As consumers, the dollars we spend everyday makes a huge impact on the businesses we see tomorrow. The protests against systemic racism and police brutality spurred by the Black Lives Matter movement in 2020 led to many major brands and companies to invest more money into Black-owned businesses. This led major fashion retailers and brands such as Kith, Moda Operandi, Gap, and Matchesfashion to take the 15 Percent Pledge—an initiative which calls on major retailers to commit a minimum of  15% of their shelf to Black-owned businesses.