ROME (Reuters) - Italian companies could increase the added value they create by about 50 billion euros ($54.30 billion) by 2030 with the generalised use of generative Artificial Intelligence (AI), according to a study by Accenture published on Wednesday.

The research was presented at an annual meeting in Rome of the Leonardo Committee, a business group promoting "Made in Italy". The group is unrelated to the Leonardo defence and aerospace group.