After a year of new AI features, Spotify Wrapped 2023 celebrates the 'real stuff'

After a year of new AI features, Spotify Wrapped 2023 celebrates the 'real stuff'

MashableAsia·2023-11-30 12:06

Despite the launch of Spotify's Artificial Intelligence DJ in February, the company's highly anticipated 2023 Spotify Wrapped campaign is choosing to "celebrate the real stuff this year."

For the past nine years, Spotify Wrapped has had the definitive word on our listening habits (and end-of-year Instagram Stories) by sharing users' top artists, songs, and genres of the year. But it doesn't end there: Each Wrapped campaign is designed around a different theme that correlates to the passing year. According to Wrapped, 2022 was a year of "emergence" where "everything [was] happening at once," while 2021 was all about soundtracking the "new normal."

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