Way back in 1994, beauty goliath MAC Cosmetics had an idea to team up with breakout names to release a yearly capsule collection of lipsticks and glosses. The campaign, called Viva Glam, would fund and raise awareness for HIV/AIDS programs. Twenty-seven years later, the Viva Glam campaign is still one of the most profound social campaigns in beauty, with this year’s collection being a tribute to the talented artist Keith Haring.