1.  *gently* hydrates, exfoliates, and tightens the skin that's more sensitive than the rest of your body but less sensitive than the skin on your face. This makes for a lovely, quite effective in-between formula packed with aloe, salicylic acid, and jojoba oil in a formula that reviewers say works just as well as much pricier creams. 

www.amazon.com

Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon by how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P. 

"No need to spend $$ on those expensive products that take months to see results. This works in two weeks, and you will definitely see results! Use twice a day and watch it work!" —Dawn Ely

Get it from Amazon for $11.97. 

2. An Elizavecca hair treatment gives you "rich girl hair" thanks to its collagen and ceramide 3 formula. And it'll take just a few minutes of your time, like as little as five minutes post-shampoo. Because time is money, money is power, and power is pizza. (In case you were curious, lots of reviewers say they prefer it over $$$ Olaplex.)

www.amazon.com, www.amazon.com

Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Get it from Amazon for $7.60.

3. A "Soft" perfume rollerball that's definitely made an appearance or five in your FYP scroll. It's only $5 and smells totally delightful (it gets compared to sweet treats like waffle cones). BUT! That's not the only reason to love it. It reminds reviewers of the $65 bottle of Pink Sugar  👀 and layers like a dream. 

www.amazon.com

Promising review: "If you love vanilla scents with a splash of sweet chocolate and marshmallow, this is it! First time trying, and I’m in love. Long-lasting. Might last longer than the spray. Definitely WILL buy again and again and again." —H.G.

Get it from Amazon for $4.50 (available in two styles). 

4. Or a Creamy Coconut fragrance rollerball to have everyone assuming you paid full price for the $25 Sol de Janeiro fragrance. Even if your immediate plans don't entail sitting on a beach and drinking out of an actual coconut, you can still catch a whiff of the island vibe with this sweet scent. 

www.amazon.com

Kuumba Made is a small business that's TikTok–famous and specializes in luxury scents at affordable price points. 

Promising review: "AYOOOO this is perfect, literally smells exactly like that Sol de Janeiro spray #71 — the perfect beachy, vanilla, and coconut mix, I’m obsessedddd!! I put it on to test on my skin and hours later, it smells like I JUST applied it!" —Isabella Jimenez 

Get it from Amazon for $9.99 (available in nine scents and three sizes). 

5. Catrice "Instant Awake" Under Eye Brightener, a quick, easy fix for concealing and brightening your under-eye dark circles because you don't wanna have to do a full face every single day. This "invisible" coverage oft gets compared to the $33 Becca version. 

www.amazon.com, Heather Braga /

My colleague Heather Braga is a huge fan: "The color-adaptive formula is designed so one of four shades will work on any skin tone. I've personally tested this out, and it has become an essential part of my daily routine. As a mom of two, I gotta just say I am TIRED. So tired that I'm not sure what my face even looks like without bags under my eyes — that is, unless I've got the  on. A little really goes a long way and has great coverage. I wore it throughout my sister's wedding weekend in Aruba, and despite the heat, it stayed perfectly in place. An incredible product for an even more incredible price...10/10 from me."

Promising review: "Girlies with dark under-eyes, probs like myself, need to have a brightener! I used to spend $40 on Becca. This one is better, in my opinion!! It’s very pigmented and covers a blue hue in the corners of my eyes. It can be worn alone, but I prefer it under my concealer. It blends incredibly well. Very creamy and easy to apply. It will probably last me six months. A little dab goes a long way. It’s extremely buildable, too. I am just so in love. I’m a sucker for saving money, and this purchase just saved me over $30. I will recommend it to all my friends and family. Just BUY it!" —Caitlin Newcomb

Get it from Amazon for $6 (available in four shades). 

6. Venus Visage Teeth Whitening Pens you easily apply and let sit a minute or two to dry. Buh-bye annoying strips and coffee stains.

www.amazon.com

Promising review: "Extremely easy to use. Completely effective in making your teeth white without much hassle. I have used many whitening kits, from trays to lights, but this pen is easy to use, which means that I actually use it more! I am a daily tea drinker and this is able to whiten my tea-stained teeth easily. I am 64-years-old and am very interested in keeping my teeth in top shape. You won't be disappointed in this product." —Lynnette Kozer

Get a two-pack from Amazon for $15.95.

7. E.l.f. Lash XTNDR Tubing Mascara is a STELLAR tubing mascara if you've tried pricier versions but have shied away from rebuying because of $$$. Seriously, just try this! It's become my go-to. 

Emma Lord/BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

Here's Emma Lord's review that convinced me: 

"I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $7 (available in three shades). 

8. Plus, Essence's Lash Princess mascara creates a super dramatic before and after with a few mere swipes. Plus, there's the "Eh, might as well add to cart" price that can't be beat!

www.amazon.com

My colleague Emma Lord is all about this mascara. Here's what she has to say: "Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."

Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

Get it from Amazon for $4.99.

9. A tinted lip balm you'd SWEAR is Clinique's $25 "Almost Lipstick" Black Honey thanks to its lovely, sophisticated hue. This is great for people who 1) always want a little lip color, 2) hate a sticky feel, and 3) love a bargain. 

www.amazon.com

My colleague Emma(who's a fan of the original) has and loves this: "I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack so I gave one to my BFF, another Black Honey fan, who also could not detect the difference!"

Promising review: "Better than Clinique! I bought this one on a whim but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC 

Get it from Amazon for $6.29 (also available in the pink honey version, and in a two-pack that mixes both!). 

10. Mise En Scene Perfect Serum, a K-beauty product that's probably come across your radar for its stunning before-and-after results *and* lower price tag than a comparable $46 Gisou hair oil. Locking down a cheap but transformative hair oil will soften the blow of putting off having your split ends snipped off for a few more months. 

www.amazon.com, Amazon

Its seven-oil blend (Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil) promises to reduce your hair-drying time and provide heat protection up to 450 degrees. 

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $18.84+ (available in two sizes, a mist style, and four other formulas).

11. An intoxicating Baccarat Rouge 540-inspired Cremo Body Wash helps you smell luxe without blowing your whole beauty budget for the month. It has a blend of white jasmine, red currant, and sweet amber that reviewers say stacks up to the real deal and sticks with them throughout the day. 

Amazon

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

"I love how this body wash smells and how soft it left my skin! I will be buying again :)." —vivian

Get it from Amazon for $9.99. 

12. Eos' Shea Butter Vanilla Cashmere Body Lotion with an intoxicating scent and formula that'll soak in and keep you hydrated. Oh, and that scent?! People compare it to brands like Philosophy and Bath & Body Works. 

www.amazon.com, www.amazon.com

Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

"I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." —Samantha

Get it from Amazon for$8.98.  

13. L'Oréal Paris BB Cream covers up and soothes redness while moisturizing. Folks compare it to the Dr Jart+ Cicapair Color Correcting Cream (which is also super effective, but more than double the price). You can use it as a priming makeup base or solo for some dramatic before-and-after pics. 

www.amazon.com, www.amazon.com

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

"I have been using this product for approximately a month, and it covers well. I have used it both alone and under foundation. Covers red well. It is not as smooth as some of the other high-end products, but for the price point, it’s great, and I will buy it again." —Heather

Get it from Amazon for $9.63 (available in six styles). 

14. Good Molecules Yerba Mate Wake Up Eye Gel, that reviewers swear works just as well as $$$ eye creams at minimizing puffiness and swelling thanks to a powerhouse duo of caffeine and hyaluronic acid.

www.amazon.com, www.amazon.com

Promising review: "I never write reviews, but this eye cream has made a difference on my under eyes! I’ve only been using it for a week and I would definitely recommend it. I’ve bought several eye creams (expensive brands) and never noticed a difference as fast as I’ve seen using this product." —Natalie

Get it from Amazon for $5.99. 

15. Hair Chemist's Sleek Spray if your bestie vouches (verbally and physically) for the Color Wow Dream Coat spray but you gasp every time you see the $28 price. If you're willing to pay that price it's worth it IMO! But if you're not ready for that commitment, this alt is half the price and reviewers say it works just as well. 

www.instagram.com

Promising review: "I have very wavy hair that doesn't like humidity. It frizzes and tries to re-wave itself whenever I've straightened and gone out in the humidity. I tested this out on a 10-minute walk this morning with my dog in 97% humidity, and there were very minimal flyaways and very minimal, almost non-existent waves. This product is super lightweight and doesn't make my hair greasy, which I'm prone to. I'd rate this 10 stars if I could! The smell is nice, too." —Jaime

"Works just as great as Color Wow for a fraction of the cost!" —Cynthia DeNarro

Get it from Amazon for$9.99. 

16. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm helps protect your moisture barrier while clinging to makeup and dirt at the end of the day to wash out *without* stripping your skin. Sensitive-skinned reviewers compare it to pricier products like Farmacy. 

www.amazon.com

Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley

Get it from Amazon for $5+ (available in different sizes). 

17. A Sokgo Lip Glow Oilhydrates, plumps, and makes WAY less of a dent in your beauty budget than the pricier $40 Dior lip oil. So you can keep your $30. 

www.amazon.com, www.amazon.com

Promising review: "It’s a great alt for the Dior lip oil! Might even say it’s better! It’s definitely a more affordable option if you’re on a budget! It has great pigment and it’s not too sticky, not too smooth, just right! 10/10 recommend!" —Olive

Get it from Amazon for $3.99+ (available in four shades and in two-packs). 

18. Or, because we like OPTIONS, try out another Dior lip oil alt in the Nyx Fat Oil Lip Drip. It's $9 and made with vegan squalane so you can enjoy a delightful, nonsticky finish. 

www.amazon.com, www.amazon.com

Promising review: "I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the Nyx Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long lasting as any other thick lipgloss. It’s always awesome to find a less expensive [option] for the high-end products I like." —Jennifer

Get it from Amazon for $7.50+ (available in 14 shades). 

19. A L’Oreal Paris Elvive 8 Second Wonder Water Lamellar is a super moisturizing in-shower treatment that's so quick, you won't even have time to contemplate anything before ducking your head under the shower stream. Reviewers say it leaves their hair looking shinier and feeling softer and smoother — similarly to Redken's lamellar treatment. 

www.amazon.com

Promising reviews: "Wow! I have waist-length 3c curly color-treated hair that’s usually a nightmare to deal with in the summer and this stuff is a game-changer. My hair is silky, my curls are defined, it dried in like half the usual time…seriously impressed!" —Stavana Jubinsky

"I'm a professional hairstylist and Matrix, Redken, and L’Oreal are all owned by L’Oreal, and each line has a lamellar water in it at different prices. I am here to tell you that they are all the exact same ingredients in different bottles. So buy the cheapest and save yourself some cash. Your hair will love you for it. I love this stuff." —anonymous87

Get it from Amazon for $10.97.

20. E.l.f.'s Halo Glow Blush Beauty Wand blends in super easily whether you use it for highlight, blush, or bronze. And there are troves of reviewers that compare the formula to Charlotte Tilbury's $42 version. 

Amazon

Promising review: "Honestly, I like this a lot more than the Charlotte Tillbury Beauty Light Wands. I just wish they had a comp for Peachgasm." —MJ Sammy

Get it from Amazon for $9(available in six shades). 

21. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight but SUPER hydrating face serum made to work on all skin types — yep, even sensitive skin. It addresses acne scars, dark spots, and fine lines. Plus! The snail mucin is harvested in an ethically and environmentally friendly way. 

www.amazon.com

Promising review: "My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once non-believer, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki

Get it from Amazon for $11.98. 

22. A barely-there-feel liquid cream blush stands up to the likes of Rare Beauty but is also super-pigmented and blendable to get that very demure look. 

www.amazon.com, www.amazon.com

Promising review: "Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and has a smooth application on the skin! It is a great [alternative] to the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying." —Harsh Argawal

Get it from Amazon for $7.99 (available in 12 shades and in sets). 

23. A bottle of Nyx Matte Finish Setting Spray in case you could seriously use some help in the all-day-makeup department but don't wanna pay for Mac or Urban Decay formulas. I've used this before and the matte finish really does LOCK IN your look for the day! 

www.amazon.com

Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise, it looked as fresh as it did when I put it on. I’ve used Mac and Urban Decay setting spray, and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —DH

Get it from Amazon for $9.97 (also available in dewy and radiant finishes, and a jumbo size).

24. A six-piece set of high-performance matte lipsticks stays put despite your five-cup-a-day coffee habit and inhaling a sandwich at your desk for lunch — all without any drying or creasing by the time you clock off for happy hour. 

www.amazon.com, www.amazon.com

Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!" —Claire

Get a six-piece set from Amazon for $8.99 (available in five sets). 

25. Maybelline's Total Temptation Eyebrow Definer Pencil in case you keep going back to a brow pencil but haven't found one that's 1) cheap and 2) works well. Well, here ya go! It's subtle but super effective in the way, according to reviewers, that they find Benefit's Goof Proof and Anastasia Beverly Hills' Brow Wiz.  

Amazon

The tool comes with two ends, one a small eyebrow brush and the other a specially edged-eyebrow pencil.

Promising review: "I bought this because it looked like the Goof Proof brow pencil, and I was tired of spending ridiculous amounts on that! I actually like it better than Goof Proof (and for a quarter of the price)! I find it even creamier and easier to use. The tip is perfect if you have a good amount of brow to fill in." —Liza T. 

Get it from Amazon for $8.54 (available in five shades).

26. LilyAna Naturals Eye Cream is made to brighten and firm your undereye skin by tackling annoying undereye issues like fine lines, bags, and puffiness. It also packs in nourishing ingredients vitamin E, organic hibiscus flower extracts, and rosehip seed oil. Reviewers have found more success with this than eye creams you see at the department store beauty counter. 

www.amazon.com, www.amazon.com

Promising review: "Best eye cream I have ever used!!! Better than Benefiance by Shiseido and Clinique or Lancôme, for less than a third of the price with the amount you get. It is rich enough to do the job but not greasy. It doesn't interfere with concealer, yet softens lines. Love it so much!!!!" —Lory Lacy

Get it from Amazon for $14.99+ (available in three sizes).

27. L’Oréal Paris Collagen Daily Face Moisturizer deserves a spot in your daily beauty regimen because it hydrates, plumps, and smooths in a way that has people saying it's like $92 Charlotte Tilbury Magic Cream. It's that sweet spot where it's very hydrating but *not* greasy, so it works well under makeup. 

www.amazon.com, www.amazon.com

Promising review: "I absolutely LOVE this product. The texture is just like the CT Magic Cream. It is super rich but doesn't make the skin feel greasy. I have extremely sensitive/acne prone skin and this doesn't break me out at all. I have been using it for about two years now and I will never stop using it. Super inexpensive and works wonders!" —Monica S. 

Get it from Amazon for$9.58 (available in two sizes, and unscented and fragranced). 

28. Lilac St. Original Lashes are good for up to 10 days in case you don't like to bother with the hassle of mascara but wish professional lash extensions were much more budget-friendly. These'll keep things low effort on the reg *or* a special occasion where you want a little extra oomph — like all these weddings hogging your weekends. But don't take it from me. Read the reviews from converts! 

www.amazon.com

Check out why these are a fave in this TikTok.

Promising review: "Y’all, I have been a loyal Lilac St. customer since they started, and I will never leave them. These are the absolute best quality. I get so many compliments. They are the most natural and most comfortable to wear. I use several times by using makeup remover and water to remove any glue. Seriously, will never stray." —Katiew

Get them from Amazon for $12.95 (available in 14 styles and four sizes).

29. A set of Glamnetic's press-on nails if you're trying to wean yourself off of being a salon regular. They're super easy to reshape and apply for a more custom fit. And you can reuse them! 

www.amazon.com, www.amazon.com

Glamnetic is a small business that specializes in magnetic lash systems and press-on nails. 

Promising review: "I saw these all over my TikTok FYP and was so curious to try them. They are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." —Leslie and Paige

Get it from Amazon for $14.99+ (available in 12 styles). 

30. A 12-pack of soft microfiber makeup removing towels because you're always on the hunt for a clean Makeup Eraser but don't wanna buy a dozen of them to keep around. These'll run you a mere ~$1 per cloth, which is far cheaper than the OG. (The OG is really good! But sometimes the laundry cycle means you realize all yours are dirty.)  

www.amazon.com, www.amazon.com

HuffPost Shopping writer Haley Zovickian swears by these: "I only use these now to remove my makeup, including heavy mascara, and they are great for my sensitive skin. I do follow up with a gentle cleanser to cleanse my skin once all my makeup is off. They're big and dry quickly so you can use the same towel several times before having to wash it or switch to another one."

Promising review: "These things are so soft! Great for taking off makeup. I was using the Makeup Eraser before, but these are 100 times better. You just wet them, wipe off your makeup, rinse, and hang out. I guess you could use a new one each day, but they are very big so you can get a few days out of one. Great value for the money!" —Shopforbargains

Get a pack of 12 from Amazon for $15.95 (available in 13 color combos and in packs of 30). 

31. A rave-worthy set of makeup sponges reviewers say are a great swap for pricier sponges by Beauty Blender and Real Techniques. They do an amazing job helping you blend BB creams, foundation, concealer, and powder.  

www.amazon.com, www.amazon.com

Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge, and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

Get a set of five from Amazon for $5.94+ (available in six sets).

32. Maybelline's Instant Age Rewind Concealer erases dark circles, redness, and acne. If a full face of makeup — or expensive concealer — isn't for you, but you would like a lil' bit of convenient, easy-to-use coverage, check it out.

Kayla Suazo / BuzzFeed, www.amazon.com

Promising reviews: "I have extremely dark under-eye circles. Honestly that is the only reason I wear makeup, is to cover them. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estée Lauder (assorted kinds), IT Cosmetics Bye Bye Undereye, Clinique, Laura Mercier, Mac, and Bobby Brown. I usually spend anywhere from $25-30 on one tube of concealer and still feel unsatisfied with the coverage. Or it looks too heavy and thick by the time i set with a damp makeup sponge and powder (accentuating my under-eye fine lines). This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, not drying and not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my everyday makeup bag." —Brittney

"Oh my gosh. I have spent so much money on expensive concealers and this is my all-time favorite. I’m 61 and starting to get crepey skin under my eyes. Other concealers make it worse, but I also have dark circles so I feel like I need something. And this is it! Moisturizing, silky and covers the circles. I love it!" —Lynnette Smith

Get it from Amazon for $8.79 (available in 23 shades).

And check out our Maybelline's Instant Age Rewind Concealer review for more deets.

33. Skin1004's Zombie Pack make you (briefly, 15 minutes to be exact) look like a zombie while it goes to work tightening your pores and minimizing the appearance of wrinkles. Now's as good of a time as ever to FaceTime your mom and scare her.

www.amazon.com

Reviewers compare it to Hanacure, which anyone in the beauty community has probably heard of, only this is wayyy cheaper, especially considering you get eight packs and a brush with the set!

Promising review: "As good as Hanacure, much better price! The Zombie pack face mask is the best! It works just as well as other tightening masks but it's a fraction of the cost. I use these once a week and am extremely satisfied. My skin feels so good after, and my wrinkles are getting less noticeable." —meredith shaputis

Get a box of eight masks from Amazon for $22.99.

34. A Briotech spray helps soothe rosacea, eczema, rashes, sunburns, and other skin irritations for when your skin is just not cooperating thanks to hypochlorous acid (it's in your white blood cells and helps soothe inflammation). Tower 28 SOS Daily Rescue Spray is also what some call a miracle in a bottle. But Briotech is in a cheaper bottle. 

www.amazon.com, www.amazon.com

BTW, people also love this for helping heal piercings.

Promising reviews: "This is a [swap] for the Tower 28 spray that's 28 bucks for 4 ounces. I use this after cleansing my face before toners or serums. It's healed my acne. Also great for eczema. I have recommended this to so many people. Thanks Briotech for saving me money! Lifelong customer here." —Chey

"Just an FYI, this product has the exact same ingredients as the Tower 28 spray! It's been absolutely amazing at reducing acne and texture! It's also so refreshing and gives a lil glow. So in love!" —BK

Get an 8-ounce bottle from Amazon for $16.99 (available in four sizes and in packs of two and four).

35. Garnier Micellar Cleansing Water is a great swap for when your bottle of Bioderma runs out RIGHT AFTER you just spent a lot of money on groceries. It's also super gentle while tackling waterproof makeup, dirt, and oil. 

www.amazon.com

Promising reviews: "I was skeptical about this product at first, but I am so glad I decided to buy it. It really removes my makeup, even waterproof mascara with ease. It has no smell and doesn't leave my face oily. It reminds me of my Bioderma that I got in the UK. And for this price, amazing!" —Kat

"I've been using makeup wipes my whole life because I didn't even know this existed. I saw it in stores, but nobody ever told me what this was. This is literally amazing, buyreusable pads and this and you're set for life. I'm really upset nobody ever told me what this stuff was. I don't understand why makeup wipes even exist...this cleanses your face, takes off your makeup. Nobody should not know what this stuff is." —Amazon Customer

Get it from Amazon for $4.48+ (available in three sizes and in packs). 

BTW, this is our budget pick for the best makeup remover!

36. A tube of Elizabeth Mott Thank Me Later eye primer keeps that complicated smoky eye look you copied from an MUA's TikTok intact long into the night. Because the last thing you want is to look back at professional photographer's pics from your cousin's wedding and see your eye makeup a mess. (Though we can't say the same for your dancefloor moves.)

www.amazon.com

Promising review: "This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe

Get it from Amazon for $13.99.

37. Physicians Formula Diamond Dust translucent powder delivers a shimmery finish on your cheeks, eyes, lips, and other spots you'd like to highlight. If you haven't been able to bring yourself to shell out the $40 for the Fenty Beauty Diamond Bomb highlighter, reviewers are fans (and say it's slightly less bright). 

www.amazon.com, www.amazon.com

Get a side-by-side look at this next to the Fenty Diamond Bomb highlighter on TikTok — the creator applies one to each cheek for comparison!

Promising review: "I love love love my Physicians Formula Diamond Dust mineral powder! I wish I’d known about this before I spent $42 on a Fenty compact that does MORE than I want with the sparkle; this product gives just the right amount of coverage without having it end up all over my face and on my clothes as well. It’s also pretty if you want to bring attention to your collarbones or shoulders. A perfect amount of shimmer with little effort! Try it!! You can thank me later!!" —camielle parent

Get it from Amazon for $11.99+ (available in two shades). 

38. L’Oréal Paris Makeup True Match Lumi Glotion amps up your natural glow solo, under foundation, or strategically placed as a highlighter. "You're glowing!" is always a great thing to hear. And your chances of being showered with that compliment increase exponentially with this. And at this price, it's a wallet-friendly alt to Glossier Futuredew and Drunk Elephant's D-Bronzi Drops. 

www.amazon.com, www.amazon.com

Promising reviews: "Similar to the Drunk Elephant bronzing drops but half the cost!!! Definitely has more shimmer/glow to it." —Taylor Luckhardt

"This is EXACTLY what I was looking for. I apply after moisturizer and makeup, highlighting under my eyes and brow bones. Not too sparkly, just makes me look like I’ve had enough coffee. Seems to last through hot and sweaty Florida days, so that’s a plus. I’ve tried other luminizers, and for me they are usually too sparkly or weirdly colored. I tried an $$ Glossier one that remained strangely sticky the whole time it was on my skin." —DLW

Get it from Amazon for $13.24 (available in five shades).

39. Etude's delightfully multipurposeDear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well! 

www.amazon.com

Promising review: "While I haven't tried the Benefit Lip Tint, I saw this on TikTok and appreciated the lower price point. I am SO glad I gave this a chance! I only have the Cherry color, but it is the perfect bit of natural color, and can be deepened as desired upon application. There is no sticky residue and it is not drying or irritating at all. Looks great alone but even better with gloss on top. Love!" —Mollie

Get it from Amazon for $6.40 (available in three shades and combo packs). 

40. Acure Brilliantly Brightening scrub with argan extract and chlorella, aka super gentle exfoliating ingredients that won't make your acne-prone skin freak out like other exfoliatiors. As you can see, reviewers say it also helps fade scars and brighten skin! Reviewers say they fully swapped to this from their more expensive Clinique, The Body Shop, and Rodan + Fields scrubs that weren't nearly as effective. 

www.amazon.com, www.amazon.com

Promising reviews: "You need this face scrub. Got rid of my obvious blackheads after two to three uses. Just make sure you tone or moisturize after each use. This is much, much better than the $60 scrub I purchased last year at an expensive chain makeup store. Do it!" —WhatTheFrenchRoast

"I have no clue how this stuff works as amazing as it does, but it's AWESOME! After getting this and using for over a week I officially switched from the Rodan + Fields reversal line to the Acure brightening scrub. It work evens better than products that were costing almost 15x the amount. I've even gotten two of my friends to order it and they love it as well. You can't go wrong." —Michelle A Malaska

Get it from Amazon for $11.79.

41. CeraVe's Retinol Serum is at a much friendlier price point than luxury brands' (like Murad's $92 version). It's encapsulated to help prevent irritation while minimizing the appearance of pores, acne scars, and other imperfections — which is even better news if you've been afraid of adding a retinoid to your routine because of irritation and flaking. 

www.amazon.com

And remember, like with any retinol, don't start off applying this every day. Start slow and work yourself up if needed, paying attention to your skin. You'll also definitely want to use a sunscreen (with at least SPF 30) while using this product. 

Promising reviews: "I absolutely love this stuff! I saw a dermatologist on TikTok who raved about this product and tried it out, and it's been the most amazing stuff! It's helped my face to clear up very quickly removing all of the blemish spots and dark spots around my face. It's been one of the best products I've added to my face routine. This would be great for all ages/stages and for any weather types." —Successful Solo

"I bought this for my teenager to use for his acne scars, but he ended up not using it. I ran out of my Murad retinol serum, so I gave this a try. I actually like it better than the Murad! It absorbs quickly, with zero smell or irritation. As with any retinol product, be sure to wear sunscreen when you're going to be outside." —C. Munsterman

Get it from Amazon for $10.

42. Eve Hansen Hydrating Hyaluronic Acid Serum reviewers compare to the holy grail TNS Recovery Complex serum, which is a WHOPPING $200 for one mere ounce!!! But when you look at the product descriptions, this budget-friendly option boats the same benefits, like, reducing under-eye puffiness and dark circles, smoothing fine lines, boosting hydration, and giving you a ~glow~.

www.amazon.com, www.amazon.com

Promising review: "So far I have used about four bottles of this product. I use it like a serum and put a few drops on my face and décolleté before I apply moisturizer in the morning or night cream. I see the same outstanding results I did see with the TNS Serum — just for a fraction of the price!!!" —nana bendick

Get it from Amazon for $17.98.

43. Maybelline Cheek Heat gel-cream blush in case you're on the prowl for a cheaper alternative to Glossier Cloud Paint because very opinionated reviews say it's a super easy-to-use cheek color formula — like, it's REALLY hard to mess up. 

Emma Lord / BuzzFeed

BuzzFeed Shopping writer Emma Lord says, "I'm a Glossier Cloud Paint stan so I'll continue to buy it, but I love this affordable alternative, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!" 

Promising review: "This is a great, cheap alternative to Glossier Cloud Paint. It’s less pigmented and blends more easily, so it looks very natural." —Amazon Customer

Get it from Amazon for $5.98+ (available in six shades). 

44. E.l.f.'s Holy Hydration! Lip Mask locks in moisture — minus the sticky finish and expensive Laneige price tag — so you can easily swipe on some liquid lipstick without drying out your lips. 

www.amazon.com, Amazon

Promising review: "If I could give this lip mask 100 stars, I would. What is there not to love about this product? It's beyond moisturizing and quite soft as you put it on, like butter. The scent has me perplexed. Not sure that's the correct word to use. I know that scent. It reminds me of something from the '70s or '80s. The scent takes me back, but to where I do not know. AAAA++++, it's a must-buy!" —Stina

Get it from Amazon for $7. 

45. The Face Shop's Rice Water Bright Foaming Facial Cleanser worth a try first before you spend your hard-earned coins on the likes of $$$ Tatcha Rice Wash. It'll take off the day (including waterproof makeup + SPF), lather up, and leave skin feeling supple and moisturized afterward. 

www.amazon.com

Promising review: "I have combination skin and the Tatcha Rice Wash is the only thing I can use. I was gonna spend my last few dollars on the Tatcha but then I saw this. With the price I thought if it doesn’t work, it isn’t a huge deal. I’m never going back, this is like the exact same thing and you barely need any, the scent is the only difference besides it being a bit thicker BUT THAT'S GOOD because it’s BARELY thicker AND that means even less goes a much longer way. This is a holy grail item. If you haven’t tried it, I soooo highly recommend." —Lingaling

Get it from Amazon for $12+ (available in two sizes). 

46. b.tan Self-Tanner is super easy to apply and develops in an hour. Just because you coat on the SPF doesn't mean you can't have a nice summer tan! (Psst, reviewers who've previously sworn by St. Tropez products have made the switch!) 

www.amazon.com, www.amazon.com

Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer 

Get it from Amazon for $9.97 (available in 16 styles).

47. Good Molecules Pineapple Exfoliating Powder made with natural rice starches and pineapple, kiwi, and papaya extracts that'll foam up and *gently* polish skin, giving you similar results to the $68 Dermalogica version. You can use it up to four times a week to see (and feel) the benefits without harsh scrubs or panicking a little bit at your Ulta total. 

Amazon

Good Molecules is a small business that specializes in affordable skincare products. 

To use the powder, mix a teaspoon with a few drops of water until it foams, then massage in gentle circles on your face before rinsing. 

Promising review: "This is the best thing since sliced bread. I am on bottle number three. My face routine is forever changed. I pray they never raise their prices. This is akin to Dermoligica, but like half the price. Get it, don't hesitate." —Chris

Get it from Amazon for $16. 

48. E.l.f.'s Holy Hydration! Thirst Burst Dropsmade to help plump up (hydrating hibiscus complex and hyaluronic acid) and brighten (niacinamide) your complexion for similar results to the $35 Glow Recipe Watermelon Dew Drops. Reviewers say it works great alone *or* mixed in with foundation.

www.amazon.com, Amazon

Promising review: "I've used Glow Recipe's Watermelon Dew Drops, and while I liked the product, I wasn't too fond of the strong scent or the price point. The texture, finish, and feel of this product is pretty much identical, but without the fragrance and at a better value. Smooth, absorbs quickly, works well as a lightweight primer that doesn't pill with makeup, and subtly evens skin tone over time." —K.C.

Get it from Amazon for $11.97. 

The reviews for this post have been edited for length and clarity.

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