my iPad with my head in the pillow and am very comfortable. My new holy grail for putting my hair up. Could not be happier! My hair is long, and moderate thickness, and it holds beautifully." —Kimberly A. 

Get it from Amazon for $7.99+ (available in two sizes and three colors). 

35. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels. 

www.amazon.com, www.amazon.com

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95.   

36. A chic under-the-cabinet banana hangerso easy to install that you'll wonder why you didn't free up all your counter space *YEARS* ago. Also digging the whole "bananas as decor" vibe here. 

www.amazon.com

Check out a TikTok of the banana hanger in action. 

Promising review: "I recently purchased this folding banana hook hanger, and it has been a great addition to my kitchen! The design is clever and space-saving, allowing me to easily fold it away when not in use. It keeps my bananas fresh and prevents them from bruising, which is a big plus. The hanger is sturdy and well-made, ensuring it can hold a bunch of bananas without any issues. Highly recommend for anyone looking to organize their kitchen and keep their fruit in great condition!" —Challas Gordman

Get it from Amazon for $8.99 (available in four colors and in packs of two). 

37. A reviewer-beloved veggie chopper that'll get you uniform, oh-so-satisfyingly cut veggies instead of buying the expensive precut ones at the store. This gadget juliennes, chops, spiralizes, and slices vegetables in an instant and has a built-in storage container to hold the chopped veggies so you can pour them into a pan or dish without any mess. 

www.amazon.com, www.amazon.com

Fullstar is a small business established in 2017 that specializes in kitchen gadgets. 

Check out aTikTok of the veggie chopper in action. 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the foo,d and it has a generous container." —Amazon Customer

Get it from Amazon for $26.99+ (clip the $3 off coupon on the product page for this price; available in four styles and in four colors). 

38. An airtight Deli ProKeeper so beloved that it's gone viral on FridgeTok (if you know, you KNOW). Not only does this free up space and clutter in the fridge, but it keeps deli meat and cheese so fresh that you'll actually get your darn money's worth by preventing waste. 

www.amazon.com

Promising review: "I bought this because I have the outlandish idea that my refrigerator will look just like those on TikTok, but I am pleasantly surprised to find that it keeps my cold cuts fresher for much longer than expected. It's large enough to hold a pound or more of cold cuts or cheese, which is a bonus. The sealing technology is superb and strong. At one point, I almost could not open the container due to the seal being so airtight. Not only does this product look good in my fridge, but it is saving me money, so definitely a win-win for me." —IrishEyes

Get it from Amazon for $14.99 (available in two sizes). 

39. A Yonanas fruit soft serve maker that will magic any frozen fruit into an ice cream or sorbet texture so you can have a yummy frozen treat made to your *precise* favorite fruit combos. A lot of folks with dietary restrictions swear by this to get their ice cream kicks! 

www.amazon.com, www.amazon.com

Promising review: "I saw one of these in action at a friend's house like five years ago and thought it was just a made up memory, because making ice cream out of solely frozen fruit seems wild. But when I saw a TikTok about it I immediately went to Amazon and bought it. Literally this was the BEST decision of my life. I cannot believe still how amazing this thing is! It makes the creamiest, best tasting fruit ice cream ever. It’s easy to take apart and clean, and super easy to use." —DMCKAY

Get it from Amazon for $41.99+ (available in four colors). 

40. A gaming/reading/laptop pillow to prop your hands up while you're playing video games, typing, or reading on your Kindle or iPad. This supports your arms for a more ~ergonomically-friendly~ experience whether you're in bed or on a couch, and even features a lil' side pocket for things like remote controls, glasses, and — of course — emergency snacky snacks. 

www.amazon.com, www.amazon.com

Check out a TikTok of the gaming pillow in action. 

Promising review: "I work from home a few days a week, and every once in a while, my work extends into the evening hours. I have a home office, but sitting at my desk all day is sometimes very tiring. I purchased this big memory foam desk pillow so that I can relax on my couch and still put my laptop up and have a comfortable working area. This pillow is big but very comfortable. It has armrests that wrap around your sides, and they also have little pockets for random things like your cell phone or the remote. It’s so nice to just lean back into my comfortable couch and have this big soft desk in front of me." —Jenn Butterfield 

Get it from Amazon for $47.99 (clip the 20% off coupon on the product page for this price; available in three styles). 

41. An Uncrustables-inspiredsandwich cutter that goes above and beyond the typical cookie cutter molds parents have been buying for years. This version is sharper and steadier, helping you get a clean cut and a more secure lock on the bread before you eat it fresh or put it in the freezer for meal prep batching. Expensive Uncrustables WHOMST? 

www.amazon.com

Check out a TikTok of the sandwich cutterin action. 

Promising review: "I’ve tried three other gadgets that advertised that they make Uncrustable sandwiches, and this is the only one that’s made a perfect one. My kid’s sandwiches have remained completely sealed and mess free while eating. I bought this one to prepare peanut butter and jelly’s for a four day trip across country. Not a single time did I need to baby wipe my toddlers cause they were a sticky mess from jelly. I have made Uncrustables fresh and frozen to defrost later and it’s all stayed sealed. I absolutely recommend.' —Elizabeth Monroe

Get it from Amazon for $7.98 (available in two sizes). 

42. Oxo's compact Cold Brew Rapid Brewer to make cheap, delicious cold brew in FIVE MINUTES (!!) with results so quick and delicious that reviewers love it more than their beloved Aeropresses (and even call it "Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in.  🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo. 

Amazon

You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water. 

Check out a TikTok of the Oxo Rapid Brewer in action. 

Promising review: "I'm in love with various forms of coffee preparation and I've tried all forms of equipment to make them at home. If asked what I prefer for a quick cappuccino, that's easy. This OXO Rapid Brewer. I've played with my Aeropress for over two decades, including all the necessary add-ons and doo-dads to get close to what this machine does on the first attempt. Get comfortable with a bag of fresh beans, a quality burr grinder, and friends. Do rounds of blind taste tests. I think you'll agree." —Cynthia 

Get it from Amazon for $39.99. 

43. A cloud-shaped utility knife you *need* in your life if you're a person who gets a lot of packages — this will save you a whole lot of time and effort (and DESPAIR over your ruined nails) with quick, easy cuts. 

Amazon

Check out a TikTok of the cloud knife in action. 

Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski

Get a set of six from Amazon for $8.49. 

44. Amarble board wire cheese cutter to serve as half decor, half kitchen tool, and 100% the biggest hit at any wine and cheese night when you let guests slice their own cheese with it. 

www.amazon.com, Amazon

Check out a TikTok of the cheese slicer in action. 

Promising review: "My mother-in-law had purchased one last year and I tried hers at Christmas and fell in love with how easy it was to use. We have a lot of get togethers with friends and cheese is a staple appetizer in our house. So I purchased my own and have been using it weekly since. It cuts easily and it's mostly easy to clean. Sometimes cheese gets stuck in the crack but some scrubbing with a small brush usually does the trick." —Jessica

Get it from Amazon for $20.79 (available in two colors). 

Reviews have been edited for length and/or clarity.

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