For its latest #MyCalvins campaign, Calvin Klein teamed up with a roster of celebrity talent to showcase the brand's latest offerings, including rapper ASAP Rocky. 

Image via Calvin Klein/Photography by Mario Sorrenti

The campaign, titled "I Speak My Truth in #MyCalvins," aims to capture the essence of individuality and expression of the artists and models involved, with a call-to-action component that encourages others to do the same. Each of the CK partners, including Rocky, star in stylized videos telling their own stories.

"Growing up in New York City, I live life on the edge," the Testing artist narrates as the camera captures his stoic profile, lit up by a fire blazing behind him. "So when it comes to sex, it ain't no different than the streets. Keep that shit hot baby."

Image via Calvin Klein/Photography by Mario Sorrenti

Image via Calvin Klein/Photography by Mario Sorrenti

In a second campaign video, Rocky poses in front of a moving image projected onto a large cloth behind him. The video is dubbed with a energetic beat, which is quieted when he looks to the camera and says, "You ask my truth in two words, well that's easy: ASAP Rocky."