In 2024, we expect marketing strategies to evolve rapidly, following the emergence of AI-powered visual storytelling over the course of 2023. This innovative approach is transforming the way brands interact with their audiences, offering unparalleled opportunities for engagement and connection.

In this article, we explore how AI-driven visual content is reshaping the marketing landscape, supported by intriguing statistics and research findings.

The rise of visual content in digital marketing

Visual content has always been at the core of effective marketing. According to HubSpot, content with relevant images gets 94 per cent more views than content without images. This statistic highlights the critical role of visuals in capturing consumer attention.