BO Albertus, a school principal in Denmark, finds the Spanish raisins he now snacks on less tasty than his favourite Sun-Maid ones from California. There is no perfect substitute for Heinz tomato soup, a staple in his pantry. And he misses Pepsi Max.

But as long as President Trump pursues policies that Albertus, 57, believes put Europe’s economy and security at risk, he will boycott these and other US products.