Amazon India has launched Amazon Diagnostics, an at-home diagnostics service, in six cities: Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad.

Users can book lab tests, schedule appointments, and access digital reports through the Amazon.

The service covers over 450 pin codes and offers more than 800 diagnostic tests.

Sample collection is available at home within 60 minutes, with digital results ready in as little as six hours.

Features include real-time appointment tracking, secure access to digital reports, and automated test preparation instructions.

This service adds to Amazon’s healthcare offerings, which also include Amazon Pharmacy and Amazon Clinic.

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🔗 Source: Amazon

🧠 Food for thought

1️⃣ India’s fragmented healthcare market creates opportunity for tech integration

Amazon’s diagnostics launch reflects a strategic opportunity in India’s highly fragmented healthcare sector, particularly in the $15 billion diagnostics market 1.

This fragmentation has historically created inconsistent patient experiences across pharmacy, consultation, and testing services, with patients typically navigating separate providers for each healthcare need.

By integrating diagnostics with its existing pharmacy (launched 2022) and teleconsultation services (launched six months ago), Amazon is addressing this fragmentation through a comprehensive “connected care ecosystem” 2.

This approach mirrors successful healthcare integration models in other markets where companies have combined multiple services to streamline patient journeys rather than optimizing individual touchpoints.

Amazon executive Jayaramakrishnan Balasubramanian specifically highlighted this strategy, noting that “diagnostics closes the outpatient loop by connecting testing with doctor consultation and medicine delivery” 1.

2️⃣ Tech giants view healthcare as long-term strategic investment

Amazon’s commitment to invest over $233 million in India operations in 2025 signals that healthcare represents a significant priority within its broader strategy 2.

Despite facing established competitors like Tata-1MG and PharmEasy in the diagnostics space, Amazon’s measured expansion across healthcare verticals indicates patience rather than an immediate market grab.

This approach aligns with Amazon executive Balasubramanian’s explicit statement that “growth in healthcare services is measured in multi-decadal manner” 1.

Amazon’s characterization of healthcare as a “daily need, second only to grocery in some ways” reveals how tech companies increasingly view healthcare as a fundamental service category with recurring revenue potential 2.

The company’s partnership with relatively young Orange Health Labs (founded 2020-21) rather than established diagnostic chains demonstrates a preference for digital-first partners who can adapt to Amazon’s technology-driven approach 1.

3️⃣ At-home healthcare services address India’s accessibility challenges

Amazon’s promise of 60-minute sample collection and 6-hour results addresses significant healthcare access barriers in urban India, where traffic congestion and facility wait times often discourage preventive testing 1.

By covering 450+ PIN codes across six major cities, the service targets high-density urban areas where the combination of busy lifestyles and transportation challenges creates particular demand for at-home services 2.

This accessibility-focused model particularly benefits patients with mobility challenges, chronic conditions requiring regular monitoring, and working professionals who might otherwise delay routine testing 3.

The integration of testing into Amazon’s mobile app reduces another barrier by eliminating the need for patients to navigate separate healthcare interfaces, reflecting research showing that complex healthcare journeys reduce preventive care compliance 2.

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