Amazon Has A "Trend Shop" — Here Are The 32 Coolest Products On It Right Now
Promising review: "This smells heavenly!! I wore it today with theCheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg
Price: $9.97.
www.amazon.com, www.amazon.com
Promising review: "If you are looking for a truly budget-friendly and exceptionally versatile line of facial and body care, this is it. I have used this on my arms and legs for two weeks, and I see a real game changer. Are my arms and legs devoid of all crepe-iness? NO! Don't let any brand tell you that they can make any natural aging bodily changes disappear. However, this cream, when used consistently, will provide a temporary plumpness to those crinkled areas. I am 65, I am happy and grateful to have reached my mature age; nevertheless, I want and will give my skin all the effective products to keep it as supple as possible." —marihad t arrus
Price: $14.99(clip the coupon on the product page for this price).
Psst — if you're looking for one designed for neck tightening, Gold Bond's Age Renew Neck & Chest Firming Cream is another fan favorite!
Promising review: "This oil smells AMAZING. I got one as a gift, and once I smelled it, I bought three more myself. It lasts throughout the whole day, and I get lots of compliments on it. I love how compact it is, you can put it in your purse or luggage very easily. It is warm and very vanilla-y. This is definitely a 10/10." —Ari R.
Price: $4.55
Promising review: "This mud mask is a game changer! This creamy mud formula goes on smoothly and dries quickly, drawing out stubborn blackheads and excess oil without irritating my skin. After rinsing, my pores feel noticeably tighter and my complexion looks smoother. It’s gentle yet effective — perfect for a weekly deep cleanse. A must-have for clear, refreshed skin!" —Adore._jayyy
Price: $17.99
www.amazon.com, www.amazon.com
Promising review: "Tired of traditional 'cool' pillows that feel like a brick? Tired of soft pillows that wake you up in sweat? Look no more! I am a very hot-natured, hot-sleeping person. I can not sleep without a fan on high blowing on me. This pillow is legitimately cool and comfortable. Somehow soft but still supportive. Very, very happy with my purchase and the price!" —Robert
Price: $39.99 for a set of two
www.amazon.com, www.amazon.com
Promising review: "I have been looking for an azelaic acid product that works for my skin because I heard it does wonders for redness. Well, this product was the answer to my prayers. Holy grail. Will never allow myself to run out. It is light on the skin and easy to layer other products on top without feeling heavy. It has minimized my facial redness from acne marks and rosacea irritation. While also hydrating my skin instead of irritating it further." —Kimberly B.
Price: $22
Amazon, www.amazon.com
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Price: $25
www.amazon.com, www.amazon.com
Promising review: "I've seen these leggings all over TikTok and finally decided to give them a chance. I do a lot of HIIT workouts and find that these 'buttery soft' leggings never really hold up well. I don't know what they're doing differently here, but I love it. They are so soft and stretchy, but incredibly smoothing. They've done well in HIIT, low-impact, and weight-lifting workouts. I couldn't recommend these enough." —Ashley
"These leggings are incredible! The fabric is so soft and feels just like Lululemon. Lightweight, high quality, and sweat‑wicking. Even during intense workouts or runs, I don’t feel sweaty at all. They move perfectly with my body and stay in place without riding down. Definitely my new favorite pair!" —Kara
Price: $28.80 (available in women's sizes XXS–XL and 28 colors) — and check out matching tops and bras at the Amazon CRZ Yoga page!
www.amazon.com, www.amazon.com
Promising review: "Welp, this stuff is amazing. I tend to avoid anything trendy or anything that 'goes viral' due to my stubborn nature, but when searching Amazon for a red reducing toner, this one just kept showing up, so I swallowed my pride. Social media did not betray us on this one, friends. I saw immediate results. My skin looked much calmer right after the first use, and it feels so smooth. The price is amazing, the bottle is fun, it has no scent (not necessarily a positive for me, but I know it's important to others), it feels good to put on, and looks good on the skin. I have a feeling that I will be repurchasing this toner, highly recommend." —Amazon Customer
Price: $14.99
Amazon
Promising review: "Look far more expensive than they are. Super chic, lightweight, and comfortable. They really look like high-quality earrings!" —Christine
"These earrings were fabulous, lightweight, and didn’t cause any irritation with my ears after wearing them for 6+ hours! Great price point and they stayed in great even through dancing the night away at a wedding!" —Samantha Jocelyn
Price: $13.99 (available in eight finishes)
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard
Price: $11.93
www.amazon.com, www.amazon.com
Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I’m so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I’ve been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline
Price: $4.66
www.amazon.com, www.amazon.com
Promising review: "I have really thick eyebrow hair, and this product does an amazing job keeping them in place all day. It gives that laminated look without feeling stiff or flaky. Best part? It doesn’t leave any white residue like some other gels do. Totally clear, long-lasting, and water-resistant, just like it says. Highly recommend for thick brows!" —Makayla
Price: $11.97
Amazon
I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H.
Price: $25 (also available in pink honey!)
www.amazon.com, www.amazon.com
Promising review: "These hair ties are honestly the best I’ve found. They hold my hair up securely all day without slipping or loosening, even during workouts or long days out. I love that they’re stretchy but don’t stretch out too quickly, so they last a long time. What really sets them apart is how gentle they are on my hair —no pulling, no snagging, and no painful headaches. Plus, they don’t leave those annoying creases or dents in my hair when I take them out." —Alivia Roland
Price: $3.84+ (available in two colors)
Promising review: "So moisturizing! My new favorite body wash, it smells AMAZING!" —Krys
Price: $10.99 (available in five other scents)
www.amazon.com, Amazon
I am OBSESSED with Maldon Sea Salt flakes — I love to put them in olive oil for dipping bread, on top of any chocolate dessert, on any kind of potato or cheese dish. Every time I think to put it on something new, my brain does a little high-five with my mouth.
Promising review: "This is elite salt. Fancy without being pretentious. The flakes are perfect for finishing, adding that satisfying little crunch and flavor pop to everything from steaks to chocolate chip cookies and buttered sourdough toast. Yes, toast. Trust me. The tub is massive and resealable, which keeps it fresh and easy to use. If you’re into flavor, this is the salt upgrade your pantry didn’t know it needed." —Alyn Reads
Price: $15.01
www.amazon.com, www.amazon.com
Promising review: "I’ve tried all kinds of primers. This one is by far my favorite! I sweat easily and therefore have a greasy T-zone, which can cause my makeup to come off throughout my workday and look splotchy. But this stuff doesn’t do that at all! It’s inexpensive and does wonders. Highly recommend. Especially for a long day of work. I’ve even worked out in my makeup before after work, and was surprised to see that my makeup still looked decent. I was shocked." —Tess Rhue
Price: $5.99
Amazon, www.amazon.com
Promising review: "I’ve been using the JanSport SuperBreak One Backpack for a few months now, and it’s quickly become my favorite daily bag. Whether I’m heading to school, work, or just out and about, this backpack has everything I need without being bulky or heavy. The main compartment is surprisingly spacious — it fits my laptop, notebooks, and even a light jacket comfortably. The front pocket is great for organizing smaller items like pens, keys, and my phone. Plus, the padded back and adjustable straps make it comfortable to carry, even when fully loaded. The fabric feels tough and resistant to wear and tear, and after daily use, it still looks brand new. I’ve also gotten a few compliments on the classic JanSport look — it’s timeless and goes with pretty much any outfit." —Anthony D.
Price: $38+ (available in 33 styles)
www.amazon.com, www.amazon.com
Promising review: "I have loved Essie's cuticle oil for a long time, and this roll-on formula is fantastic. I can take the oil with me everywhere, and it doesn't leak! I have had brush-on pens from other brands leak all over the place in the past, and I've carried this one around for days with no issues! It does a great job nourishing my cuticles, too." —SWY
Price: $13.97
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Price: $7 (available in three shades)
Promising review: "If you told me a face cleanser could feel like dessert, I wouldn’t have believed you — until I tried this. This stuff is pure skincare magic. Smooth, gentle, and shockingly effective, it’s been a game-changer in my daily routine. It comes out like a silky mochi cream — super smooth and soft, and it literally melts in your hand like butter. This cleanser doesn’t just sit on your skin — it penetrates deep into your pores, pulling out dirt, oil, and whatever chaos the day left behind. And the best part? It rinses off effortlessly with water, leaving your skin feeling fresh, hydrated, and not tight or stripped. I’ve been using it consistently and — no joke — I haven’t had a single breakout in a year. No more random zits. No more dull, tired skin. Just clear, smooth, and balanced. Total holy grail status." —Dusty Degolyer
Price: $18.99 (available in three other varieties)
Amazon
You can also buy this scent in a whipped oil body butter, shave oil, andbody wash!
Promising review: "I am absolutely in love with the Cashmere Lip Butter! The texture is rich and buttery without being greasy or heavy. It glides on effortlessly and leaves my lips feeling incredibly soft, smooth, and hydrated for hours. The vanilla scent is warm, cozy, and not overpowering — just the right touch of sweetness. I also noticed that the plumping peptides give a natural fullness to my lips, making them look healthy and supple without any tingle or irritation. It’s the perfect lip product to toss in your bag or keep on your nightstand. This is hands down one of the best lip butters I’ve ever used, and I’ll definitely be repurchasing!" —Tiffany Wright
Price: $6.99
www.amazon.com, www.amazon.com
Promising review: "This air fryer guide is so useful that I purchased several for family members. They really like it too. It has all you need to make air-fried foods a success. It is easy to read and understand. I like that you can wipe it off. It stores conveniently on my refrigerator by the magnet on the back." —Spindoc16
Price:$7.53 (also available in Instant Pot and keto-friendly versions)
www.amazon.com, www.amazon.com
Promising review: "What I love most about it is its durability. Even on extremely windy days, it has consistently held its own without flipping inside out, which is truly remarkable. The automatic open and close function works smoothly, and the handle is comfortable to grip, making for a pleasant user experience. And, of course, it keeps me perfectly dry. If you're looking for a sturdy and compact umbrella, I highly recommend this one! It's perfect for travel and a reliable companion for everyday use." —Amazon Customer
Price: $23.99+ (available in 10 colors and multipacks)
www.amazon.com, Amazon
Promising review: "I was really skeptical at first, but this bag is HUGE! I was expecting it to be small and I would have to return it, but it holds an iPhone 14, a big pack of gum, three lip glosses, a full-size wallet, a Tide pen, and a mini perfume. And with all that, it doesn’t look like anything is inside of it. My new favorite bag to carry around!!" —Mackenzie Stephens
Price:$16.98 (available in 34 styles)
www.amazon.com, www.amazon.com
Promising review: "La Jolie Muse candles are elegant, beautifully packaged, and, more importantly, smell spectacular! I cannot get enough of this fragrance. It is warm and cozy without being overpowering. The candle itself burns evenly, and you just can't beat their quality. Yes, you will pay a little bit more for their products, but I find a treat like this to be worth it. This is my third Sahara Amber candle from La Jolie Muse, and I couldn't be happier!" —Lila
Price: $26 (available in nine other scents)
Promising review: "I bought these slippers to wear as house slippers. I absolutely love them. They are definitely pretty. The inside is fuzzy, soft, and springy. The fur doesn’t shed at all. The bottom is sturdy, and the fit is great. If I could, I’d probably wear them everywhere." —Jessi
Price: $9.99+(available in women's sizes 5–12 and 14 colors)
Psst — reviewers also love this as a thoughtful housewarming gift!
Promising review: "I love all the cute little magnet designs and the fact that they can be changed. The whole thing is very lightweight and lasted through the rain and shine at our house. It's been on the door for months now." —Desi
Price: $21.99
Promising review: "My family has traveled to many of these national parks, so I was super excited to work the puzzle; however, when I finished it, I KNEW I wanted to glue and frame it. I love working puzzles, but had never framed one before. I put it in my sitting room, which also has a wall gallery of family pictures from our cross-country trips!" —heather smith
Price: $17.99 (clip the coupon on the product page for this price)
www.amazon.com, www.amazon.com
Promising review: "I have tried many different drugstore powders and this one is by far the best. Undetectable on skin. Doesn't settle into lines. Lasts all day with some natural fading toward the end of the night. It mattifies without making you too flat. I have repurchased it for about 5–7 years now. The L'Oréal Infallible comes close, but it does settle into lines. This one doesn't! You can wear it alone or over foundation." —Yuliya
Price: $8.98 (available in 24 shades)
Amazon
Promising review: "I absolutely love the quality of Graza Drizzle Olive Oil — it’s become my go-to finishing touch for so many things. Whether I’m dipping fresh bread or jazzing up my popcorn, it adds this rich, flavorful kick that really elevates the experience. It’s smooth, fragrant, and just the right balance of fruity and peppery. What really surprised me is how well it works beyond the usual savory uses. I’ve started drizzling it over ice cream, and trust me, it’s a total game-changer. The olive oil adds this silky, slightly herbal note that pairs beautifully with the sweetness of the ice cream — definitely worth trying if you want to impress your taste buds." —Tori V.
Price: $17.98
Reviews have been edited for length and/or clarity.
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