The phenomenal success of the film, Barbie, caught a lot of people off guard--not least of which were the many film industry insiders who had tried and failed to bring the project to life over the years. It wasn't until Margot Robbie's production company, LuckyChap Entertainment, was brought in that Barbie was greenlighted by Warner Bros. Pictures. And when Robbie convinced Greta Gerwig to direct the film, that was the icing on the cake.