SINGAPORE, October 9, 2025: It’s time to toast to life’s unplanned moments. Absolut Vodka & Sprite — the latest ready-to-drink (RTD) cocktail collaboration between two global icons — has officially arrived in Singapore, offering the perfect mix of smooth vodka sophistication and the crisp zest of lemon-lime refreshment.

The launch marks the union of Absolut Vodka, one of the world’s most recognisable spirits, and Sprite, Coca-Cola’s beloved citrus soda. Together, they’ve created a convenient, pre-mixed beverage designed for those spontaneous hangouts and carefree evenings that make the best memories.

Whether it’s an impromptu rooftop gathering, a beachside sunset, or a casual weekend catch-up, the new Absolut Vodka & Sprite is positioned as the go-to drink for Singapore’s social crowd that lives in the moment.

Planned for the Unplanned

Rocko Ogsimer, Frontline Marketing Director, ARTD (ASEAN) at Coca-Cola, says the collaboration celebrates Singapore’s energetic lifestyle while reminding consumers to take a step back and savour life’s surprises.

“In a city that is so fast-paced and never stops planning, Absolut Vodka & Sprite encourages Singaporeans to relish and celebrate life’s unplanned moments,” said Ogsimer. “We’re thrilled to bring the ‘Planned for the Unplanned’ campaign to life, inspiring consumers to spark spontaneous gatherings with friends throughout the season and beyond.”

The brand’s campaign, now visible across social media and retail touchpoints, captures a mood of playful spontaneity — showing that good times don’t always need invitations, dress codes, or meticulous planning.

A Perfect Mix of Two Icons

The Absolut Vodka & Sprite Ready-To-Drink Cocktail blends Absolut’s clean, full-bodied spirit with Sprite’s bright, refreshing citrus notes, creating a crisp, balanced drink that’s both premium and approachable. Each 250mL sleek silver can contains 5% alcohol by volume (ABV), making it a light and sessionable option for casual enjoyment.

Visually, the packaging mirrors the collaboration — clean Scandinavian minimalism meets vibrant Sprite green — while clear responsibility symbols remind consumers that the beverage is strictly for those of legal drinking age.

Convenient, Responsible, and Refreshing

Exclusively available at select 7-Eleven stores across Singapore, the pre-mixed cocktail is crafted for convenience — chilled and ready for any occasion. Both The Coca-Cola Company and Pernod Ricard, parent of Absolut Vodka, emphasise that the product launch aligns with their ongoing commitment to responsible marketing and consumption.

“Whether you’re planning a gathering or embracing the unplanned, Absolut Vodka & Sprite brings a touch of premium indulgence to everyday spontaneity,” the companies said in a joint statement.

The launch coincides with a series of in-store promotions and social media activations, inviting consumers to share their unplanned adventures online while encouraging moderation and mindful enjoyment.

The Broader Movement: Premium Ready-To-Drink Culture

Singapore’s RTD market has grown steadily over the past few years, with consumers increasingly seeking quality, portability, and variety in their beverages. Absolut Vodka & Sprite joins this expanding category at a time when younger, urban drinkers are favouring lighter, convenient options that fit their on-the-go lifestyles.

The new release also underlines Pernod Ricard’s strategy to collaborate with like-minded partners to expand its global footprint in the RTD segment. The combination of a world-class vodka brand with Coca-Cola’s distribution power ensures the cocktail will quickly find a place in Singapore’s competitive beverage landscape.

About the Partners

Coca-Cola Singapore manufactures and distributes more than 40 beverage options locally, over 85% of which are lower or no-sugar variants. For more than 80 years, the company has refreshed Singapore with favourites such as Sprite, Fanta, Authentic Tea House, FUZE TEA, and Schweppes, while actively promoting sustainability and community initiatives.

Pernod Ricard (Euronext: RI), the world’s second-largest wine and spirits company, owns a portfolio of prestigious brands including Absolut Vodka, Chivas Regal, Martell, and Jameson. The company champions responsible drinking worldwide and continues to drive sustainable growth across its markets.

A Toast to Spontaneity

With its crisp, lemon-lime bite and smooth vodka finish, Absolut Vodka & Sprite captures the carefree essence of the season — no wristbands, no dress code, no plan required. Whether you’re catching up with friends after work or grabbing a can on the way to the beach, this new RTD cocktail is designed to make every unplanned moment feel perfectly curated.

Absolut Vodka & Sprite is now available in select 7-Eleven outlets across Singapore. For more updates and responsible drinking tips, visit www.coca-cola.com.sg or follow the campaign on Facebook and Instagram.

So the next time your evening plans fall through, don’t worry — just grab a can, call a friend, and celebrate the joy of the unexpected.

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