If you asked Santa for a set of textbooks this year, you might be in luck. According to data from the US Consumer Expenditure Survey, an annual survey of what Americans spend money on, 25% of US gift-giving goes to educational materials. The average household spent almost $1,200 annually on gifts from 2016 to 2018, and nearly $300 of that money went to textbooks, school supplies, or equipment needed for classes.