Trying to capture Nike’s influence on fashion and the field is like trying to bottle lightning. It’s electrifying, flashy and impossible to ignore. 

Nike isn’t just a sportswear brand, it’s a trendsetter that’s had celebrities and sneakerheads chanting ‘Just Do It’ for years. Whether it’s the silver screen or a regular court in your neighbourhood, the shiny swoosh has dominated the sneaker and fashion scene everywhere, thanks to Nike’s banging collaborations with celebrities that keep its popularity roaring.