Amazon Has A Hidden Section For Cult-Fave Products — Here Are The 41 Best On It This Week
Plus, Amazon Prime Day is coming! From July 8–July 11, we'll be wading through the mountains of bargains for you to find some of the best deals in every category. For *now*, we're finding the best pre-Prime Day deals and reminding you to sign up for a Prime membership so you can take advantage of the sale!
Amazon, www.amazon.com
Bounce Curl is a small business that specializes in curl brushes.
Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K
Price: $29.99(available in four colors)
Amazon
Promising review: "LOVE, LOVE, LOVE THIS. Texture, taste, and dispenser were fantastic. I give it as birthday surprises. I keep one in my bedroom, purse, and both cars, and my son keeps one in his golf bag, bedroom, and car. Yes we have it on AUTO SHIP! You can’t go wrong buying this product." —BUBBA SHIRL
Price: $3.29
www.amazon.com, www.amazon.com
Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT
Price: $4.79
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard
Price: $11.30
Promising review: "As an avid Lego enthusiast, I've had the pleasure of building numerous sets over the years, but this one stands out as a masterpiece. From the moment I opened the box, I was impressed by the thoughtfully organized bags and clear instructions, making the build both enjoyable and manageable. I love plants, so the attention to detail in this set had my heart!" —Jami
Price: $22.96
www.amazon.com, www.amazon.com, www.amazon.com
Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie
Price: $25
Amazon
Promising review: "I am obsessed with this! From the first pump, you can tell this isn’t your average body oil. It has a silky, lightweight texture that absorbs beautifully into the skin without leaving that greasy, sticky feeling some oils do. My skin instantly feels soft, smooth, and nourished. The scent is luxurious and comforting — soft, slightly sweet, and just the right amount of fragrance that lingers without being overpowering. It truly lives up to the 'cashmere' name — my skin feels pampered and velvety all day long. I especially love using it right after a shower; it locks in moisture and gives my skin a subtle glow. It’s also perfect for layering under lotion for that extra hydration boost during dry seasons." —Ruby
Price: $12.99
www.amazon.com, www.amazon.com
Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne
Price: $22.99 (available in women's sizes XS–3XL and 29 colors)
Promising review: "I've struck gold with Palmer's Cocoa Butter Skin Therapy Cleansing Oil! First off, this oil is an absolute CHAMPION at removing makeup. Even stubborn waterproof mascara and long-wear foundation melt away effortlessly — no harsh rubbing needed! What truly impressed me is how it manages to deep clean without stripping my skin. After rinsing, my face feels incredibly soft and hydrated, not tight or greasy. The rosehip fragrance is divine — subtle and natural, not overpowering like some other cleansers. If you're looking for an effective, affordable cleansing oil that performs like a luxury product, this is IT. My skin has never been happier, and my wallet is thanking me, too." —Jessica Camacho
Price:$9.99
www.amazon.com, www.amazon.com
Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa
Price: $3.98
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Price: $7 (available in three shades)
www.amazon.com, www.amazon.com
Promising review: "This air fryer guide is so useful that I purchased several for family members. They really like it too. It has all you need to make air-fried foods a success. It is easy to read and understand. I like that you can wipe it off. It stores conveniently on my refrigerator by the magnet on the back." —Spindoc16
Price:$8.51 (also available in Insant Pot and keto-friendly versions)
www.amazon.com, www.amazon.com
Psst, you can find the Attitude Oceanly Lip Balm that reviewer is wearing on Amazon!
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "Like a lot of women over 50 I prefer to use a tinted sunscreen instead of foundation these days. I have tried a dozen, and this one is the winner, hands down! It has a thin, non-greasy texture, no odor, and is lightweight and buildable if you want a little more coverage in certain areas. Best of all it does not settle in to pores or fine lines at all. So many of the others I've tried, including high-end expensive ones that are pushed heavily on social media, are greasy and settle into every pore and line. I've put this on auto ship and hope it never gets discontinued!" —Chartwell
Price: $39.99 (available in four tinted and non-tinted)
www.amazon.com, www.amazon.com
Promising review: "So comfortable and so, so cute! From a pajama lover — I think these might just be my new favorites. I’ve tried all brands (designer and otherwise) and these top my list without a doubt. The ruffles are such a cute touch! Highly recommend!" —Melissa
Price: $25.99 (available in women's sizes S–XXL and 10 colors)
www.amazon.com, www.amazon.com
Promising review: "Makes skin very glowy and elastic! I love to use The Ordinary for my skincare. I have tried several of their products, and the best things I like about them is their affordable prices and quality. This serum is thick but lightweight, and absorbs fairly quickly while leaving a smooth layer on top. I use it every night before bed, and I wake up every morning with my skin feeling super soft, hydrated, and plump. This has been great for combating dry skin in the winter, and to fix my skin barrier after using exfoliating products and other harsher products. Definitely would recommend, it gives you glassy skin that you will love!" —Rina
Price: $9.90 (also available in a two-pack)
www.amazon.com, Amazon
Promising review: "I’m 43 and still love to smell flirty, youthful, and delicious — but I also want a little elegance in the mix, not just bubble gum and cotton candy. Lattafa Yara hits that balance perfectly! One spray on my neck, and I just dragged my wrists across it — boom, I was fully covered. The scent lasted all day. The vanilla in this is warm and yummy without being boring or overly woody like some others. The bottle is gorgeous too. This is definitely a new favorite. If you love vanilla but want it with a grown-up, gourmand twist, this one’s for you!" —Mink Early
Price: $26.29 (available in four other scents)
Rebecca O'Connell / BuzzFeed
Bug Bite Thing is a family-owned small business established in 2017 that specializes in bug bite relief products.
This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer, I may just stay indoors forever!!).
Promising review: "I cannot stress to you enough how much better this simple little tool has made my quality of life during summer in Ohio. It rains a lot. There are a lot of mosquitoes. I have horrific allergic reactions to mosquito bites. We're talking bumps swelling to the width of softballs within minutes of the bite. This tool doesn't make those bumps go away, but it stops the itch IMMEDIATELY. I was a huge skeptic; how could a little suction cure this agonizingly itchy allergic reaction? I'll be honest. I still really don't know how it does, but it provides instant relief that no pill, cream, or injection ever has ever achieved for me. If you live anywhere where insect bites are common, you need to own one of these." —Customer
Price: $9.95
www.amazon.com, www.amazon.com
Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago
Price: $10.98
Promising review: "I already love it. The scent is deep and musky, and fills the room quickly without being too strong. Lit it this morning, and it’s been perfect so far. The lid is solid and makes it feel like a high-quality product, not some cheap throwaway. For under $15, you get your money’s worth. Flame is nice and large. Quiet crackle and no smoke. Jar looks good on the table and the wick burns even. It says 110 hours of burn time, so I’ll see if it lasts that long, but I’m betting it will. If you want a candle that smells great and feels worth it, this one’s perfect!" —MyHonestReviews
Price: $15.49
Check out a TikTok of the Monday Dry Shampoo in action.
Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B.
Price: $5.59
www.amazon.com, www.amazon.com
Promising review: "You CAN pay an obscene price for a daily or nightly moisturizer that promises 'younger looking skin.' But in most cases, you're paying for a company's marketing team's new spin. But L'Oréal moisturizers continue to do what they have always done, moisturize and plump skin with collagen. This is the one I use for evening, and I use thesame thing with added SPF for daytime. The scent of each is light and gentle and lovely." —Gail Lindhurst
Price: $9.99
www.amazon.com, www.amazon.com
Promising review: "I've bought this same hoodie several times, in various colors AND to have an extra black and white one for vacations. The fabric is thin. It won't keep you very warm in cold weather. It's PERFECT when you just want something lightweight to wear over a tank top, spaghetti-strap top, or tube top. I wear it when I just need a little extra coverage." —Amazon Customer
Price: $14+ (available in women's sizes S–XXL and seven colors)
Amazon
The"Almost Lipsticks"are also well-known for working as a subtle lip *and* blush shade for a perfectly dewy, au naturelllll look!
Promising review: "This lip color is a fantastic, no-fuss lip product for those who want a natural, effortless look. It offers the best of both world s— hydrating balm and a hint of color — making it ideal for daily wear. It’s perfect for those looking for a low-maintenance, lightweight lip option with a natural finish. While it may not be the longest-lasting product, its comfort and versatility make it a great addition to any beauty routine." —The Unexpected Girl Mama
Price: $25(also available in the OG Black Honey)
www.amazon.com, Amazon
Promising review: "WOW! Is right! This product is amazing! I don’t know why I waited so long to purchase. I had heard it was great, and it sat in my cart for way too long!! It gives my hair so much volume and softness without making it feel sticky or greasy. It is lightweight and smells so clean! I love how bright and shiny it makes my highlights look as well. I love it and can’t wait to try more from this line!" —CSnowJenn
Price: $26 (also available in a trial version and a larger set)
www.amazon.com, www.amazon.com
Promising review: "I’m really impressed with this product. It’s very easy to apply, the same way you would any lotion. It absorbs quickly into the skin. There is a very light, pleasant, fragrance. I had no issues with application or streaks. The tanning lotion gives a nice bronze appearance to the skin, which is what I was looking for. The sunless tanner allows you to continue to build the color until you reach your desired look." —Amazon Customer
Price: $10.47 (available in Fair to Medium, Medium to Deep, and several sizes)
www.amazon.com, www.amazon.com
Promising review: "I wasn’t sure what to expect when I ordered this, but I’m seriously impressed! The fit is snug in all the right places without feeling too tight. I got it for working out and casual summer outfits, and it works perfectly for both. The fabric is soft, stretchy, and surprisingly good quality for the price. It hits just above the waist, so it looks great with high-waisted leggings or shorts. I’ve washed it a couple of times already and it’s held up really well — no shrinking or fading." —Sarah Rosa
Price: $17.99+ (available in women's sizes XS–XXL and 19 colors)
www.amazon.com, www.amazon.com
Promising review: "So pretty! I replaced all my outdoor walkway lights with these. Some are on shepherd hooks and others are on the ground. I am receiving many compliments. I highly recommend." —Angela Allan
Price: $29.98 (available in 12 styles)
www.amazon.com, www.amazon.com
Promising review: "This is my favorite brand of sunglasses. I have bought so many different styles. They are sooo affordable and polarized. I have a problem where I lose sunglasses often, so this brand feels expensive, but is really low priced, so I don't feel as bad if they go missing from time to time. Super comfortable and durable. They can scratch, but you just have to be careful with them, and they shouldn't from daily use." —Savannah James
Price: $13.49 (available in 13 styles)
www.amazon.com, www.amazon.com
Promising review: "This toner is hyped for a reason — it's the best. It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face have completely vanished after using this toner." —Aurelia
Price: $17.69
www.amazon.com, www.amazon.com
Promising review: "It's cute, it's compact, it's intuitive, and it sounds great! You can believe all of the other reviews on those fronts. The reason this speaker gets a resounding 5 stars from me is because I've had it for three years now, and today I realized I hadn't seen it in a long time. I searched my yard and there it was, hanging on a fence post where I had left it ... last fall! That's right, my friends. This tough little speaker spent a winter (that included several snows) and much of a rainy spring outside. I brought it in, cleaned it up a little, plugged it into charge, and now I'm listening to it sound as good as ever. Frankly, I'm astonished." —Choirgirl21
Price: $39.95 (available in 14 styles)
Promising review: "I've been using the Vitamin C Face Serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D.
Price: $9.98
www.amazon.com, www.amazon.com
Check out aTikTok of the oil sprayer in action.
Promising review: "I really like this sprayer. The glass bottle gives it a slightly heftier weight than the all plastic variety, holds a lot of oil, and has an awesome spray pattern (sprays evenly every time). It's also pretty. The gold design on the bottle gives it a more luxury look. Fits my hand well, and easy to use. Would recommend." —Norma P.
Price: $22.99 (available in three styles)
www.amazon.com, Amazon
Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" —Ken
Price: $11.97
Promising review: "I absolutely love this bracelet set! The pieces are delicate yet sturdy, and they can be worn together or separately for different looks. The design is simple but elegant, making it perfect for both casual and formal occasions. They’re also really comfortable to wear all day. Definitely worth the price!" —Brandy Gay
Price: $18.99for a set of three (also available in sets of two)
www.amazon.com, www.amazon.com
Promising review: "I ordered these for a sleepover I was hosting for my two friends, and we had a blast with these. They’re vibrant, fun, and perfectly sized (not too wide, not too small). We took them tubing down the river, so it’s safe to say they’re pretty sturdy and worth the money. I didn’t even know they had glitter inside them, so that was an added surprise, which made it extra fun." —Arien G
Price: $22.99+for a set of three (available in five varieties)
www.amazon.com, www.amazon.com
Promising review: "I've struggled with frizzy hair for years, but this has been a game-changer for me. A few drops of this lightweight serum applied to damp hair before styling tames frizz instantly, leaving my hair smooth, shiny, and incredibly manageable. The argan oil infusion adds a touch of nourishment and helps to prevent future frizz. I'm so happy I finally found a product that actually works to control my unruly hair!" —Kleo
Price: $6.97 (also available in larger sizes and multipacks)
Head's up that you should definitely use sunscreen while applying this product and build up your use gradually, because retinoids are very strong! A lot of users also see a "purge," when their acne is temporarily worse as the product starts to take effect, so be on the lookout for that, too.
Promising reviews: "[This] has completely transformed my skin. I used to get hormonal acne every single month. I still get it now, but far less often and severely. Differin has really made a big difference in my quality of life. I have sensitive skin, so I only use it a couple of times a week and always over a light layer of lotion. When I first started using it, my acne did get worse for about a month, and then, magically, one day, my skin looked amazing. It's worth a try for sure!" —Britt
Price: $13.99+ (available in two packaging styles)
Promising review: "This sunscreen is well worth it. I used it all summer and never got burnt. It lasted tanning, swimming, and walking around outside every day. I would reapply it every hour or so to ensure coverage. It is really lightweight and doesn’t feel like a thick sunscreen. It had a nice, subtle smell that wasn’t overpowering. I am happy I got so many bottles to last the summer, and the slim packaging was nice to take in a bag. I will be getting it again!" —Savannah
Price: $7.11+ (available in multipacks, SPF 100, and SPF 30 versions)
www.amazon.com, www.amazon.com
Promising review: "There's no light in my office, so I needed artificial plants. My clients keep asking me if they are real/how I can have plants with no sunlight! I was concerned about artificial plants having an odor, but there is no strong, unpleasant odor with these beauties. The smaller size works perfectly in my small office space. Realistic variation in color and easy to shape into a full-bodied plant. Very happy with my purchase." —AR
Price: $28.99 for a set of two (available in two other styles)
www.amazon.com, www.amazon.com
A lot of reviewers with mature skin swear by this because it doesn't cake or settle in wrinkles!
Promising review: "I'm almost 60, some wrinkles and a fair amount of discoloration, red spots, and sun damage, especially on cheeks. This foundation is really easy to use. Feels like nothing, even when building. I used only basic, soft, fluffy brushes I had on hand; they worked well for light coverage, but I do think a denser brush option might work better for building. Very good coverage on bare skin (moisturizer only), practically perfect over an inexpensive primer. Almost all my flaws disappeared, even without concealer. Did not settle in wrinkles, either. I FEEL PRET-TY, OH-SO PRET-TY!...or, at least, 'Not bad for an old broad, not at all!'" —Amazon Customer
Price: $28.39 (available in nine shades and "on the go" versions)
www.amazon.com, www.amazon.com
Promising review: "Such a fun toy. They're easy to take to play with in a restaurant or while waiting. Very versatile. They can be made into just about anything. A fish, a bracelet, a rocket ship. They can be used many times." —Nicole Hadley
Price: $5.25
Reviews have been edited for length and/or clarity.
……Read full article on BuzzFeed-Shopping
Lifestyle Beauty
Comments
Leave a comment in Nestia App