63 Beauty Products So Good, You’ll Do Surgery On The Packaging To Get Every Last Drop
www.instagram.com, Amazon
Check out a TikTok of the Olay Super Serum Body Washin action.
Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina
Get it from Amazon for $12.97.
Amazon, www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Reviewers say they don't get a white cast with this, like some other SPFs can give ya.
Promising review: "Super nourishing. I have extremely sensitive skin, and this helps with protection from everyday friction and irritation from elements like wind burns. Will be repurchasing." —Tricia D.
Get it from Amazon for $34.94.
My colleague Emma Lord(who's a fan of the original) has and loves this: "I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack so I gave one to my BFF, another Black Honey fan, who also could not detect the difference!"
Promising review: "Better than Clinique! I bought this one on a whim but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC
Get it from Amazon for $6.99 (also available in the pink honey version, and in a two-pack that mixes both!).
www.amazon.com, www.amazon.com
Promising review: "This is now my favorite foundation hands down. It has such a dewy natural finish. Medium to full coverage yet still lightweight. It could go up against higher end brands for less than $10. I’m a huge fan of all of E.l.f.'s products. Great quality and very affordable." —kimberly
Get it from Amazon for $8 (available in 36 shades).
Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P.
Get it from Amazon for $11.19.
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: "I never write reviews, but this eye cream has made a difference on my under eyes! I’ve only been using it for a week and I would definitely recommend it. I’ve bought several eye creams (expensive brands) and never noticed a difference as fast as I’ve seen using this product." —Natalie
Get it from Amazon for $5.98.
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I can confirm that it STAYS put on my lashes until I want it gone. (Even the best of waterproof mascaras make me look like a raccoon after a few hours.) Then, it's super easy to remove the "tubes" with a few gentle swipes. I'll be buying this stuff again and as long as they make it.
Here's Emma's review that convinced me:
"I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."
Get it from Amazon for $7 (available in three shades).
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy
Get it from Amazon for $4.30 (available in two styles).
Kuumba Made is a small business that's TikTok–famous and specializes in luxury scents at affordable price points.
Promising review: "AYOOOO this is perfect, literally smells exactly like that Sol de Janeiro spray #71 — the perfect beachy, vanilla, and coconut mix, I’m obsessedddd!! I put it on to test on my skin and hours later, it smells like I JUST applied it!" —Isabella Jimenez
Get it from Amazon for $9.50+ (available in nine scents and three sizes).
You can use each pen ~20 times and should expect your teeth to lighten 4–8 shades. I'm currently working my way through one of these pens!
Promising review: "I have only used the two original pens that I purchased and can already see an improvement. I am older than 60 and drink coffee daily and red wine weekly." —vicki houska
Get a two-pack from Amazon for $15.95+.
The color adaptive formula is designed so one of two shades will work on any skin tone.
My colleague Heather Braga swears by this stuff: "The color-adaptive formula is designed so one of two shades will work on any skin tone. I've personally tested this out and it has become an essential part of my daily routine. As a mom of two I gotta just say I am TIRED. So tired that I'm not sure what my face even looks like without bags under my eyes — that is, unless I've got the Catrice "Instant Awake" on. A little really goes a long way and has great coverage. I wore it throughout my sister's wedding weekend in Aruba and, despite the heat, it stayed perfectly in place. An incredible product for an even more incredible price... 10/10 from me. "
Promising review: "Girlies with dark under-eyes, probs like myself, need to have a brightener! I used to spend $40 on Becca. This one is better, in my opinion!! It’s very pigmented and covers a blue hue in the corners of my eyes. It can be worn alone, but I prefer it under my concealer. It blends incredibly well. Very creamy and easy to apply. It will probably last me six months. A little dab goes a long way. It’s extremely buildable, too. I am just so in love. I’m a sucker for saving money, and this purchase just saved me over $30. I will recommend it to all my friends and family. Just BUY it!" —Caitlin Newcomb
Get it from Amazon for $6 (available in four shades).
This stuff will hydrate and exfoliate any brittle, damaged nails, help improve the appearance, and reduce discoloration and thickness, leaving you with some dramatic results.
Promising review: “I tried EVERYTHING! I tried tree tea oil for years and various products. Nothing worked. The reviews were so great on this that I decided to try to cure it one more time. But when you have had a condition for 35 years, you aren’t too hopeful! I followed the suggestions of some of the reviewers and cut my toenails (I only had it on my big toes) everywhere that the fungus was present. I started applying this gel, which is super easy to use. I swear to you that I noticed a difference after one application.” —WIAPilot
Get it from Amazon for $16.97 (available with or without nail file).
www.amazon.com, www.amazon.com
Promising review: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker
Get it from Amazon for $9.99 (also available in an extra-strength formula).
Promising review: "I am 68 years old and have been using makeup for 52 of those years. I have tried many mascaras over those years, from inexpensive to very expensive. I cannot say that I have ever been really happy with the results. I had reached the point where I thought that, it does not matter the cost, they are pretty much all the same. This changed my mind. I put on two coats and it made my lashes look so thick. If I did not know better, I would think that I had on false eyelashes. I used baby shampoo, as I always do and I always lather with the baby shampoo twice, to remove the mascara, and it came off easily. I will look no more for a new mascara. I cannot imagine a mascara better than this." —Piaget
Get it from Amazon for $4.99.
Amazon
Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II
"I love how this body wash smells and how soft it left my skin! I will be buying again :)." —vivian
Get it from Amazon for $9.99.
www.amazon.com, www.amazon.com
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo
"I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." —Samantha
Get it from Amazon for$5.50+.
Promising review: "I am absolutely loving this serum! It creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I’m impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It’s a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" —Shay
Get it from Amazon for $7.97 (available in three scents).
I've used this stuff before and can confirm that 1) the scent is indeed intoxicating and 2) everything from this brand has scents that really STICK to you. I'm currently using the Beija Flor body wash and I can smell it on my skin hours later — which is pretty rare for a body wash.
Promising review: "I am 60 and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, non-sticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption and circulation." —Amazon Customer
Get it from Amazon for $24 (available in three sizes).
www.amazon.com, www.amazon.com
Promising review: "Love, love this product. I place it in the fridge. I travel a lot and I get jet lagged with under eye bags. As soon as I place this product on, my bags are gone. It’s a little miracle. Just ordered two more." —Amazon Customer
Get it from Amazon for $9.85.
www.amazon.com, www.amazon.com
It's formulated with hyaluronic acid and squalene for a boost of hydration!
Promising reviews: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill
"If you like Charlotte Tilbury's Flawless Filter, this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" —Amazonreview
Get it from Amazon for $13.21+ (available in 14 shades).
Promising review: "I love this stuff. I wanted the benefits of these ingredients but also wanted a flush of color. This stuff is so pretty. You can see on my thumb how smooth my severely rigid and damaged nail is. It looks so much better. The pointer and middle finger have a press on, but I wanted to show how well it applied on flawed natural nails too, next to a 'perfect' press-on." —Katerina
Get it from Amazon for $6.54.
It doesn't contain any parabens, phthalates, petrolatum or SLS.
Promising review: "Whenever someone I know has a sunburn, I become that super annoying product-pusher friend. I tell everyone about the sun soother! Really, Burt’s Bees should pay me. It rubs into skin like lotion so you don’t feel greasy and can immediately put on clothes after application. A little goes a long way! It smells good without being overpowering (and I’m picky about scents!). Most importantly, it works! I’ve had everything from slight burn to looks-like-a-lobster-feels-like-fire and this sun soother has eliminated the pain/itch and drastically reduced the eventual peel. Highly recommend!" —jlgentr3
Get it from Amazon or $9.99.
Amazon
Promising review: "I have terrible ingrown hairs. This product changes the game! I use it every time I get out of the shower, put a little on a cotton pad, and wipe in the waxed area. It brings any ingrown hairs to the surface. Consistency is a key to using this product." —Amanda Hudson
"Much cheaper than TendSkin but works exactly the same! Great stuff!" —Dee V
Get it from Amazon for $9.66.
www.amazon.com, www.amazon.com
Promising review: "I've struggled with frizzy hair for years, but this has been a game-changer for me. A few drops of this lightweight serum applied to damp hair before styling tames frizz instantly, leaving my hair smooth, shiny, and incredibly manageable. The argan oil infusion adds a touch of nourishment and helps to prevent future frizz. I'm so happy I finally found a product that actually works to control my unruly hair!" —Kleo
Get it from Amazon for $6.97 (also available in larger sizes and multipacks).
Promising review: "This gel is a lifesaver for me. It's a lightweight, cool, soothing gel that moistens my nasal passages at night allowing me to get restful sleep. It was recommended to me by my allergy doctor. I use it every night without fail. Try it and see!" —Jeanie
Get it from Amazon for $3.62.
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "This sunscreen is well worth it. I used it all summer and never got burnt. It lasted tanning, swimming, and walking around outside every day. I would reapply it every hour or so to ensure coverage. It is really lightweight and doesn’t feel like a thick sunscreen. It had a nice, subtle smell that wasn’t overpowering. I am happy I got so many bottles to last the summer, and the slim packaging was nice to take in a bag. I will be getting it again!" —Savannah
Get it from Amazon for $8.88+ (available in multipacks, SPF 100, and SPF 30 versions).
Amazon, www.amazon.com
Wonderskin is a small business that specializes in makeup and skincare products.
Promising reviews: "I kept seeing Wonder Blading Lip videos on my TikTok. Went to Sephora and couldn’t believe they didn’t have it. Wound up buying it on Amazon and loving it!" —PM
"I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12 hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stain? Get this product! It’s a keeper. I will be ordering all of the shades." —Brandy
Get it from Amazon for$22 (available in 15 shades).
www.amazon.com, www.amazon.com
Perhaps you're like me and don't feel done up until you have an eyeliner flick. This'll help!
Promising review: "I am not one to write reviews often, but this product has exceeded my expectations! I normally use liquid liners such as Kat Von D Tattoo, but this has drastically reduced the time it takes for me to create a winged look! I personally prefer a longer wing, but this stamp provides a template to work with and reduces the amount of time to create ‘sister’ wings — they’re pretty much twins now! The eyeliner pen itself it’s a bit broad for me, but the pigment is great!" —Amazon Customer
Get it from Amazon for $12.78 (available in two sizes).
www.amazon.com, www.amazon.com
Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
Get it from Amazon for $7.60.
www.instagram.com, www.amazon.com
Promising reviews: "I used this with my Olay Regenerist Cream (it helps with my wrinkles). I mixed it, and it does a great deal of shine! You should buy it if you're looking for a Drunk Elephant Bronzing Drops substitute! Way better than Drunk Elephant." —raegan kuball
"I actually like this glowy lotion better than the drunk Elephant one, and I have both. This goes on smoothly and is not greasy. It leaves you very glowy with a beautiful tan and works well with makeup on top if you so wish. Lasting power, too. Recommend." —ggvega
Get it from Amazon for $13.98+ (available in six shades and as a two-pack).
www.amazon.com, Amazon
Promising review: "I've used Glow Recipe's Watermelon Dew Drops, and while I liked the product, I wasn't too fond of the strong scent or the price point. The texture, finish, and feel of this product is pretty much identical, but without the fragrance and at a better value. Smooth, absorbs quickly, works well as a lightweight primer that doesn't pill with makeup, and subtly evens skin tone over time." —K.C.
Get it from Amazon for $11.97.
www.amazon.com, www.amazon.com
Check out aTikTok of the Briotech spray in action.
Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. TheSOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466
Get it from Amazon for $9.99+ (available in six sizes and in multipacks).
Promising review: "This cream is the freaking holy grail in a jar. Oh my GAWD. It really reduces inflammation on my skin and it looks so much better the morning after. It's a pretty thick cream, so don't use too much and massage onto your fresh, just washed face. I use it only at night (but you can use during day and night. Whatever works for you) and OMG. Just OMG. Try it." —Leslie
Get it from Amazon for $20.
www.amazon.com, www.amazon.com
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $14.65+.
www.amazon.com, www.amazon.com
Promising review: "Love it! Works great, doesn't look greasy. Leaves the hair looking sleek. I have naturally curly hair and straighten my hair some days." —Nicole Woods
Get it from Amazon for $7.99+ (available in different sizes and packs).
Promising review: "I had never tried this before and I am so glad I did. It works great! Within seconds of applying it to my nails, the cuticle becomes soft and I can remove it right away. I used to never remove my cuticles when doing my nails, I guess because I didn't really know how to, but since I started using this product my nails look so good. I'm happy with the product and the results." —ABernal
Get it from Amazon for $4.97+.
Promising review: "I have suffered from splitting and cracking fingers every fall and winter for years. I tried Eucerin, Lubriderm, and Gold Bond creams, but none seemed to relieve the splitting from reoccurring. I tried O'Keeffe's Working Hand Cream and within 2.5 days, the splitting and cracking were no longer a factor. Since using the cream, I have not suffered any more cracking or splitting. I am on a busy schedule and only use it at night when I go to bed. It says it's non-greasy but you can definitely feel a slick texture on your hands once applied. That's why I use it at night before bed when I don't have to open door knobs, touch smartphones, or shake hands. It has the texture of cake icing, goes on smooth and works into the skin quickly. It has no smell I can detect. I am so glad I found this cream, it has ended years of split and cracked fingers/hands." —T.H.
Get it from Amazon for $8.70+ (available three sizes and in packs of two and twelve).
Promising review: "I have tried EVERYTHING, but because I am barefoot all the time, my heels crack (gross!!!!!!)... a lot. Sometimes they split open and it can be incredibly painful. After about three days of applying this cream at bedtime, the pain started to go away because the healing process was kicked into gear by my skin finally being soft enough to do its thing. It leaves a weird residue on your hands after application, (which could probably easily be washed off if I wasn't already cozied up in bed), but it made all the difference for my normally cracked and dry heels. I notice I get much better results when I use it daily, (so if you skip a few days, you'll notice it won't work as well). Consistency is key, but it really does work!" —Faith Mendelson
Get it from Amazon for $8.90+ (available in two sizes and packs of two and twelve).
Minimo Skin Essentials is a small biz.
Promising review: "Absolutely magical! Within the first week of use my face had already become more even toned and smooth!!" —Thulani K Matarise
Get it from Amazon for $29.95.
Be sure to follow the brand's instructions on how to use these together! And yes, this story is chock full of promising reviews from folks in their 60s but the reviewer on the right is 73!
Promising review: "I swear by this stuff. I have always used Vitamin C serum off and on during the years, but now that I'm in my early sixties, I have been using it on a daily basis, and my skin is actually getting younger and younger looking! Family and even strangers ask me how I have such great-looking skin. Good genes and sunscreen help, but in the last four months this stuff has made my face age backward." —MeInNH
Get the pack of three from Amazon for $24.99.
www.amazon.com, www.amazon.com
This stuff has retinol (it can make you more sensitive to the sun bc it accelerates skin turnover), which means you should be especially vigilant about wearing SPF!
Promising review: "Bio-Oil is the BEST skin product on the market. I use it as a twice a day — morning and before I go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see notice the changes. I am 71 years old. No one paid me to write this." —Amazon Customer
Get it from Amazon for $6.99+.
Promising review: "I'm 79 years old and this product has refreshed my skin. Some exfoliating soaps are harsh. This does a great job and does not remove six layers of skin." —Ron Taritas
Get it from Amazon for $13.99.
Promising review: "Works great for me! Before buying this, I had tried the usual Head and Shoulders, T-Gel, and everything else. I've had itchy scalp and dry scaly patches since I was a teenager and I'm now 63 years old. I was desperate to find something that would at least help with the itching. There was a definite decrease in the itching within the first couple of shampoos. The scaly patches started going away after a couple of weeks. Now as long as I shampoo with Nizoral once or twice a week, I'm symptom free. I love it!" —T. Pierce
Get it from Amazon for $15.88.
www.amazon.com, www.amazon.com
This formula is not greasy, free of fragrance, noncomedogenic, free of oil, and free of parabens.
Promising review: "It feels like you have nothing on! It's the first sunscreen I've worn where I didn't feel like I had to wash my hands after applying. Awesome product, very lightly tinted, looks slightly whitish when first applied but that blends into medium tone or tanned skin if you let it sit for a few minutes. I love it so much! It leaves a very clean feeling on your face and does not make me break out and I have sensitive skin. I'm 62 years old, live in Florida, and have been using it for two months. I will purchase this product again." —M. Moody
Get it from Amazon for $34.40+ (available in two light shades).
www.amazon.com, www.amazon.com
E.l.f. is cruelty free! ❤️
Promising reviews: "I love this primer! As a 60+ year old, my skin needs and responses to products has changed. I dab a bit of this on my eyelids, and my shadow stays put on all day. I also gently dab on my face to hold my makeup. I compared it with the Thank Me Later Elizabeth Mott eyelid primer, and this outperformed on me. Two thumbs up for effectiveness and a great price." —michele medina
Get it from Amazon for $10 (available in two versions).
www.amazon.com, www.amazon.com
If you find that brushing or dropping on cuticle oil applies too much, drop some on the back of your hand and use the pads of your fingertips to apply. I just picked up this trick from celeb nail artist Julie K.
Promising review: "This product has helped transform my dry cracked cuticles and overall nail issues. I now use this religiously twice a day. As an over-60 woman I’ve never had issues until recently for whatever reason. I’ve tried a couple of different brands and just prefer this. Now I have a small one for travel and the larger for everyday use. I keep it parked on my night stand. Seems to help with the ridges also. Seldom do I have any cuticle issues at all now. With COVID I cannot go to the salon as often. Easy to apply. Nice scent that doesn’t overwhelm. Get the big size!" —Madam Bazam
Get it from Amazon for $9.90+ (available in three sizes).
www.amazon.com, www.amazon.com
This has SPF 18 but dermatologists say you need at least SPF 30 to protect your skin — so you're going to need another layer of sunscreen!
Promising review: "I am in my mid-60s. The good news is that I don't have wrinkles because I have oily skin. The bad news is that I break out because I have oily skin. This foundation is the very best I've used to control the oil! It feels like a liquid powder, goes on smoothly, de-emphasizes large pores and scars, doesn't get shiny (except for my nose, which is impossible to control anyhow), and lasts all day. In fact, even in the pandemic as I've been staying home for the past year, I still wear it because it not only controls the oil but controls the breakouts. And no setting powder required." —Broadway Baby
Get it from Amazon for $8.62+ (available in a variety of shades).
www.amazon.com, www.amazon.com
Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby
Get it from Amazon for $16.98.
Pair it with the moisturizer for even more impressive results.
Promising review: "Spectacular. There is no other high quality, immediately effective, hair treatment on the market to 'cure' dry, over processed hair. I've tried them all. This Olaplex formula is magic for your hair. Forget all the sexy Madison Avenue advertising that other brands use to sell us products that are better looking in their glamorous packaging but fail miserably to perform on our hair. I'm an Olaplex girl for life. I've just turned 65 (shocking to a fit, high energy Boomer), but thanks to Olaplex, my hair looks 35." —LAURA TEMPLETON
Get it from Amazon for $30.
My former colleague also swears by this stuff. Check out her Olaplex review here for more deets and some before and afters that'll make you buy this in bulk.
Promising review: "Best under eye concealer ever. I am 67 years old and have tried them alI. I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued." —Morty
Get it from Amazon for $8.98 (available in 27 shades).
Check out my colleague's Maybelline Instant Age Rewind Concealer review and learn why it's her favorite.
Promising review: "I’ve never before reviewed a product online but Dream Coat is too impressive to ignore! I have very thick, coarse, difficult-to-tame hair and have never found a product like this in all my 61 years of life! It has left my hair manageable, soft, and silky. It’s oblivious to my Southern humidity as well! I’m able to style my hair with a straightener with ease now. Prior to Dream Coat my thick hair didn’t respond to the straightener very well. It’s a bonus that the spray is fragrance free, non-sticky, and acts as a heat protectant! Best product on the market!" —Cathy D. Tutten
Get it from Amazon for $28.
www.amazon.com, www.amazon.com
Eight Saints is a woman-owned small biz using only eight plant-based ingredients in their skincare products.
Promising review: "The scent of this moisturizer is so refreshing! The moisturizing properties are really good; I will put this on and the smoothness lasts a full day. The product texture is smooth and very soothing to my skin. i am 60+ years old and sometimes have sensitive skin. This does not negatively impact my sensitivity at all." —Margaret M.
Get it from Eight Saints on Amazon for $33.
www.amazon.com, www.amazon.com
Promising review: "I’ve been searching for the holy grail of lip balms, and THIS IS IT. Seriously. I’ve been on the hunt for years, using everything from fancy French balms to plain organic nut butter, and have always needed to reapply hourly. This stuff is magic. Just the tiniest dot is needed to keep my lips super soft and hydrated for hours, even through drinking and eating. The grapefruit smells great but isn’t overwhelming. I’ll never go back to anything else." —Spectacle
Get it from Amazon for $19 (available in 10 formulas).
@verbproducts / Via www.instagram.com, www.amazon.com
I got turned onto this stuff after some colleagues put it in stories and after trying just about every hair oil out there, I can assure that this is the good stuff. It's great for finishing off your look after heat styling (like with a curling iron or straightener) or helping your hair calm down post-blow-drying. I always keep a bottle in my medicine cabinet!
Promising review: "This is an exceptional potion. It's pure magic at its best. With just a small amount, Ghost Oil softens the hair, gives it body, is nongreasy, makes it shine, and makes your hair fuller. A truly magical product. I commend the Kitchen Witch who knows her potions and shared this one with us." —B. Blume
Get it from Amazon for $10+ (sulfate-, gluten-, and paraben-free; also available in a larger 4 oz. size).
Promising review: "My stylist always uses it in my hair and I loved it since then, So I had to purchase it for my daily hair care routine and fell completely in love with it. I use it in damp hair right before untangling it and it’s like magic, no tangles and no frizz." —Kenia Peña
Get it from Amazon for $30 (cruelty-free).
Credo Beauty
Credo Beauty is a woman-owned small biz marketplace founded by two beauty industry veterans and curated to meet their strict Credo Clean Standard.
Promising review: "Liquid MAGIC. This is hands down the best foundation I’ve ever tried — and I’ve tried a lot! Other foundations always make my skin look gross and scaly even on good skincare days, but this foundation looks like skin — the longer it sits, the more it sinks into your skin and looks flawless. I use water-based primers underneath, such as Milk Hydro Grip, and they work seamlessly together. This foundation is a buildable medium coverage. I will never buy another foundation again!" —Alexis A
Get it from Credo Beauty for $38 (available in 43 shades).
Promising reviews: "I was skeptical about this product at first, but I am so glad I decided to buy it. It really removes my makeup, even waterproof mascara with ease. It has no smell and doesn't leave my face oily. It reminds me of my Bioderma that I got in the UK. And for this price, amazing!" —Kat
"I've been using makeup wipes my whole life because I didn't even know this existed. I saw it in stores, but nobody ever told me what this was. This is literally amazing, buyreusable pads and this and you're set for life. I'm really upset nobody ever told me what this stuff was. I don't understand why makeup wipes even exist...this cleanses your face, takes off your makeup. Nobody should not know what this stuff is." —Amazon Customer
Get it from Amazon for $8.97+ (available in packs).
Check out aTikTok of the plumping lip fillerin action.
Promising review: "I got this as an add-on last minute because of the price. It's small, but wow, it's impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I'd def use a bit at a time when starting, but it works great right away." —Bt2turntup
Get it from Amazon for $4.99 (available in six tints).
www.amazon.com, Amazon
Promising review: "I love this so I ordered a second for backup! Depending on my day I will add no more than one or two drops to my moisturizer or my primer. Takes away the winter pallor of my face which definitely has not had enough sun lately. The bottle is small, but you don’t need to use much. Reasonably priced for the amount. I would say buy it." —Incognito
Get it from Amazon for $5.99.
Promising review: "I bought this and my daughter immediately tried to steal it because she thought it was the real thing. Ha! This is so easy to use and a little goes a long way. This will last for a while. And was a fraction of the price of the brand name." —Amazon Customer
Get it from Amazon for $6.99 (available in three shades).
www.amazon.com, www.amazon.com
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer
Get it from Amazon for $9.50+ (available in 14 styles).
www.amazon.com, Amazon
Its seven-oil blend (Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil) promises to reduce your hair-drying time and provide heat protection up to 450 degrees.
Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein
Get it from Amazon for $14+ (available in two sizes, a mist style, and seven other formulas).
www.amazon.com, Amazon
Check out a TikTok of the Magic Shaper Face Cream Palette in action.
Promising review: "I love this palette. The blush is so pigmented and so are the bronzers. Good travel size. I am a professional makeup artist who travels weekly and it’s easy to throw into my touch up kit for backstage too, as it doesn’t take up much room and is very light." —Deja Victoria Seif
Get it from Amazon for$8.
Reviews have been edited for length and/or clarity.
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