Some might see “inclusive beauty” as just a buzzword. But for Markaisa Black, PhD, a Senior Scientist at Procter & Gamble’s Skincare Innovation and Product Development, it’s much more than that. Inclusive beauty is “far beyond seeing diverse models in a beauty ad or claims that a product works for ‘all’,” she explains to Allure. Rather, she says, “Inclusive beauty connects people with who and where they are in the moment. It starts from understanding the unique biology that drives diverse needs across skin tones, ethnicities, or age. From there we can uncover new science and innovation to develop products that we know work for specific concerns and meet people where they are in life.”