For quite a while now, I’ve been buying groceries from Cold Storage for free thanks to AIA Vitality rewards. When I get tired of my usual kopi, I go to Starbucks – also free.

Awesome right? With these tantalising rewards, it’s no wonder why AIA Vitality has been the most successful insurance reward programme thus far. In fact, the benefits are so good that sales of AIA Vitality-integrated products quadrupled in 1 year for the insurance company.