(Reuters) - Amazon Web Service (AWS) has expanded its free credits program for startups to cover the costs of using major AI models, the company told Reuters in an interview, as it looks to boost the market share of its AI platform Bedrock.

In a move to attract startup customers, Amazon now allows its cloud credits to cover the use of models from other providers including Anthropic, Meta, Mistral AI, and Cohere.

"This is another gift that we're making back to the startup ecosystem, in exchange for what we hope is startups continue to choose AWS as their first stop," said Howard Wright, vice president and global head of startups at AWS.