Advertisements will inevitably become a regular feature of AI-powered chatbots. 

That's the opinion of Chuck Byers, a marketing professor at the University of Santa Clara. He told Inc. that chatbots such as OpenAI's ChatGPT, and Google's Gemini--which have surged as major commercial technologies in the last year--could wind up mirroring the trajectory of programmatic advertising, which often clogs social media and search feeds based on a user's engagement and queries.