When it comes to hype, few have had the resounding success the ASICS GEL-LYTE III has seen over the last three decades. 

It might be 30 years old, but the ASICS icon looks every bit as contemporary as it did then, proving not only how timeless its design is, but also how visionary its legendary designer, Shigeyuki Mitsui, was when he first conceived the shoe during his final year with ASICS.