Abracadabra: Here Are 37 Beauty Products So Good You'll Wonder If They're Made With Magic

Abracadabra: Here Are 37 Beauty Products So Good You'll Wonder If They're Made With Magic

BuzzFeed-Shopping·2024-12-21 05:04

1. Elizabeth Mott's Thank Me Later Eye Primer which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door. 

www.amazon.com, www.amazon.com

Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer, and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

Get it from Amazon for $13.99.

2. And a long-lasting Urban Decay All Nighter Setting Spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it is some magical potion.

Jenae Sitzes / BuzzFeed

BuzzFeed shopping editor Jenae Sitzes has this and absolutely loves it, "I first put this setting spray to the test for a wedding that involved taking many trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.) 

Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, and literally full-on crying multiple times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."

Get it from Amazon for $17+ (available in two sizes).

3. A tea tree and peppermint remedy soap with aloe vera and vitamins C and E to help combat a plethora of skin irritations. (We're talking dry skin, acne, athlete's foot, jock itch, and more!) Plus, it's just overall nourishing for everyday use. Dare I say we have found the holy grail of soaps?!

www.amazon.com, www.amazon.com

Learn more about the many uses of tea tree oil at Cleveland Clinic and learn about how it can help with athlete's foot at Mayo Clinic.

Promising review: "I purchased Remedy Soap for my 'tween' daughter who was struggling with horrible armpit and foot odor. I tried everything to help her control this — men's deodorant, alcohol, lemon under her armpits, tea bags in her shoes, washing her clothes in vinegar, etc. I was literally at my wit's end by the time I came across this product on Amazon. After reading hundreds of positive reviews, I bought the soap with the hope that it would help significantly reduce her foot and armpit odor. To my amazement, it eliminated her odor completely!! She went through a whole day at school, including PE, and came home smelling as fresh as she did when she left that morning. That has NEVER happened this entire school year!! Needless to say, my husband and I are beyond pleased with our daughter's results. We now have the comfort of knowing that she won't have to continue suffering from the embarrassment of unnecessary body odor. I can't thank Honestie Naturals enough for this product. It has truly put a smile back on my family's faces." —Amazon Customer

Get it from Amazon for $15.19+ (available in two scents).

4. A beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process.

www.amazon.com, www.amazon.com

Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much that I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis, and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS

Get it from Amazon for $11.99+ (available in 10 colors and two-packs).

5. A powerful snail repair cream that may sound a bit off-putting, but it'll help brighten dull skin, fade discoloration, and add plumpness. It uses snail mucin extract and is rich in hyaluronic acid (hydrates) and glycolic acid (stimulates collagen production).

www.amazon.com

Promising review: "I'm 55-years-old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a follow-up response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey

Get it from Amazon for $20.

6. A bottle of professional-grade callus-removing gel so you can quickly and painlessly remove allllll your calluses. Reviewers praise this for dissolving dead skin in ~minutes~ so buckle up — your feet are about to be as smooth as a baby's bottom.

www.amazon.com

Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

Promising review: "I have the driest heels, and this is the ONLY product that has ever worked. Before I used this, my heels had some pretty deep cracks, and now they're almost baby-soft again. But please follow the directions... I left it on my super-dry, thick-callused heels for only three minutes, and the callouses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Kiki

Get it from Amazon for $9.99+ (available in three scents).

7. Or, a popular foot exfoliant peel that is both horrifying (!) and satisfying. After wearing the booties for an hour, you will watch layers of skin peel away (over the course of 6–11 days) from your feet to reveal a smoothness you haven't experienced since you learned to walk.

www.amazon.com

Check out a TikTok of the foot peel in action.

Promising review: "I placed this order after seeing it everywhere on TikTok... and boy, am I glad I tried it! I was initially skeptical of trying anything on my feet.. and let’s be honest, the peeling feet pictures are not for the weak :) .. but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use) ... two weeks later, BOOM, baby-soft feet. It came with two soaking uses so I used the second on my sister. 10/10 would recommend!!" —Alma Elias

Get two pairs from Amazon for $8.20+ (available in two scents). 

8. A beard straightener designed to heat up in just 30 seconds so you can tame your curly mane without wasting any time. Never thought abut straightening your beard before? Try it once, the look will really ~grow~ on you. 

www.amazon.com

It has three different heat settings to accommodate different beard thicknesses!

Promising review: "Of the three beard straightens I have had, Arkam is by far the best. The cord rotates super easy and stays out of the way. It heats up in seconds which is much faster than the other two. The bristles are made better to prevent burning. As a matter of fact, the bristles are the only part that gets hot. My beard's sides are short while the bottom is long. The Arkam handles both lengths with ease and without burns." —JT Dimmitt

Get it from Amazon for $20.99+ (available in two versions).

9. Some pimple patches you can just stick right on your zit when you feel it coming to nip it in the bud so you don't end up with a freakin' second head growing out of your forehead. 

www.amazon.com

Each patch has 24 microdarts (that are completely pain-free!) which dissolve into the skin to help target pimples that haven't fully surfaced so you can beat them before they fully develop to their most painful state. Each pack includes equal quantities of patches and priming swabs to prep the area before applying the patch.

Promising review: "I have dealt with acne ever since I was a teenager, and although I don't have it as bad anymore in my adult years I still deal with the occasional pesky cystic acne. And let me tell you, IT. IS. THE. WORST. It's painful, it takes weeks to go away, and it makes you feel incredibly self-conscious. I figured since I currently had one popping up I would give this product a try after seeing an ad on Insta. I was not disappointed — these things are not only fun to use but they work FANTASTIC. I noticed a dramatic decrease in the size of that zit, and after two nights it was essentially gone. 10/10 recommend." —richae

Get a set of four patches from Amazon for $9.99+ (also available in a pack of 20).

10. A tube of Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.

www.amazon.com

Promising review: "I have used every mascara on the planet (not literally, but I have tried dozens) from the most expensive to the least. This little jewel is the best-kept mascara secret ever! Lifts and separates lashes with no clumping, and did you see this price?? Trust me, this is a must-have for any makeup collection. You absolutely can't go wrong with this!" —Amazon Customer

Get it from Amazon for $4.99 (available in black or brown).

11. A teeth whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth.

www.amazon.com

Promising review: "I was skeptical because I’ve tried lots of other whitening products that did not work. But I was amazed that this one actually works! In just a few days I’m already seeing results! Just make sure to follow the instructions. Brush and floss beforehand, use a tissue to dry your teeth off, keep smiling for 30 seconds after applying to all teeth, and voila! :)" —Samantha Till

Get a two-pack from Amazon for $18.95+ (available in four quantities).

12. A bottle of Elizavecca hair treatment infused with collagen to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)!

www.amazon.com, www.amazon.com

Check out rave reviews from folks with fine haircurly hair, and type 4c hair.

Promising reviews: "Not gonna lie, I was skeptical that this could help me. A few months ago, I decided I could bleach my hair. I burnt it to such a crisp that I’ve literally been wearing it up under a cap. That worked when it was winter, but now it’s warm, so I needed a solution. I saw this product highly recommended on other sites, and the reviews were good. So I ordered a tube. Used it twice now, and OH. MY. LANTA. For months, my hair has felt like crunchy noodles, ready to snap at a moment's notice. After one treatment (left in about 15 minutes after shampoo, before conditioner), my ends feel soft!! After the second time washing with it, it actually moves like it’s not damaged, and it is visibly SO much healthier. Like seriously, IDK how they bottled witchcraft, but I’m going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn’t work. But instead, I have the healthiest hair I’ve had since being a home hairdresser. 10/10 for less than $10. Picture from left to right (blonde above): my hair before using this, my hair after the first treatment, and my hair after the second treatment. —Beth

"I was skeptical. I’ll admit it. I wasn’t sure this would work on my 4c hair. It made my hair so soft! And I didn’t need to use a tremendous amount of product. It made it easy to comb out and blow dry my hair. It even made it smoother after the flatiron. You can’t beat it for the price." —Niki D.

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Get it from Amazon for $7.40.

13. A bottle of fan-favorite Bio-Oil with sooo many potential uses — fading scars, soothing cracked skin, moisturizing without clogging your pores — try it out, and you may just discover the next big thing to put it on. Once your friends find out about this, it's gonna be like the sisterhood of the traveling oil!!

www.amazon.com

Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years-old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

Get it from Amazon for $10.26+ (available in two sizes).

14. A leave-in conditioner that will finally detangle your kid's hair without damaging their luscious curls. We know it can be a battle just to have your kid let you brush their hair, so this will help you make the experience less miserable for them (and let's be honest, for you, too).

www.amazon.com

Promising review: "My granddaughters have long curly hair, and this is the first product that actually worked at getting the tangles out! Their hair was soft and no tears were shed while combing through… which to me is most important! The smell is nice, not overwhelming… overall this is just a great product and I will definitely be buying again!" —Danielle Bustamante

Get it from Amazon for $7.12+ (available in two sizes and a two-pack).

15. An E.l.f putty primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.

www.amazon.com, www.amazon.com

Promising review: "I was skeptical, but after trying this poreless putty, my mind is forever changed! It shrunk my pores and made them seem like they were gone forever! Apply it and then apply my foundation. It makes my skin feel great! No bad odor, and it doesn't make my skin oily! I will keep using this product!" —Christy

Get it from Amazon for $10.

16. A bottle of Blume's Meltdown Acne Oil to help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face, or mix it in with your daily moisturizer and watch your skincare woes disappear. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.

Blume

See why one TikToker is a fan here!

Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, and environmentally-friendly skincare in snazzy packaging. 

Promising review: "This oil is the closest thing to a 'cure' for breakouts that I have ever used! I have struggled my entire life with breakouts and have even been on Accutane three times. Since I’ve begun using Meltdown Oil, not only do I rarely get an outbreak, but if I do, it clears immediately with the application of the oil on the spot(s). This is the 'holy grail' for acne sufferers." —Pam S.

Get it from Amazon or Blume for $28+ (available in two sizes).

17. Cuccio Cuticle Oil, which comes in a variety of delicious scents to help moisturize your cuticles to prevent dryness and cracking. And to take it a step above other oils, this one is 100% paraben-free *and* made with cruelty-free ingredients!

www.amazon.com, www.amazon.com

Promising review: "This Cuccio milk and honey cuticle moisturizer is truly a cuticle saver. Applying one drop to each cuticle and massaging it in completely will leave your cuticles and hands feeling soft, looking great and the smell is divine. I use it on both my hands and feet and I’m comfortable showing my fingernails and toenails this summer because this product has made it so easy to feel confident knowing I won’t have crusty cuticles." —Rina C

Get it from Amazon for $5.88+ (available in three sizes, 11 scents, and packs of two).

18. CeraVe salicylic acid body wash designed to help exfoliate and remove dead skin cells using a chemical exfoliant and not physical exfoliants which can be more harsh. Your skin will be left feeling moisturized and calm thanks to the hyaluronic acid and niacinamide. 

www.amazon.com

Read more about how to treat keratosis pilaris at home at the American Academy of Dermatology.

Promising review: "I have very mild KP and was skeptical since I’ve never purchased anything for it. I got out of the shower 20 minutes ago after applying the SA wash and there is a noticeable difference. I rubbed it in circles for about 20 seconds over all my problem areas and can absolutely see it’s helped. I will continue to use and hopefully it gets even better. 13/10 will buy again!" —Lauren G.

Get it from Amazon for $13.29.

19. Or First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant, because even though I promise no one other than you actually notices those little bumps on your arms, you want them gone, and all power to ya!! Reviewers with skin conditions like keratosis pilaris swear by this product!

www.amazon.com

Read more about how to treat keratosis pilaris at home at the American Academy of Dermatology.

Promising review: "I've recently had a problem with these weird, itchy, acne-like bumps all over my chest and shoulders. I’ve tried tons of washes, creams, treatments, etc., but nothing seemed to be working, and then I saw a review of this scrub on TikTok and decided to try it. I shower every morning and take about a fingertip full of the scrub and gently rub it over my chest and shoulders, then wash it off. After a couple of weeks, my skin was already getting so much better, and I have super sensitive skin too, so I’m impressed it didn’t get irritated. Overall, I would definitely recommend!" —Olivia Parker

Get it from Amazon for $12+ (available in four sizes and a pack of two). 

20. A firming eye cream with powerful, deep hydration to help reduce puffiness and dark circles. This cruelty-free and vegan cream is infused with vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to help brighten and firm your skin.

www.amazon.com, www.amazon.com

Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day and actually use it for my entire face and my neck. My skin feels so soft, and lines are disappearing." —Melissa

Get it from Amazon for $14.99+ (available in three sizes and one- or two-pack).

21. A smudge-proof eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner perfectly even. Now you can have perfectly even eyeliner in minutes, which means you can still look ~fab~ even if you have to rush out the door.

www.amazon.com, www.amazon.com

Watch one TikToker test it out here! Oh, and it comes with two stamp pens — one for each eye!

Promising review: "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds

Get a set of two from Amazon for $11.98+ (available in three styles as well as a combo set).

22. Tend Skin Solution so you can finally say goodbye to the razor bumps, ingrown hairs, and razor burn that somehow ALWAYS appear after you shave, no matter how much you exfoliate or moisturize.

www.amazon.com, www.amazon.com

Promising review: "This product has worked GREAT on my armpits where I had big, painful, inflamed hair follicles for YEARS! I use a Dollar Shave razor now, changed every couple of weeks with Tend Skin after every shower and before deodorant. Miracles! I have noticed less of a difference on razor burn and ingrown hairs in other areas, however." —A User

Get it from Amazon for $18.99+ (available in two sizes).

23. Mane Club One Hit Wonder 10-in-1 spray that will help solve pretty much all your daily hair struggles — it controls frizz, detangles, smooths, protects against heat, boosts shine, prevents breakage, hydrates, softens, strengthens, and conditions. Say goodbye to all the other products you have lying around —this one's got you covered.

Mane Club, Elizabeth Lilly / BuzzFeed

Mane Club is a small business based in NYC focused on creating vegan and cruelty-free haircare products.

BuzzFeed Shopping editor Elizabeth Lilly has this and says, "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow-dried hair with just this post-shower using this Amika blow dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends."

Get it from Mane Club for $10 or from Amazon for $9.95.

24. A deeply conditioning hair mask made with castor oil and biotin that'll help bring your hair back from dry and damaged to healthy and hydrated. Bonus: it'll help reduce shedding and breakage!

www.amazon.com

Thank God It's Natural is a Black woman-owned small biz based in Chicago, Illinois that specializes in hair products. This hair mask is designed for all hair types to help repair breakage, heat, and color damage.

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Promising review: "My scalp felt invigorated after applying. I left the masque on overnight, and when I rinsed the next morning, my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. My hair looks hydrated as well! I plan to use it every two weeks." —Dawn M.

Get it from Amazon for $17.89.

25. Radha Rosehip Oil that'll nourish your skin with antioxidants, vitamins, and essential fatty acids to help hydrate and soothe your skin. This amazing concoction will also help brighten your skin tone and banish blemishes. (Cue infomercial voice.) But that's not all! You can also use it on your hair, cuticles, or in your lotion!

www.amazon.com

Promising review: "This is my nighttime deep moisturizer. I love this stuff! It smells nice but not overpowering (I wouldn't call it scented just pleasant). It does temporarily turn my skin a yellow shade but it fades in a minute. No staining on my skin or clothes. Overall it moisturizes very deeply and my skin looks great! Also it has helped with my acne scarring so that's nice! I will definitely buy it again." —L. Glaser

Get it from Amazon for $14.95.

26. BestLan Hair Finishing Stick to tame the breakage or baby hairs that never seem to sit in their place. Say goodbye to constantly trying to blow dry them into place or going over the same section 10+ times with your straightener. With a quick swipe, you'll be looking like you spent hours on your hair. 

www.amazon.com

Promising review: "I’m in love with this product! I have super curly hair that loves to frizz and now I can let it air dry, put it in a bun with no more flyaways thank God! It really isn’t crunchy at all and surprisingly it’s not greasy at all which is perfect for me with the curly hair! You won’t be sad you bought this!" —Karissa Chavez

Get it from Amazon for $5.84+ (available in three styles and multi-packs).

27. A bottle of L’Oreal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean, come on, that seems too good to be true, but the over 28,000 5-star ratings prove that this might just be real-life magic.

www.amazon.com

It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium-textured hair, two to three if you have thick to curly-textured hair, and add one extra dose if you have long hair. 

Promising reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily. This stuff made it soft and easy to brush after the first use. PLEASE be careful not to get it on your scalp. It does start to feel warm, almost like when you have had your hair color on too long; I just use it more toward the ends. Overall great stuff." —Jennifer Borchers

"I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

Get it from Amazon for $10.97.

28. A fabulous lip-plumping gloss set to create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. You're probably gonna have to apologize to your friend who just got filler done before you discovered this product.

www.amazon.com, www.amazon.com

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising review: "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

Get it from Amazon for $9.98.

29. Juno & Co.'s Clean 10 Cleansing Balm that'll make removing your makeup easy as can be. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.

www.amazon.com, Amazon

Juno & Co. is a small business focused on moving away from the traditional beauty market to sustainable and simplified formulas. 

Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok, and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit it doesn't take 100% of the makeup off, but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

Get it from Amazon for $14.99

30. A tube of Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment, which will allow you to get rid of, like, half the products in your makeup bag. This long-wearing, waterproof cream does it all: eyeshadow, lipstick, and blush — that's basically a full face of makeup with one tube. Talk about magic in a bottle.

Danessa Myricks Beauty, Sephora

See why one TikToker loves it here

Danessa Myricks Beauty is a Black woman-owned biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!

Promising review: "This is my first time trying this product, and I absolutely love it. It is transfer-proof, and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well, depending on what products you use. I used the Garnier waterproof micellar water, and with a few swipes, there was very little smudging, and the product came right off." —whailey

Get it from Sephora for $20 (available in 31 colors and three finishes).

31. A Heatless Hair Curler to give you amazingly bouncy curls with no damage because there is no heat!! And it does its best work while you sleep!

www.amazon.com

This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase! The curler is also made with satin to help prevent tangled hair.

Promising review: "I could not be more obsessed with this. I have stick-straight hair, and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night...They're comfy and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day. Works better than curling iron for me!" —nikki liu

Get it from Amazon for $8.49+ (available in five colors/patterns).

32. An all-in-one Dr. Jart+ Color-Correcting Treatment designed to help cover blemishes and neutralize redness, PLUS it has SPF 30. It can be worn under your makeup or on its own; either way, you'll be loving your results.

Sephora

Promising review: "This is one product that I always faithfully go back to. Typically I don't wear foundation, but sometimes concealer to cover spots. Concealer can be a bit too heavy. However, I've never had that problem with Cicapair. The product applies green but changes to a beige color. I'm very fair-complected and haven't had an issue with how it looks against my natural skin tone. You don't need a lot. The bonus is the product is healing and has SPF! I call this my little magic pot!" —saturnevolved

Get it from Amazon (available in two sizes) or from Sephora for $25. 

Check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment

33. Or a color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation — *boom* — disappear.

Ulta

Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed

Get it from Amazon (available in six shades) or from Ulta (available in six shades) for $26.

34. An eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like who decided they should have the best lashes out there?!) Apply this serum consistently like you would a top liner and you'll be thrilled with the results.

www.amazon.com

Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer, and I wear way, way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie

Get it from Amazon for $24.99+ (available in two variations). 

35. An outrageously popular Differin gel beloved by reviewers for helping get rid of existing acne *and* working to prevent new pimples from forming with its prescription-strength retinoid. Go ahead and order a couple of bottles; this is now a staple in your beauty routine.

www.amazon.com

Because of the prescription-strength retinoid, make sure to consult your dermatologist before introducing this into your skincare routine.

BuzzFeed Shopping editor Natalie Brown has tried this out on her own skin! Here are her takeaways: 

"1. One pea-sized application per day is all it takes. 

2. It's just as effective over moisturizer as it would be if you applied it directly to your skin. 

3. Apply it at night, and you MUST wear sunscreen every day when you use this!"

You can read her full Differin review to learn more!

Promising review: "This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So, I have mild hormonal acne due to my menstrual cycle, but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results, and I will buy another tube if my acne acts up again, but for now, I have clean and clear skin. Thanks Differin!" —KARTHICK RAVI

Get it from Amazon for $14.49+ (available in two versions and three quantities).

36. A Maybelline multi-use concealer that can not only conceal, but contour and correct as well. It works so well, even your friends who were out with you all night will think you got like 10 hours of sleep. This concealer provides you with 12 hours of moisture and medium coverage.

www.amazon.com

Promising review: "As its name implies, this product erases discolorations of the skin or dark circles under the eyes. I use this product every day to give my skin a more even tone and to get rid of those dark spots and circles on my face that come with age. An added perk is that the product also moisturizes, so it's a 2-in-1 tool. It is lightweight and yet provides total coverage of skin imperfections. Love this product!!" —Jessica

Get it from Amazon for $7.56+ (available in 22 shades).

37. An Arctic Fox semi-permanent hair dye so you can switch up your hair color whenever you please instead of having to actually think through your decisions. This is the perfect option for any commitment-fearing folks cause it's designed for frequent use and actually conditions your hair while giving you a pretty dope color. Purple, blue, pink, and orange hair within three months *and* no damage to your luscious locks?! That's some real magic. 

www.amazon.com

Since it's made without peroxide or ammonia, it's designed to not damage your hair like traditional dye. It typically works best on pre-lightened hair, but many reviewers say they've had success getting it to give a tint to dark hair. 

Promising review: "Love it! The product smells fantastic and is easy to apply. I have fairly long hair and one bottle was more than enough. I had previously balayaged my hair about six months ago and the color took very well to the highlights we put in. It came out darker where my natural brown is and much brighter (pinkish burgundy) where it was previously bleached." —Rebecca

Get it from Amazon for $9.99+ (available in three sizes and 29 colors).

The reviews used in this post have been edited for length and clarity.

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