(Reuters) -Google and Microsoft rallied on Friday as the technology bellwethers showed that hefty investments into artificial intelligence could reap more immediate revenue returns, a sharp contrast to Meta Platforms' view that AI is a long-term bet.

Microsoft's shares advanced 3.84% in trading before the U.S. market opened after the company beat Wall Street estimates for third-quarter revenue and profit, driven by gains from the adoption of AI across its cloud services.