1. A holy grail 5-in-1 Edgelift Curl Brush to define curls, waves, and coils, help prevent frizz, and create precise parts and sections. Reviewers of all curl and wave types are just short of shouting in the comments about how they never found a brush that worked as well as this one, and parents are especially grateful for how easily this untangles their kiddo's hair! 

Amazon, www.amazon.com

Bounce Curl is a small business that specializes in curl brushes. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Price: $29.99(available in four colors) 

2. A "Skoy Scrub," aka the secret weapon in your cleaning arsenal — this reusable, dishwasher-safe scrub will be tough as nails on stains and grime, but safe to use without scratching or damaging non-stick pans, ceramic, glass, and cooktops. 

www.amazon.com

Skoy is a small business that specializes in household cleaning products. 

Promising review: "At 67, I can say I’ve tried all kinds of different scrubbers, and these are definitely the best. These actually work better than Magic Erasers. They don’t hold food like the common ones at the market. They haven’t held any stains so far, they just rinse off, and are eco friendly but last forever. I’m still on my first one after eight months, and it looks like new. I’ve put it in the washer but not the dryer since they dry fast — and by the way, they don’t stink. This is my second order because I’m bringing a couple to my second home, and I’m going to include one in my camping gear as well. I’m definitely impressed." —SoCalToyotas

Price: $7.99 

3. An Airplane Pocket tray cover that will slide seamlessly over an airplane tray to create an instant, deeply convenient hub — this comes with a number of pockets so you can keep track of all your devices, snacks, and other odds and ends without rooting around for them in the gross back pocket or your carry-on the whole flight. Bonus: This bb is an excellent way to prevent touching a germ-y tray, and it's fully machine washable. 

www.amazon.com

Check out a TikTok of the Airplane Pockets tray tablecover in action. 

Airplane Pockets is a small business that specializes in sanitary, portable travel organization products. 

I used this on a roundtrip from NYC to Tokyo, both with connecting flights in Canada, and cannot sing its praises enough. It fit all four of the different tray tables I used it on and was so ridiculously handy for keeping track of all my littler odds and ends like AirPods, the plane's headphones, earplugs, a sleep mask, a book, gum, a scrunchie, and little snacks. The hanging end of it easily tucked into the built-in sleeve of the seat in front of me for takeoff and when other passengers needed to scoot past me in my aisle seat. Usually, I feel like a hot mess and get frustrated rooting around in the grimy sleeve for my stuff, and this was such a refreshing solution! Several flight attendants even asked where I got it to buy one for themselves! 

Price: $29.99 

4. Eight Saints Firm Intentions Neck Cream, a super gentle but suuuuper effective formula that reviewers with sensitive skin swear by for helping firm the skin on their neck and chests without irritating it. This will work gradually over time to help firm skin and reduce the appearance of lines, but many reviewers notice a difference on the first use! 

www.amazon.com

Eight Saints is a small business that specializes in skincare products. 

Promising review: "I'm a huge fan of all things Eight Saints. I have sensitive skin, and this is the first skincare line that I have seen results in my skin texture and fine lines while not triggering my eczema. When I saw they added this neck cream to their product line, I knew I had to try it. At 39 years old, I've noticed some loss in firmness of my skin on my neck, and when I wake up in the morning, I have wrinkles on my decolletage from side sleeping. I started using this about a week ago, and I've already noticed improvements in the fine lines on my neck, plus when I wake up in the morning, no more wrinkles on my chest! It's so smooth, thick, and creamy, but rubs into your skin with ease, and it's so hydrating. Top quality product again from Eight Saints!" —Ms Leach 

Price: $34 

5. A reusable microfiber Swiffer mop pad that reviewers love not only because it's ready for action again right after a wash cycle, but because it picks up a *ton* more dirt, gunk, and debris than the disposable mops do. Your kitchen floor is finally gonna shine. ✨

www.amazon.com, www.amazon.com

Turbo Mops is a small business that specializes in eco-friendly cleaning products. 

Promising review: "If you have a Swiffer Wet Jet and are tired of having to buy those mop pads, I would 10000x recommend these. All you do is stick it to the bottom of your mop like you would a mop pad and mop like normal. It stays on great and even picks up crumbs better than the store-bought mop pads. Once you’re done, you just throw it in the wash and it’s good as new. I’m not sure if you’re supposed to dry them, but I do, and they come out just fine! I love these!!" —Kate

Price: $11.69 for a two-pack 

Psst — if you don't already have one, you can get a standard Swiffer on Amazon for $14.99 (clip the $4 off coupon on the product page to get this price)! 

6. A set of DEET-free handy mosquito-repelling bracelets for the ultimate in genius summer investments — these use essential oils, including citronella, to help stop those teensy vampires in their tracks. 

www.amazon.com, Amazon

Cliganic is a small business that specializes in all-natural personal care products. 

Check out a TikTok of the mosquito-repelling bracelets in action. 

Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me, but the number of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day, and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews, and about 99% of them had great results. I've only used this bracelet twice, but both times I was outside and untouched. Delivery was very quick, so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian

Price: $9.99 for a 10-pack 

7. Aaaand if it's too late for that, a set of kid-friendly hydrocolloid mosquito itch relief patches you can wear at the beach, pool, bath, or shower without worrying about them sliding off. Reviewers swear by these not just for helping prevent itching, but to reduce the redness and swelling faster. 

www.amazon.com, www.amazon.com

Quitch is a small business that specializes in family-friendly bug repellent and bug bite relief products. 

Promising review: "I don’t know how this works, but it helped my itching SO MUCH! It sticks quite well and even stayed on after a shower. I got them because I was traveling to an area that had lots of mosquitoes. I would be itching so bad, but once I placed one on the bite, it reduced the itching to almost nonexistent. The pack comes with different sizes. It’s helped with not scarring my legs from the bites. I’ll definitely rebuy this for summer. It’s so easy and great to just throw in your bag." —Holly C. 

Price: $9.95 for a pack of 36 

8. A roll-on migraine stick made with peppermint, spearmint, and lavender oils to help you soothe away headaches, which frankly have a lot of audacity interrupting your day.

www.amazon.com, Amazon

Basic Vigor is a US-based small business specializing in all-natural migraine relief products. 

Promising review: "I’ve had migraines all my life — I’m 31 now. I’ve been on all kinds of prescriptions that work, but make me so sleepy... I’ve been using this stick for one week now, and it’s amazing! I rubbed it on at the first hint of a headache/migraine and it takes care of it fast. I haven’t taken a prescription migraine since I started using it." —Amanda Braswell

Read BuzzFeed's review of the migraine stick for more deets!

Price: $12.95 

9. A set of fast-acting Keurig cleaner pods you can simply put through a cycle on the machine to get rid of all the crusted-on grinds and residue that are *definitely* affecting the taste of your coffee, even if you haven't noticed over time.

www.amazon.com

Quick & Clean is a small business that specializes in coffee machine cleaning products. 

Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, lucky. I would highly recommend, keeps everything running correctly and clean." —Lauren

Price: $9.95 for a set of six 

10. A pair of pretty pastelwireless over-the-ear headphones crafted to look like the $399 AirPods Max, so you can still enjoy the comfort and chic style of their iconic headphones without shelling out hundreds of dollars. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking for the price. 

Emma Lord/BuzzFeed, www.amazon.com

iJoy is a small business that specializes in headphones and tech accessories. 

I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point. 

Promising review: "These headphones surprised me. I thought they were not going to be as great because of how cheap they are, but the bass is amazing! The noise cancellation is so good that I can’t hear anything. The volume is loud, and the sound quality is a win, and just how I like it. Very snug and comfy, recommend! Thanks TikTok, lol :)." —Chevelle Revero

Price: $19.95+ (available in five colors) 

11. A set of reusable Gripstic bag sealers, which are sticks that clamp over open snack bags to make sure they're genuinely sealed and airtight. (We cannot risk letting our beloved Cheez-Its get stale!!) These will also save a lot of space compared to regular chip clips and are safer, considering there isn't a spring that could either wear out or break on you in the middle of sealing something. 😬 

www.amazon.com, www.amazon.com

Gripstic is a small business that specializes in reusable chip clips. 

Promising review: "I'm a stickler about stale chips and have always used those little snapping clips. I thought they worked pretty well, but they really don't compare to Gripstics. The snack that proved this the most was Pirate's Booty. If these are exposed to air for more than three minutes, they turn into Styrofoam peanuts. I promise they're just as fresh as when you first open them with Gripstics. They're going to be my go-to chip clips moving forward." —Rachel Campbell

Price: $23.95 for a set of 24 (available in five sets). 

12. A NeeDoh "Dream Drop," another release from the*elite* Needoh sensory fidget toy line for anyone who wants to add more calm and focus to their day. This goo-filled, delightfully colorful fidget has a satisfying squish with a "slow rise" before going back to its original shape. Reviewers also love that it doesn't have the kind of stickiness that picks up debris and makes it hard to clean. 

www.amazon.com

Schylling is a small business that specializes in modern and retro toys, games, and sets. 

Promising review: "Great, and I love that it has a tray to sit on. I love how firm this is to squeeze, and the slow release is really relaxing. The included dish is a great touch — it keeps it clean and gives it a dedicated spot to rest." —AZMOM

Price: $7.10 (the color is either blue, pink, or purple and gets selected for you at random)!

Check out the rest of the Needoh fidget toy options on their Amazon storefront! 

13. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool will help you carefully target flyaways, style edges, and smooth frizz. 

Amazon

Dae is a small business that specializes in haircare and styling products. 

Check out a TikTok of the taming wand in action. 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! 

"LOVE!!! It doesn't make hair greasy, it gets rid of my super frizzy hair, and smooths it down. Easily applied and the applicator is super functional. I love and will definitely buy again for the price! Super good look to it." —Devon Reid

Price: $18 

14. A set of luxurious Fomin antibacterial paper soap sheets that come in tea tree oil, sweet orange, and refreshing lavender scents, so even when you're washing up on the side of the road, you can feel like the belle of the ball. Reviewers are especially obsessed with how well these lather with just a little water, giving them an effective, delectable-smelling clean! 

www.amazon.com, www.amazon.com

Fomin is a small business that specializes in travel soaps and wipes. 

Promising review: "Best thing ever. I work outdoors and I use this for my job. Doesn’t require lots of water either, but gets the job done. I actually bought it for my fishing trip and can’t wait to see how well it does." —Amazon Customer

Price: $11.99 for a three-pack (available in single-scent packs, unscented, and larger packs). 

15. Elephant Ear Washer Bottle System for anyone whose ear wax situation has their primary care doctor going, "Yiiiiikes." Now you can take care of it at home easily, gently, and a little too effectively — the bits of wax this dislodges out of reviewer's ears are truly leaving them in shock! 

www.amazon.com, www.amazon.com

Doctor Easyis a small business that specializes in safe medical products for home use. 

Check out a TikTok of the Elephant Ear Washerin action. 

Each set comes with a spray bottle and three disposable tips. To use it, twist the disposable tip into your ear, and squeeze the trigger hand on the bottle to spray ear cleaning solution into your ear canal. 

Promising review: "Gross photos. My husband has had a lot of earwax impaction problems in his life, and up until this point, we have paid to have a professional take care of it. But recently, he suddenly lost about 80% of his hearing and just couldn't wait for an appointment, so we bought this item. From the reviews I have read, it was a particularly easy solution for my husband. Nasty huge chunks start falling out after just a couple of squirts. Cleared everything out, no problem. Highly recommend." —Tea

Price: $31.95 

16. A "Cup Cozy Pillow" to keep everything steady on your bed when you are one silly little beverage away from accidentally turning your bed into a LaCroix swamp. This will not only keep all your accessories upright and on hand, but has expandable cup holes to fit mugs, water bottles, and snacks, with an insulating foam that keeps drinks hot or cold for longer periods. 

www.amazon.com, www.amazon.com

Cup Cozy Pillow is a small business that specializes in family-friendly snack and drink organizers. 

Check out a TikTok of the Cup Cozy Deluxe Pillow in action.

Promising review: "This thing is great! I’m home on maternity leave with my new baby and spend most of my time on the couch under a sleeping baby. This product makes it easy for me to keep my drinks, remote, etc close by even with dogs running around. It’s a little more expensive than I would have liked but it works and I love it so money well spent!" —Amber

Price: $34.99 (available in three styles and nine patterns). 

17. A pack of unscented SweatBlock wipes that will work for up to *seven days* after application — perfect for those of us whose underarms are a little, uh, enthusiastic, to say the least. Reviewers especially swear by this for events that might bring on nervous sweating! 

Amazon

SweatBlock is a small business that specializes in antiperspirant products. 

Psst — you should definitely "patch test" this on a small area of skin before putting it on to ensure you don't have any reaction! 

Promising review: "Was pretty skeptical. Bought it and it’s changed my life. First use and I did not sweat, at all, for probably a week. I had already been using Lume deodorant for a few years now and was looking for something else as I felt I was building a resistance to it. I should’ve been using this to begin with. Second application, I applied to other areas of my body, zero sweat. Amazed." —Hanna L. Hetz 

Price: $19.99 for a 10-pack (each box lasts two months).

18. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. 

www.amazon.com

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Price: $18 (available in brown, dark brown, blonde, and in multipacks and bundles). 

19. A pack of dual-sided SneakErasersdesigned so that one side of them will clean scuffs, dirt stains, and grimes, and the other side will whiten them, restoring your sneakers and their soles to their "out of the box" state. Take THAT, passage of time. 

www.amazon.com

Sneakerasers is a small business that specializes in shoe care products. 

Check out a TikTok of the SneakErasers in action. 

Promising review: "I have a couple of pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn't justify throwing them away though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome." —Spencer

Price: $11.98 for a 10-pack 

20. A set of "wine wands" to remove sulfates and histamines from your beloved cheap Pinots in as little as three minutes, basically making "not getting a hangover" your new superpower.

Amazon

PureWine is a small business that specializes in wine accessories. 

Promising review: "What a difference these have made in my life. With my allergies, it was impossible to enjoy a glass or two of wine without nasty side effects: stuffy nose, red face, and headaches. Now, I can have a glass of wine and not have to dart to a package of antihistamines! Makes a great gift. Even thinking of splitting a box into stocking stuffers. Each wand is individually wrapped. Have purchased these several times and will continue to do so." —KellyH

Price: $11.99 for a set of three 

21. A deep exfoliating shower back scrubber so soothing and effective that it won't be long before all your friends are like, "Wow, remember when they talked about something other than how squeaky clean their back feels?" A lot of reviewers with dry skin and keratosis pilaris swear by this for relief! 

Amazon

Dermasuri is a small business that specializes in skincare and personal care products. 

Promising review: "I used this back scrubber the day after it arrived and I love it. Finally, I have an easy-to-use and more effective way to scrub my back. I saw the dead skin fall to the shower floor. Wow! And it easily rinsed cleaned, too." —Naomi M. 

Price: $15.99 

22. A weekly pill organizer designed with push-through silicone lids to easily organize your pills at the beginning of the week, meaning you don't have to spend a bunch of time rooting through pill boxes and trying to remember the timing of them each morning.

www.amazon.com, Amazon

Sagely is a family-owned small business founded by husband-and-wife team Ellie Glazer and Ivor Miskulin, who spent three years designing the ideal, stress-free pill storage solution. The silicone lids are super secure but also designed for gentle and easy opening and closing to account for users with dexterity issues.

Promising review: "Love this thing!!! The little slots to push in pills are fantastic, and the containers are very large. It keeps my huge vitamin pills on either side and could fit over 10 large ones if needed. Love this thing. Worth the price, and it looks like it'll last forever. I do wish the magnets were stronger. They just keep them in place but will slide off if bumped. I assume this is helpful for people with arthritis. It's an easy fix. I take down one day's worth of pills, set it on my counter, and now I'm not too lazy to take my pills!" —Chicken McNugget

Price: $34.99 (available in four colors)

23. A laundry soap station that will help organize your space *and* serve as a handy drip tray for your detergent, so you don't have to lug that jumbo container like a lumberjack every time you need to squeeze a few suds out for a load. This also helps ensure you get every last drop out of the container! 

www.amazon.com, www.amazon.com

Skywin is a small business that specializes in home and kitchen products. 

Promising review: "I’ve been using this product now for several months. I’m honestly surprised by how something so simple can be so helpful and save me money. Just by tilting my laundry detergent jug on this, I’m able to get every last drop of detergent out of it, which prevents wasting detergent and saves me money. I’ve never had issues with clogging, and it holds a standard-size bottle or an oversized jug. It also helps to keep my laundry closet looking clean and organized. Good buy!" —Jenn Madonna

Price: $19.99 (available in sets of two and three and in nine colors) 

24. A genius 2-in-1 knife and cutting board perfect for all your quick chopping needs that don't require a whole production of cutting boards. This scissor-like contraption will let you slice against a flat surface for easier use, then slide your veggies into a bowl or on top of a dish in a flash. 

www.amazon.com, Amazon

Ronan is a small business that specializes in multipurpose tools for home use.

Promising review: "This is a kitchen must-have. We use it all the time — it's so easy to use that even our kids use it. Very durable blade that continues to perform and get value for your money." —Dawn R. 

Price: $15.99 

25. A set of darling reusable Swedish dishcloths that can be washed up to 50 times in the dishwasher, and are designed to replace 17 (!!) rolls of paper towels each. These are strong enough to tackle tough stains and grime, but gentle enough that they won't scratch cookware or hurt your skin. 

www.amazon.com, www.amazon.com

Febu is a small business that specializes in earth-friendly, non-toxic home products. 

Promising review: "I love these! I have used these for years instead of a sponge or a dishrag. They hold up great, mop up crumbs and spills quickly, can be popped in the dishwasher to clean, and bring a bit of color to the sink area in my otherwise neutral kitchen." —Wynnefred

Price: $14.95 for a set of five (available in 15 very pretty sets) 

26. First Aid Beauty Ingrown Hair Pads to use after you shave to help prevent the infection of ingrown hairs, so you don't have to spend hours psyching yourself up to shave, knowing that you're gonna be dodging a bazillion sensitive spots on your skin.

Amazon

First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. 

Promising review: "Miracle worker pads. These are amazing! I get seriously bad ingrown hairs in my bikini line, and they were gone after two days of using these pads. They smell a little funky, but the smell doesn’t linger. They are a good size and are easy to use.' —Kelsie Pellegrini

Price: $20 for a set of 28 

27. Joesoef's pharmaceutical-grade anti-acne sulfur soap that people with acne, rosacea, dermatitis, and clogged pores swear by for helping clear their skin and relieve the tenderness. A lot of reviewers noted that they found this specific product after their dermatologists recommended it to them! 

www.amazon.com, Amazon

Joesoef Skin Careis a small business that specializes in anti-acne skincare products. 

Promising review: "This soap works. My daughter was experiencing cystic acne, and I read somewhere how effective this soap is in clearing up this type of issue, so I figured I'd get it for her to try. She was so happy with the results. She says it's worth the money. She literally called it 'The Miracle Soap!'" —cashmeregyrl

Price: $12.99(also available in multipacks) 

28. A set of Wad-Free pads to ensure that your sheets stay separate from each other in the dryer and come out fresh, dry, and unwrinkled instead of looking like they got into a wet cotton brawl. 

Amazon

Wad-Free is a small business established in 2020 after the founder Cyndi Bray self-taught computer-aided design to create the pads.

Promising review: "THIS ACTUALLY WORKS!!!! I saw a TikTok about these and decided to order. Sheets balling all up in the washer and dryer has been a pet peeve of mine forever. I was super skeptical of these, but I tried it, and it works as advertised! It’s a little on the expensive side IMO, and that’s kinda holding me back from purchasing a second set, but they really do work." —StrangerThings

Price: $19.99 for a set of two 

29. A set of laundry detergent sheets — these super-effective sheets will not only be convenient to use compared to bulky liquid detergents, but way more eco-friendly. You can even split them in half for smaller loads! 

Amazon

Laundry Club is a family-owned, veteran-owned small business established in 2019 that specializes in eco-friendly cleaning and laundry alternatives. 

Promising review: "At first I was skeptical. How can this little sheet clean as well as my Gain? It just took one wash to change my mind. Not only are these little guys lightweight and extremely convenient, but they clean better than the heavy jugs or the pods that I never bought because I didn’t want worry about my kid ingesting one. They are like magic, throw one in the wash and it begins to dissolve and the only thing it leaves behind is environmentally safe cleansing." —Trish

Price: $16.98 for a pack of 50 (available unscented or in Fresh Linen) 

30. A 10-pack of powerful mosquito repellent balls for your backyard, patio, or picnic days that you can safely leave on a blanket or near your table to deter those pesky lil' vampires without slathering bug spray all over yourself. These work up to 125 square feet for 60 days, so they'll make for a perfect long-term solution, too! 

www.amazon.com, www.amazon.com

Quivanta is a small business that specializes in bug-deterring products. 

Each of the balls also comes with a mesh bag so you can hang them on hooks or porch railings without worrying about them blowing away! 

Promising review: "This mosquito repellent has been a total game changer for my family! Every time we go out to the patio, my daughters are fully protected and no longer get bitten by mosquitoes, which used to be a big problem for us, especially during the warmer months. I love that the product comes with individual little mesh bags for each ball, making it super easy to hang them anywhere around the porch, near windows, or even by the kids’ play area. The scent is pleasant and natural, not overpowering like chemical sprays. I feel much better using something made with essential oils like peppermint and cinnamon instead of harsh chemicals, especially with kids around. The fact that it works both indoors and outdoors is a huge plus. We’ve even placed some near our entryways, and the mosquitoes have stayed away completely." —Lafamiliahernandezzz

Price: $29.97 for a set of 10 

31. An easily installed, stick-on fogless shower mirror so you can shave right in the shower and save yourself some time. Reviewers also love to install this outside their showers to do beauty and skincare routines easily if the Big Mirror is full of fog from a long shower! 

www.amazon.com

ToiletTree is a small business that specializes in bathroom products for home use. 

To keep it fogless, add hot water to the reservoir behind the mirror before you shower. This comes with a squeegee and a little shelf, and even rotates so you can get your best angle! 

Promising review: "I have tried multiple 'fogless' mirrors, but they all fail to live up to their claim. This one really works. Whomever came up with putting hot water in the back gets a thumbs up from me! You won't be disappointed with this mirror." —Veronica Greene 

Price: $32.95 

32. A snap-on pasta strainer to free your pasta from its hot juices straight from the pot and spare you storage space to boot. (Is it just me, or are colanders always in the business of being exactly in the way of whatever it is you need?) Psst — these are also a game changer for washing your fruit!

Amazon

Kitchen Gizmos is a small business that specializes in kitchen accessories. 

Promising review: "I've owned this for about six months, and I couldn't imagine cooking without it. I hate strainers. They are bulky and fill up the dishwasher. I'm lazy, whatever. This strainer is a lifesaver. Clip it on your pan, strain, and voila! And it is so easy to clean. A little hot water and it's good to go for the next round. I highly recommend this gadget. It will retire your current strainer." —Viola Evens

Price: $9.99+ (available in seven colors) 

33. A microwave cooling caddy that won't get hot, so you can pop your grub out of the microwave without waiting for it to cool down or grabbing oven mitts. Especially important when several humans need the microwave and you can't be lingering there waiting for your soup bowl to be grab-able. 

Amazon

Handy Gourmet is a small business that specializes in home and kitchen products. 

Promising review: "Who would have guessed how much easier this product makes getting hot items out of the microwave? This makes the retrieval much safer for me. I have hand problems and gripping this tool makes the removal steadier and safer without getting burns. I recommend!" —Envy's Opinion 

Price: $10.35+ (available in three colors) 

34. A pack of Neuromints made with a blend of caffeine and nootropics designed to give you energy five times faster than regular coffee —  without jitters or sluggishness afterward. All of the zing you need to keep your traveling energy up, with none of the crash. (Or 15 mid-afternoon trips to the bathroom!!)

www.amazon.com

Note: Each mint contains 40 mg of caffeine. According to the Mayo Clinic, up to 400 mg of caffeine is safe for most healthy adults. 

NeuroGum is a small business that specializes in caffeinated gum and mints. 

Promising review: "I've been using these NeuroMints for the past four years now, and absolutely love them. They have completely transformed my productivity — I'm not exaggerating. Coffee is great, but it gives me this high for like an hour or two followed by a horrible energy crash. These NeuroMints are on a whole different level. The level of focus and concentration I get from these is incredible. I guess their caffeine/l-theanine ratio is ideal because I am able to code for hours with these. They first got me through college, helping me focus on my studies. Now that I work in software, they keep my brain running." —JetDriveSolutions

Price: $24.99 for a six-pack with 12 mints each

35. An adjustable reusable shopping bag organizer that will clear up so much chaos that the cabinet under your sink will hand write you a thank-you note. 

www.amazon.com

YouCopia is a woman-owned small business that specializes in home storage solutions. 

Promising review: "I really loved the versatility of this product. I can choose how much room for each bag size needed and adjust when needed. Perfect for my art fair bags." —MrsDash

Price: $16.99

36. A set of espresso martini instant cocktail tea bags — all the sophistication of tea, the zing! of coffee, and the 😜 of a cheeky cocktail, without the exorbitant bar price tags.  All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious cocktail in one minute. 

Amazon

Sayso is a woman-owned small business that specializes in the first-ever cocktail tea bag, perfect for cocktails *and* mocktails. 

Promising review: "I was a bit skeptical when I purchased, but these are actually fantastic. The taste is great, and the bags make it incredibly easy to mix up what would otherwise be complex cocktails quickly and easily. I've had the spicy marg, espresso martini, and old-fashioned versions, and while they aren't exactly the same as the original they are wonderful for making yourself a cocktail at home. Highly recommend." —Meredith 

Price: $14.99 for a pack of eight (available in four other cocktail styles and larger packs). 

37. A power scrubber brush you can attach to a DRILL (!!) that basically does all of the hard grime busting for you, so you don't have to have sore arms for a week just because you dared to wipe down the shower.

www.amazon.com, www.amazon.com

Useful Products is a US-based small business established in 2007 by car wash owner, electrician, and former bodybuilder Anthony LaPolla that specializes in drill-cleaning brushes and attachments. 

Promising review: "So I kept seeing this item on TikTok and thought, 'heck, why not?' I love this item for deep cleaning, whether it's car mats, shoes, or the shower." —A. Givens

Psst – each of the different brush colors indicates which tasks the brushes are meant for based on their bristle type, so be sure to check which one is best suited for whatever you need to for! Yellow is the “all-purpose” medium bristle, but some are softer and harder depending on what types of surfaces you’re cleaning (but none of them will scratch!). 

Price:  $19.99+ (available in six styles).

38. A set of Stretchlace shoelaces, aka the Elastigirl of shoelaces — these might look like ordinary kicks, but they're made of stretchy elastic that will let you pull your shoes on and off without retying them, easy as pie. 

www.amazon.com

Stretchlace is a US-based small business that specializes in elastic shoelaces. 

Promising review: "I saw these on Shark Tank, so decided to try a pair. They are AMAZING! These are in shoes that I wear for workout classes that involve plenty of stepping and cardio... my shoes do not slip or feel loose at all, but stay as snug as if they had traditional shoelaces. No more loose shoestrings, no more tying, and untying. What a great invention! Hey you little kids with Velcro fasteners, move over! Grown-up laces are here!" —Leah

Price: $10.99+ (available in 15 colors and in round laces). 

39. A guided visual "breathing partner"you can use for meditation and calm to shift your mindset. This is designed to guide you through either the popular 4/7/8 or 5/5 "calming breaths" to help reduce stress and anxiety, using colors that fade in and out softly as cues. Bonus: it's kid-friendly! 

www.amazon.com, www.amazon.com

Mindset is a small business that specializes in calming personal care and decor products. 

Promising review: "I started meditating over a decade ago. Intermittent in the beginning, progressing deeper, and finding new joys over time. With Breathing Buddha, the last thoughts have dropped away as counting breath always seemed to keep me conscious of, well, counting. Granted, I have always dropped the counting after a handful of breaths, but Breathing Buddha has made for a delightful transition as I realize it doesn't have to count at all. It is a lovely concept, well executed, and very easy to start using." —Lynn

Price: $22.95 (available in two styles). 

40. Teeccino, a sleep-deprived coffee lover's savior — this caffeine-free, acid-free strong herbal blend will steep like regular tea, but mimics the taste of coffee so brilliantly that you'll get all the flavor and satisfaction without the insomnia of a late-night cuppa. 

www.amazon.com, www.amazon.com

Teeccino is a small business that specializes in coffee-like herbal teas. 

I love tea in the morning but I always want something that tastes strong and bitter to go with my dessert at night, but decaf coffee felt too risky, since there's still a bit of caffeine in it. Enter Teeccino, which tastes miles better than decaf coffee, and is fully caffeine-free. It's so rich that it feels like it has notes of chocolate in it, and so satisfying that I had to check the label a zillion times just to make sure I hadn't misread it, and it secretly was coffee. Nope — just a very delicious faux coffee beverage that pairs well with every dessert in my pantry. 

Price: $14.98 for a pack of 25 (available in other sizes). 

Check out the Teeccino Amazon storefront for a TON of other herbal caffeine-free flavors and varieties! 

41. A "Lifty Loo" toilet seat handle to keep things germ-free when you're lifting the toilet seat up and down — even your toilet seat deserves to accessorize!! And these come with an adhesive that make them super easy to install. 

www.amazon.com, Amazon

Lifty Loo is a small business that specializes in toilet lifting tabs that are made with recycled ocean plastic.

Promising review: "Works perfect for what I need it for. I just figured out where it would work best on my toilet, then I adhered it. It doesn't get in the way and my younger boys are able to pick the seat up without touching the seat." —SK

Price: $11.97 for a pack of two 

42. A set of crease-preventing spiral hair tiesthat will not only give your pony that delightful ~oomph~ to elevate it, but stay locked in place. They're also waterproof, which makes them great for exercise (as much as we all love a soggy hair tie on our wrist post-workout 🫠).

www.amazon.com, www.amazon.com

Basic Concepts is a small business that specializes in personal care products and home goods. 

Promising review: "I’m super picky about what coil hair ties I use but these are by far my fave! I have super thick hair and it holds so well. They are super durable and stretch A LOT, so you can make sure it’s holding your hair well." —Gillian D. 

Price: $7.99 for a pack of ten 

43. A magnetic microwave cover perfect for anyone whose Panera soup obsession is a little *too* well-documented over every surface inside of their microwave. This will conveniently stick to the top of your microwave so you can pop it right off whenever you're looking to tear up some broccoli cheddar on a wild Tuesday night. 

www.amazon.com

Hover Coveris a small business that specializes in microwave covers for home kitchen use. 

Check out a TikTok of the microwave coverin action. 

Promising review: "If you live in a small space like I do, this will seriously change your life. No longer do I have to struggle to find somewhere to put my cover if I'm heating up a cup of coffee. Just attach it to the roof of your microwave. Hopefully, you have a flat surface; check before you buy. There is a slight learning curve as to where to put it or the force or lack thereof needed, but after a couple of times, it's second nature. Love, love, love this product. I'm probably going to get some for Christmas presents next year, it's one of those items that you wouldn't necessarily buy for yourself, but it will change your life." —Rachel

Price: $22.95 (also available in two-packs) 

44. A ridiculously beloved, Shark Tank-featured Click & Carry Grocery Bag Carrier to help you lift bulky, heavy bags so easily you'll put Superman out of business. With this gizmo you can hook your bags to it and lift up to 80 pounds while comfortably resting the carrier on your shoulder instead of letting all the straps cut into your palms. 

Amazon, www.amazon.com

Click & Carry is a Shark Tank and QVC-featured small business that specializes in easy carry accessories. 

Promising review: "TikTok made me buy it. This is great when you have a few bags and a box — for example, if you balance the bags, you can throw it over your shoulder and walk inside and have two free hands to carry the box, which is great. Product seems well built, and is comfortable on your shoulder or hand because of the padding." —Hung

Price: $13.99 (available in six colors) 

45. A "Nap Guardian" doorbell cover that parents, pet owners, and nap lovers swear by to prevent the doorbell from ringing at all hours of the day. Now babies will stay asleep, very excitable dogs will stay on the couch, and very sleepy humans will get the shut-eye they deserve.  

www.amazon.com, www.amazon.com

Nap Guardian is a small business that specializes in doorbell covers for home use. 

Check out a TikTok of the Nap Guardian in action. 

Promising review: "This is well-made and very easy to apply. I have it on my Ring doorbell camera, and it keeps delivery people from ringing my doorbell very well. It also does not obstruct my view or notifications for my Ring doorbell camera. Great for when taking a nap!" —Amazon Customer

Price: $14.99 

46. A TSA-friendly "Wallet Ninja" with so many functions that just reading the product description will give you impostor syndrome. This gizmo may slide easily into a pocket or wallet, but it can be used as a cellphone holder, a bottle and can opener, an eyeglass screwdriver, a ruler, and SO much more. 

Amazon

Wallet Ninjais a small business that specializes in card-size, slim-profile tools and accessories. 

Each card includes (DEEP BREATH): several screwdrivers, a letter opener, nail puller, ruler, bottle opener, can opener, box opener, cellphone stand, hex-head nut and bolts, and a fruit peeler. 

Promising review: "This is definitely helpful to have on hand! The Ninja is small and slim but punches above its weight class in terms of usefulness. The tools are all things you might find yourself searching through a drawer for, and are useful in a pinch. It fits comfortably in your wallet and will help you open a beer or tighten a screw. The coolest feature that I couldn't find on most other similar products was the credit card phone stand. It is great for planes and other travel applications (I haven't had trouble bringing this on a plane anywhere I have traveled, FYI)."—Mary

Price: $14.98 (also available in packs of two, three, and five) 

47. A set of coin-sized Portawipes, which are compressed towelettes you can expand in an instant to use as a face towel, toilet paper, or sturdy napkin while you're on the go. (Psst — this is a must-have that a lot of parents SWEAR by. 

www.amazon.com, Amazon

Check out a TikTok of the Portawipes in action. 

Portawipes is a small business that specializes in personal care products for travel. 

Promising review: "I kept some of these in my fanny pack and backpack while traveling. I used them when bathrooms didn't have any toilet paper and also for cleaning spills or washing my hands when out and about. Really nice peace of mind to have them around. Easy to use with just a few drops of water to make them expand, or add more for cleaning." —Camille

Price: $15.27 for a 100-pack 

48. A beautifully packaged, travel-friendly Touchland Glow Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. 

Amazon

Touchland is a small business that specializes in hand sanitizers. 

Check out a TikTok of Touchlandin action. 

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

Price: $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options) 

49. "Springer," a leakproof travel pet water bottle with a lid designed to pop into a convenient little bowl for your furry friend to take a sip from. Psst — this was also one of Oprah's Favorite Things for 2023!! 

Amazon

Springer is a small business that specializes in pet and travel products. 

Promising review: "Amazing product! Holds plenty of ice cold water for my Great Dane and Dachshund. Quality is great, size is perfect. It never leaks even when it’s on its side or tilted. Perfect for on-the-go pups!" —Zon Reviewer 

Price: $24.99(available in three sizes and six colors) 

50. A wine caddy for the bathtub, for those times you won't just need to relax, but need to relaaaaaaaaax 🍷.

Amazon

SipCaddy is a US-based small business that specializes in shower beer and wine bath holders. Bonus: it also holds cans, so they can pop in a LaCroix or enjoy a shower PBR, too.

Promising review: "Loved how easy this was to put in my shower and use for anything from holding beverages to face wash. Gifted it to two friends and my boyfriend who at first mocked it but now LOVES it. I’d consider traveling with it at this point." —MB Schatz

Price: $14.95 (available in six colors) 

51. A SnapPower GuideLightto put all your night-lights out of business — this subtle but effective light installs under your outlets, so it will feel like little fairies are guiding you through the hall when it's dark at night. Reviewers love that with this clever installation, the light doesn't take up valuable outlet space! 

www.amazon.com, Amazon

SnapPower is a small business that specializes in unique and innovative lighting products. 

Promising review: "I ordered this after seeing it on TikTok. I’m very happy with this product!" —Miss. Harris 

"Game changer. When I get up, I don’t want to wake everyone up with flipping on lights and all. These provide plenty of walking through the house light. Super easy installation, too." —Monica Martinez 

Price: $23.98(available in three outlet styles and four colors) 

52. "Ever Toast," a wildly clever plate for toast and grilled sandwiches that will keep your meal elevated so it doesn't get all soggy on the bottom. Now you can take your time eating your toasted grub get that oh-so-satisfying CROOONNNCHHH in every bite. 

www.amazon.com, www.amazon.com

Ever Toast is a small business that specializes in unique dinner plates. 

Promising review: "GENIUSSSSS. This product is NECESSARY if you hate soggy sandwiches, pizzas, waffles! Works great, keeps everything crispy and toast, we love it here! And for two plates it's a great price!" —Paolo Rivas

Price: $14.99 for a set of two 

53. A "Little Elf" gift wrap cutter made famous on TikTok — this must-have gizmo ill wrap around your roll of wrapping paper, then evenly slice it across at the precise length you need it. Reviewers love it because it's faster *and* safer than scissors, and helps cut down on gift wrap waste by making it easier to measure out cuts. 

www.amazon.com, Amazon

Little Elfis a US-based small business that specializes in gift wrapping accessories. 

Here's what BuzzFeeder Heather Braga says about this: "I invested in this perfect gadget in 2022 and I'm not sure how I lived so long without it! It's seriously SO easy to use. It cuts well through thick and thin paper, doesn't take up a lot of storage space, and ensures clean lines when you're trying to wrap something neatly. It's so much better than when I'd try to fumble with scissors and cut completely unevenly. I'm a big fan."

Promising review: "I purchased this after seeing it on TikTok and it did not disappoint! It’s an essential, I have already gifted to my best friend :)." —ADG

Price: $13.99 

Reviews have been edited for length and/or clarity.

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